Tag: Sony LIV

  • “Family Aaj Kal explores young India’s aspirations through a relatable family setup”: Anushka Shah

    “Family Aaj Kal explores young India’s aspirations through a relatable family setup”: Anushka Shah

    Mumbai: Premiering on 3 April on Sony LIV, a family-centric show – Family Aaj Kal, invites you to embark on a captivating journey through the complexities of modern family life.

    Produced by Civic Studios, a global media company focused on impactful entertainment, this eagerly anticipated show promises to resonate deeply with viewers. Featuring a stellar cast including Apoorva Arora, Sonali Sachdev, and the late Nitesh Pandey, the show is spearheaded by writer Manoj Kalwani, and director Parikshit Joshi, offering a heartfelt exploration of familial bonds against the vibrant backdrop of Delhi.

    Indiantelevision.com in conversation with Civic Studios’ founder Anushka Shah talked about the uniqueness of the show, certain nuances of the show and more…

    Edited Excerpts:

    On the inspiration behind creating Family Aaj Kal and what sets it apart from other family-centric shows

    Family Aaj Kal came about from wanting to explore how some of the problems we see around us in society play out in internal family dynamics. When it comes to choosing a child’s partner, we often see these biases clash with a parent’s desire to want what they see as best for their child. The show is extremely relatable in the way it explores young India’s aspirations through a family setup. It talks about the issue of unemployment in India, the overemphasis on jobs as an identity that often leads to class bias, and finally, the right to choose your own partner.

    On the collaboration between Civic Studios, Manoj Kalwani, and Parikshit Joshi for the production of Family Aaj Kal

    Manoj Kalwani had been a writer we were interested in working with at Civic Studios for a while, and when we conceptualised this project in-house we thought he would be the perfect fit. Parikshit had been a director working at Civic Studios on several of our YouTube comedy sketch videos – we felt his ability to bring a sensitive yet light-hearted approach would be ideal for this show.

    On the message or emotions that you aim to evoke through “Family Aaj Kal”

    The main emotion we want the audience to experience is what happens when we’re forced to challenge our own biases – it often starts with denial but ends in discovery, and that is a tough but beautiful journey to go on. In many ways, that is where change and progress at its most core level in a society happens.

    On choosing Delhi as the setting for “Family Aaj Kal” over other cities and the city’s unique characteristics that contribute to the storytelling and resonate with the audience

    Delhi was chosen as our target audience because the show concentrates on a young Hindi-speaking audience from North India. The family is shown to be urban and middle-class and they see themselves as modern and liberal, while also coming to terms with their own biases. Delhi became a reflective setting for the same, but the story would be relatable to audiences around the world and not just this city.

    On your vision for the future of Civic Studios, and the upcoming projects or initiatives that you’re particularly enthusiastic about

    At Civic Studios we aim to create content that is entertaining, engaging, and empowering. We have over 20 projects on our slate at different stages of production to release across feature films and web series. We recently had our animated feature film Schirkoa premiere at the Rotterdam Film Festival where it won the NETPAC award for Best Asian Film, and next month we start shooting in London on a very fun and exciting Christmas musical with Gurinder Chadha. 

  • Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users

    Shark Tank India 3 soars to success with a remarkable 20 per cent increase in new users

    Mumbai: In the exhilarating third season of Shark Tank India, innovation meets ambition as entrepreneurs from across the country pitch their groundbreaking ideas to an illustrious panel of 12 Sharks. With each passing episode, the reception has been nothing short of overwhelming, piquing the curiosity of audiences and investors alike. This season has seen an exceptional growth of 20 per cent increase in new users, and notably, 37 per cent increase in users who watched on CTV.

    In season 3, businesses like Pizza Galleria and Conscious Chemist have seen remarkable growth following their appearances on Shark Tank India. Pizza Galleria experienced a four-times surge in sales and a 20 times spike in web traffic, with over 1000 franchise inquiries. Conscious Chemist saw a four-times increase in revenue and a five times increase in website visitors. Tiggle and Koparo also achieved significant growth, with Tiggle’s sales increasing six times and website traffic five times, and Koparo’s sales growing six times and website traffic 10 times.

