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Tag: Sony LIV

  • Inshorts co-founder & CEO Azhar Iqubal joins Shark Tank India 3

    Inshorts co-founder & CEO Azhar Iqubal joins Shark Tank India 3

    Mumbai: Building on the tremendous success of the past two seasons, Sony LIV is thrilled to announce the return of India’s beloved entrepreneurial reality show, Shark Tank India, for its highly anticipated third season. Adding to the roster of esteemed Sharks, after entrepreneurs like OYO Rooms founder and CEO Ritesh Agarwal and Zomato founder and CEO Deepinder Goyal is the remarkable Azhar Iqubal, co-founder and CEO of the groundbreaking news app, Inshorts.

    In addition to these new sharks, the panel will feature sharks from the previous seasons – Aman Gupta (co-founder and CMO of boAt), Amit Jain (CEO and co-founder of CarDekho Group, InsuranceDekho.com), Anupam Mittal (founder and CEO of Shaadi.com – People Group), Namita Thapar (executive director of Emcure Pharmaceuticals), Vineeta Singh (co-founder and CEO of SUGAR Cosmetics) and Peyush Bansal (founder and CEO of Lenskart.com).

    With the unparalleled expertise of these Sharks and the charismatic host Rahul Dua guiding the way, Shark Tank India 3 is poised to reach new heights. As budding entrepreneurs from across India prepare to dive into the Tank of dreams, once again, brace yourselves to witness the power of innovation, entrepreneurship, and unparalleled determination like never before.

    Stay tuned for more updates on Shark Tank India 3, streaming soon exclusively on Sony LIV.

  • Sony LIV expands global presence and announces foray in Africa and the Caribbean region

    Sony LIV expands global presence and announces foray in Africa and the Caribbean region

    Mumbai: Sony LIV, a video-on-demand (VOD) service, is proud to announce its strategic expansion into select countries in Africa and the Caribbean region. This move underscores Sony LIV’s commitment to providing indigenous entertainment to a global audience and delivering high-quality content to viewers worldwide. Sony LIV’s extensive library boasts over 40,000 hours of content across multiple languages. Users of South Africa, Mauritius, Jamaica, Guyana, and Trinidad & Tobago can now access this rich content catalogue, catering to their diverse tastes and preferences.

    The users will have access to an impressive lineup of content that ranges from gripping original series such as Scam 2003: The Telgi Story, Rocket Boys, Maharani, and Gullak to 18,000 hours of high-octane TV shows to select sporting events. The platform is also home to acclaimed regional and Hollywood films such as Gargi, 2018, Por Thozhil, and Saudi Vellakka among others.

    Users can visit sonyliv.com or download the app from Google Playstore, Apple Appstore, or AFS store. The app is compatible with a wide range of devices and platforms, including Android Mobile/Tab, Android TV, iPad, and Apple TV, ensuring that viewers can enjoy their favourite content anytime, anywhere.

    This expansion is a pivotal step in Sony LIV’s mission to connect with the Indian community globally while also reaching out to new audiences and enriching the entertainment experiences of viewers in Africa and the Caribbean.

    Sony LIV head – growth and monetization Manish Aggarwal We are thrilled to announce the expansion of our services in South Africa, Mauritius, Jamaica, Guyana, and Trinidad & Tobago. These continents are home to a significant population of the Indian diaspora and with an accelerated digital adoption amongst consumers in the market, there is an increasing appetite for digital entertainment that is both culturally rich and has a wide appeal. Leveraging this, Sony LIV aims to offer an inclusive and seamless viewing experience to the users. 

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognizing the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by Sponsor and will present highlights and introduce the ‘ACKO Changemakers series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to Top Moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, the Asian Games will feature a T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head of Ad sales revenue Ranjana Mangla commented, “Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications”.

    Curefoods founder  Ankit Nagori, “I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony”.

    JSW Sports Founder Parth Jindal, “We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.

