ITV

Tag: Sony Entertainment

  • Sony mulls alternate distribution options for ‘The Interview’

    Sony mulls alternate distribution options for ‘The Interview’

    NEW DELHI: Sony Pictures is still considering options for distributing controversial comedy The Interview following the decision to pull its theatrical release in the wake of a rumoured North Korean hacking attack.

     

    David Boies, speaking on NBC’s Meet the Press, said Sony had “only delayed” any release. “Sony has been fighting to get this picture distributed. It will be distributed,” Boies claimed. “How it’s going to be distributed, I don’t think anybody knows quite yet, but it’s going to be distributed.”

     

    Midweek, following the theatres owners’ decision not to screen the movie, Sony Pictures said it had “no further release plans for the film,” and company representatives declined to elaborate on Boies’ remarks.

     

    Nevertheless, Sony did refute a New York Post report that it was seeking to release the film for free via ad-supported online video site Crackle, which it owns. “No decisions have been made. Sony is still exploring options for distribution,” said a spokesman.

     

    Sony Entertainment CEO Michael Lynton told CNN on Friday 19 December that the studio had not “given in” to pressure from hackers and was still considering ways to distribute the movie.

     

  • Ajay Bhalwankar to join MSM’s Sony Entertainment Television from 7 April

    Ajay Bhalwankar to join MSM’s Sony Entertainment Television from 7 April

    MUMBAI: Almost a month-and-a-half ago, Indiatelevision.com reported that one of Zee Entertainment’s most cherished employs, Ajay Bhalwankar, has put in his papers as the content head-Hindi GECs. Now, it is learnt that he is joining Sony Entertainment Television as the chief creative director, effective from 7 April, 2014.

     

    Bhalwankar will report to Sony Entertainment Television (SET) Sr. Executive Vice President and Business Head, Nachiket Pantvaidya. He will provide creative leadership and direction for the channel and will lead the Programming and OAP teams.

     

    He said, “I’m delighted to join SET again and hope to provide valuable programming inputs across content on the channel. It is an extremely challenging role and I am looking forward to this exciting journey.”

     

    Bhalwankar is an industry veteran with over 20 years of experience and has worked with MSM in the past as the programming head for SET from November 2009 to June 2011.

     

    Interestingly, earlier we even reported that Sony is trying to strengthen its team by bringing in the best people from the industry. This seems to be a step ahead towards that.

     

    Nachiket Pantvaidya said, “Ajay is an extremely experienced individual with a rich experience of over 20 years in Journalism and Television, spanning various roles of creating, writing, programming, producing and directing entertainment content. Under Ajay’s leadership I am confident that we will make the right strides towards our vision of best in class content for SET.”

     

    According to inside sources, Bhalwankar’s last date at Zee entertainment is 21 March, 2014.

     

    Bhalwankar joined Zee Entertainment in 1994 as the assistant director of Dream Merchants – the company’s advertising and marketing magazine. As one of the oldest employees of Zee, Bhalwankar has been instrumental in creating path-breaking content for the network. He also spearheaded the launch of Zee Anmol. He was also instrumental in launching Music Asia that later became Zee Muzic and is now called Zing. He even worked on the launch of Zee Marathi in 1999. He later became Zee Marathi’s business head and then vice president of Zee Marathi and Zee Talkies. He took charge as the programming head of Zee in 2008. Bhalwankar had then quit from Zee in October 2009 to join Sony Entertainment at the same position. However, after a brief stint, he left Sony to join back Zee.

     

    Now, Bhalwankar is again moving back to Sony. We hope he will be instrumental in bringing back the channel that has been struggling in the ratings chart to the top position.

     

     

     

     

  • MSM’s SAB gets onto OSN Pehla bouquet

    MSM’s SAB gets onto OSN Pehla bouquet

    MUMBAI: Multi Screen Media Network channel Sab has signed a carriage deal with leading middle easy pay TV network – OSN for its Pehla subscribers. The latter has also brought on board Pakistan-based news channel GEO News.

     

    GEO News and SAB TV will be available on OSN Pehla Variety and OSN Pehla Prime Packages.

     

    The OSN platform is owned and operated by Panther Media Group – a company is owned by KIPCO and Mawarid Group.

     

    Says OSN CEO David Butorac: “Since its launch in August 2013, the response to OSN Pehla has been overwhelming. The large community of South Asians who live in the MENA region can now have complete control over their entertainment experience though our award-winning technology and can enjoy world-class cricketing action in high definition. We are delighted that OSN Pehla serves as a bridge for the large South Asian community to their home countries.”

     

    Adds MSM EVP and head international business Neeraj Arora: “We identified a unique offering in the South Asian television sector with SAB TV, which offers round-the-clock and original family comedy content. Our emphasis is to connect with families by providing innovative, light-hearted and clean entertainment. Our partnership with OSN will take SAB TV to a wider audience of not just Indians but people from across South Asia, who live and work in the MENA region.”