    Season three has received support from influential brands, strengthening its impact. ACKO has come on board as a co-presenting partner, maintaining a steadfast three-year alliance. PokerBaazi also continues the association stepping up as the co-presenting sponsor, enriching the Shark Tank India 3 experience with their engaging segment, Baazigar of the Day, expertly hosted by the witty Rahul Dua. This light-hearted addition brings a dose of fun and camaraderie into the high-stakes atmosphere of the show, allowing pitchers to unwind, showcase their personalities, and even bag exciting prizes along the way. The show is co-powered by upGrad, IDFC First Bank has come on board as the Banking partner, and ICICI Direct, Unicharm’s Sofy Feminine Care brand along with Sensodyne have joined as partner sponsors, enriching the show’s network of pivotal partnerships.

    Sony LIV head ad revenue Ranjana Mangla:

    Shark Tank India has led to a positive change within the society by promoting entrepreneurship, fostering innovation, and empowering individuals to achieve their dreams. This season has seen more than 50 Cr of investment across 54 deals by the sharks so far, with businesses from Personal Care & Fashion, Technology and Food & Beverages getting most of the investment share. The show’s Impact has been such that many Startups after appearing on the show have seen massive growth in the sales and website traffics showcasing the immense potential of the show on the start-up ecosystem. This makes the show a great opportunity for brands as well.

    Baazi Games (parent group of Pokerbaazi) founder and CEO Navkiran Singh:

    Over the years, we have realized that the skills of a competent entrepreneur always make him win in any situation, Shark Tank India is all about making the right decisions under pressure, constantly analyzing the market opportunities with the perseverance to excel in the game, and this alignment makes our partnership with Shark Tank a natural fit.

    Tune in to Shark Tank India 3 streaming on Sony LIV, Monday to Friday at 10 pm.

  • Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Miss World goes beyond glamour: Shark Tank India integration supports beauty with a purpose!

    Mumbai: The 71st edition of the Miss World Pageant, a celebration of beauty, intellect, and purpose, returns to India after 28 years. Embodying its core value, ‘Beauty with A Purpose’, the event has ignited global anticipation and excitement. As India takes centre stage as the host country, contestants from around the world come together, presenting a captivating fusion of cultures. With excitement mounting, the world eagerly anticipates the crowning of the next Miss World. Viewers in India can catch all the live action, from the glamorous ramp walks, the exciting performances to the final crowning ceremony, on 9 March, 7:30 pm onwards exclusively on Sony LIV.

    Adding an exciting dimension to this year’s pageant is the groundbreaking integration with Shark Tank India, a platform renowned for fostering entrepreneurship and innovation. For the first time ever, Miss World’s top four finalists will have the opportunity to pitch their Beauty with a Purpose Project on stage to our sharks – Emcure Pharmaceuticals Ltd executive director Namita Thapar, People Group founder & Shaadi.com CEO Anupam Mittal, and OYO Rooms founder & CEO Ritesh Agarwal. The sharks believe in the cause of ‘Beauty with A Purpose’, will bring their expertise and resources to support the endeavour that wins. This one-of-a-kind integration will allow the contestants to align beauty not only with aesthetics but also with meaningful impact and much-needed societal change.

    Miss World Organization chairman and CEO Julia Morley said, “The collaboration with Shark Tank India underscores our commitment to driving positive change. We are thrilled to witness the transformative power of beauty aligned with purpose.”

    Sony LIV and StudioNext business head Danish Khan stated, ” Streaming the 71st Miss World 2024 pageant live on Sony LIV underscores our commitment in bringing meaningful, premium content to our Indian audience. The special integration of Shark Tank India also perfectly aligns with this year’s theme of Miss World 2024.”

    The 71st Miss World 2024 streaming on 9 March at 7:30 pm exclusively on Sony LIV.

  • The Shark Tales : Thoda sa hot chocolate, thoda tech and a lot of hustle!

    The Shark Tales : Thoda sa hot chocolate, thoda tech and a lot of hustle!

    Mumbai : Shark Tank India Season 3 started premiering on 22 January 2024, showcasing a diverse array of pitches and narratives from emerging entrepreneurs. With a lineup of 12 sharks in the latest season, the pool of guidance and support for aspiring entrepreneurs has doubled up, promising enhanced mentorship and opportunities.

    CarDekho founder and CEO Amit Jain has been an integral part of this journey since season 2, offering investment and mentorship to ventures spanning various sectors. Amit’s commitment to nurturing and empowering young entrepreneurs has been a cornerstone of his involvement. His investment decisions are often guided by a shared ethos of determination, creativity, and sustainability. The same was seen in the very first episode of Shark Tank India Season 3 where Amit saw a connection between himself and the sustainable business philosophy of The Honest Home Company founder Mayank Sisodia.

