ITV

Tag: Sony LIV

  • Are we headed for a sports broadcasting ‘Duopoly’ in India?

    Are we headed for a sports broadcasting ‘Duopoly’ in India?

    As a nation, India has evolved significantly in sports broadcasting. With unbounded technological progress nipping away at our heels, a digital evolution was a long time coming, especially in the Indian subcontinent. The sporting world has all its eyes on the recent SPN̶̶-ZEEL deal, an acquisition that will leverage, consolidate and crucially enhance the relationship between right-holder, broadcaster and the fan. Truly, India has launched itself to transforming into a sporting nation to reckon with. 

    Content and consolidation will drive and scale up distribution and reach for both – network(s) within India and the subcontinent. 

    This acquisition is a major win and a penetration peak for SPN. It can now break into hitherto untapped territories and consolidate content from a far-‘reaching’ perspective. The world is in a frenzied state of “digital data drive” and this drive is only going to escalate. Our broadcasting output is changing every day. Last two decades has seen Single TV households changing their viewing environs from terrestrial TV to cable and satellite. The big daddies of the DTH universe are all moving towards consolidating the reality of second and third screen-driven ecosystems.

    Taking stock of things, Star India has the telecast rights of BCCI, ICC, Cricket Australia, English Cricket Board, Formula 1, EPL and tennis Grand Slams like Wimbledon and the French Open. In addition to this, Star has significant rights to the local sports leagues like ISL, PKL, PBL, HIL and IPTL. 

    SPN, on the other hand, proudly holds the rights to FIFA, UEFA, Euro, NBA and UFC on the international circuit. Through this landmark deal with TEN Sports, SPN now has an open-door all-access pass to the media rights of numerous golfing events as well as the rights to the cricket boards of African countries, Sri Lanka, West Indies and Pakistan. In the tennis world, they own the first and the last Grand Slams of the year – Australian Open and the US open, respectively. However, in India, IPL remains their biggest marquee acquisition despite being up for renewal post the 2017 season.

    The sports broadcast gladiatorial arena thus will soon witness a veritable battle between these two. With two key players running neck and neck towards the finish line, it’s a race that changes the environment and brings about a scale-up in distribution and revenue.

    The network that makes itself more accessible, more consumable and creates, builds and sustains real-time conversations while enhancing fan experience will emerge as the monarch in a currently duopolistic condition. The focus on Digital India, the technological and revenue-right prowess of the two key network players should reveal some of the answers in the times to come. Data will play a pivotal role in making sports content more consumable and build real-time conversations around enhancing fan experience and build higher level stickiness and relevance. 

    This phenomenon is aptly called ‘Datagiri’ – big data is the big dada, and it will outpace the traditional broadcast model soon enough. With live sports streaming and on-the-spot digital consumption through various media platforms such as Hotstar and Sony Liv may look to rise to the top with the Usain Bolt speed, a certain aggression and a prepared relevantly stronger digital interface.

    The digital ecosystem experiences an amplification of connections at an exponential rate. Every day, there is a new surge in distribution and a revamping of the “traditional” model since consumers are establishing newer ways and means of connecting with their favorite sports. After all, the name of the game is “enhanced fan experience”. The Rio Olympics displayed this very digital omnipresence – it was up to the fans to consume sports data, whenever, however, and in whichever way suited them best. The power was at the consumer’s fingertips.

    Some questions though surface strongly — Will data-driven content-providers compete with the traditional broadcast platforms? Will telecom players drive and build the next billion sports consumers? Will the definition of the 1st screen economy change?  These are just some of the questions that will be answered in times to come. 

    In summary, it promises an exciting time for the Sports Fan. The sports fan will share its limelight with no one; he or she will be at the centrestage of the best sporting live action. It will be served on a platter for his or her gluttonous consumption – peppered with analytic appetisers and tantalizing trivia, thus cinching a momentous union between networks, right-holders and sports fans. 

    (The author is the business head of ESP Properties. The views expressed are entirely his own and Indiantelevision.com does not subscribe to them)
     

  • Digital success via differentiated content, good story-telling, partnerships

    Digital success via differentiated content, good story-telling, partnerships

    MUMBAI: Bollywood, Hollywood and sports content will certainly get you traction, but ultimately well thought out differentiated content, partnerships with platforms and targeted audience will not only get the eyeballs, but also return on investment for content creators on OTT platforms.

