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Tag: Sony India

  • MSL group India wins big at PR week Asia Awards 2014

    MSL group India wins big at PR week Asia Awards 2014

    MUMBAI: Close on the heels of winning 4 metals at the recently concluded Goafest Abbys  2014;  MSLGROUP,  the strategic  communications  and engagement  consultancy  of Publicis Groupe,  and the largest  brand  and  reputation  advisory  network  in  Asia  and Europe  added  yet another feather to its cap! MSLGROUP India emerged winner in the Technology Campaign  of the Year category  for its entry for Sony Xperia  Z1: ‘The Rise of Mobile Photography’ at the PRWeek Asia  Awards  2014.    20:20 MSL bagged a Certificate  of Excellence in the same  category  for its
    ‘Evernote Life Campaign.’

    Ryusuke Fukushima, General Manager Marcomm at Sony India said, “It is a great pleasure to receive an award like this as our aspiration has always been to deliver the most engaging campaign in the industry. We would like to thank and congratulate our partner MSLGROUP’s creativity and passion to help us achieve this vision.”

    “Evernote  is the workspace  where  knowledge  workers  get work done.  With  a large  and swiftly growing population of knowledge workers and professionals, India is a key market for us. Exposing our app to as many new users as possible is a major goal for us in India. In India we partnered with  20:20MSL a while back, and we’re happy to know that their knowledge and creativity has reaped them  awards  both  this  year and the last,”  said,  Troy Malone,  General  Manager  – Asia  Pacific, Evernote.

    Jaideep  Shergill,  CEO  India  MSLGROUP  had  this  to  say  on  the  award,  “This  has  been  truly  a remarkable  year from MSLGROUP.  We are honoured  to receive  this prestigious  award. This is a result of our commitment towards providing result-oriented services to our clients. I thank and congratulate our client for believing in capabilities and our entire team for their fantastic work.”

    Narendra  Nag, Vice President,  said, “This campaign  is a great example  of art, code, and copy coming together to enable conversations and brand awareness. Sony has given us the opportunity and the freedom to think out of the box and build organic-first  digital campaigns.  The team is super-excited about this win but focused on making the next campaign bigger and better.”

    Amrit Ahuja, Client Services  Director,  Technology and B2B lead Asia at 20:20  MEDIA had this to say on the Evernote campaign,  “Evernote has been mandate for us since December 2010. The campaign on Evernote has broken all traditional boundaries of PR and the team has worked on a integrated campaign involving media, users, bloggers, academicians and developers. The team has shown exemplary passion and strategic thinking that has helped Evernote be the most awarded PR campaign for 20:20 MSL ever! Winning this award has been exhilarating experience for us and it feels great to get a recognition for a stupendous work done by the team at the most prestigious award for the PR fraternity.”

    MSLGROUP’s winning campaigns are:

    • Sony Xperia Z1: The Rise of Mobile Photography by MSLGROUP in India was awarded in the category Technology Campaign of the Year for successful real-time engagement with influential photographers and consumers through a virtual gallery. The campaign demonstrated deep capabilities the product and facilitated dialogue between consumers and unbiased photographers on the craft of imaging using a mobile phone.

    • The Evernote Life Campaign  by 20:20  MSL, was recognized with a Certificate of Excellence in the category Technology Campaign of the Year for its highly integrated online and offline storytelling elements to position Evernote as a vital digital lifestyle accessory for daily use that helped to increase user base by 100%.

  • Sony launches ‘Project Resound’ season 2

    Sony launches ‘Project Resound’ season 2

    MUMBAI: After the phenomenal success of Project Resound which featured Kailash Kher and Shreya Ghoshal, Sony India is all set to take the mission forward in its next season. The campaign will help music enthusiasts discover a whole new dimension of music and experience the “purity of sound” that exists in each form of expression.

     

    Project Resound Season 2 will bring together four of India’s most popular and critically acclaimed musicians, like Nucleya & Benny Dayal, Midival Punditz & Kutle Khan, The Karsh Kale Collective and Pentagram who will collaborate to create four exceptional tracks. The campaign will help music enthusiasts across India to experience the rush of pure sound.