    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with the Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

     

  • Sony LIV to adapt yes Studios’ gripping crime drama Magpie

    Sony LIV to adapt yes Studios’ gripping crime drama Magpie

    Mumbai: Magpie, whose second season has just run on yes TV to rave reviews, was produced by yes TV and Donna & Shula Productions (Tehran). It tells the story of Asa Katz, a man serving 17 years in prison for murder who gets released early on the condition that he cooperates with the police as their informant – a role (known as a magpie) that he also had in jail. Asa returns to his old neighbourhood and his older brother, David, who has little regard for his younger sibling. Asa constantly tries to resolve this, but numerous conflicting interests put him in precarious situations, and he finds himself torn between his life of crime and his work with the police, while skilfully navigating both worlds to his advantage.

    yes Studios MD Sharon Levi commented: “We are honoured that this new format deal for Magpie means Sony LIV will soon become home to a third of our drama series. With its key themes of sibling conflict and a desire for a fresh start while constantly being pulled back into an old life, Magpie’s characters and storylines are instantly recognisable – and ripe for adaptation. We look forward to working with the Sony LIV team as it develops the series for its audience and cannot wait to view the final programme once it has been completed.”

    Sony LIV head of content Saugata Mukherjee said, “With the Indian adaptation of Magpie, we are aiming to weave global threads into the tapestry of our culture. The character is complex and piques the viewer’s interest with a compelling storyline. We are happy to collaborate with yes Studios once again to bring forth this highly acclaimed thriller.”

    Magpie was created by Adam Bizanski, Omri Shenhar and Dana Eden and written by Adam Bizanski and Omri Shenhar. yes Studios is the distributor of the finished programme and format. The series won Best Screenplay at the Berlin TV Series Festival in 2019 and was nominated at the same event for Best International Series and Best Performance.

  • Kaun Banega Crorepati reigns as advertisers’ beloved choice, continuing its impressive run on SonyLIV!

    Kaun Banega Crorepati reigns as advertisers’ beloved choice, continuing its impressive run on SonyLIV!

    Mumbai: Over the years, ‘Kaun Banega Crorepati’ has become synonymous with the hopes and dreams of millions. The show, cherished by audiences of all ages, continues to make a significant impact on people’s lives. The reality show has returned with its 15th season, accompanied by the highly acclaimed feature, KBC Play Along on Sony LIV.

    The last season of KBC has proven to be an extraordinary triumph, surpassing previous records on the platform. Furthermore, ‘KBC Play Along’ allows users to participate real-time while watching the show on the app. This initiative creates an ideal environment for advertisers to target a highly engaged audience through Sony LIV exclusive integrations.

    Seizing this opportunity to engage with a broad and diverse audience, renowned brands have joined forces to convey their brand messages and connect with viewers through distinctive brand integrations. ACKO, India’s leading digital insurance company and Vimal have come onboard as a ‘Co-Presenting Sponsor’. As part of this partnership, ACKO has tactfully partnered with the platform for KBC lifelines across the show & Play Along to build the brands proposition as consumer’s go-to Lifeline for their insurance needs across Health & Auto categories.

    IDFC FIRST Bank joins as the ‘Banking Partner’, exclusively representing banking branding throughout the show. This involves presentation of IDFC FIRST Bank Branded cheques to the winners and interactive assets on Play Along.

    India’s major electronics retailer, Croma, steps in as a ‘Co-Powered Sponsor’. Croma will conduct unique quizzes for its online and offline customers, offering a chance to be a special guest on the KBC set, among other rewards. Additionally, to build and highlight the brand’s online presence, contestants who surpass 25 lakhs can select a Croma appliance as a prize from “Croma.com Cart Unlocked”.

    The show also brings in UltraTech Cement, Parle Agro and Atomberg as Partner sponsors along with other prominent advertisers.

    Comments

    Sony LIV head AD sales revenue Ranjana Mangla

    A show with a global legacy, Kaun Banega Crorepati has truly become an essential part of Indian culture, representing knowledge, aspiration, and growth. A huge and diverse audience base along-with active participation via LIV exclusive Play-along provides advertisers scaled reach with multiple touchpoints supported by innovative integrations and contextual creative renditions to land their message effectively in a seamless manner. Continued sponsorship partnerships with Acko, IDFC, Vimal, Ultratech and repeat investments from many others are solid testament to KBC delivering great value to advertisers on-board.  

