Tag: Sony LIV

  • Sony LIV premieres ‘Suryaputra Karn’

    Sony LIV premieres ‘Suryaputra Karn’

    MUMBAI: Sony LIV, Multi Screen Media (MSM’s) digital video entertainment brand, as part of strengthening the platform premiered the mythological show, Suryaputra Karn on its web and app platforms.

     

    Fulfilling its promise of a digital-first approach, MSM screened the pilot episode of this big-ticket primetime show exclusively on its digital entertainment brand on 29 June, 2015 at 4 pm while the on-air premiere will follow at 8:30 pm.  
     

    Catering to the demand of its viewers for entertainment on their preferred digital devices anytime anywhere, Sony LIV has launched a series of digital premieres of extremely popular entertainment properties from around the world.

     

    From the highest grossing Indian film of all time, PK to the world premiere of television’s most engaging thriller, Hannibal, Sony LIV continues bringing the best of content to its viewers before it is seen on any other platform.  
     

    Fearless, witty, steadfast and charitable are just a few qualities which best describe Karn. The show will take viewers through his less-discovered journey, from ‘being called the ‘soot-putra’ to becoming a warrior’ in the most captivating way.

     

    Moreover, the show will highlight different facets of his life, like his relationship with his birth-mother Kunti and his foster mother Radha, his animosity for the Pandavas and his unconditional loyalty towards his friends. With breath-taking locales, stellar performances, never-seen-before action and advanced VFX effects, Suryaputra Karn promises to be a visual delight seldom seen on television!

     

    While Aditya Redij will be seen playing the elder Karn, the fearless and talented Vishesh Bansal will play the younger one and Mouli Ganguly will mesmerize the audience as Radha. And the stunts have been orchestrated by ace Bollywood action director, Tinu Verma.

     

    Speaking on the digital premiere of the show, Sony Entertainment EVP and digital head Uday Sodhi commented, “After the success of Sankat Mochan Mahabali Hanumaan, we realized the kind of enthusiasm that exists amongst netizens for period dramas with elaborate visuals, mythical narratives and state-of-the-art special effects. To cater to the viewers’ preferences, we decided to offer them a digital-first premiere of a show that offers this entire package and also turns the spotlight on one of the most revered Indian mythological characters in a whole new way.”

      

    Sony Entertainment Television senior EVP and business head Nachiket Pantvaidya added, “Karn has always been one of the most intriguing characters of Mahabharata and his story deserves to be told in the most magnificent manner. The powerhouse performances coupled with the mind blowing visuals and interesting storyline will set the show apart from other mythological shows that we have seen till date. The show also helps us in further strengthening our programming line-up. We are thrilled to collaborate with Swastik Production for the launch of Suryaputra Karn.”

     

    Swastik Production producer Siddharth Kumar Tiwary opined, “Taking ahead our legacy of creating biggest of mythologies on TV, this show will depict every aspect of Karn’s life – the journey of the making of a legend. This is a premium series and will have gone all out in presenting the series in a grand scale. It’s great to partner with Sony Entertainment Television as we share a common vision of giving high quality content for the viewers.”

     

    Besides the first episode, Sony LIV will also offer exclusive behind-the-scenes content and moments to fans. They can also get a sneak peek into the making of the highly immersive and technologically astounding show.

  • Sony LIV to premiere Aamir Khan’s ‘PK’

    Sony LIV to premiere Aamir Khan’s ‘PK’

    MUMBAI: Sony LIV, Multi Screen Media’s (MSM’s) digital video entertainment brand serving and streaming content both on mobile & web, is all set to bring the movie that created history.  An exceptionally well crafted movie ‘PK’ directed by Rajkumar Hirani will be premiered on 22 June onwards for a week at Sony LIV app and web. So now one can watch their favorite movie end number of times for free!

     

    Cinema lovers and Aamir Khan fans now have the chance to delve into the rib-tickling histrionics of the lovable alien played by the superstar as he questions the religious dogmas and superstitions that plague India. With Anushka Sharma, Sushant Singh RajputBoman IraniSaurabh Shukla, and Sanjay Dutt in supporting roles, viewers will journey with PK as he makes satirical observations about the peculiarities of human behavior and beliefs.