    In Season 3, episode 8 of Shark Tank India, Amit’s dedication to supporting the next generation of entrepreneurs was evident in his interaction with Anuva Kakkar, the founder of Tiggle.

    Acknowledging the importance of fostering an ecosystem that uplifts visionary entrepreneurs like Amit Kakkar said, “Magar iss show par aakar maine aap jaise entrepreneur ko support nahi kiya toh mere yahan aane ka faida hi nahi.” Tiggle, which offers vegan and dairy-free ready to make hot chocolate mixes, represents a promising player in the rapidly evolving market landscape.

    Among the ventures Jain backed in the previous season are notable names like Mopp India, Licksters, Maisha Lifestyle, Ekatra, and Gladful, showcasing his diverse portfolio and unwavering commitment to driving innovation and success in the Indian startup ecosystem.

    Read about Amit Jain’s learnings from the three pitches below:

    Tiggle:

    The episode started on a sweet note with Anuva Kakkar, founder of Tiggle, pitching her brand that sells ready-to-make hot chocolate mixes. Her pitch was solid, the packaging was on point, and the chocolate tasted really good. Plus, being vegan and dairy-free, Tiggle is catering to a fast-growing market and has a bright future, even more so if they focus more on targeting their products to kids, in my opinion.

    Anuva’s story was also inspiring. It was inspiring to hear her bootstrapped story. This is how I feel any startup story begins, with the founder trying to find product market fit. She started from a small room and sold her first batch with a steel jar in hand at a bustling Gurgaon metro station within 40-50 minutes. It showcased the demand and appeal of Tiggle and her ambition. She lives the dream of every entrepreneur – turning their passion into a startup.

    I definitely appreciated Anuva coming prepared with precise unit economic data and dressed to match her brand! Her grip on her numbers was just amazing to see. I love such founders with this level of attention to detail. Glad I partnered with Peyush and sealed the deal with Tiggle. It’s a bet on Anuva’s entrepreneurial passion to create not just good products but a good culture – be it a team of 9 or 9000, her strong potential, and a delicious future for Tiggle. Because like always, Pehle Banda, Phir Dhanda!

    Wyld :

    Next came WYLD, a Visa-powered social currency card, founded by IIT-B alumni, offering cashback for Instagram posts. I loved their idea, especially gestures like customised cards that read ‘Founder Member’, but I think execution is key. They had the right partnerships in place, and their algorithms for assigning “WYLD scores” seemed great. I loved the way they solved working capital by getting money to pay cashback from brands in advance.

    I appreciate the founders, their love for tech and their ambitions – they were young, adaptable, and loaded with energy. Namita and Anupam saw the potential too. I gave them an offer, but they went ahead with Anupam’s offer. It will be interesting to see them turn those influencer dreams into reality. I wish them all the best.

    Upliance.ai:

    Lastly, we had Upliance.ai, an AI-powered personal cooking assistant. Now, I love AI & innovation, but this one wasn’t for me because I found the AI bit missing. While the technology and patented recipes were interesting, the price point and lack of market fit raised questions. It’s great that they have a feedback system in place, but is it enough to justify the cost? The limited market and slow growth raised more questions.

    AI is surely going to be a game-changer, but it needs to solve real problems and offer value at a reasonable price. Upliance.ai has to cover some distance to get there. I do hope they adapt and get there eventually!

    Overall, the episode was a mixed bag of promise, treats, tech and more. And that’s the beauty of Shark Tank. Stay tuned for more Shark Tales!

     

  • Watch Tramboo Sports’ quest to make Kashmir Willow on Shark Tank India 3

    Watch Tramboo Sports’ quest to make Kashmir Willow on Shark Tank India 3

    Mumbai : Did you know cricket bats are made of two willows – English willow and Kashmiri willow? The latter, usually heavier, has been a challenge for cricket enthusiasts. But Tramboo Sports, founded by the dynamic duo, 18-year-old Hamad Tramboo and 20-year-old Saad Tramboo, has just the right solution for the problem.

    As the one of the largest manufacturers of Kashmir Willow Bats, meticulously crafted from premium grade one Kashmir willow, the Srinagar-based brand tackles the weight issue head-on. Now, with a vision to make Kashmir willow bats the preferred cricketing choice, Hamaad and Saad step onto the stage of Shark Tank India 3, seeking Rs 30 lakhs in exchange for 3 per cent equity.