    This was the over-arching message from content creators and OTT platform operators at the session on content paradigm at Indiantelevision.com-organised conference related to OTT here yesterday, aptly themed Vidnet 2016.

    The panel included Abhimanyu Singh, CEO, Contiloe Entertainment, Mahesh Narayanan, MD, Saavn, Salil Kapoor, MD, HOOQ India, Uday Sodhi, EVP and Head Digital Business, Sony Pictures India, Varun Mathur, Co-Founder and Director VEQTA, Viviek Bhargava, MD and CEO iProspect and Yash Patnaik, Founder, Beyond Dreams Entertainment.

    The session’s basic underlying theme, highlighted by moderator Anil Wanvari, Founder and Editor-in Chief, Indiantelevision.com, revolved around the type of content that could work in the digital world while keeping in mind the needs of advertisers, agencies and investments.

    The variety of online content is vast, Sony’s Sodhi said, adding since the ecosystem is fairly new, consumption is from television content catch up. “There is a fair demand for movie viewing, including short films,” according to him as he pointed out sports too is majorly consumed by OTT subscribers.

    However, Sodhi was candid enough to admit that presently in an evolving eco-system it cannot be said with guarantee what works and what does not.

    As SonyLiv depends a lot on streaming of sports content on the platform, a question was raised whether programming differentiation on major OTT platforms was needed and also whether a global player like Netflix, focused on fictional series and movies, needs to re-strategize in India.

    Pointing out that OTT platforms ultimately will come out with their strengths, Sodhi said, “We come with a huge legacy of sports. We believe it works well for us and gives us an automatic connect between our users on TV and digital (platform), acting as an entry point for consumers.”

    While Sony Liv is banking on sports, HOOQ is finalising plans to launch in India as a VOD platform.

    Educating the uninitiated that HOOQ is a joint venture amongst Sony Pictures TV, SingTel and Warner Bros., HOOQ India chief Kapoor was of the opinion that the new digital evolution is about “pull and not push” and, therefore, “good content will get pulled (by consumers).”

    “All sorts of stories and entertainment can co exist in this (digital) space,” Kapoor said, adding that the criteria for success in the digital world were quality of content as people appreciate good content on every format.

    As per HOOQ, the criteria to measure the success of engagement is not downloads (of an app), but continuous engagement and number of active users.

    However, the experts on the panel did agree that since there is more television content, `catch up’ is a big issue presently. The next step ought to be and should be engagement of consumers with original content and the players are experimenting with that as to what’s relevant to digital natives.

    For example, Saavn, the music streaming app, has its own formula to engage audiences. The strategy for audio players is to package their content differently to provide a unique experience.

    Sharing the company’s varied ways of consumer engagement, Saavn’s Narayanan said an interesting property the company created was Saavn Live where live gigs happen on a stage in the company office with artistes performing at a pre-set time that goes live on Facebook.

    Saavn counts on social media to push its content and offers unplugged version of songs.

    The mechanism of how digital content is working has a big influence on advertising sector as well. iProspect’s Bhargava pointed out while previously brands found advertising cheaper than creating content, digital content creation has minimised cost encouraging brands to produce their own content.
    According to Bhargava, this gives brands an opportunity to engage consumers on their own platforms through licensed content and brand communication becomes easier.

    A digital advertising expert, Bhargava also felt that a shift in advertising pattern has happened past 2-3 years where a large chunk of a client’s budget has been dedicated to digital advertising. “This has given brands an opportunity to reduce advertising costs through content. Digital provides same amount of engagement in less money,” he added.

    But the question remains as to which content works and gives the correct RoI. The content creators on the panel were of the opinion that platforms and advertisers can only succeed with the right shows when a good story is created and told well. The message from the content creators was clear: better storytelling does work wonders.

    Contiloe’s Singh pointed out that television has witnessed a downfall in viewership as there was a “disengagement” with “discerning” viewers/consumers. “Platforms and (content) makers will have to shift to making differentiated content,” he explained, adding not only the plot, but storytelling method has to go undergo a change too.

    “There is a severe need to reinvent the way audiences are engaged with plots and characters,” Singh said, adding that the good news is India has a rich tradition of story-telling and an equally rich bank of tales.

    Though in today’s world there is palpable excitement about the digital eco-system, Patnaik from Beyond Dreams expanded the perspective highlighting that television, cinema and digital are separate platforms catering to the same audience and, hence, “viewership will fluctuate” according to quality of content.