     

    So whether you missed the film on the silver screen or you’d like to immerse yourself in its comical moments and applause-worthy dialogues all over again, don’t forget to tune into Sony LIV!   

  • Zee beefs up OTT strategy; launches original digital content

    Zee beefs up OTT strategy; launches original digital content

    MUMBAI: At a time when multiple companies are putting their might behind pumping up their over-the-top (OTT) offerings like Hotstar, ErosNow, Sony Liv and HOOQ amongst others, Zee Entertainment Enterprises Ltd (Zeel) is not one to sit back. Putting the money where their mouth is, Zee is upping the ante in by launching original digital content for its OTT and digital platforms.

     

    In order to offer content anywhere and at any time, Zeel has got its entire digital ecosystem – Zee Digital Convergence (ZDC) – and its content studio – Essel Vision Productions – to design and introduce an instrumental musical show -#LifeIsMusic.

     

    Starting 15 June, the seven-week series will be available on its OTT platform DittoTV and digital platform www.lifeismusic.in.

     

    Original content (both long and short) has emerged as a new form of storytelling in the digital space as millennials continue to alter their entertainment consumption habits. Banking on this very same learning, Zeel has now got into producing original content for its digital platform. #LifeIsMusic celebrates world music and highlights the true value of musicians who are experts in the instrumental genre.

     

    The multi-platform instrumental reality series will be available for audiences all over the globe and will showcase the value of instrumental music in a holistic manner – across a variety of popular and melodious music genres.

     

    #LifeIsMusic will feature regular upload of unplugged original music compositions every Monday and Friday for a duration of seven weeks. The show has three renowned maestros on its panel – Louiz Banks (the Godfather of Indian Jazz and Grammy Award nominee), Taufiq Qureshi (ace percussionist) and Purbayan Chaterjee (one of the leading young Sitar players of India) mentoring budding professional musicians. Each maestro will form a band of four musicians each of whom specialize in different instruments – like percussions, rhythm guitars, bass guitar, sitar, sarod, flute etc.

     

    The show will be promoted across all the major websites including zeetv.comzeenews.comindia.comdnaindia.combollywoodlife.comdittotv.com amongst others.

     

    Over the past few months, the video on demand (VoD) industry has been witnessing major activity as these platforms have become an extra content delivery arm for major entertainment business houses. While earlier the VoD platforms were used as a source for archival content, the new players are bending the rules. In order to gain eyeballs, the players are not only making original content, but also premiering movies and songs.

     

    Zee Digital Convergence CEO Debashish Ghosh said, “#LifeIsMusic is a clutter-breaking original concept with a goal to inspire passion, unleash creativity and realize dreams in a digital era of free downloads. We are confident that the series will soon become a favourite destination for all music lovers – especially when you want to experience quality music never heard before. This exclusive series aims to engage, educate and entertain the youth about the variety and possibilities that exist with instrumental music. It will reach out to around 50 million viewers, making it a truly global multi-screen phenomenon! The platform also seeks to encourage aspiring musicians to showcase their talent to global audiences – and demonstrate their skill and creativity transparently to global music talent scouts.”

     

    Essel Vision business head Akash Chawla added, “Zee has always set new benchmarks with innovative content across platforms and as its content studio, With today’s evolving online world, producing #LifeIsMusic series is in sync with our aim to design content that empowers talent to achieve their creative visions across all mediums.”    

  • Sony LIV gives multiple options to register for ‘Kaun Banega Crorepati’

    Sony LIV gives multiple options to register for ‘Kaun Banega Crorepati’

    MUMBAI: Amitabh Bachchan hosted KaunBanega Crorepati 2014 is back with a bigger and better package on Sony LIV. Multi-Screen Media (MSM)’s premium video-on-demand service, Sony LIV launches an integrated campaign with a focus to create awareness, drive registrations for the show and entice user interactions.

     
    Sony LIV makes the registration process seamlessby incorporating multiple avenues through which one can participate in the show. This season for the first time ever, aspiring contestants can register themselves for the game show via the free to download KBC Official Application or through the www.KBCSony.com website. One can download the KBC Official App and register by sharing the correct answer, their age and gender.
     

