Tag: Sony LIV

Tune-in to the pulsating world of Boogie Woogie with Sony LIV

MUMBAI: India’s original and most iconic dance reality show, Boogie Woogie, (http://www.boogiewoogie.in)returns on your television sets after a 4-year long wait. With Sony LIV, you no longer have to worry about missing out on the show’s current or archived episode anymore. Sony LIV, Multi Screen Media (MSM)’s premium video-on-demand service, allows you to catch up on all the episodes and videos from your favourite show as per your convenience.

Boogie Woogie episodes will be carried on a dedicated microsite (http://www.boogiewoogie.in) hosted on the Sony LIV platform. The site will also allow viewers to check out all archived episodes of the show. SonyLIV.com promises to be the single-point entry into the electrifying world of Boogie Woogie for all those netizens who are often too busy to adhere to the timings on TV.

Speaking on the availability of Boogie Woogie episodes on Sony LIV, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, said, “Boogie Woogie has been the longest-running and one-of-the most successful dance shows on Indian television. Sony LIV gives viewers the opportunity to tune in to the new season without losing the thread of the show’s running episodes. Diehard viewers can catch up with missed episodes using Sony LIV’s online platform. As an added bonus, true blue fans of one of the most entertaining and beloved shows on television can even relive the fun moments of earlier seasons from its 15 year stint through our archives online.”

In addition, new features have been introduced to enhance viewer engagement with the show:

· Boogie of the day: Sony LIV users can vote for their favourite dance videos depending on which contestant they like best.

· I am a street dancer: Users can upload videos of their kids dancing ‘Boogie Woogie style’ and thus share it with fellow dance lovers on the site.

Sony LIV continues to uniquely engage viewers in an interactive manner while they enjoy the best of entertainment from the Sony stable.

December 13, 2013
Sony LIV releases app update for iOS7 compatibility

NEW DELHI: Sony LIV, Multi Screen Media (MSM)’s video-on-demand service, has updated its application to be compatible with the recently launched iOS7.

On the all new iOS 7 platform, users can log in via Google + and can also share videos via WhatsApp. The innovative app experience matches the redesigned user interface and enhanced functionality of the new iOS mobile operating system.

The Sony LIV app also recently featured as the best new application on the iPhone and iOS devices.

Sony Entertainment Network executive VP – new media, business development and digitalsyndication Nitesh Kripalani

Speaking on the revamped version of the app and its success, Sony Entertainment Network executive VP – new media, business development and digital/syndication Nitesh Kripalani said, “This is indeed one more feather in the Sony LIV cap iPhone, undoubtedly is one of the most loved, sophisticated and successful mobile handsets today. The new iOS7 is visually as well as functionally very advanced and we have updated our app to match this high level of sophistication. We want to be available wherever our user is and being compatible with the iOS7 was a natural progression. To now also be featured as the best new application on iOS is undeniably a rewarding and very elating moment for us.”

The Sony LIV application offers 18 years of rich and exclusive content from Sony Entertainment Television, covering genres including drama, comedy, thriller, reality shows and many more. It offers users their favourite current and archive shows from Sony, through a single log-in, seamless and engaging experience. The application also packs in features like multi-bitrate video streaming which provide users with better quality videos, based on their internet connection speed.

Apart from being available on Apple iOS, this premier video-on-demand brand is available online, on Google Android, Java, Windows Phone 8, Windows 8 PCs and tablets. It offers an immersive user experience through various innovative features. Users can use the Mood Wheel on Sony LIV to watch their favourite video as per their mood/genre; they can create playlists of their choicest of shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. In addition to original complete content, Sony LIV also offers short content formats like Catch-up episodes, Quickisodes and Short crunch episodes.

December 3, 2013
Sony LIV shines at Microsoft DevCamps

MUMBAI: MSM’s video-on-demand brand, Sony LIV, was showcased at Microsoft’s DevCamps in Mumbai. The brand’s application was among the top ones in the country to be applauded at the premier technical camp for app developers and marketers. Microsoft conducted the Dev Camp on September 27 to train developers on building skills to develop apps for Windows. Sony LIV was showcased at the event.

Mr Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, presented the Sony LIV application at the workshop. He highlighted the unique features of Sony LIV like the Mood Wheel which allows users to watch videos as per their mood/genre. He pointed out how users can also create playlists of their favourite shows through My Q and be rewarded as a LIV Guru, by consuming Sony LIV content. He also elucidated Sony LIV’s innovation of introducing short-content formats like Catch-up episodes, Quickisodes and crunch episodes for the benefit of Sony’s time-strapped viewers.