    While discussing their experience on Shark Tank India, co-founder of Tramboo Sports, Hamaad Tramboo, shared, “Growing up watching Shark Tank since childhood, we never imagined that one day we would be pitching our business to the sharks. It was beyond our wildest dreams, and our experience was truly incredible, something we are still processing. From the moment we started our pitch, the sharks’ interest and energy were next level, keeping us motivated throughout. Their insightful questions challenged us to think and pushed us to showcase the true potential of our product. It was indeed an invaluable learning experience that we will never forget—a moment that will stay with us for the rest of our lives.

    Tramboo Sports’ collection includes tennis bats for tennis balls and season bats for season balls, making cricket affordable and accessible for all. The incorporation of Singapore Cane handles, adept at absorbing shocks, significantly elevates the quality of their bats. Since its inception in 2021, the brand has sold over 20,000 bats, even securing a deal for 1000 bats in Qatar. With their youthful energy, craftsmanship, and a vision to change the perception around Kashmir willow bats, Hamaad and Saad, the youngest pitchers of this season capture all Sharks’ hearts. But will that be enough to crack a deal with the Sharks?

    Watch Shark Tank India 3 to find out.

    Tune in to Shark Tank India 3 to witness Tramboo Sports’ pitch, only on Sony LIV!
     

  • Shark Tank India 3 invites innovators on an entrepreneurial triumph journey

    Shark Tank India 3 invites innovators on an entrepreneurial triumph journey

    Mumbai: Shark Tank India has successfully cemented its position in the Indian market, and its third season has begun streaming on Sony LIV. The show is making a significant impact with its compelling pitches, stories and deals generating widespread excitement among viewers. The inclusion of 6 new sharks on the panel has not only captured the audience’s attention but has also received an enthusiastic response from brands and advertisers.

    The all-new season has garnered support from influential brands, fortifying its impact. ACKO continues its dedicated support as the co-presenting partner, maintaining a steadfast three-year alliance. Pokerbaazi, has joined as the co-presenting sponsor, and with the support of co-powered by upGrad, the show strategically broadens its reach and influence. IDFC First Bank has come onboard as the banking partner, and ICICI Direct along with Unicharm’s Sofy Feminine Care brand have joined as partner sponsors, enriching the show’s network of pivotal partnerships.

    The panel of season 3 includes – Varun Dua, founder and CEO, ACKO, Amit Jain, CEO and co-founder, CarDekho group – InsuranceDekho.com, Anupam Mittal, founder and CEO, Shaadi.com – people group, Aman Gupta, co-founder and CMO, boat, Azhar Iqubal, co-founder and CEO, Inshorts, Deepinder Goyal, founder and CEO, Zomato, Namita Thapar, executive director, Emcure Pharmaceuticals Ltd., Peyush Bansal, CEO and co-founder, Lenskart, Ritesh Agarwal, Founder and CEO, OYO Rooms, Radhika Gupta, MD and CEO, Edelweiss MF, Ronnie Screwvala, co-founder, and chairperson, UpGrad, and Vineeta Singh, co-founder and CEO, SUGAR Cosmetics. The show is hosted by Rahul Dua.

    With its diverse and seasoned panel, Shark Tank India is not only poised to elevate the entrepreneurial spirit but also reshape the business terrain with this all-new season.

    Comments

    Sony LIV head ad sales revenue  Ranjana Mangla

    Shark Tank India has revolutionized the realm of reality shows in our country. Offering a unique fusion of education and entertainment, the show delivers a distinct viewing experience. It serves as an exceptional platform, allowing brands and marketers to execute purposeful advertising within a highly engaged environment. By associating with the show, brands ride the wave of entrepreneurial spirit, engage with a diverse audience, and elevate their presence in the hearts and minds of millions, all while being part of the journey to transform dreams into thriving businesses.

    ACKO EVP Marketing Ashish Mishra

    Shark Tank India has single-handedly run the largest educational campaign for promoting Entrepreneurship in India. It has given courage to millions of Indians to chase their dreams. Terms like Debt, Equity, ARR etc are being discussed at dinner tables in households across India. Parents no longer frown when their kids say “Mujhe Startup Karna hai”. This is a big testament to the reach and popularity of STI. After Doctor, Engineer and Cricketer, India finally has a fourth popular profession – Entrepreneur.

    upGrad co-founder & MD Mayank Kumar

    Continuous learning is a fundamental tenet of Entrepreneurship and Shark Tank India offers the most immersive platform to catalyse and make upskilling a household phenomenon. Interestingly, upGrad and Shark Tank India synergize in nurturing innovative mindsets and contributing to society, making this a high-value and outcome-driven proposition. India is at the epicentre of the Industrial Revolution and upGrad stands firm in the process of nation-building by offering individuals between 18 to 60 years with learning capabilities for the evolving and transformational job market. We see this opportunity as a driving force to position India as the next big talent provider and Vishwa Guru among other developing and developed countries.

