Tag: Sony Max

  • BARC Week 44: Sun TV still leads across genres; Zee Cinema returns at tenth spot

    BARC Week 44: Sun TV still leads across genres; Zee Cinema returns at tenth spot

    MUMBAI: Tamil general entertainment channel (GEC) Sun TV continued to hold leadership position across genres in India while Zee Entertainment Enterprises Ltd (ZEEL) movie channel Zee Cinema made a comeback in top ten list according to week 44 all India (U+R) data from Broadcast Audience Research Council (BARC). A channel, which was featured in the top 10 list across genres in week 41 and failed to hold on to its positions in week 42 and week 43, Zee Cinema made a comeback at tenth position with 451864 (000Sums).

    Despite once again losing  ratings points this week, Sun TV continued to hold pole position in week 44 with 1068033 (000Sums) against 1087793 (000Sums) in the previous week, followed by Hindi GEC leader Star Plus in the second spot with 858020 (000Sums) and Zee TV in the third place with 758225(000Sums).  In week 42, Sun TV had 1151458 (000Sums) ratings.

     
    Colors was at the fourth spot with 730852 (000Sums) while Zee Anmol grabbed fifth position with 730119 (000Sums). Sony Max ranked sixth with 600358 (000Sums).
     

    Life OK jumped to seventh spot with 547301(000Sums) followed by Star India’s FTA channel Star Ustav on the eighth spot on the list with 512490 (000Sums).
     

    ETV Telugu grabbed ninth position with 482302 (000Sums) followed by Zee Cinema mentioned above.

  • ‘Baahubali’ premiere on Sony Max betters Salman Khan’s ‘Bajrangi Bhaijaan’ ratings

    ‘Baahubali’ premiere on Sony Max betters Salman Khan’s ‘Bajrangi Bhaijaan’ ratings

    MUMBAI: The two Bs that created the maximum buzz at the Indian box office this year were Bajrangi Bhaijaan and Baahubali – The Beginning. While the former starring Salman Khan did wonders at its recent world television premiere on Star Gold, the latter has gone and bettered its performance on the small screen.

    According to TAM Media Research’s analytical division S-Group, Baahubali – The Beginning has toppledBajrangi Bhaijaan with TVR of 6.85 on Sony Max. Bajrangi Bhaijaan notched 6.80 TVR in its world TV premiere on Star Gold.

    As was earlier reported by Indiantelevision.com, Star Gold emerged as the number one channel in the Hindi movie genre with the premiere of Bajrangi Bhaijaan. The movie perched itself on the sixth spot on the elite list of the Top 10 world television premieres from 2010 – 2015 as per TAM Media Research.

    However, Baahubali has now replaced Bajrangi Bhaijaan in the sixth spot of the top 10 world television premiere list.

    Baahubali, directed by S. S Rajamouli and produced by Shobu Yarlagadda and Prasad Devineni, was made in Telugu and Tamil. It was also dubbed in Hindi, Malayalam and French languages.

    Baahubali had its Hindi world television premieres in week 44 (25 October) on Sony Max. It may be recalled that it was telecast on Malayalam and Telugu languages, earlier in October.

    Baahubali in Telugu telecast on Star India’s regional channel Maa TV received the maximum TVR of 21.8, followed by its Malayalam version on Mazhavil Manorama with 16.1 TVR and last but not the least in Hindi on Sony Max with 6.85 TVR.

    Aamir Khan’s 3 Idiots with 10.88 TVR leads the top ten list of world television premiere followed by Salman Khan’s Bodyguard with 9.95 TVR in the second spot. Shah Rukh Khan’s Chennai Express with 9.50 TVR stands in the third spot, while yet another Salman’s Dabangg is on fourth spot with 9.19 TVR. In the fifth position is the Ajay Devgn starrer Singham with 8.72 TVR.

    In week 44 Baahubali replaced blockbuster Bajrangi Bhaijaan, which was dominating the sixth spot in week 42. Baahubali with 6.85 TVR bagged the sixth slot in the top ten list just above the Bajrangi Bhaijaan, which is in seventh slot with 6.80 TVR. In eight spot is the Shah Rukh Khan starrer Ra.One,which received 6.72 TVR and Aamir’s PK was at ninth spot with 6.62 TVR. In tenth spot is the Akshay Kumar starrer Entertainment movie premiere with 5.49 TVR.

    Bajrangi Bhaijaan was heavily promoted and hence received 81 per cent promo reach and average frequency of 15.5. Baahubali, on the other hand, was promoted to achieve a 70 per cent each. Bajrangi Bhaijaan received 23.3 per cent whereas Baahubali received a higher reach conversion that is 25.1 per cent among the both the movies, on Hindi speaking market (HSM).

