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Tag: Sony LIV Streaming

  • Top global brands rally behind Sony Liv for Roland Garros 2025 streaming blitz

    Top global brands rally behind Sony Liv for Roland Garros 2025 streaming blitz

    MUMBAI: Sony Liv has fired the opening serve on the clay courts of Roland Garros 2025 with a blockbuster line-up of brand partnerships. Streaming the Grand Slam Live from 25 May to 8 June, the platform has drawn an ace set of sponsors across automotive, aviation, tech, and lifestyle.

    Hyundai Motor India, Lufthansa, and Oneplus have come aboard as co-presenting sponsors, lending global muscle to the tournament’s Indian presence. Dezerv joined as a co-powered by sponsor, while Sansaar (a D’Decor brand), Disney Adventure (Disney Cruise Line), and GHA Discovery entered the mix as partner sponsors.

    Sony Liv continues to court India’s premium digital audience with a tournament that has earned cult status among sports fans. The 2025 edition sees the return of star athletes including defending champion Carlos Alcaraz, current World number one Jannik Sinner, Novak Djokovic, Iga Swiatek, Aryna Sabalenka, and India’s Rohan Bopanna pairing with Adam Pavlasek in doubles.

    “Round-the-year premium sports content and prestigious tournaments have been at the core of Sony Liv’s sports strategy since inception. It plays a critical role in engaging the affluent, premium-mass audience for our SVOD as well as AVOD audience”, said Sony Liv head of ad revenue Ranjana Mangla. “Roland Garros attracts one of the most affluent audiences at scale, an essential segment of the addressable market for major advertising categories”.

    Hyundai Motors India AVP & vertical head marketing, Virat Khullar added, “Our association with Sony Liv for Roland-Garros reflects our commitment to bringing premium sports experiences to discerning viewers. This collaboration goes beyond sponsorship; it’s a testament to our dedication to sportsmanship and elevating the audience experience”.

    Echoing the sentiment, Lufthansa Group head of marketing, south Asia, southeast Asia, Pacific, Sng Ju Stephanie stated, “This partnership with Sony Liv not only strengthens our connection with sports enthusiasts in India but also reinforces our commitment to offering premium, meaningful experiences to travellers across the globe”.

    Roland Garros 2025, now Live on Sony Liv, promises to serve up high-octane drama and a grand slam of brand integrations as advertisers target tennis fans in a premium, high-engagement environment.

  • Sony Sports Network unveils Australian Open 2025 coverage across India

    Sony Sports Network unveils Australian Open 2025 coverage across India

    MUMBAI: As the sun rises over Melbourne Park, the echoes of rackets and roars of the crowd signal the dawn of Grand Slam week—a tennis fan’s ultimate dream.

    Sony Sports Network is all set to serve an ace with exclusive live coverage of the Australian Open 2025, running from 12-26 January.

    From the thrill of a five-set marathon to the elegance of a perfectly executed backhand, fans can experience it all in English, Hindi, Tamil, and Telugu, bringing the action closer to every corner of India.

    With marquee sponsors like Rolex, Amul, Kia Motors, and Apple rallying alongside, Sony promises a broadcast that’s as electrifying as a match point on Rod Laver Arena.

    The tournament will kick off on Sunday, 12 January, a strategic adjustment aimed at enhancing the experience for both players and fans by reducing late-night match strain. Viewers can expect thrilling performances from top players, including defending champion Jannik Sinner, 10-time winner Novak Djokovic, and women’s World No.1 Aryna Sabalenka.

    In addition to Sinner and Djokovic, players like Alexander Zverev (World No.2), Carlos Alcaraz (World No.3), Taylor Fritz (World No.4), and Daniil Medvedev (World No.4) will compete for glory. The women’s draw features fierce competition with Iga Swiatek (World No.2) vying for the title. Adding to the excitement is the return of Nick Kyrgios, aiming to make a triumphant comeback.

    Indian players will also feature prominently, with Rohan Bopanna, Sumit Nagal, Yuki Bhambri, and Sriram Balaji participating. Rithvik Bollipalli, ranked 72 in doubles, will make his Grand Slam debut, building on his successful 2024 season, which included his first ATP Tour title.

    The exclusive broadcast will feature EXTRAAA SERVE, a panel of experts including Sania Mirza, Somdev Devvarman, and Purav Raja, who will deliver insights and analysis.

    Mirza expressed excitement about the competition, stating, “I have some of my fondest memories at the Australian Open and I look forward to being back in the expert’s chair for Sony Sports Network’s EXTRAAA SERVE. I am also excited to watch the 2025 season, as Rohan Bopanna and Sumit Nagal will represent India. The competition is about to get more interesting as this season will bring lots of opportunities, whether it’s for Jannik Sinner, who looks to defend his title or its Novak Djokovic, who is looking to restore his past glory. Adding to the Melbourne heat will be the contest between Aryna Sabalenka and Iga Swiatek.”

    Devvarman praised the network’s efforts, saying, “Over the years, Sony Sports Network has become the home for the Australian Open and it gives me immense pleasure to return to the commentary box and the studio chair for yet another exciting season. The 2025 edition of the tournament will set the tone for the upcoming Australian Open tournaments and other Grand Slams especially when it comes to the next legend in tennis.”

    Sony Pictures Networks India (SPNI), chief revenue officer – distribution and international business and head – sports business, Rajesh Kaul commented, “The Australian Open has established itself as the preferred Grand Slam among Indian tennis fans, differentiated by its entertainment quotient and the presence of top-seeded players. It is the most watched Grand Slam on linear television over the last three years. We are committed to continuing this momentum and delivering premier tennis action to our Indian audiences. The response from advertisers has been exceptionally positive, with prestigious brands such as Rolex, Kia Motors, Apple and more joining us for this remarkable tournament.”

    Sony Sports Network’s #WHEREGREATNESSBEGINS campaign celebrates the tournament as a platform for unearthing future tennis legends.

    Fans can catch the live action on Sony Sports Ten 5 SD & HD, Sony Sports Ten 2 SD & HD, Sony Sports Ten 3 SD & HD (Hindi), and Sony Sports Ten 4 SD & HD (English). Matches will also be live-streamed on Sony LIV, starting 5:30 am IST daily.