    With the kind of buzz digital space is witnessing, brands, production houses and channels are launching their own platforms or attempting to. Could this clutter the digital space?

    Hinting that existing OTT platforms like Sony Liv could be used by content owners and creators, Sony’s Singh said not everyone needs to have their own platforms and, instead, they need to collaborate to create content.

    Yes, collaboration between content creators and platform operators did resonate with the panellists with most having their own perspectives.

    While Contiloe’s Singh supported the collaboration angle as a way forward, HOOQ’s Kapoor said that instead of everybody trying to do everything, partnerships should be explored.

    VEQTA’s Mathur added that sports as a segment is an under-served one in India and more variety in this space would add to the spice.

  • Digital success via differentiated content, good story-telling, partnerships

    Digital success via differentiated content, good story-telling, partnerships

    MUMBAI: Bollywood, Hollywood and sports content will certainly get you traction, but ultimately well thought out differentiated content, partnerships with platforms and targeted audience will not only get the eyeballs, but also return on investment for content creators on OTT platforms.

    This was the over-arching message from content creators and OTT platform operators at the session on content paradigm at Indiantelevision.com-organised conference related to OTT here yesterday, aptly themed Vidnet 2016.

    The panel included Abhimanyu Singh, CEO, Contiloe Entertainment, Mahesh Narayanan, MD, Saavn, Salil Kapoor, MD, HOOQ India, Uday Sodhi, EVP and Head Digital Business, Sony Pictures India, Varun Mathur, Co-Founder and Director VEQTA, Viviek Bhargava, MD and CEO iProspect and Yash Patnaik, Founder, Beyond Dreams Entertainment.

    The session’s basic underlying theme, highlighted by moderator Anil Wanvari, Founder and Editor-in Chief, Indiantelevision.com, revolved around the type of content that could work in the digital world while keeping in mind the needs of advertisers, agencies and investments.

    The variety of online content is vast, Sony’s Sodhi said, adding since the ecosystem is fairly new, consumption is from television content catch up. “There is a fair demand for movie viewing, including short films,” according to him as he pointed out sports too is majorly consumed by OTT subscribers.

    However, Sodhi was candid enough to admit that presently in an evolving eco-system it cannot be said with guarantee what works and what does not.

    As SonyLiv depends a lot on streaming of sports content on the platform, a question was raised whether programming differentiation on major OTT platforms was needed and also whether a global player like Netflix, focused on fictional series and movies, needs to re-strategize in India.

    Pointing out that OTT platforms ultimately will come out with their strengths, Sodhi said, “We come with a huge legacy of sports. We believe it works well for us and gives us an automatic connect between our users on TV and digital (platform), acting as an entry point for consumers.”

    While Sony Liv is banking on sports, HOOQ is finalising plans to launch in India as a VOD platform.

    Educating the uninitiated that HOOQ is a joint venture amongst Sony Pictures TV, SingTel and Warner Bros., HOOQ India chief Kapoor was of the opinion that the new digital evolution is about “pull and not push” and, therefore, “good content will get pulled (by consumers).”

    “All sorts of stories and entertainment can co exist in this (digital) space,” Kapoor said, adding that the criteria for success in the digital world were quality of content as people appreciate good content on every format.

    As per HOOQ, the criteria to measure the success of engagement is not downloads (of an app), but continuous engagement and number of active users.

    However, the experts on the panel did agree that since there is more television content, `catch up’ is a big issue presently. The next step ought to be and should be engagement of consumers with original content and the players are experimenting with that as to what’s relevant to digital natives.

    For example, Saavn, the music streaming app, has its own formula to engage audiences. The strategy for audio players is to package their content differently to provide a unique experience.

    Sharing the company’s varied ways of consumer engagement, Saavn’s Narayanan said an interesting property the company created was Saavn Live where live gigs happen on a stage in the company office with artistes performing at a pre-set time that goes live on Facebook.

    Saavn counts on social media to push its content and offers unplugged version of songs.

    The mechanism of how digital content is working has a big influence on advertising sector as well. iProspect’s Bhargava pointed out while previously brands found advertising cheaper than creating content, digital content creation has minimised cost encouraging brands to produce their own content.
    According to Bhargava, this gives brands an opportunity to engage consumers on their own platforms through licensed content and brand communication becomes easier.