  • BARC week 42: Sony Max is No. 1 Hindi movie channel; Movies Now maintains lead

    BARC week 42: Sony Max is No. 1 Hindi movie channel; Movies Now maintains lead

    MUMBAI: Multi Screen Media’s (MSM) Hindi movies and special events channel Sony Max, which was in the third position last week, has jumped up to the numero uno position in the Hindi movie channels genre in week 42 according to Broadcast Audience Research Council (BARC) all India (U+R) data. 

     

    On the other hand, Star Gold, which was the top most channel last week riding on the Bajrangi Bhajaan world television premiere wave, went down to the third position in week 42.

     

    Sony Max grabbed the first position with 475731 (000Sums) in the genre followed by Zee Cinema on the second slot with 401903 (000Sums) and Star Gold on third position with 380275 (000Sums). Movies OK stood in the fourth spot with 226309 (000Sums), whereas &Pictures was in the fifth position with 177187 (000Sums).

     

    In the English movies genre, Movies Now continued to lead the genre with 2700 (000Sums) followed by Sony Pix on the second spot with 1783 (000Sums) and Star Movies on third berth with 1775 (000Sums). Zee Studio  was on fourth spot with 1686 (000Sums), whereas HBO occupied the fifth position with 1612 (000Sums).

  • BARC week 42: DD National, Max, Asianet enter Top 10 channels list across genres

    BARC week 42: DD National, Max, Asianet enter Top 10 channels list across genres

    MUMBAI: Even as Tamil general entertainment channel (GEC) Sun TV continues to maintain its number one position across genres in India, there have been three new entrants in the list of Top 10 channels across genres. DD National, Sony Max and Malayalam GEC Asianet entered the top 10 list this week, according to Broadcast Audience Research Council (BARC) all India basis (U+R) data of week 42.

    Sun TV was the most watched channel in India in week 42 and grabbed pole position with 1151458 (000Sums) followed by Hindi GEC leader Star Plus in the second spot with 804448 (000Sums) and Colors in the third spot with 682422 (000Sums).

    Zee Network’s free to air (FTA) channel Zee Anmol grabbed fourth position with 652737 (000Sums) while Zee TV ranked fifth with 649798 (000Sums).

    DD National made its entry in the Top 10 list across genres at the sixth position with 567433(000Sums) followed by Hindi movies and events channel Sony Max, which made its debut in the seventh spot with 525073 (000Sums). Life OK was eighth on the list with 513149 (000Sums).

    Star India’s FTA channel Star Ustav bagged the ninth spot with 475386 (000Sums), while Asianet took hold of the tenth spot with 448820 (000Sums).

    Channels, which featured in the Top 10 list across genres in week 41 and failed to hold on to their positions in week 42 are Star Gold (sixth), Zee Cinema (tenth) and ETV Telugu (ninth).

  • Max to premiere ‘Bahubali’ on 25 October

    Max to premiere ‘Bahubali’ on 25 October

    MUMBAI: Sony Max will be premiering Bahubali – the heroic tale of two brothers, on 25 October at 8 pm in Hindi.

    It may be recalled that the Malayalam version of the movie was premiered earlier this month on Mazhavil Manorama.

    Directed by S S Rajamouli, the film tells the tale of adventure, romance, love, betrayal, valour and weakness. The cast of the film includes Prabhas, Rana Daggubati, Tamanaah Bhatia and Anushka Shetty. The film rides high on Herculean war sequences.

    “The festive season witnesses the coming together of families to partake in festivities and celebrate together. Our philosophy at Max is to create deeper bonds with families by providing them with a holistic movie watching experience in the comfort of their homes. What better way to do this than to showcase a film that boasts of extraordinary special effects, gripping content and larger-than-life characters. This bilingual historical masterpiece has met with remarkable box-office success across markets and we are convinced that it will leave our viewers breathtakingly spellbound,” said Sony Max & Max2 senior vice president Neeraj Vyas.

    “Bahubali is one of the most awaited films on Indian television. The film received tremendous amount of love and appreciation in cinemas across the globe. And we are sure history will repeat itself with the world television premiere on Sony Max,” added Dharma Production CEO Apoorva Mehta.

  • MSM to launch English Entertainment & Hindi Music channels

    MSM to launch English Entertainment & Hindi Music channels

    MUMBAI: Multi Screen Media (MSM) is gearing up to launch two new channels over the next two months.