     

    “GEO News has set its ambition to be ubiquitous. Our launch on OSN Pehla brings us closer to our mission in the Middle East. As a credible source of news and current affairs in Urdu, GEO News enjoys a loyal and well informed audience,” says GEO TV Network President Iman Aslam. “With an estimated 1.8 million Urdu speaking expatriates in the region, GEO News is sure to become the expat’s window to their homeland to stay on top of local issues. OSN Pehla’s extensive reach, technological and digital capabilities and high standards in customer service are an ideal fit for us to provide a value-added TV experience for our audiences.”

     

    OSN Pehla has a portfolio of over 30 popular South Asian channels in Hindi, Urdu, Bengali, Tamil and Malayalam. And Butorac is looking at adding more channels to that bouquet over the next few months. 

  • Sony Music gets the fastest 1 million subscribers on Line

    Sony Music gets the fastest 1 million subscribers on Line

    MUMBAI: Sony Music Entertainment’s exclusive tie-up with Line has garnered a massive response by crossing a subscription of 1 million users.

    It has earned the fastest million subscriptions on the application by providing the latest music information in India.

    The official account of Sony Music EWntertainment caters to fans of major genres of music including Bollywood, Indipop, Tamil, Telugu, Punjabi and International music with a catalogue of over a million songs.

    Commenting on the same, Sony Music Entertainment India marketing director Sanujeet Bhujabal said, “We are extremely thrilled with the response of 1 million users on LINE. We are the only Music Label actively engaging with the Social platform and it has helped us to move a step further and directly engage with consumers With this tie-up, we are very sure that LINE will secure its position as a favourite app for music in the near future.’ 

    Line, the free messenger application, broke the 200-million download mark worldwide. Since the initial launch, the company has expanded the service to roughly 230 countries in 11 languages, including Chinese, Spanish and Indonesian.

  • Havas Media India makes senior digital appointments

    Havas Media India makes senior digital appointments

    MUMBAI: Havas Media India which has added a slew of wins to the kitty in 2013 has strengthened its ‘digital’ segment with two key senior appointments.

    In tune with the group’s integrated structure, Havas Media India’s full services digital portfolio includes digital media planning and buying, display advertising, digital direct response, search engine marketing, SEO, pay-per-click, social media, as well as ‘Mobext’ for mobile solutions and performance marketing using data and analytics.

    To establish itself further in India, the company has appointed Sumit Kumar as General Manager; while S.V. Sunilkumar has joined as Business Head Digital-Mumbai, whose key responsibility will be to service the existing digital clientele in Mumbai as well as new business development.

    Speaking on the appointments, Havas Media Group, India & South Asia CEO Anita Nayyar said, “Digital is a focal point for us and these appointments will further consolidate our attempt to offer the latest digital services to our clients. Both Sumit and Sunil are talented and committed digital players – we are glad to have them on board.”

    “Sunil and Sumit are mandated to entrenching and expanding the Havas Digital footprint in Mumbai and India”, added Havas Media India MD-Digital Anurag Bhatnagar.
    Havas Media Group, India & South Asia CEO Anita Nayyar
    Havas Media India MD digital Anurag Bhatnagar

    “Mobext not only provides mobile solutions to engage the customer but can also help brands make their sales force more effective with our enterprise solutions – a unique proposition in itself. The profile is a huge challenge and opportunity to create unique experiences and expand the Mobext offering in India”, explained Sumit Kumar, General Manager, Mobext India

    Business Head Digital-Mumbai S.V. Sunilkumar commented, “As a digital enthusiast, it is always exciting to work with an agency whose mantra is ‘Digital at its core’. Havas Media has been on an aggressive growth path and again it is good to be where the action is. I look forward to creating some of this action”.

    Sumit Kumar, with over eight years of leadership experience in business development, strategic partnerships, product management and corporate sales, was earlier leading the performance and app advertising business for InMobi India. Clients worked with include – Tata DOCOMO, Vodafone, Sony Entertainment, Disney, OLX, Viacom 18, Tencent, AOL, Cleartip , Hungama, Nazara, Opera and Times Group. 

    Sunilkumar with 18 years of media experience was working with Infosys as a Principal Consultant and a part of the core product development team at BrandEdge (the global cloud based digital marketing platform). Also, as digital media head at DDB Mudra, he has serviced clients including LIC, Star TV, McDonalds, IDBI Bank, India First Life Insurance, etc.

  • Sonys Maha gamble

    Sonys Maha gamble

    MUMBAI: A look at Sony Entertainment’s TAM TV ratings from week 33 to week 34 shows that the channel has slipped to number six position with 292,684 television viewership ratings (TVTs) from its earlier score of 349,377 TVTs.