    A digital advertising expert, Bhargava also felt that a shift in advertising pattern has happened past 2-3 years where a large chunk of a client’s budget has been dedicated to digital advertising. “This has given brands an opportunity to reduce advertising costs through content. Digital provides same amount of engagement in less money,” he added.

    But the question remains as to which content works and gives the correct RoI. The content creators on the panel were of the opinion that platforms and advertisers can only succeed with the right shows when a good story is created and told well. The message from the content creators was clear: better storytelling does work wonders.

    Contiloe’s Singh pointed out that television has witnessed a downfall in viewership as there was a “disengagement” with “discerning” viewers/consumers. “Platforms and (content) makers will have to shift to making differentiated content,” he explained, adding not only the plot, but storytelling method has to go undergo a change too.

    “There is a severe need to reinvent the way audiences are engaged with plots and characters,” Singh said, adding that the good news is India has a rich tradition of story-telling and an equally rich bank of tales.

    Though in today’s world there is palpable excitement about the digital eco-system, Patnaik from Beyond Dreams expanded the perspective highlighting that television, cinema and digital are separate platforms catering to the same audience and, hence, “viewership will fluctuate” according to quality of content.

    With the kind of buzz digital space is witnessing, brands, production houses and channels are launching their own platforms or attempting to. Could this clutter the digital space?

    Hinting that existing OTT platforms like Sony Liv could be used by content owners and creators, Sony’s Singh said not everyone needs to have their own platforms and, instead, they need to collaborate to create content.

    Yes, collaboration between content creators and platform operators did resonate with the panellists with most having their own perspectives.

    While Contiloe’s Singh supported the collaboration angle as a way forward, HOOQ’s Kapoor said that instead of everybody trying to do everything, partnerships should be explored.

    VEQTA’s Mathur added that sports as a segment is an under-served one in India and more variety in this space would add to the spice.

  • SPN brings stars of football with live wraparound ‘Football Extraa’

    SPN brings stars of football with live wraparound ‘Football Extraa’

    MUMBAI: To make even better one of the biggest international football tournaments in the world – the UEFA Euro 2016 — SPN’s sports cluster is all set to make it truly the biggest experience for the country! 

    With Football Extraa, SPN brings to its viewers some of the iconic football names on a single platform with England and Liverpool football legend Robbie Fowler; Ex-Portugal and Barcelona player Deco; and India’s football team captain Sunil Chhetri.

    Sony Pictures Network CEO NP Singh said, “We started investing heavily in acquiring football rights about five years ago and it was only in 2012 we eventually launched our first sports channel, but our investments started before that when we acquired for UEFA Euro rights, FIFA 14, FIFA 18 and we are in the middle of Euro 2016. Copa America, African Cup of Nations, AFC, The interest in football is growing very fast, youth is following football more than us when we were young. We are very excited that FIFA U-17, will be in India and for the first time India will participate.”       

    ‘Football Extraaa’ is a live wraparound show which features an in-depth analysis of different aspects of the matches that promises to enhance the viewing experience for the Euro 2016. The tournament coverage that started on 10 June 2016 is telecast live and exclusive on Sony Six and Sony ESPN channels as well as SonyLIV.com at prime time slots of 5.30 pm, 8.30 pm and 11.30 pm. 

    Featuring insights from some of the best known players in club and country football, Joe Morrison mediates discussions with expert panellists about the tournament. With technical aspects of the game and interesting trivia on the tournament, ‘Football Extraaa’ not only caters to hard-core football fans, but also garners the interest of football novices. Interviews with football players, features, fan interactions, and Live social media activities, take the interest level of this show several notches higher.

    SPN Sports Cluster EVP business head Prasana Krishnan, “The UEFA EURO 2016 is one of the biggest and most watched international football properties with a global fan following. The extended offering of ‘Football Extraaa’, helmed by some of the most influential names in football, has an engaging format that delivers an unparalleled viewing experience to football fans. The in-depth analyses of the panellists appeals to a broader set of viewers that includes both fans and novices.  It’s been a week since Euro 2016 began and the response for both the tournament and the show has been overwhelmingly positive on our platforms.”

    Sony Six telecasts the English language feed for the tournament while Sony ESPN gives viewers the option of watching these matches in Hindi, Bengali, Malayalam, Tamil or Telugu language feeds. On the digital front, Sony LIV streams the tournament coverage live.