  • How Dil Foods empowering many restaurants,watch exclusively on Shark Tank India 3

    How Dil Foods empowering many restaurants,watch exclusively on Shark Tank India 3

    Mumbai: Bringing the diverse flavours of India directly to your plate, Dil Foods, a Bangalore-based virtual restaurant operator, has been making waves in the hospitality industry since being founded by Arpita Aditi in 2022. In just one and a half years, Arpita has forged partnerships with over 65 local restaurants in Bangalore and Hyderabad, empowering small and medium-sized food enterprises through its virtual brands. With an ambitious goal to create a sustainable restaurant ecosystem, Arpita steps into Shark Tank India 3, seeking an investment of Rs 50 lacs in exchange for a 0.5 per cent equity stake. However she sealed the deal of 2 crore in exchange of 2.67 per cent equity by Radhika Gupta, Vineeta Singh, Peyush Bansal, and Ritesh Agarwal

    Arpita Aditi, a biotech engineer from MIT, leverages her experience at Himalayan Drugs, Reliance Capital, and Swiggy to give birth to Dil Foods. The brand boasts eight virtual food brands, including Dil Punjabi, Aahar, The Chaat Cult, House of Andhra, Bihari Bowl, Bhole ke Chole, and Khichdi Bar, each offering an authentic taste of regional India. During the pitch, Vineeta Singh expresses a keen interest in collaboration with Arpita, impressed by Dil Foods’ innovative model. Her exceptional numerical acumen and commitment to honesty also garner admiration from all Sharks.

    While talking about her experience at Shark Tank India 3, Dil Foods founder CEO  Arpita Aditi  said, “Appearing on Shark Tank India was an exhilarating experience; the sharks, my lifelong idols, provided insightful suggestions and affirmations that fuel our determination to tirelessly build a truly remarkable business. The invaluable insights and support from the sharks are propelling our mission to establish a sustainable and profitable restaurant ecosystem nationwide. Shark Tank India served as a dynamic platform for Dil Foods, connecting us with millions of restaurant owners and reigniting the belief that they are not alone in their pursuit of profitability.”

    Shark Tank India 3 streaming on Sony LIV!

  • Shark Ritesh Agarwal and his mom bond over Shark Tank India

    Shark Ritesh Agarwal and his mom bond over Shark Tank India

    Mumbai: Prepare for a thrilling season of Shark Tank India, the transformative reality show that has empowered numerous entrepreneurs nationwide by offering them a valuable platform to showcase their ideas and be heard. This year, the inspirational journey unfolds with the introduction of six new sharks on the panel. Among them is the youngest shark in the history of Shark Tank India, OYO Rooms founder & CEO Ritesh Agarwal who proudly calls himself the ‘dolphin’ of the tank, adding a fresh perspective to the panel.

    Ritesh, an inspiration to budding entrepreneurs, shares his personal experience on how Shark Tank India is helping the masses understand what entrepreneurship is and how it’s a topic of discussion in every household. He said, “Back when I started, we didn’t have a platform like this, and people often couldn’t understand what we were doing. But now, everyone across the country wants to carve out their path, and it’s incredible to see folks from small towns with innovative ideas, fully supported by their families.

    Adding further, he said, “In our home, my mom was the first one who started watching Shark Tank India. Six years ago, my mom might not have understood my work, but today she comes to me and says, you know, a few years back, I overheard you talking about equity dilution, and now I actually know what it means.

    He stated, “We often sit down together to watch the show, and the interesting part is after it concludes, my mother is full of insights on which pitch should have secured funding and more. Engaging in such conversations with her is fun!”

    Tune in to witness Ritesh and other Sharks in action on Shark Tank India Season 3 starting 22 January on Sony LIV!