    Viewers can also catch up with episodes from earlier seasons of their favourite game show on the www.KBCSony.com website or play the KBC game on the KBC Official App.
     

    Registration is also possible via sending an SMS to 5252525 with the correct answer along with necessary details. Idea users can register themselves simply by sending an SMS from their Idea mobile. Additionally, viewers can also opt for registration through BSNL landline phones or via Idea IVRS code.

     
    Speaking on the campaign, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network said, “Kaun Banega Crorepati is undoubtedly one of the most loved game show on television today. To make the registration process easier and for reaching out to larger contestants on all digital media, this year we have enabled registration through the KBC Official App and www.KBCSony.com website, along with the regular mobile telephony method.”

     
    The KBC Official App is available in app stores – iTunes, Google Play and Windows.

  • Sony Liv signs distribution deal with BoxTV

    Sony Liv signs distribution deal with BoxTV

    MUMBAI: Multi Screen Media’s video on demand service Sony Liv has inked a deal with Times Internet’s BoxTV to make its video content available on BoxTV’s website. The service will be available to BoxTV users worldwide.

    Speaking on the development, Sony Entertainment Network executive VP – new media, business development and digital/syndication Nitesh Kripalani said in a press statement, “Our vision is to make Sony Liv the leader in Video Entertainment and to reach audiences, both organically and inorganically. We need to expand our reach and be where our consumers are. This distribution partnership with Box TV is a step in fulfilling our vision.”

    BoxTV users will get to see over 18 years of content from Sony’s stable, covering genres including drama, comedy, thriller and many more on the platform. The content will include currently running shows that BoxTV users can watch across MSM’s leading channels – Sony and Sab. In addition to original complete content, the deal will also include content made specifically for the web that include sneak peek videos, “Quickisodes” and “Short-crunch” episodes.

    BoxTV business head Pandurang Nayak added, “We are very happy to bring Sony Liv’s content for BoxTV users. The association is also a big new leap for BoxTV where we’re building more and more on the platform through aggregation of content via unique tie-ups with existing digital brands like Sony Liv. We believe that this enhances the experience for users to get more at a single destination and enables content brands like Sony Liv to reach out to wider base of audience, creating a win-win for both our services, with the end-user reaping the maximum benefit.  It is an exciting step forward for us to build BoxTV as a platform of choice for both premium content owners and users alike.” 

  • Celebrate Holi with Sony LIV’s Digital Pichkari!

    Celebrate Holi with Sony LIV’s Digital Pichkari!

    MUMBAI: Sony LIV, Multi Screen Media (MSM’s), premium video-on-demand brand, announced its special programming line up for this weekend’s Holi festivities. With Sony LIV, you no longer have to worry about missing Holi special shows on TV, while you are away with your friends and family, celebrating the festival of colours. Sony LIVallows you to catch up on all the episodes and videos from your favorite show,Jab Aap Chahein.

     

    Sony LIV will also host a “Digital Pichkari – Holi Special”series where hit Holi-themed episodes from popular serials will be featured. Some of these popular shows include FIR, Kya Huaa Tera Vaada, Mai Kab Saas Banungi, Chidiya Ghar, Kahani Comedy Circus ki, Taarak Mehta and The Rasoi Show

     

    The highlight will be“SAB Ki Filmy Holi”eventwhere you will be able to watch electrifying performances by the marquee characters of SAB. This year, the theme is “Bollywood”, hence the characters will be performing with a filmy twist, where they will talk about the Bollywood film characters that influence them the most and dress up like them as well.

     

    To top it all, LIV will run a mix of your favorite Sony and SABshows that are currently off-air. Enjoy the best of the best erstwhile episodes from “Main Kab Saas Banungi”, “Kahani Comedy Circus ki” and “The Rasoi Show”, to name a few.