    With the recent acquisition of marquee football properties, like LaLiga, Serie A, UEFA Euro 2016, Copa America Centenario, 2018 FIFA World Cup and the exclusive broadcast and digital rights for the inaugural season of Premier Futsal, the Sports Cluster of SPN continues to reinforce its position as the ‘Home of Football.’

    Adding to all the action and excitement, SPN will be the host broadcaster for FIFA U-17 World Cup which is being hosted by India for the first time.  As a destination for the best sporting content from around the world, the Sports Cluster of SPN has grown into one of India’s fastest growing sports network, with marquee properties like Australian Open and The Rugby World Cup amongst others.

  • SPN brings stars of football with live wraparound ‘Football Extraa’

    SPN brings stars of football with live wraparound ‘Football Extraa’

    MUMBAI: To make even better one of the biggest international football tournaments in the world – the UEFA Euro 2016 — SPN’s sports cluster is all set to make it truly the biggest experience for the country! 

    With Football Extraa, SPN brings to its viewers some of the iconic football names on a single platform with England and Liverpool football legend Robbie Fowler; Ex-Portugal and Barcelona player Deco; and India’s football team captain Sunil Chhetri.

    Sony Pictures Network CEO NP Singh said, “We started investing heavily in acquiring football rights about five years ago and it was only in 2012 we eventually launched our first sports channel, but our investments started before that when we acquired for UEFA Euro rights, FIFA 14, FIFA 18 and we are in the middle of Euro 2016. Copa America, African Cup of Nations, AFC, The interest in football is growing very fast, youth is following football more than us when we were young. We are very excited that FIFA U-17, will be in India and for the first time India will participate.”       

    ‘Football Extraaa’ is a live wraparound show which features an in-depth analysis of different aspects of the matches that promises to enhance the viewing experience for the Euro 2016. The tournament coverage that started on 10 June 2016 is telecast live and exclusive on Sony Six and Sony ESPN channels as well as SonyLIV.com at prime time slots of 5.30 pm, 8.30 pm and 11.30 pm. 

    Featuring insights from some of the best known players in club and country football, Joe Morrison mediates discussions with expert panellists about the tournament. With technical aspects of the game and interesting trivia on the tournament, ‘Football Extraaa’ not only caters to hard-core football fans, but also garners the interest of football novices. Interviews with football players, features, fan interactions, and Live social media activities, take the interest level of this show several notches higher.

    SPN Sports Cluster EVP business head Prasana Krishnan, “The UEFA EURO 2016 is one of the biggest and most watched international football properties with a global fan following. The extended offering of ‘Football Extraaa’, helmed by some of the most influential names in football, has an engaging format that delivers an unparalleled viewing experience to football fans. The in-depth analyses of the panellists appeals to a broader set of viewers that includes both fans and novices.  It’s been a week since Euro 2016 began and the response for both the tournament and the show has been overwhelmingly positive on our platforms.”

    Sony Six telecasts the English language feed for the tournament while Sony ESPN gives viewers the option of watching these matches in Hindi, Bengali, Malayalam, Tamil or Telugu language feeds. On the digital front, Sony LIV streams the tournament coverage live.

    With the recent acquisition of marquee football properties, like LaLiga, Serie A, UEFA Euro 2016, Copa America Centenario, 2018 FIFA World Cup and the exclusive broadcast and digital rights for the inaugural season of Premier Futsal, the Sports Cluster of SPN continues to reinforce its position as the ‘Home of Football.’

    Adding to all the action and excitement, SPN will be the host broadcaster for FIFA U-17 World Cup which is being hosted by India for the first time.  As a destination for the best sporting content from around the world, the Sports Cluster of SPN has grown into one of India’s fastest growing sports network, with marquee properties like Australian Open and The Rugby World Cup amongst others.

  • Sony LIV partners with Mukta Arts to showcase Whistling Woods International’s short films

    Sony LIV partners with Mukta Arts to showcase Whistling Woods International’s short films

    MUMBAI: Whistling Woods International (WWI), one of the world’s leading film, communication and media arts school announced a partnership with Sony LIV, Sony Pictures Networks’ (SPN) premium digital video entertainment platform via Mukta Arts’ digital venture, Connect.1. Underlining the brand’s commitment to enhance the users’ entertainment-viewing experience, Sony LIV’s association with WWI and its digital venture Connect.1, will entail showcase and promotion of short films produced by students of the institute. These films will cater audiences across all age groups and will be featured under the section, “Mini Talkies”, on Sony LIV.