    Croma COO Shibashish Roy

    We are excited to team up with SonyLIV for KBC, a journey filled with knowledge, excitement, and endless possibilities. Like the show’s spirit, Croma aims to empower people with latest in technology and seamless experiences. The partnership highlights our common goal to spark curiosity and shape a world where innovation is limitless.

    Parle Agro joint managing director & CMO Nadia Chauhan

    At Parle Agro, we are thrilled to associate our Smoodh dairy beverage with the intellectually stimulating Kaun Banega Crorepati on Sony LIV. We eagerly anticipate rewarding the Play Along participants, who showcase sharp intelligence and keen insight—traits that echo the essence of both our brand and the show. This alliance embodies our steadfast dedication to innovation, knowledge, and unparalleled quality.

  • Priyadarshini Indalkar and Priya Banerjee join the cast of Sony LIV’s Shantit Kranti 2

    Priyadarshini Indalkar and Priya Banerjee join the cast of Sony LIV’s Shantit Kranti 2

    Mumbai: After the success of Shantit Kranti, Sony LIV is now gearing up for the release of the highly anticipated second season of its hit Marathi original. The critically acclaimed show is set to take viewers on another enthralling journey filled with laughter, relatability, and introspection. Adding a fresh twist to the narrative, the makers have unveiled two new additions to the cast – Priyadarshini Indalkar and Priya Banerjee.

    This season will see Priyadarshini Indalkar, known for her remarkable stint on Maharashtrachi Hasyajatra, step into the shoes of Samruddhi, who navigates through the complexities of an arranged marriage with Shreyas. On the other hand, the versatile actress Priya Banerjee will be seen essaying the role of Kani, an NRI from San Francisco.

    Expressing her excitement about Shantit Kranti 2, Priyadarshini Indalkar shared, “I instantly resonated with Samruddhi’s character when it was first pitched to me. She’s a straightforward woman who believes in the power of genuine connections. Her journey in the show is a testament to the power of love’s potential. I can’t wait for the audience to witness my character and her relationship with Shreyas in the series.”

    Talking about her role in the series, Priya Banerjee added, “Kani’s character is such a beautiful blend of spontaneity and self-reflection. I think a lot of our generation can relate to her earnest search for happiness. Kani’s journey reminded me that life’s most special moments can be found in the simplest, most unexpected places. Shantit Kranti 2 is a rollercoaster of emotions and I’m so grateful to be a part of this incredible project.”

    Created by TVF in association with BhaDiPa and produced by Arunabh Kumar, the show is directed by Sarang Sathaye and Paula McGlynn. The series stars Abhay Mahajan, Alok Rajwade, Lalit Prabhakar, Mrinmayee Godbole, Priya Banerjee, Priyadarshini Indalkar among others.

    Shantit Kranti 2 streaming on 13 October only on Sony LIV!

  • Beloved trio Prasanna, Dinar, and Shreyas return with Shantit Kranti season 2

    Beloved trio Prasanna, Dinar, and Shreyas return with Shantit Kranti season 2

    Mumbai: After the massive success of season one, Sony LIV is all set to bring the second season of its critically acclaimed Marathi original – Shantit Kranti. Season 2 promises a double dose of laughter and awakens the spirit of self-discovery. Uniting after 18 months, Shreyas (Abhay Mahajan) surprises the boys with news that he’s getting married, and three boys decide to leave for Shreyas’s international bachelor trip. Things spiral out of control when they realise Shreyas is not even engaged, Prasanna (Lalit Prabhakar) has brought his baby along, and Dinar (Alok Rajwade) has booked them on a six-day pilgrimage to Nepal in a bus with 10 random strangers instead of bachelor’s trip.

    Lalit Prabhakar said, “Shantit Kranti season 1 received immense love from the audience. We are excited to return with an all-new season where we embark on a new journey that is filled with revelations, laughter, twists, turns, and more! This season truly redefines the bonds as well as introduces new characters that help each one of us grow. We hope this season will entertain and resonate with the audience.”

    Created by TVF in association with BhaDiPa and produced by Arunabh Kumar, the show is directed by Sarang Sathaye and Paula McGlynn. The series stars Abhay Mahajan, Alok Rajwade, Lalit Prabhakar, Mrinmayee Godbole, Priya Banerjee, Priyadarshini Indalkar among others.