     

    Project Resound is Sony’s endeavor to inspire people to rise above and demand for better sound. Further, with the campaign the company reiterates its message to upgrade their ears to experience quality music with Sony headphones.

     

    To learn more about Project Resound and follow the latest updates on the premiere of its second season, log on to www.sony.co.in/upgradeyourears

  • Sony consolidates its media biz, IPG’s Initiative gains Rs 1.5 bn

    MUMBAI: Sony India has consolidated the media duties of all its businesses under IPG Mediabrands’ Initiative, giving the agency new businesses worth Rs 1.5 billion.

    Initiative has snatched Sony‘s mobile business media account away from OMD to take complete charge of the Japanese multinational‘s Rs 3 billion media spend in India. The IPG agency was already media
    servicing the other parts of Sony‘s businesses.

    IPG‘s new responsibilities would include handling both media and digital duties of the brand, one of the biggest advertising spenders in the category.

    “Sony Mobile spends around Rs 1.5 billion on media. So this is a good catch for Initiative,” says a source close to the development.

    The agency won the account following a closely fought pitch processover two months that saw all the big agencies in the fray, including Madison, Maxus, ZenithOptimedia, Carat and OMD.

    The contest went to the last and final round with Initiative edging out Madison to win the AoR.

    “It is a great new beginning for IPG Mediabrands India and we would like to thank Sony India for reposing their faith in the team,” says Shashi Sinha, the new CEO of IPG Mediabrands India.

    For Lodestar UM chief operating officer Anamika Mehta, the “massive win” is a “proud and happy moment” for her team. “This will be a game changer as we leverage IPG Mediabrands scale and market clout. We look forward to some path-breaking work with Sony in times ahead,” she says.

  • Sony India earmarks Rs 1.5 bn marketing spend in festive season

    MUMBAI: Sony India has earmarked a marketing budget of Rs 1.5 billion for the festive season even as it targets a 50 per cent surge in sales.

    Enhancing its product lineup, Sony India has recently launched the 84 inch Bravia 4K LCD TV, which is a 3D Viewer – Head Mounted Display HMZ-T2 is a touch-screen Vaio with Windows 8, the new flagship Full-Frame ?99 interchangeable lens camera and Cyber-shot DSC-RX100, the professional compact camera with a sensor.

    Sony is looking at a sales revenue of Rs 28.50 billion during the September-November period.

    Says Sony India MD Kenichiro Hibi, “We aspire to achieve 50 per cent sales growth over last year‘s festive sales. We have also allocated a budget of Rs 1.50 billion towards marketing activities for this festive season. “

    Sony is doing a contest around the upcoming James Bond movie ‘Skyfall‘. The contest is called ‘This Diwali Bond with Sony‘. Skyfall releases in India on 1 November.

    On purchase of selective products from dealers appointed by Sony, customers can participate in the draw and can win prizes like 100 55″ (140 cms) BRAVIA TVs, 200 Head Mount Display, 500 XPERIA™ Tablet and 1000 XPERIA™ Smartphones, Tipo. This offer is valid on Bravia Televisions, Alpha cameras, Cyber-shot cameras, Handycam video cameras, Procam video cameras, DAV & Blu-ray Home Theater Systems, Mini Hi-fi and Micro Hi-fi systems, Blu-ray players, Sony Playstations, Vaio Notebooks, Xperia Tablet and Xperia Smartphone, Tipo.

    The new Bravia products have been powered with Indian picture settings that are now exclusively designed to cater to versatile demands and preferences of Indian customers for brighter displays and sharper contrast. Last year, Sony engineers met hundreds of Indian customers to precisely understand their preference in terms of picture quality. As a result, Sony developed Indian Picture Settings, which means the brightness and vividness in the Bravia TVs is in tune with the taste of the audience in India.

    There is a bundle offer on the BRAVIA range. On purchase of any 3D Bravia model, customers can purchase a Sony Blu-ray (BDP-S490) player at a price of Rs 9,900, thereby saving Rs 10,000 on its MRP, and get a pair of 3D glass, HDMI cable and two 3D Movie titles free.