     

    The broadcaster is aggressively investing to launch a flamboyant English entertainment channel as well as a Hindi music channel.

     

    The English entertainment channel will have an HD feed and will simulcast series with US. MSM’s move comes even as the English entertainment channels space in the country has hotted up with the recent launches of Viacom 18’s Colors Infinity and Star India’s FX HD.

     

    According to information available with Indiantelevision.com, MSM is currently awaiting the license from the Information and Broadcasting Ministry.

     

    On the other hand, building up on the success of its existing Hindi music channel Sony Mix as well as to enhance its presence in the Hindi music genre, MSM will launch another music channel. According to sources close to the development, the channel will hit airwaves in the next two months and will be headed by MSM EVP Neeraj Vyas, who has successfully led Sony Mix so far.

     

    MSM’s last launch was that of the sports channel Sony Kix, which was strongly backed up with aggressive acquisition of sports properties like LA Liga, FA Cup and Italian SerieA amongst others.

     

    Currently, MSM has a total of sixteen channels in its bouquet namely: Sony Entertainment Television, Sony Entertainment Television HD, Sony Max, Sony Max 2, Sab, Sony Mix, Sony Six, Sony Six HD, Sony Kix, Sony Pix, Sony Pix HD, Sony Pal, AXN, AXN HD, Sony Aath and Animax.

  • Zee Cinema to telecast WWE in Hindi

    Zee Cinema to telecast WWE in Hindi

    MUMBAI: Come 13 September and the action of World Wrestling Entertainment (WWE) will expand its viewership platform. The sport, which is currently broadcast on Ten Sports, will also be aired on Hindi movie channel Zee Cinema. The channel will telecast WWE in Hindi from 7 – 9 pm.

     

    WWE is one of the top rated shows in the sports genre, according to the Broadcast Audience Research Council (BARC) India report. “Zee Cinema wanted to do something new and thus decided to air WWE on the channel,” said a source close to the development.

     

    Zee Cinema, which as per the BARC India week 33 ratings data, is at the second position in the movie channel space, is looking at getting new audience on to the channel by airing WWE.

     

    “Action entertainment is the preferred genre on the channel and thus the decision to telecast WWE, which will be a fresh breather from the movies,” added the source.

     

    According to the channel, WWE is still a niche property, which is broadcast on sports channels and is mostly in English. “We are hoping to make it a more mass sport and thus bringing it on Hindi movie channel and with Hindi commentary,” informed the source.

     

    Christened Action Mania, the sport will be aired everyday for the first two weeks, starting 13 September. “After two weeks, the show will be aired once a week. It is a strategic decision taken by the conglomerate to take WWE to a new set of audience,” said another source from the sports channel.     

     

    Airing popular sport properties on Hindi movie channels by networks is not new. Be it the Indian Premiere League (IPL) on Sony Max, or Pro Kabaddi League (PKL) on Star Gold, Hindi movie channels have gained traction for  sport properties. Whether airing WWE will take Zee Cinema from the current number two position to the numero uno remains to be seen.

  • Sony Max brings back comedy fillers

    Sony Max brings back comedy fillers

    MUMBAI: Here’s some good news for Sony Max viewers. Short format comedy fillers namely ‘Bittu Bak Bak’ and ‘Max Fully Deewana’ are back by popular demand on the channel from August interspersed through the day. India’s premier Hindi Movies channel, Sony Max which believes in going beyond movies to entertain its viewers has brought back the comic relief fillers intending to leave viewers in splits. Formulated as spoofs on iconic scenes from Bollywood, the fillers will see known faces namely Krushna Abhishek and Bharti Singh share screen space with new additions comprising of comedians Vikalp Mehta and Sugandha Mishra guaranteed to double the comedy quotient.

     

    This year audiences will be in for a treat with 60 rib tickling filmy gags which will see a few changes. For instance, ‘Bittu Bak Bak’ the quintessential classroom setup will now have comedian Krushna Abhishek don the role of a lady teacher – Rosy Ma’am. Mischievous and incorrigible student ‘Bittu’ played by Bharti Singh develops a crush on the new teacher. ‘Max Fully Deewana’, on the other hand, encapsulates the essence of the channel- ‘Deewana Bana De’ by showcasing hilarious spoofs on some of the most iconic scenes of Bollywood. The filmy gags will feature comedians Krushna Abhishek, Bharti Singh, Vikalp Mehta and Sugandha Mishra play out memorable scenes from Bollywood in a comic manner.

