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Tag: Sony Max

  • Sony MAX competes with the GEC genre for advertisers: Vaishali Sharma

    Sony MAX competes with the GEC genre for advertisers: Vaishali Sharma

    MUMBAI: Indians are obsessed with their stars and connect on an emotional level to the stories playing out on screens. Catering to this population of cine-lovers is Sony MAX that has been feeding this madness for the last 20 years through its vast content library, offering the best Hindi movies. And now to mark the successful completion of these two decades, it has kick-started months of interesting campaigns with its ‘Yeh Hai Desh Ki Deewangi’ TVC.

    The campaign is an extension of its ‘Deewana Bana De’ positioning and features ‘Gullu Gulati’ as a mirror image of every movie lover in the country. Speaking about the celebratory campaign with Indiantelevision.com, Sony SAB, PAL and Sony MAX movie cluster head, marketing, and communications Vaishali Sharma shared that it is a celebration of the channel’s relation with its viewers.

    She said, “It is pretty tough to create a campaign for the brand that is already very successful and also has a strong positioning, which it doesn’t want to change. So, we decided to let the campaign be a celebration of our success and the leadership position that we have been maintaining for the past 148 weeks. Also, it is a celebration of our relationship with our viewers and the passion for movies.”

    The campaign, which showcases the protagonist recreating iconic characters like Raj from Dilwale Dulhania Le Jayenge, Vijay from Don, Munna Bhai from Munna Bhai MBBS and Baahubali from Baahubali has been created by DDB Mudra group. Praising the agency for its cooperation and support, Sharma said that the agency not only knows the channel well but also loves what it does.

    Apart from the campaign, the channel will be running a number of online activities to mark the celebration. The campaign will be played on digital and on cross channel platforms along with theatres. The channel will also be doing some interactive activities with its followers online like the #Deewangi challenge and ‘your best deewana fan moment’, revealed Sharma.

    Elaborating on how the channel will continue to maintain its strong position in the market as it steps into the 21st year, Sharma said that it is very difficult to share what is going to happen in the next year as the industry is very dynamic.

    “Every day the industry is seeing some changes. Especially with the NTO, there has been a great transformation and one needs to adapt to it. Right now, the focus remains on bringing a premium experience to users both on and off-air,” Sharma noted.

    She added that the channel has grown tremendously well in the past few years and is planning to continue on the same path. “We are not just a movie channel but we compete with the GEC space. We offer the advertisers the same reach as other channels. I think we are a fantastic reach platform (for the brands).”

    On being asked how she is planning to maintain the growth in the NTO world, Sharma said that it is practical to move on with the new tariff order. “I think it is an opportunity for us to really market ourselves strongly to the consumers and I think we should continue doing that and create a strong demand (for our content),” she concluded.

  • Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

    Sony MAX kicks off celebrations for landmark 20 years of entertaining movie lovers

    MUMBAI: Sony MAX, India’s leading premiere Hindi movie channel from Sony Pictures Networks India (SPN), has created a benchmark by becoming the only channel across genres, to sustain a long-standing leadership stint for 148 weeks in a row. To mark this milestone and kick-start the celebration of 20 glorious years of entertaining movie lovers in India, Sony MAX has rolled out its latest TV campaign highlighting its brand essence ‘Deewana Bana De’. 

    The campaign – Yeh Hai Desh Ki Deewangi celebrates the spirit of millions of cinema fans whose passion and enthusiasm for movies make them special and larger than life. The TVC, which first aired at 20:20 on 20 July 2019, marks the launch of an elaborate marketing blitzkrieg across multiple touchpoints as a run-up to the special day in October 2019.

    The latest TVC, the first of many initiatives in a three-month integrated campaign, “Yeh Desh ki Deewangi” relives classic golden moments from some of the most memorable movies of the past two decades. India has grown up on a staple feed of filmy masala, culture curry and cinematic servings dished up by Sony MAX. Gullu Gulati, the central character of the campaign, is the personification of the deewanapan of Sony MAX. The film follows Gullu Gulati, charting a 20-year journey of ‘Deewangi’ as he lives his life unabashedly imitating iconic scenes from movies and his favorite stars like Raj Aryan from Mohabattein, Raj from Dilwale Dulhania Le Jayenge, Bahhubali and Sultan. 