  • Fourth-grade dropout Adil Qadri stuns sharks with 10 lakh orders success story

    Fourth-grade dropout Adil Qadri stuns sharks with 10 lakh orders success story

    Mumbai: In the highly anticipated Shark Tank India 3, meet Adil Qadri, a self-made entrepreneur with an extraordinary story. Despite failing school in 4th grade due to asthma, Adil’s business has processed a whopping 10 lakh orders, averaging 3000 per day. From a software repairer to an SEO expert, he’s now the face of a brand that’s putting Bilimora on the map. Indeed, Adil proceeded to establish a business, defying the odds posed by his asthma. He introduces the Sharks to a desi way of using attars, emphasising long-lasting effects and premium packaging. However, a six crore debt sparks conflict among the Sharks. Will the Sharks dive in and embrace Adil’s aromatic venture? Tune in to Shark Tank India 3 to find out!

    While talking about his experience on Shark Tank India, founder & CEO Adil Qadri said, “Appearing on Shark Tank India with our brand ADILQADRI was a whirlwind, a roller coaster of emotions and opportunities. The intense pitch sharpened my ability to face sharks’ questions and honed my strategic thinking. Their feedback provided invaluable insights for refining my business model. The experience underscored the importance of composure in high-stakes situations, molding me into a resilient and articulate entrepreneur.”

    Don’t forget to watch this extraordinary pitch on Shark Tank India 3 on Sony LIV.

  • Sony LIV to stream the Australian Open

    Sony LIV to stream the Australian Open

    Mumbai: Sony LIV has always been the one-stop destination for Tennis in India, the home for the major grand slams, and the place where lovers of the game unite. Tennis has been steadily gaining traction in the country, evolving into a hotspot for ardent admirers. Sony LIV once again is all set to bring excitement to the Indian Tennis community with the Grand Slam extravaganza – the Australian Open, fondly known as the ‘happy slam’, promising an exhilarating start to the year for fans.

    The platform has partnered with Hyundai Motor India as the co-presenting and highlights sponsor, while Tourism Australia and ACKO joined as the co-presenting and partner sponsor respectively. Hyundai Motor India traditionally focused on TV advertising, has made its first foray into the digital arena, marking a notable shift towards the digital space for premium properties. The immense enthusiasm for the Australian Open in India has propelled Sony LIV to secure impactful partnerships with leading brands, resulting in these productive deals.

    Being home to numerous international tournaments, Sony LIV has been instrumental in fostering a significant surge in viewership by providing fans access to the game on the go. 24 grand slam winner Novak Djokovic has now become a household name in the nation as he is set to illuminate the Melbourne Park. Nevertheless, he will encounter fierce competition from the rapidly emerging 20-year-old sensation, Carlos Alcaraz, who is swiftly making his mark in the world of tennis. This is not all, after a long three-year wait, India’s top-ranked Sumit Nagal’s notable inclusion in the Australian Open will promise more action and thrill to the Indian Audiences.

    Will Coco Gauff script another fairy tale run to a major final? Could Iga Swiatek kickstart 2024 with a bang? Or will Aryna Sabalenka successfully defend her title? Sony LIV promises to bring you all breathtaking and edge-of-the-seat competition for a span of two weeks. With Djokovic, Alcaraz, Sabalenka, Swiatek, Sumit Nagal and numerous other players gracing the court, the platform invites fans across the country to hop in and indulge in their passion for the sport they love.

    Sony LIV head ad revenue Ranjana Mangla:

    We are excited to present the inaugural Grand Slam event of the year, the Australian Open, on Sony LIV, setting the stage for a year filled with enthusiasm. Our commitment is unwavering as we strive to engage with the Indian Tennis community, streaming a bouquet of prestigious tournaments, including the Australian Open, Roland Garros, US Open, Davis Cup, Laver Cup, and more. We gratefully acknowledge the ongoing support of our sponsors—some renewing their partnerships, while others join us for the first time. Each sponsor shares our passion for sports and is eager to connect with our affluent subscriber base, solidifying us as a strategic choice for their communications.

    Hyundai Motor India AVP & vertical head, marketing Virat Khullar:

    This collaboration between Sony LIV & Hyundai states a joint dedication to excellence and performance, reaching out to affluent audiences. Hyundai recognizes the potency of the digital realm and has seen a significant shift among consumers towards digital content consumption. Hyundai has been actively engaging with premium sports content on digital, acknowledging the influence of such content in capturing the right TG. The inclusion of Australian Open in Hyundai’s scheme of things is to convey powerful brand story to cord-cutters who are interested in premium sport like tennis.

    Catch the Australian Open streaming live only on Sony LIV!