    Curated by Sony LIV, the short films will be of varied genres ranging from drama, thriller, action to romance and comedy, including several award winning films which have been screened at national and international film festivals. This partnership marks a new beginning for the WWI students to create outstanding and engaging content, inspiring the extended community in the media and entertainment fraternity, adding to Sony LIV’s existing diverse and growing library.

    Uday Sodhi, EVP and Head – Digital Business, Sony LIV, said, “We are delighted to announce our partnership with Mukta Arts, which will further enhance our extensive content library and allow our users to sample the latest content developed by the upcoming talents trained at Whistling Woods International. This association opens up avenues to collaborate with Connect.1 – the digital division of Mukta Arts, to create engaging and entertaining content for our users and establish Sony LIV as the premier digital destination for top-quality entertainment.”

    Subhash Ghai, Founder & Chairman, Whistling Woods International; Chairman, Mukta Arts Limited, added, “Firstly, I would like to congratulate Mukta Arts and Sony LIV for the association which will open a range of opportunities for both the brands. Over the time, Sony LIV has established itself as the go-to destination for today’s mobile-first consumer. This association will showcase the works of the students of Whistling Woods International, helping us amplify the reach and recognition of our talented students.”

    Headquartered in Mumbai, Mukta Arts, is an Indian film production company known for its association with several blockbuster movie hits such as Taal, Pardes and Ram Lakhan amongst others. These successful hits from the production house of Mr. Subash Ghai have pre-defined directorial credibility for Mukta Arts in the history of Indian Cinema.

    Do watch the short films here:

  • Sony LIV partners with Mukta Arts to showcase Whistling Woods International’s short films

    Sony LIV partners with Mukta Arts to showcase Whistling Woods International’s short films

    MUMBAI: Whistling Woods International (WWI), one of the world’s leading film, communication and media arts school announced a partnership with Sony LIV, Sony Pictures Networks’ (SPN) premium digital video entertainment platform via Mukta Arts’ digital venture, Connect.1. Underlining the brand’s commitment to enhance the users’ entertainment-viewing experience, Sony LIV’s association with WWI and its digital venture Connect.1, will entail showcase and promotion of short films produced by students of the institute. These films will cater audiences across all age groups and will be featured under the section, “Mini Talkies”, on Sony LIV.

    Curated by Sony LIV, the short films will be of varied genres ranging from drama, thriller, action to romance and comedy, including several award winning films which have been screened at national and international film festivals. This partnership marks a new beginning for the WWI students to create outstanding and engaging content, inspiring the extended community in the media and entertainment fraternity, adding to Sony LIV’s existing diverse and growing library.

    Uday Sodhi, EVP and Head – Digital Business, Sony LIV, said, “We are delighted to announce our partnership with Mukta Arts, which will further enhance our extensive content library and allow our users to sample the latest content developed by the upcoming talents trained at Whistling Woods International. This association opens up avenues to collaborate with Connect.1 – the digital division of Mukta Arts, to create engaging and entertaining content for our users and establish Sony LIV as the premier digital destination for top-quality entertainment.”

    Subhash Ghai, Founder & Chairman, Whistling Woods International; Chairman, Mukta Arts Limited, added, “Firstly, I would like to congratulate Mukta Arts and Sony LIV for the association which will open a range of opportunities for both the brands. Over the time, Sony LIV has established itself as the go-to destination for today’s mobile-first consumer. This association will showcase the works of the students of Whistling Woods International, helping us amplify the reach and recognition of our talented students.”

    Headquartered in Mumbai, Mukta Arts, is an Indian film production company known for its association with several blockbuster movie hits such as Taal, Pardes and Ram Lakhan amongst others. These successful hits from the production house of Mr. Subash Ghai have pre-defined directorial credibility for Mukta Arts in the history of Indian Cinema.

    Do watch the short films here:

  • ESPN in collaboration with SPN launches ESPN.in & ESPN app

    ESPN in collaboration with SPN launches ESPN.in & ESPN app

    MUMBAI: With long-term collaboration with Sony Pictures Networks India (SPN), ESPN has introduced an exciting new mobile-first multi-sport digital offering in India today with the launch of the ESPN.in website and the ESPN app.