Speaking on the occasion, Mr Kripalani said, “We are proud to have partnered with the fast-growing Windows Store to leverage its wide customer base. Our objective is to be present wherever the viewer is and Microsoft allows us to achieve this goal seamlessly. He further stated, “We have pulled out all stops to make Sony content from the last 18 years down to last night, available in innovative formats on Sony LIV. Through this platform, we aim to not only showcase our endeavour but also share knowledge in this space so the application segment in India can progress collectively.”

Commenting on Sony LIV’s partnership with Microsoft, he added, “We are proud to have partnered with the fast-growing Windows Phone Store to leverage its wide customer base. Our objective is to be present wherever the viewer is and Microsoft allows us to achieve this goal seamlessly.”
The Sony LIV app is available on the Windows store catering to the huge range of tablets, laptops and other devices running on the Windows 8 operating system.

October 3, 2013
Sony LIV rolls out new TVCs to drive viewership

MUMBAI: Multi Screen Media (MSM), has released three new TVCs for the video-on-demand brand-Sony LIV. The key message of the ads has been derived on the basis of a consumer behaviour study, which revealed that today’s consumers are hard pressed for time and like their entertainment in byte-sizes on the go.

The marketing strategy is inspired by the well-established truth that modern life is all about the little escapes. The objective of Sony LIV is to make these breaks as exciting and rejuvenating as possible for netizens by making their favourite content available on their fingertips. Hence the campaign idea- Mazey ke break lo, kahin bhi dekh lo!

Sony has a two-pronged relation with its consumers: nostalgia to the past and relevance to the present. The ads significantly perpetuate the idea that instead of wasting their breaks doing nothing worthwhile, viewers can fill them with small entertainment doses from the Sony stable. Conceptualised by Havas Worldwide, the ads are a great extension of the underlying value proposition of the brand – ‘Mazey ke break lo, kahin bhi dekh lo!’

Sony Entertainment Network executive VP– new media, business development and digital/syndication Nitesh Kripalani commented, “India is defined by time crunches, personal and professional pressures and long work hours. The only way to deal with this everyday stress is to carve out some time for a little break. We at Sony LIV want to make these breaks as entertaining as possible for Indian consumers.”

The three TVCs: Jawab, Washroom and Burglar, carry forward the thought of Jab break ho, toh entertainment banta hai! and Mazey ke break lo, kahin bhi dekh lo! The ads also link well with the tag line of SonyLIV.com – Jab Aap Chahen.

Havas Worldwide Mumbai president-west and south Shavon Barua commented, “Time is the biggest luxury for the young urban consumers of today. They like their entertainment in byte sizes on-the-go. This segment of young urban consumers is the potential early adopters for Sony LIV. The most pleasant thing in their time-crunched life is a short break worth its time. That’s how we arrived at the campaign idea. Quirky humour and exaggeration have been used in the campaign to be memorable. The key take away is that ‘Modern life is all about the little escapes’!”

Click here for ad links:

Washroom Campaign

Jawab Campaign

Burglar Campaign

September 28, 2013
Value 360 communications to manage the PR mandate for Sony LIV

MUMBAI: Sony LIV, the online entertainment destination, owned and operated by Multi Screen Media (MSM), has appointed Value 360 Communications as its official PR agency in India. Sony LIV is the latest addition to the list of industry leaders for whom the leading PR firm offers communications strategy and messaging services.

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is one of India’s leading television network. It comprises of Sony Entertainment Television (SET), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India’s Premier Sports Entertainment Channel and Sony LIV, the digital channel. Multi-Screen Media’s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

Value 360 Communications founder director Kunal Kishore commented, “We are extremely pleased to be the partner of choice for a marquee brand like Sony LIV, an ahead-of-the-curve player in the digital entertainment space. Our key objective would be to establish thought leadership, carve a distinctive niche for the brand in the Video-On-Demand market in India and create top of mind recall amongst their target set of consumers. At Value 360, we have a team of expert consultants working in diverse areas of public relations, from traditional media to new media. We hope to successfully align this expertise into the work that we do for Sony LIV”

Commenting on the new development, Sony Entertainment Network executive VP – New Media, Business Development and Digital/Syndication Nitesh Kripalani said, “Digital entertainment industry is on a high-growth trajectory and we are focused to establish Sony LIV as the most innovative Video On Demand Service provider that offers world class viewing experience to its users all across the world. Our motive is to fortify our position in the Indian market with a well entrenched consumer connect strategy. We chose Value 360 Communications as our preferred partner owing to the agency’s extensive experience and expertise in managing digital businesses.”

August 26, 2013
Value 360 communications to manage the PR mandate for Sony LIV

MUMBAI: Sony LIV, the online entertainment destination, owned and operated by Multi Screen Media (MSM), has appointed Value 360 Communications as its official PR agency in India. Sony LIV is the latest addition to the list of industry leaders for whom the leading PR firm offers communications strategy and messaging services.