    The TVCs are conceptualised by DDB Mudra Group and shot by Footloose Films. To promote the campaign, the channel is engaging in a massive television plan across news, kids and regional channels for three weeks. The marketing plan also consists of a huge digital leg.

    Sony SAB, PAL and Sony MAX movie cluster business head Neeraj Vyas said, “I am thrilled that Sony MAX which has been the undisputed leader, week on week for nearly three years, setting unparalleled standards in the industry, is celebrating its 20th anniversary this year. For two decades, our robust library of films, path-breaking concepts, trend-setting programming has made the channel a strong favorite. We take pride in our deep audience insights and our ability to keep abreast of the dynamic and evolving movie viewing patterns that have helped us stay ahead of the curve. On this truly momentous occasion, we reiterate our commitment to offering only best-in-class entertainment.”

    Sony SAB, PAL and Sony MAX movie cluster head, marketing and communications Vaishali Sharma commented, “As Sony MAX completes 20 years, we are extremely excited to present our viewers with the brand-new campaign that bring together our two memorable decades in ‘Yeh Hai Desh Ki Deewangi.’ Like Gullu Gulati, each one of us have grown up with the passion and madness for movies. He represents the heart of every Indian. With this milestone, we only promise to get better and bigger from here on while entertaining our audiences to their heart’s content.”

    DDB Mudra Group national creative director Rahul Mathew said, “Indians and Hindi cinema are inseparable and when it comes to movies, it’s Sony MAX. The clear brief given to us was to conceptualise a campaign for the channel which has been the epitome of Bollywood movies for past 2 decades now. To capture the essence of this stature we had to recreate the ‘Deewangi’ that represents the emotions of the entire nation. Hence, Gullu was born whose ‘Deewangi’ for movies and Sony MAX resonates with every movie lover in India.”

  • Sony MAX celebrates Dhanush’s birthday with the blockbuster movie ‘Super Khiladi Returns’ on July 18

    Sony MAX celebrates Dhanush’s birthday with the blockbuster movie ‘Super Khiladi Returns’ on July 18

    MUMBAI: Have you recovered from the fever of Kolaveri D? Because we haven’t! The much loved southern heartthrob, Venkatesh Prabhu aka Dhanush is a force to reckon with. Born in a humble family, his tell-a-tale story has left many inspired. The star of today was never born with a silver spoon and had his share of hardships before turning his fortune around. He stepped into the world of cinema with his father’s directorial venture while he was still a student and later shot to fame with ‘Kadhal Konden’ directed by his sibling in 2002. Since then, the playback singer, actor, director, producer, writer, lyricist and screenwriter has left no stone unturned.

    This 28th July, as ‘Dhanush’ turns 35 years old, Sony MAX, India’s iconic Hindi movie channel from Sony Pictures Networks will air his blockbuster movie ‘Super Khiladi Returns’ on Thursday, July 18 at 12 pm in commemoration of his birthday. The movie showcase Dhanush as a carefree, laid-back guy who falls in the love with the sister (played by Shriya Saran) of a business tycoon (Prakash Raj). His power packed performances together with his boyish charm in the movie is definitely a visual treat for the viewers.

  • Follow your passion with this slice-of-life story of Fanney Khan with its World Television Premiere Only on Sony MAX

    Follow your passion with this slice-of-life story of Fanney Khan with its World Television Premiere Only on Sony MAX

    MUMBAI: Set to conquer the world battling the daily rat-race, a father-daughter duo is passionate to achieve their goals against all odds. Catch this slice-of-life story of Fanney Khan with its World Television Premier on Friday, January 18 at 9 pm only on India’s Number 1 Hindi Movie Channel, Sony MAX.

    Directed by Atul Manjrekar, the film has a stellar cast including Anil Kapoor, Aishwarya Rai Bachchan, Rajkummar Rao, Divya Dutta and Pihu Sand; where they make the two extreme worlds of chawl and looming skyscraper collide to achieve what they have aspired for their entire life.