    With an emerging multi-sport landscape in India, the new site and app will further reinforce ESPN’s market leadership, authority and expertise in digital media, bringing an elegant, lively and more personal sports experience to Indian and subcontinent fans across mobiles, tablets and computers. ESPN.in site and app will also be carrying rights video content for sporting events from SONY LIV, SPN’s digital streaming platform, and SPN’s new Sony ESPN sports channels.

    From mainstream sports in India and the subcontinent, to the best of ESPN’s comprehensive coverage of global sports that interest South Asian fans, ESPN.in and the ESPN app will bring fans closer to the games, leagues and athletes they love via world-class digital products.

    Both the site and app will offer the best cricket coverage (powered by ESPNcricinfo), but also give fans a one-stop destination for world-class news, features and videos across sports currently underserved by any digital offering in the region, such as football, hockey, badminton, tennis, Formula 1, kabaddi and more.

    The new ESPN.in and ESPN app brings Indian and subcontinent fans a clean, dynamic presentation for ESPN’s content and storytelling, including scores, news, video, features, stats and more. Additionally, they will feature LIVE streaming video content of select sporting events in collaboration with Sony LIV.

    The launch of the app and website are the latest developments in the collaboration between Sony Pictures Networks India & ESPN.  ESPN.in and the ESPN app, will both carry SONYESPN branding and will feature cross-promotional integration with Sony LIV, the digital streaming platform from Sony Pictures Networks (SPN). 

    Earlier this year, this collaboration resulted in the launch of 2 new sports television channels; namely, Sony  ESPN as well Sony ESPN HD. The long-term agreement leverages a winning combination of two of India’s most respected media brands, and serves Indian and subcontinent fans via their combined expertise and high-quality compelling content.

    ESPN India and South Asia head & VP Ramesh Kumar said, “ESPN has a strong connection with fans in India and around the world because we are fans ourselves, driven by a similar obsession for sports. The launch of our multi-sport products showcases our digital leadership and offers sports fans outstanding news, features and video experiences around top sports of interest to Indian fans. They also provide the perfect complement to our television collaboration with Sony Pictures Networks India as well as reinforce ESPN’s signature ‘Game around the Game’ analysis across platforms”.

    Sony Pictures Networks India Digital Business executive vice president & head Uday Sodhi said, “Sony LIV has been instrumental in bringing the best of entertainment to the digital millennials. Sports is an integral part of our offering. Together with ESPN, we are geared to increase our offering manifold.”

    PERSONALIZATION
    Passions for sport are intensely personal and ESPN has made it easy to personalize the user experience on both ESPN.in and the ESPN app — and rewards fans for doing so.  A powerful personalization engine lets every fan select their favorite sports, leagues and teams, and then prominently delivers the latest scores, news, video and images related to those in a distinct ‘Favorites’ section. After registering on either the site or the app, a fan can set their Favorites, which will then work seamlessly across both the site and the app, and on any device – mobile, tablet, laptop, desktop – where they are logged in.

    Users of the ESPN app can also set custom tailored notifications, so they will be alerted with all the latest developments for their Favorites, general news and more.

    COMPREHENSIVE CONTENT AND COVERAGE
    ESPN is the #1 digital sports publisher in India, and around the world – known for its insightful content with personality and its unbiased reporting and analysis with authority.

  • ESPN in collaboration with SPN launches ESPN.in & ESPN app

    ESPN in collaboration with SPN launches ESPN.in & ESPN app

    MUMBAI: With long-term collaboration with Sony Pictures Networks India (SPN), ESPN has introduced an exciting new mobile-first multi-sport digital offering in India today with the launch of the ESPN.in website and the ESPN app.

    With an emerging multi-sport landscape in India, the new site and app will further reinforce ESPN’s market leadership, authority and expertise in digital media, bringing an elegant, lively and more personal sports experience to Indian and subcontinent fans across mobiles, tablets and computers. ESPN.in site and app will also be carrying rights video content for sporting events from SONY LIV, SPN’s digital streaming platform, and SPN’s new Sony ESPN sports channels.

    From mainstream sports in India and the subcontinent, to the best of ESPN’s comprehensive coverage of global sports that interest South Asian fans, ESPN.in and the ESPN app will bring fans closer to the games, leagues and athletes they love via world-class digital products.