Sony Pictures Television (SPT) backs Multi Screen Media Private Limited, which is one of India‘s leading television network. It comprises of Sony Entertainment Television (SET), one of India‘s leading Hindi general entertainment television channels; MAX, India‘s premium Hindi movies and special events channel; SAB, a family comedy entertainment channel; PIX, the English movie channel; MIX a refreshing Hindi music channel, SIX, India‘s Premier Sports Entertainment Channel and Sony LIV, the digital channel. Multi-Screen Media‘s channels are available across the Globe and influence over 400 million viewers in the Indian sub-continent, and the South Asian Diaspora worldwide.

Value 360 Communications founder director Kunal Kishore commented, “We are extremely pleased to be the partner of choice for a marquee brand like Sony LIV, an ahead-of-the-curve player in the digital entertainment space. Our key objective would be to establish thought leadership, carve a distinctive niche for the brand in the Video-On-Demand market in India and create top of mind recall amongst their target set of consumers. At Value 360, we have a team of expert consultants working in diverse areas of public relations, from traditional media to new media. We hope to successfully align this expertise into the work that we do for Sony LIV.”

Commenting on the new development, Sony Entertainment Network executive VP – New Media, Business Development and Digital/Syndication Nitesh Kripalani said, “Digital entertainment industry is on a high-growth trajectory and we are focused to establish Sony LIV as the most innovative Video On Demand Service provider that offers world class viewing experience to its users all across the world. Our motive is to fortify our position in the Indian market with a well entrenched consumer connect strategy. We chose Value 360 Communications as our preferred partner owing to the agency‘s extensive experience and expertise in managing digital businesses.”

August 25, 2013
Sony LIV launches app on Nokia OVI Store for viewing entertainment shows

Mumbai: Sony LIV, the online home of Sony Entertainment Network, has launched its feature-phone mobile app on the Nokia Store.

The app is now available for download free of cost.

It will provide users a viewing experience of their favourite shows from Sony Entertainment Television and Sab.

Sony Entertainment Network SVP – New Media, Business Development and Digital/Syndication Nitesh Kripalani said, “We are proud of Sony LIV’s performance thus far. With the Sony LIV feature-phone app on the Nokia OVI Store, we are committed to providing entertainment on-the-go to the large number of feature phone users. With over 1.5 million downloads and healthy active user base, we intend to extend LIV to all digital platforms.”

February 28, 2013
Affle’s Ripple ad network to power advertising on Sony Liv

MUMBAI: Affle Group, a leading international smart-media company, has partnered Multi Screen Media (MSM) to exclusively power all advertising during the Sony Liv launch phase through its ‘Ripple‘ rich media and video ad-network.

As a part of this partnership, MSM would employ Affle‘s Ripple ad network to serve all video and mobile advertising on Sony Liv across all screens (Mobiles, Tablets & PC‘s).

Sony Liv is MSM‘s new Video-on-Demand service, which will provide viewers viewing experience of their favourite shows from the Sony stable – Sony, Sab and Max.

February 8, 2013
MSM launches multi-platform VoD service Sony Liv

MUMBAI: Multi Screen Media (MSM) has taken the plunge into the digital space with the launch of its multi-platform Video-on-Demand service, Sony Liv.

Targeting the youth, Sony Liv will serve as the online destination for content from the Sony stable – Sony, Sab and Max. The Sony Liv application is available globally for free online on Sonyliv.com, for download on major app stores – iTunes and Google Play (Android).

Apart from enabling viewers to view current shows, Sony Liv will also gives them a chance to go back in time and watch past episodes of shows from Sony’s programming archives on Liv Classics. Liv will also showcase a large archive going back 17 years of movies and special events like Stardust and Filmfare Awards.

MSM CEO Man Jit Sigh said, “Liv is aimed at providing entertainment on the go for young India on the move. With the launch of this user friendly and highly interactive application, Liv is slated to change the way this nation consumes entertainment. It is a great platform for brands to enhance their Engagement & Interactivity with today’s young consumers.”
MSM‘s VoD service has three main features – Mood Wheel, My Q and Liv Guru.

With Mood wheel, viewers can search for videos based on mood/genre and time preferences. The My Q feature enables the registered users to create their own playlists of their favourite videos, and enables them to watch it across devices, with a single log on experience.

The Liv Guru feature is Sony’s Loyalty Program for loyal fans and rewards engagement. This feature builds on a loyalty points system on audience interactions on Liv. These points will eventually enable the viewers to win goodies, gift hampers and show set-visits.

“Innovation is the bedrock of business at Sony and our latest offering, Sony Liv reiterates our commitment to engage and interact with our audience in a whole new way. Through Liv, we want to strengthen our viewership in the digital space and provide the best entertainment preferences to our audience,” said MSM COO NP Singh.

January 22, 2013