     

    Commenting on the new series of ‘Bittu Bak Bak’ is different from last year, comedian Krushna Abhishek says, “The new series of ‘Bittu Bak Bak’ features a new character – a lady teacher. Earlier Bittu was taught by a male teacher with whom he shared a ‘tom and jerry’ kind of a relationship. However, Bittu has developed a crush on the female teacher and shares a better rapport with her. Similarly with ‘Fully Deewana’, we have done a lot of new spoofs on recent movies like ‘Kick’ and ‘Tanu Weds Manu Returns’.”

     

    Talking about entertaining people through the two- minute comedy fillers, comedian Bharti Singh says, “We do not want viewers to go anywhere between movies and thus, this concept of the comedy fillers helps keep them glued to their TV sets.  It just makes their television watching experience a lot more entertaining.”

     

    Commenting on the challenges of filming for these comedy fillers, she added, “This is very different from the usual comedy that I do where I have more time but over here I have to explain everything in 2 minutes. It includes a lot of impromptu performance. It’s very challenging for me because we are stand-up comedians and at times even one hour is not enough for us. However, having said that performing on these two minute fillers is a lot of fun.”

     

    Stressing on the importance of comedy fillers in between movies, Neeraj Vyas, Sr. EVP Business Head, MAX and MAX2, stated, “For a channel which provides its viewers with a wide assortment of movies, Sony MAX has always aimed at going beyond movies to entertain its viewers and give them that little extra to keep them coming back to the channel. Comedy fillers are a novel concept and outright funny which also acts as a stress buster for the viewers.”

  • Videocon d2h launches mobile TV app; strengthens OTT commitment

    Videocon d2h launches mobile TV app; strengthens OTT commitment

    MUMBAI: In order to strengthen its over the top (OTT) service, direct to home (DTH) operator Videocon d2h has launched a mobile TV app. The new app – Direct to Mobile TV will make it possible for Videocon d2h subscribers to watch television anytime, anywhere on their mobile phones.

     

    Available on both iOS and Android, the Direct to Mobile TV app will give viewers instant access to a wide range of news, entertainment, sports and movie channels. The platform currently boasts of more than 70 select live TV channels and more than 3,000 movies and videos.

     

    Priced at Rs 60 per month, the offering includes channels, such as Sony Entertainment Television, Sony Max, Sony Music, Sab, Aaj Tak and many regional language channels. The service also features a programme guide, show reminders and social media integration, besides the What’s Hot section.

     

    Videocon d2h executive chairman Saurabh Dhoot said, “We are happy to be on the leading edge of India’s OTT revolution with the launch of our Direct to Mobile TV app. This is an important move for Videocon d2h, as we strengthen our commitment to introducing new technologies to our subscribers, allowing them to have a robust and enhanced experience while viewing our contents. We are confident that an increasing number of consumers will enjoy this offering in the days to come.”

     

    The Direct to Mobile TV service targets an increasing number of working professionals, shoppers and students spending time outside their homes with round-the-clock access to TV, films and other desired programmes regardless of location.

     

    Videocon d2h CEO Anil Khera added, “With our new Direct to Mobile TV app, Videocon d2h’s subscribers will never have to miss their favourite shows while on the move. We believe it affirms our continuous focus on innovation and our ability to deliver high quality solutions and services. We are sure that this mobile TV app will be of great interest to our viewers and will ensure our prominent presence in the OTT space.”

  • Sony Max to premiere ‘Dum Laga Ke Haisha’ on 11 July

    Sony Max to premiere ‘Dum Laga Ke Haisha’ on 11 July

    MUMBAI: Max, the premium Hindi movies and special events channel brings to you a heart-warming, slice-of-life love story with its television premiere of ‘Dum Laga Ke Haisha’ on Saturday, 11 July at 8 pm and on Sunday, 12 July at 1pm.

     

    Produced by Band Baaja Baaraat director Maneesh Sharma and written and directed by Sharat Katariya, ‘Dum Laga Ke Haisha’ is a YRF banner film that brings alive the little pleasures & pains of life in this unconventional yet adorable love story. Featuring Ayushmann Khurana and Bhumi Pednekar in lead roles, the light hearted drama set in the mid-1990s tells the tale of a mismatch couple who are on an expedition to find love and happiness despite the odds.

     

    Commenting on playing the role of a diffident school dropout ‘Prem Prakash Tiwari’ in Dum Laga Ke Haisha, Ayushmann Khurana said, “It was a very real film and there was a brief from Sharat Katariya (director) to only react to situations. We were not supposed to act. It was very situation-based and we all played rooted characters.”