  • Sony LIV celebrates its 1st Anniversary with an open love letter to its viewers

    Sony LIV celebrates its 1st Anniversary with an open love letter to its viewers

    MUMBAI: Sony LIV, Multi Screen Media (MSM)’s premium video-on-demand service has launched a unique campaign to thank its viewers for the successful completion of its first year. The brand has written an open letter to viewers personifying Sony LIV as the doting partner of the viewer and describing the relationship between the two. The thought was derived from all the gestures couples indulge in when they complete their first year of togetherness like sending each other flowers, chocolates, putting up testimonials on social media, etc. The letter highlights all the high points of the year gone by for Sony LIV and its viewers.

     

    The beautifully-designed letter that put Sony LIV’s gratitude in words was sent to viewers through Facebook and emails. Overwhelmed viewers wrote back expressing their joy at such a warm way to involve them in the celebrations. Messages ranged from thank you notes to congratulatory messages on social media. Some of them read like this: “The letter made be blush, such a sweet gesture from Sony LIV” and “I have been watching shows on Sony LIV right from the start and I can totally relate to the sentiment of the letter.”     

     

    While the first few months passed akin to the honeymoon phase of a relationship, soon Sony LIV began innovating and experimenting to keep its partner interested and engaged. The idea was to give LIV’s viewers breaks that were worthwhile and fun. After all, modern life is all about those little escapes from the mundane. It successfully stayed at the forefront in terms of product development and technological advancements by introducing the iOS, Android, Windows and Blackberry applications so that viewers could truly enjoy the brand proposition: “Mazey Ke Break Lo, Kahin Bhi Dekh Lo”. 

     

    Sony LIV also ran various interactive campaigns to create a buzz around its 1st Anniversary. A special logo was created for this occasion, the Sony LIV website held a contest which allowed fans to wish the brand Happy 1st Anniversary in the style of their favourite Sony character. Fans went all out to express their wishes. Some did it in the signature ACP Pradyuman (of the CID fame) way: “Daya Darvaza Todo, Andar Anniversary ka Cake Band Hai, Happy Anniversary!” or in the style of Dr. Hansraj Hathi from Taarak Mehta Ka Ooltah Chashmah: “Arey Komal! Badi Zorose Bhook Lagi Hai, Chalo Jaldi, Sony LIV ka Anniversary Cake Khane! Badhai Ho!

     

    Also on Facebook and Twitter Sony LIV ran a contest called ‘Gift a Maze ka break’ where people could gift their friends Sony LIV merchandise and movie tickets by tagging them and stating why their friends deserved to win a maze ka break.

     

    The brand came up with promotional videos to drive traffic on the website. Encouraging viewers to participate in the Sony LIVanniversary party from 24th to 31stJanuary where movie tickets, autographed merchandise and gift vouchers were up for grabs.        

     

    Over the past one year, Sony LIV has consistently brought marquee shows from the Sony Network to its viewers on a device that they could access anywhere, anytime. Indian Idol Junior, KBC, Boogie Woogie, Top Gear and other popular shows were brought to the viewers on their preferred device, so that they never had to worry about missing a single episode. The content repertoire expanded over the year to include English shows from AXN and Sports – LIVE streaming of the New Zealand vs India cricket series; thereby catering to different audience groups, both male and female.

     

    Extensive data analysis helped keeping engagement levels high. Innovations such as driving Indian Idol Junior auditions via the online medium and the app, offering the option to vote across all platforms including social media was offered. Also, introducing the play-along gaming application for KBC viewers enabled audiences to become active and facilitated a two-way communication via LIV.

  • Watch India’s Tour of New Zealand  Live and Exclusive, on Sony LIV

    Watch India’s Tour of New Zealand Live and Exclusive, on Sony LIV

    MUMBAI: Watch the much awaited New Zealand vs India cricket series on all digital platforms, with Sony LIV – Multi Screen Media (MSM)’s premium video-on-demand service. Along with LIVE streaming of the entire series, Sony LIV offers you a chance to catch up with a complete package of match highlights, fours, sixes, wickets, best catches and fielding moments, 100’s/ 50’s and 10/5 wicket hauls and the ‘Man of the Match’ moments. Additionally, viewers can also enjoy the special fun moments on and off the field.