     

    With yo-yoing TVTs to contend with, Sony is betting big on the seventh season of Kaun Banega Crorepati, which comes to drawing rooms in a new and improved avatar.

    Big B to play Sapt Koti Mahadhani… Kaun Banega Maha Crorepati starting 6 September

     

    Sapt Koti Mahadhani… Kaun Banega Maha Crorepati premieres on Sony on September 6 at 8.30pm and will be aired over 13 weekends, with the aim of creating a platform of opportunities for Indians across ages, genders and socio-economic groups.

     

    The channel is looking for a big change in viewership numbers through the show. “Yes, we are not satisfied with a few of our currently running shows. Also the TAM TV ratings have moved to a new currency and we will take time to stabilise. The show will surely help us gain momentum,” says Multi Screen Media CEO Man Jit Singh.

     

    A measure of just how much is riding on the show is the many changes it has undergone in terms of its format, level of audience engagement, prize money and so on.

     

    For starters, not only has the set moved base from Film City to Yash Raj Films Studio, the set design too has had a complete makeover.
    Sneha Rajani is hopeful that the format, its simplicity and Big B will surely make it tick

     

    This time round, audiences will get to hear a different sound track as well. While the music has been scored by Sawan Dutta, Varsha Jain has done the set designing.

     

    Explaining why they’ve changed the set, Sony EVP & business head Sneha Rajani says: “We had booked YRF Studios last year to shoot this season of KBC. The set this time is bigger, better and grander. We have added more elements.”

     

    Adding to this, Big Synergy Media CMD Siddhartha Basu says: “It was a challenging task, but we achieved it. The licensors loved the changes and accepted the change in format and set. They have also suggested that it be used in other countries, if affordable.”

     

    The biggest change comes in the form of the prize money, which has been increased from Rs five crore to Rs seven crore. About the figure, Singh says, “Seven crore in the seventh season, is the right amount.”

     

    Elaborates Basu: “We had to increase the engagement level of the audiences. With the changes in format, the drama has risen and so has the engagement of the audience,” and points out that the show needed a change. “It has been accepted by people for 13 years. But now, the viewers deserved evolution, development and variety. Keeping the fundamentals same, we have given our audiences the change,” he says.

     

    Speaking at the show’s press launch at ITC Grand Maratha in Mumbai, Rajani says, “Big B is roaring in this season. The format, its simplicity and Big B will surely make it tick.”  

     

    What’s new?

    ·The money tree will now consist of 15 questions.

     

    ·Introducing Sapta Koti Sandook, which will give contestants a chance to win anything from Rs one crore to three crore, five crore and seven crore.

     

    ·The Fastest Finger First round will now be a ‘best out of three’ with the winner at the end getting to the hot seat.

     

    ·More choice of lifelines – Flip the question (Alat Palat) replaces Ask the expert and 50:50 replaces Double Dip.

     

    ·A brand new lifeline called ‘Power Paplu’ that will aid those who seek to revive an already used lifeline.

     

    ·In the entire game play however, a hot seat contestant may use only four of the five lifelines on offer.

     

    ·Introducing Play along for the Fastest Finger First contestants, who do not make it to the hot seat. These contestants can now play along with the hot seat contestant and the one who answers the maximum number of questions in the minimum amount of time gets to win Rs one lakh at the end of the episode.

     

    ·The time limit for the Phone a friend lifeline will now be 45 seconds instead of 30 seconds.

     

    ·Audiences can win by playing Ghar Baithe Jeeto Jackpot.

     

    As things stand, the first three episodes have already been shot and Sony is going the whole hog in terms of marketing and promoting the show. “It is a 360 degree market campaign on radio, TV, print and hoardings,” informs Rajani while a highly placed media planner reveals, “KBC is the biggest show for Sony. The channel hopes to improve its position in the ratings chart through this. It would have spent anywhere between Rs 10-12 crore on promotions.”

    The team brings a better, bigger and grander Kaun Banega Maha Crorepati

     

    Digitally-speaking, the channel is leaving no stone unturned to promote the show. It has launched its flagship KBC 2013 website (www.kbcsony.com) and the KBC official mobile application. On the cards is a host of rich and immersive video content and games that will see users take home Apple iPads.

     

    The website will include entire episodes of the show and an AB special, where users can watch Big B rendering poetry and catchy one-liners. Joyous moments of contestants on winning large sums of money and glimpses of interactions with stars and celebrities will also feature on the website. Surfers will be able to play games like Globe Quiz, where they can scroll and move round the earth’s axis, click on any part of the world and answer a trivia question. Other highlights will be the KBC Web Game, where users can test their speed and accuracy online, Insta Hot Seat and Prize meter & Heat map to name some.

     

    Elaborates SET executive VP-new media, business development and digital/syndication Nitesh Kripalani: “KBC is one of the most admired and loved game shows on television today. The popularity quotient is huge and the fan base is getting bigger every year. Our digital platform is especially designed to give our users much more than what they can get from their television sets – a whole new immersive on-demand second screen experience right at their fingertips.”