    In addition to this with the purchase of Bravia HX925, HX850, HX750 series customers will get an assured 8 GB pen drive preloaded with contents of ‘Men in Black 3‘ and with the purchase of NX650, EX650/550, EX430/330, CX350 & BX450/350 series customers will get an assured 4 GB pen drive preloaded with content of ‘Skyfall‘‘s trailer and a video blog.

    Marketing campaign: Sony India has a dedicated multi-media marketing campaign for its flagship product category. The campaign has been created keeping in mind the flavour and zest of the Indian festive season. This campaign kicked off mid October and runs till the end of next month.

    Cyber-Shot: Sony claims to offer the widest variety of compact cameras in the High Zoom range. Sony says that it realised that there has been significant demand for High Zoom in the compact camera segment and now boasts of a very wide product range to cater to this demand. The newly launched DSC-H100, has been designed as per the taste of Indian customers.

    Post customer feedback, Sony came up with this product which offers very powerful zoom of 21X in a premium design, with a price point of Rs. 12,990. Sony also launched Cyber-shot DSC-WX150, which combines high zoom in a compact design, thereby offering a much more value-added product to the customers. Sony expects high sales for this particular model during the festive season.

    Consumer offer: In the digital imaging segment, customers will get free 4 GB Sony Memory card and Original Carrying case on purchase of any Cyber-shot or Alpha camera. On purchase of Handycam, customers will get a free carrying case.

    Marketing campaign: Cyber-shot will also be highly visible during the festive period. The concept of this campaign is Pocket Zoom. Customers can enjoy very high zoom in pocket-size Cyber-shot cameras.

    Vaio: Sony India‘s Vaio line-up is VAIO E14A, with a wrap design and accent colours, VAIO T, the Ultrabook and new models of E, S & Z series. The aim is to offer a better user experience with useful features like Backlit keyboard which is helpful to type in dark, USB charging to charge USB devices even when the notebook is turned off and multi-gesture touchpad which allows users to zoom and scroll with gesture on touchpad. With the latest Intel 3rd generation Core CPU, our laptops offer faster computing speed and highly improved graphics.

    Consumer offer: Sony will provide free original Vaio Backpack on its recently launched ‘Spark a Trend‘ campaign VAIO series. This festive offer extends across all models of Sony VAIO.

    Finance offer: Keeping in mind the overall economic slowdown and the fact that this is a time when consumers are slightly hesitant, the company is offering a Zero Percent Finance Offer and Zero Processing Fee. Sony is offering attractive EMI offers on select credit cards as well.

  • Sony to spend Rs 1.5 bn on marketing during festive season

    MUMBAI: Sony India has set aside Rs 1.5 billion or 33 per cent of its total marketing budget for the festive season as it seeks to achieve a sales turnover of Rs 28.5 billion, an increase of 50 per cent over the previous festive season.

    Last year, the Japanese electronics major had spent Rs 1 billion towards advertising and promotion during the festive season to boost sales.

    Sony will undertake multi-media campaign for Bravia, Cyber-shot, Xperia Tipo and Handycam. This will include ATL and BTL activities such as print and television commercial, cinema, outdoor, Web and PR activities during the October-November period.

    The Japanese electronics major, which is going through a rough patch due to dwindling sales, has launched products cutting across product categories such as Television, Digital Imaging and IT products, during this festive season in the Indian market.

    Sony‘s product launch for festive season includes: Bravia KD-84X9000, Personal 3D Viewer HMZ-T2, DSLT a99, DSC-RX100, and Vaio with Touch-screen.

    Sony India MD Kenichiro Hibi said, “This festive season with our revolutionary product portfolio and compelling offers, we are confident of achieving 50 per cent increase over our last year’s festive season sales, taking it to Rs. 2850 crores (Rs 28.5 billion) this year.”

    The company had earlier ramped up its marketing budget by 25 per cent to Rs 4.5 billion for the current fiscal and had set a target of 30 per cent growth in sales. Its marketing spend in the previous fiscal was Rs 3.6 billion while sales stood at Rs 63.13 billion, up from Rs 54.46 billion in the trailing fiscal.

    India, one of the fast growing markets for Sony, currently stands at 6th position in contribution to global sales and plans to gain the fifth position by end of fiscal.