    The series will be held in New Zealand and is scheduled from the 19th January 2014 to the 18th February 2014. The 30 day tour starts with five ODIs followed by two Test Matches. Sony LIV is the single-point of entry into the World of Sony Entertainment Network. Viewers can watch the match live on SonyLIV.com or mobile phones and tablets by downloading it from IOS, Android, Windows and Java app stores.

    Speaking on the availability of the cricket series on Sony LIV, Nitesh Kripalani, Executive Vice-President – New Media, Business Development and Digital/Syndication at Sony Entertainment Network, commented, “We want to make 2014’s first India series available to our viewers on multiple digital platforms. Viewers can log on to Sony LIV via any connected device and enjoy the cricketing action live. We have also introduced special content packages from the series to give cricket enthusiasts a complete immersive and engaging viewing experience.”

    SONY SIX, India’s premier sports and entertainment channel has acquired the exclusive broadcast rights to this cricket series.

    Mr. Prasana Krishnan, EVP & Business Head, Sony SIX said, “It gives us immense pleasure to partner with Sony LIV for the series. Sony LIV has been successfully catering to the entertainment needs of the online users across segments. With this association, we wish to extend our commitment to deliver the best of sports entertainment to our viewers across platforms. Our viewers will now be able to follow live cricket action while being on the move.”

    The India tour of New Zealand 2014 bilateral series is a part of the Future Cricket Tour Program (FTP) prepared by International Cricket Council (ICC). This is the first series for the Indian team in the 2014 calendar. The two teams last met in New Zealand five years back in 2009 where India were able to register a series win in New Zealand after 41 years.

     

  • Sony LIV is now on BlackBerry smartphones

    Sony LIV is now on BlackBerry smartphones

    MUMBAI: After making its content available on various digital platforms, now Sony LIV, Multi Screen Media (MSM), has announced that its premium video-on-demand service will now be available as a free download on the BlackBerry World storefront for the BlackBerry Z10 and BlackBerry Z30 smartphones.

     

    With the new app, the customers can enjoy over 18 years of rich and exclusive content from Sony’s stable, covering genres including drama, comedy, thriller, reality shows and many more on the Sony LIV platform – anytime and anywhere.

     

     

    Sony Entertainment Network EVP, new media, business development and digital/syndication Nitesh Kripalani said: “At MSM, we want our rich content to be easily and conveniently available to users; our alliance with BlackBerry is another step in fulfilling our vision.”

     

    Blackberry director, alliances and business development Annie Matthews said: “BlackBerry’s all-touch smartphones pack performance coupled with HD resolution displays, as well as and the ability to display content from the smartphone directly on an HDTV, giving customers a great platform for consuming video content on demand. We are pleased to have Sony LIV available for the BlackBerry Z10 and BlackBerry Z30 smartphones, offering customers access to another great channel of entertainment and rich content.”

     

    BlackBerry Z10 and BlackBerry Z30 smartphone customers can now catch all the action across the Sony spectrum including Sony Entertainment Television, Max, Sab, Mix, and a whole host of movies also in the pipeline.

     

  • Sony LIV launches microsite for Boogie Woogie

    Sony LIV launches microsite for Boogie Woogie

    MUMBAI:  As the iconic dance reality show, Boogie Woogie, returned on television sets after a four-year long wait, Sony LIV has launched a microsite which allows viewers to catch up on all the current and archived episodes.  The microsite is http://www.boogiewoogie.in <http://boogiewoogie.sonyliv.com.

    Sony Entertainment Network executive vice-president –new media, business development and digital/syndication Nitesh Kripalani said, “Boogie Woogie has been the longest-running and one-of-the most successful dance shows on Indian television. Sony LIV gives viewers the opportunity to tune in to the new season without losing the thread of the show’s running episodes. Diehard viewers can catch up with missed episodes using Sony LIV’s online platform. As an added bonus, true blue fans of one of the most entertaining and beloved shows on television can even relive the fun moments of earlier seasons from its 15 year stint through our archives online.”

    In addition, new features have been introduced to enhance viewer engagement with the show. These include: Boogie of the day: Sony LIV users can vote for their favourite, dance videos depending on which contestant they like best and I am a street dancer:  Users can upload videos of their kids dancing ‘Boogie Woogie style’ and thus share it with fellow dance lovers on the site.