    Shantit Kranti 2 streaming from 13 October only on Sony LIV.

  • Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Brands celebrate Asian Games 2023 with full fervour on Sony LIV

    Mumbai: India’s remarkable resurgence in the global sporting arena is a testament to its status as a multi-sport powerhouse. The captivating narratives and exhilarating moments in sports have long been a source of inspiration and entertainment for people of all ages. Recognising the fervour and enthusiasm of viewers, renowned brands such as EatFit, Maruti Suzuki India Ltd, JSW, ACKO, and Limca Sportz have forged powerful collaborations with Sony LIV for the Asian Games 2023. These partnerships serve as a resounding expression of solidarity with and support for Indian athletes who are set to compete on this prestigious platform.

    EatFit, Maruti Suzuki India Ltd, and JSW have come on board as co-presenting sponsors and will have a prominent presence within in-studio showcases to drive deep associations. JSW aims to shed light on India’s multi-sport achievements and showcase JSW-sponsored athletes. ACKO has come on board as co-powered by sponsor and will present highlights and introduce the ‘ACKO Changemakers’ series on Sony LIV. Furthermore, Limca Sportz is a Hydration Partner and will present ‘Unstoppable Player of the Day’, while RBI has exclusive rights to top moments. These collaborations promise engaging content and unique branding opportunities, enhancing the brand’s messaging among the audience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, Asian Games will feature T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Sony LIV head ad sales revenue Ranjana Mangla: Over the last few years, Sony LIV has proved to be a trusted and seamless partner for streaming multi-sporting properties, and the Asian Games is one of the world’s most prestigious tournaments. Our coveted list of sponsors shares our passion for sports, with some renewing with us and others signing up for the first time. Each of them keenly wants to connect with a young and affluent subscriber base that makes us a strategic choice for their communications.

    Curefoods founder Ankit Nagori: I am thrilled to announce our partnership as a co-presenting sponsor for the Asian Games 2023 on Sony LIV. This exciting collaboration exemplifies the immense potential for brands to elevate their presence through multi-sports tournaments. In the spirit of competition and unity, we look forward to a journey that not only fuels athletic excellence but also nourishes brand association, bringing together the worlds of health, fitness, and sports in perfect harmony.

    JSW Sports founder Parth Jindal: We are proud of our sponsorship of Team India at the Asian Games 2022, reinforcing our commitment to sporting excellence in the nation. This support extends through our Inspire Institute of Sport, Vijayanagar, which propelled 25 athletes to represent India at Guangzhou.  ‘RukNa Nahi Hai’ is a rallying cry for sports to inspire and unite India’s diverse landscape.
    As proud sponsors, we look forward to Team India’s performances, donning the JSW jersey and embodying our brand’s determination and excellence. Through this partnership with Indian Olympic Association, and in collaboration with Sony LIV, we aim to foster a culture of sportsmanship, determination, and excellence for future generations”.

  • Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Veeba onboarded as MasterChef Indias co-presenting sponsor on Sony LIV

    Mumbai: MasterChef India is gearing up to make a sizzling return exclusively on Sony LIV soon. The show has been a resounding success in its previous season with entire nation streaming the culinary extravaganza. As the anticipation builds for the upcoming season, Sony LIV is thrilled to unveil an exciting collaboration with Veeba, a beloved brand renowned for its wide range of sauces and condiments.

    As the co-presenting sponsor of MasterChef India, Veeba is set to showcase various usage of its products to curate exclusive delectable dishes. Veeba’s partnership with MasterChef India marks a significant milestone in drawing synergies between the brand and the content proposition. Veeba shares a common vision with MasterChef India to celebrate the art of gastronomy, empower culinary talent and inspire food enthusiasts.

    MasterChef India will soon return with celebrity chef Vikas Khanna, chef Ranveer Brar along with latest addition chef Pooja Dhingra. With their unparalleled expertise and refined palates, they will inspire contestants to push culinary boundaries. Just like the previous season, 16 dedicated cooks will fight tooth and knife in the iconic MasterChef kitchen to emerge as the ultimate MasterChef of the season.