    As part of its marketing initiative for the festive season, Sony has also tied-up with Sony Pictures Entertainment for the much awaited James Bond action thriller ‘Skyfall‘ in order to gain a higher mind share during the festive season.

  • Sony ropes in 10 sponsors for Kaun Banega Crorepati

    MUMBAI: Sony Entertainment Television (Set) has roped in eight associate sponsors and two title sponsors for the sixth season of its premium game show ‘Kaun Banega Crorepati’.

    The channel has once again got Cadbury as the title sponsor on board while the show is powered by Idea. The associate sponsors for the show are Axis Bank, Just Dial, Ceat, Maruti, Sony India, Hero Motor Corp and Aakash Institute. Sony might extend the number to 11 by bringing one more associate sponsor on board.

    MSM president network sales, licensing and telephony Rohit Gupta said, “KBC is an impact property and we have received great response from the advertisers for this season too. We are expecting to grow by 20-25 per cent this season.”

    As reported earlier, Kaun Banega Crorepati 5 had made Rs 2 billion from ad revenue.

    Gupta said that 70 per cent of the inventory would be consumed by sponsors. “The remaining 30 per cent will be for spot buys. There is some inventory left for spot buys that we are looking to sell during festive season of Diwali so that we can charge a higher premium. Right now we are offering a packaged deal for spot buyers who are advertising for all the episodes,” he added.

    Starting 7 September, Kaun Banega Crorepati 6, will air Friday-Sunday at 8.30 pm. The show this season will air for 21 weekends with 58 episodes. It will also comprise special episodes with “unique” and “distinct” themes which will capture a little bit of India in every episode, lined up to ignite the minds and hearts of Indian audiences, the channel said.

    “It is a glorious moment for all of us at Sony to bring back another power packed season of the magnificent game show Kaun Banega Crorepati on our network, This year’s theme ‘Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai’ celebrates knowledge as the greatest leveller in our society and a potent change agent,” Multi Screen Media COO N.P Singh said in a statement.

  • Sony India increases Vaio’s marketing budget by Rs 400 mn

    MUMBAI: Electronics major Sony India has earmarked a marketing budget of Rs 900 million for the fiscal to push its new line of Vaio laptops. In the previous fiscal the company spent Rs 500 million for the laptop range.

    While conceding that there is an overall economic slowdown, Sony India MD Masaru Tamagawa said that there is a lot of potential for growth in the laptop segment as the market penetration is limited. “We aim to sell 650,000 units this fiscal. We sold 500,000 units in the previous fiscal. We have launched a new campaign ‘Spark a Trend‘ featuring our brand ambassador Kareena Kapoor. This campaign runs from June-August 2012.”

    He added that Sony Vaio has the strongest brand recall among laptop brands on the basis of top of the mind, spontaneous and aided recall. The contribution of Vaio to Sony India‘s sales will grow from 20 per cent to 25 per cent this fiscal. “We will offer free onsite services. Through the ‘Spark a Trend‘ campaign we aim to create a new trend in the laptop industry. About 50 per cent of our spends will be on above the line,” added Tamagawa.

    On her role as the brand ambassador and the new campaign, Kapoor said that before a campaign is finalised she sits with the company to discuss what will work. “The focus of this campaign is on accenting the edge. The previous campaign had focussed on the different colours. Sony is my most prestigious brand. It is iconic in terms of the way that they shoot their ads. It is more a part of me than my films. I have been associated with Sony for four years and I appreciate the fact that they have been loyal towards me,” she said.

    Sony India will also increase the distribution network for by 500 more outlets from 4000 at present. The company will also open 15 exclusive Vaio flagship stores this fiscal.

    Among the products launched is Vaio E14A which comes with a new wrap design with a colour accent around the laptop‘s edge, touchpad and keyboard. This targets the fashion conscious.

    Vaio T is the company‘s first ultrabook. This connects to devices like desk monitors, projectors and ethernet. The Vaio E series targets young students and professionals. There are three screen sizes and three colours to choose from.

  • Sony India to up marketing spend by 25% to Rs 4.5 bn in FY’13

    MUMBAI: Despite the difficult economic environment and high inflation, Japanese consumer electronics company Sony India plans to up its marketing spend by 25 per cent to Rs 4.5 billion as it aims at 30 per cent growth in sales.