    The film revolves around the relationship of a father with his overweight daughter. Prashant Kumar an orchestra singer of 90s known as Fanney Khan (Anil Kapoor) is fan of Mohdmmad Rafi. However, he could never make it to the music world. When his daughter is born he names her Lata after Lata Mageshkar and promises to make her a renowned  singer. Many years later Lata aspires to be a singer but is criticized for her weight. Prashant works in a small factory which shuts operations, and he feels that his  dream of making Lata a singer will be shattered. Soon thereafter,, he secretly take up to driving as a vocation and when the  well-known singer Baby Singh, hails a ride, he kidnaps her and with the help of his friend, Adir, he takes her to his erstwhile factory. They call Baby's manager Karan Kakkad and ask him for ransom. But as the story unfolds, Fanney’s world turns upside down.

  • Sony MAX embraces Artificial Intelligence to launch Television Industry’s first NLP based Chat Bot – ‘Filmykaant’

    Sony MAX embraces Artificial Intelligence to launch Television Industry’s first NLP based Chat Bot – ‘Filmykaant’

    MUMBAI: Staying true to its philosophy of ‘Deewana bana de’, Sony MAX, India’s number 1 Hindi Movie Channel, from Sony Pictures Networks is all set to amplify the ‘Deewanapan’. In a bid to engage with viewers beyond their television screens, Sony MAX has launched ‘Filmykaant’ – television world’s first-ever artificial intelligence (AI) Chat Bot in India. Developed with an advanced NLP (Natural language processing) technology with an in-built ability to read Hinglish (a mix of English and Hindi), Filmykaant will engage with nation-wide cinema lovers 24×7.

    Choose from an array of options ranging from Bollywood Gossip to Quizzes; and enjoy all things Bollywood! Log on to Sony MAX Facebook messenger and chat with your filmy friend, Filmykaant, to find answers to trivia from the world of Hindi Cinema. Filmykaant is one stop destination for every Bollywood lover. It is trained with more than 5000 keywords and key phrases to handle user conversation and personifies the personality of MAX, which makes him approachable to the audience.  

    Always striving to offer the best in entertainment through unique and innovative means, Filmykaant is Sony MAX‘s endeavor towards engaging with its ardent audience beyond the conventional route. Interaction with brands is moving to a more one to one interaction and driving consideration with the consumers is through conversations. The BOT aims to create these meaningful conversations with the audience by embracing new technologies. Viewers can log on to the Sony MAX Facebook page or click on the link http://m.me/MAXTelevision to start chatting.

  • Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

    Watch Rani Mukerji’s ‘Dadasaheb Phalke Excellence Award’ winning performance in ‘Hichki’ only on Sony MAX

    MUMBAI: After garnering success at the box office and a heart-warming response from the audience, the Rani Mukerji starrer ‘Hichki’ is all set for its Worldwide Television Premiere only on Sony Pictures Networks’ number 1 Hindi movie channel, Sony MAX on Saturday, 26th March at 9pm. Directed by Siddharth P Malhotra, Hichki is a journey of a woman who turns her most daunting weakness into her biggest strength. 

    Naina Mathur (Rani Mukerji) is an aspiring teacher who suffers from tourette syndrome. After multiple interviews and several rejections, she achieves her dream of being a full-time teacher in one of the most elite schools in the city. However, she soon realises that the class she has been assigned comprises of defiant and impish students who cannot seem to keep out of trouble. Despite a few hiccups initially, Naina must do whatever she can to ensure that her students realise their true potential, and prove themselves against all odds. 

  • Set your weekend theme to romance and drama with Sabse Badhkar Hum 3 on Sony MAX

    Set your weekend theme to romance and drama with Sabse Badhkar Hum 3 on Sony MAX

    MUMBAI: Sony MAX, the number 1 Hindi movie channel from Sony Pictures Networks (SPN) is all set to jump start your weekend with the World Television Premiere of Nithin Reddy and Mishti Chakraborthy’s South dubbed starrer Sabse Badhkar Hum 3 on Friday, 18th May at 9pm. Watch this accidental love story which shows us that love can happen anywhere. Directed by A. Karunakaran, Sabse Badhkar Hum 3 is dubbed from the 2014 hit Telugu film, Chinnadana Nee Kosam.