    Sony LIV head ad revenue Ranjana Mangla: As MasterChef India embraces the digital-exclusive format, it ushers in a new era of entertainment that aligns with the preferences of a digitally driven world. Food has taken the center stage in the digital sphere, with audiences consuming plethora of food related content. Being a super entertainment show where competitiveness is at the fore elevating exciting culinary showcases, the exclusive digital offering expands on it with a multitude of curated content bytes and engagement avenues that pique audience interests and offer brands interesting opportunities to innovatively integrate their stories in an effective manner. We are thrilled to have Veeba join us on this powerful journey of connecting with foodies across the nation.

    Veeba (flagship brand of VRB Consumer Products Pvt Ltd)  founder & managing director Viraj Bahl: At Veeba, we’re thrilled to present and partner with MasterChef India this year. This collaboration reflects our passion for culinary excellence and innovation. The essence of MasterChef India seamlessly resonates with Veeba’s core values of fostering creativity and experimentation. It is an iconic platform for aspiring chefs across the country to showcase their talent, and we’re excited to inspire and empower their limitless imagination.  Together, we embark on a journey to establish a new legacy—one that deeply resonates with budding chefs and food enthusiasts alike.

    mSix&Partners India managing partner Subhamay Mukhopadhyay: We at mSix&Partners, are committed to innovation and solving business problems for our clients. There couldn’t be any other great opportunity other than MasterChef India for Veeba to address both awareness for their extended portfolios and engaging with the like-minded audiences at scale to drive consideration. We are designing bespoke solution which will resonate with the digital native aspiring chefs and co-creating industry-first in-show content disruption which will help the brand to stand out. We partnered with Veeba and MasterChef India to create an inspiring campaign that will help us to showcase multiple innovative ways of using range of Veeba products. We are more than confident that this partnership will captivate the audience, leaving an indelible mark.

    Get ready to embark on a mouth-watering journey with MasterChef India, streaming soon only on Sony LIV!

  • Sony LIV shines the spotlight on Asian Games in a new campaign by Nitesh Tiwari

    Sony LIV shines the spotlight on Asian Games in a new campaign by Nitesh Tiwari

    Mumbai: Sports, with their compelling tales and thrilling moments, have always been a source of inspiration and entertainment for Indians. Giving many more moments to rejoice, Sony LIV is set to exclusively stream the 19th edition of the Asian Games. These diverse sporting traditions serve as a reminder of the vibrant tapestry of culture and competition that will be celebrated during the event, uniting Asia in the spirit of sportsmanship and camaraderie in 40 different sports.

    As India is set to delve into the world of multi-sports championship, Sony LIV is set to uncover facts about sports, sportsmen, and more through its latest campaign for the Asian Games. This campaign shines a spotlight on the resurgence of India in the world of sports as the nation has evolved into a multi-sport powerhouse, with Indian athletes excelling in various disciplines on the global stage. Directed by National Award-winning filmmaker Nitesh Tiwari, the campaign brings out lesser-known facts and trivia on multi-sport events through young characters – Vaibhav Raj Gupta and Harsh.

    From bringing the spotlight on 72-year-old – Kiran Nadar, Indian Bridge Team, to highlighting the addition of cricket in the Asian Games, the campaign sheds light on India’s sporting landscape and celebrates sports personalities. The narrative honours the global recognition of India, highlighting many new athletes and their strengths across multiple sports. Further understanding the passion of viewers from across age groups, Sony LIV echoes the sentiments and solidarity of the entire nation for Indian athletes through its ad films. Supporting the championship, the platform has collaborated with esteem brands like Eatfit, JSW, Maruti Suzuki India Limited, ACKO, Limca Sportz, among others, to elevate the tournament experience.

    The Asian Games is poised to be a significant one for India, as a total of 655 Indian athletes will be competing in 41 disciplines. After 19 years, Asian Games will feature a T20 tournament, where Indian men’s and women’s cricket teams will be making their debuts, giving many more reasons for viewers to be glued to their screens this year.

    Tiwari said, “With this ad campaign for Asian Games, we aim to capture the excitement of this prestigious event. By infusing playful banter among friends to drive the storyline, we ensure that the spotlight remains on promoting awareness for the Asian Games and taking pride in the achievements of our players, as well as cheering for them. This is a comprehensive and meticulously crafted campaign poised to deeply connect with the audience.”