    The company‘s marketing spend in the previous fiscal was Rs 3.6 billion. Sales stood at Rs 63.13 billion, up from Rs 54.46 billion in the trailing fiscal.

    All the brand campaigns in the previous fiscal were supported with above-the-line and below-the-line activities, including print and television commercial, Web, PR, cinema and shop-front. This fiscal Sony plans to pump up the investment, which will be in sync with the business growth.

    Its brand campaigns for Cyber-shot with brand ambassador Deepika Padukone and Handycam are currently on-air. They started from last week of April and will be visible till end of May. A Vaio campaign with brand ambassador Kareena Kapoor is expected to hit next month followed by Bravia campaign in August.

    The company says that it has a favourable presence over the digital domain as well and the site sony.co.in is a ready reckoner for product information, retail outlets and help guide and tutorials for product usage. It says that the site got about 30 million visits in the previous fiscal.

    Sony’s Facebook page has more than 650,000 fans and over 500,000 channel views on YouTube.

    The consumer electronics company also plans to enhance the existing distribution network from 10,400 to 12,200. It will also boost after-sales service with 285 service touch points across India. As per latest GFK Research Findings, Bravia is the top selling brand in all screen sizes right from 22/26 inch up to 46/55 inch.

    As a matter of fact, Sony Bravia Internet TV has been the favourite in India, garnering a market share of 53 per cent of Internet TV (with Browser) sales in CY11. In the fiscal ended 31 March 2011, Sony had sold 830,000 Bravia TVs, which went up to 900,000 units by end of the previous fiscal.

    The company claimed that Sony has been ranked as the number one brand that comes to consumer’s mind, when prompted with the word ‘General Electronics’, as per a Customer Equity Tracking Study done by Nielsen in March.

  • Sony India to spend Rs 1 bn towards marketing during festive season

    Sony India to spend Rs 1 bn towards marketing during festive season

    BANGALORE: Sony India plans to spend Rs 1 billion towards marketing during the festive season of Durga Pooja and Diwali, as it aims to garner revenues of Rs 20 billion.

    The money will be invested towards a 360 degree media campaign, including above the line (ATL) and below the line (BTL) activities.

    The company has planned for a revenue growth of 30 per cent during fiscal 2011. Last year, Sony India had revenues of Rs 55 billion.

    The company is targeting revenues of Rs 1.5 billion from Karnataka and has earmarked Rs 150 million towards marketing in the state. Last year, Karnataka contributed Rs 4.7 billion towards the company‘s revenues.

    These facts was revealed by Sony India senior general manager from the CAV Sales Department‘s AVIT Division Sunil Nayyar.

    Sony India has booked over 10,000 spots and its ads will be beamed around 300 times daily across various television channels in the country, including the regional markets. Television commercials of three ranges of Sony India products – the Sony Bravia range of television products, its Cybershot camera range and its handycam camera range will be aired in the coming months.

    A preview of a new Bravia spot, ‘The rebirth‘, was shown. Sony will be releasing a second TVC on this theme for Bravia during the Durga Pooja. A TVC featuring Cybershot brand ambassador film diva Deepika Padukone will be aired during the festive season. The ads will be in English across all television channels, Nayyar revealed.

    Sony India has also tied up with Airtel – a free Airtel TV (HD) connection with a free subscription of two months on purchasing 32 inch and above Bravia HD television sets.

    The company plans to up its sales channels from 500 to 650 outlets this fiscal. It has about 270 Sony exclusive outlets in India and plans to add another 30 during the current year.

    The company‘s creative duties are handled by JWT, while the media mandate is with Lintas Media Group.

  • JWT Delhi to continue handling creative duties for Sony Vaio

    JWT Delhi to continue handling creative duties for Sony Vaio

    MUMBAI: Sony India has mandated JWT Delhi, to continue as the creative partner of its laptop computers brand, Sony Vaio. The same was confirmed by JWT CEO Colvyn Harris to Indiantelevision.com.

    The consumer electronics company took the decision following a periodic review of its creative business.

    Lintas Media Group handles the media duties of Sony India.