    Both the site and app will offer the best cricket coverage (powered by ESPNcricinfo), but also give fans a one-stop destination for world-class news, features and videos across sports currently underserved by any digital offering in the region, such as football, hockey, badminton, tennis, Formula 1, kabaddi and more.

    The new ESPN.in and ESPN app brings Indian and subcontinent fans a clean, dynamic presentation for ESPN’s content and storytelling, including scores, news, video, features, stats and more. Additionally, they will feature LIVE streaming video content of select sporting events in collaboration with Sony LIV.

    The launch of the app and website are the latest developments in the collaboration between Sony Pictures Networks India & ESPN.  ESPN.in and the ESPN app, will both carry SONYESPN branding and will feature cross-promotional integration with Sony LIV, the digital streaming platform from Sony Pictures Networks (SPN). 

    Earlier this year, this collaboration resulted in the launch of 2 new sports television channels; namely, Sony  ESPN as well Sony ESPN HD. The long-term agreement leverages a winning combination of two of India’s most respected media brands, and serves Indian and subcontinent fans via their combined expertise and high-quality compelling content.

    ESPN India and South Asia head & VP Ramesh Kumar said, “ESPN has a strong connection with fans in India and around the world because we are fans ourselves, driven by a similar obsession for sports. The launch of our multi-sport products showcases our digital leadership and offers sports fans outstanding news, features and video experiences around top sports of interest to Indian fans. They also provide the perfect complement to our television collaboration with Sony Pictures Networks India as well as reinforce ESPN’s signature ‘Game around the Game’ analysis across platforms”.

    Sony Pictures Networks India Digital Business executive vice president & head Uday Sodhi said, “Sony LIV has been instrumental in bringing the best of entertainment to the digital millennials. Sports is an integral part of our offering. Together with ESPN, we are geared to increase our offering manifold.”

    PERSONALIZATION
    Passions for sport are intensely personal and ESPN has made it easy to personalize the user experience on both ESPN.in and the ESPN app — and rewards fans for doing so.  A powerful personalization engine lets every fan select their favorite sports, leagues and teams, and then prominently delivers the latest scores, news, video and images related to those in a distinct ‘Favorites’ section. After registering on either the site or the app, a fan can set their Favorites, which will then work seamlessly across both the site and the app, and on any device – mobile, tablet, laptop, desktop – where they are logged in.

    Users of the ESPN app can also set custom tailored notifications, so they will be alerted with all the latest developments for their Favorites, general news and more.

    COMPREHENSIVE CONTENT AND COVERAGE
    ESPN is the #1 digital sports publisher in India, and around the world – known for its insightful content with personality and its unbiased reporting and analysis with authority.

  • Sports only OTT service Veqta to launch in June

    Sports only OTT service Veqta to launch in June

    MUMBAI: With the aim of expanding its portfolio, Veqta, a digital broadcast network dedicated to sports is all geared up to launch its OTT service in June 2016. With the launch of the platform, the venture will also roll-out its application followed by content in various regional languages.

    Through this platform, sports fans across India can engage into various other categories of sports content that they have not yet explored. Breaking apart from the other content providers, Veqta plans to provide content via on-demand videos and live streaming.

    “Veqta will follow a very friendly content format. There is very little sports content for the viewers. We will be a destination for sports fans to enjoy high quality content coming from the biggest names in the business”, asserts Veqta ‎co-founder and director Varun Mathur.

    It has raised $500,000 (Rs 3.4 cr) in seed funding from Chatsworth Management and sports management company ITW Consulting Pvt. Ltd. The firm had earlier received initial-stage backing from ITW.

    “What will make us different form the rest is our packaging, our different formats of short form and live streaming content as well as feeds in various regional languages which everyone can understand,” says Mathur.

    The platform will follow the freemium model wherein the users will have some content available for free while there will be a pay wall for some premium content. Its offerings will include licensed content and flagship studio content across various ‘underpunctuated’ categories like cricket, football, motorsports, basketball, tennis, badminton and a range of Olympic sports.

    The venture has signed deals with various international partners from the field of sports.  The venture has not locked deals with any advertisers as of yet and are just focused at expanding its consumer reach, building team and strengthening its product development.

    Taking a hint from this, it will be interesting to see whether the other OTT players like HotStar, Spuul, Hooq, Eros Now, Sony Liv, Ditto TV, VOOT, etc, might also look at mushrooming their target niche audiences.