    The story revolves around Nithin (Nithin Reddy) a happy-go-lucky man with no aspirations, who while traveling in a train, saves Nandini, a fellow passenger from goons and falls head over heels in love with her. Nithin’s family is keen on fixing his marriage, but he believes there is someone special made for him. When he finally meets Nandini again, he is a transformed man with the intent to win her heart but she does not reciprocate. Later when Nithin learns that Nandini is leaving India with her grandfather, he follows his heart and makes way for Barcelona where Nandini is on a project mission.

  • Get ready for double dose of romance and laughter with Heart Attack 2 on Sony MAX

    Get ready for double dose of romance and laughter with Heart Attack 2 on Sony MAX

    Mumbai: Sony MAX, the leading Hindi movies channel from the Sony Pictures Networks (SPN) is geared up to set your Friday tempo. Get your tub of popcorn, call in your friends and get ready for a dose of romance and comedy with the premiere of Heart Attack 2, on Friday 6th April at 8pm. Directed by Vijay Kumar Konda, Heart Attack 2 is a remake of hit Telugu film, Gunde Jaari Gallanthayyinde starring Nithin Reddy, Nithya Menen and Isha Talwar in lead roles.

    The story revolves around a carefree man, Karthik (Nithin) who falls in love at first sight with Sruthi (Isha Talwar) at a wedding. With the help of his friends, Karthik manages to get the number of Sruthi or does he? While he thinks the girl on the other side of the phone is Sruthi, he realizes much later that he’s been talking to Sravani (Nithya Menen). In this comedy of errors, on one side Karthik is in a dilemma of which girl he loves and on the other, Sruthi develops feelings for Karthik’s colleague Madhu (Madhunandan).

  • Gear up for Salman Khan’s action packed punch with the world television premiere of ‘Tiger Zinda Hai’ on Sony MAX

    Gear up for Salman Khan’s action packed punch with the world television premiere of ‘Tiger Zinda Hai’ on Sony MAX

    MUMBAI: After breaking all records on the silver screen, the blockbuster movie, Tiger Zinda Hai is all set for its World Television Premiere on Sony MAX, the leading Hindi movies channel from Sony Pictures Networks on Sunday, 18th March at 1PM. Directed by Ali Abbas Zafar, Tiger Zinda Hai brings back the Bollywood’s super hit pair, Salman Khan and Katrina Kaif in the lead roles along with outstanding performance by support cast of Paresh Rawal, Kumud Mishra, Angad Bedi and Iranian actor Sajjad Delafrooz.

    A sequel to the 2012 superhit film Ek Tha Tiger, Tiger Zinda Hai continues the story of two super spies Tiger and Zoya eight years later. Shot across various international and picturesque locations coupled with high-end production, this mega espionage drama promises edge of the seat thrill, romance and tons of entertainment.

  • Let Vidya Balan charm you with her simplicity with the world television premiere of ‘Tumhari Sulu’ on Sony MAX

    Let Vidya Balan charm you with her simplicity with the world television premiere of ‘Tumhari Sulu’ on Sony MAX

    Sony MAX, the leading Hindi movies channel from Sony Pictures Networks is all set give you a sneak peek into the lives of middle-class suburban Indian households with the world television premiere of ‘Tumhari Sulu’ on 25th February at 12 noon. Vidya Balan and Manav Kaul’s portrayal of Sulochana and Manav will definitely strike chord in your heart while narrating the story of finding the extraordinary within the seemingly ordinary.

    Directed by Suresh Triveni, Tumhari Sulu is a slice of life story of a middle-aged housewife, Sulochana Dubey who lives happily ever after with her husband Ashok and a son in a middle-class locality in Mumbai. Sulu is an enthusiastic independent woman who is all ready to give up her freedom for the sake of her family. In amidst of her day-to-day life, she ends up at a radio station after which her life turns into a roller-coaster ride as she gets an offer to become a RJ. Her decision to take up the job brings a drastic change in her life as she has to balance between her overnight fame and her domestic demands towards family.