     

    He explains that the idea is to bring “the KBC experience up, close and personal, across multiple platforms, be it mobile, tablet or online.”

    With the changes in format, the drama has risen and so has the engagement of the audience, says Siddhartha Basu

     

    Says the top-placed media planner, “The channel will look strong with the show in the ratings chart,” and points out that with an airing time of one and a half hour, it will rake in money from advertisers. “The channel should have sold its advertising slot at Rs 3.5 crore (approximately) for per ten second advertisements. They would be targeting getting close to Rs 200 crore through ad sales,” he says.

     

    While Sony is sure hoping Big B’s charms reflect on its ratings, “The real competition will come from Bigg Boss and 24, both to be aired on Colors. Though the show will get good viewership in its first week,” he adds.

     

    Now whether this Maha Crorepati will have a maha effect on Sony’s rating, is something we will have to simply wait and watch…

  • The science behind KBC’s theme

    The science behind KBC’s theme

    MUMBAI: Remember the “Unwanted” girl who goes on to win Kaun Banega Crorepati? The power of knowledge (Sirf Gyaan Hi Aapko Aapka Haq Dilata Hai) helped her reach the hot seat but imagine what would have happened if she had stopped there? Most of us tend do stop learning after we reach a certain position and certain stature. This year, viewers of Sony Entertainment have been watching the Big B Amitabh Bachchan coming on their TV screens, reminding them Seekhna Band…Toh Jeetna Band.

     

    Yes, that is the theme for this year’s KBC. Taking a step forward from last year’s theme, the show plans to motivate its viewers to continue learning through its campaign, which went on air a couple of weeks ago. Sony Entertainment Television senior VP and marketing head Gaurav Seth explains, “The theme ties in beautifully with the idea of KBC. In life and in KBC when you become complacent and arrogant that is when you understand that you have lost in both life and KBC.”

     

    From Koi Bhi Sawaal Chhota Nahi Hota to Seekhna Band…Toh Jeetna Band, the channel has come up with innovative messaging almost every year. And don’t be foolish to think that these just fall out of thin air. It takes four to five months of brainstorming, two-days of workshopping by all concerned entities (SET, Big Synergy, Leo Burnett) to weigh the pros and cons, before the theme is finalized.

     

    “Every year the mood of the nation changes, we need to be abreast with what is happening in the country and incorporate it in the brand message without losing out on the show’s uniqueness ,” says Leo Burnett’s executive creative director Ashwiny Iyer Tiwari who has been associated with KBC’s creative since it was first aired on Sony.

     

    The obvious question that everyone has on their minds is why have a theme? Isn’t it just a game show? “It is not a game, it is a life changer,” comes the unanimous response from Seth and Tiwari. Both go on to elaborate that the show connects with people and themes only go on to humanise the concept. “The theme is resonant with Indian society,” says Seth.

     

    The current theme works around inculcating the spirit of learning at every stage of life. Citing Big B’s example they both say, “Even today a great man like him doesn’t shy away from an opportunity to learn. So, why should we?” The same message has been very satirically incorporated in the two promos, directed by Amit Sharma of Chrome Pictures, which are on air right now.

     

    Tiwari elaborates, “Through the show’s brand campaign we are taking a righteous stand which will only go on to help our viewers who in some way or the other will pay heed to it because Big B is saying it.”

     

    Kicking in the buzz for KBC

     

    Almost a crore wannabe KBC-ers have registered themselves to get closer to the hot seat. And while the production house is busy finalizing the contestants, Sony Entertainment Television is working at devising ways to both attract and engage audiences.

     

    “KBC has transformed entertainment and we are working at creating the buzz,” says SET senior VP & marketing head Gaurav Seth. The channel is currently busy with designing online and on-ground activities to be relayed before and during the show launch. “A lot of play-along activities and apps are being designed. The apps will be launched by 15 August,” he informs.

     

    The channel is also working on its digital campaign for the launch of the show. “There will be huge engagement. We will ensure interaction through people writing back with their feedback. This time the audience will also get an opportunity to compete and challenge their peer groups. There will also be live play-along through twitter once the show launches. There are several ideas and these will be put across to the audiences in the weeks to come,” says Seth.

     

    KBC is initially being promoted through television promos. “We have shot four TV promos, two of which are already on-air. The rest will come in the next 10 days,” he informs. This will be followed by digital and radio promotions.

     

    “We will use the print medium on the day and a week post the show launch. The outdoor marketing will kick start a week prior to the launch,” he says.

     

    As far as below the line activation is concerned it is has quite a few promotions planned. Its marketing teams will host Aapke Sheher Hot Seat in 12 cities nationally. “Through this, we get viewers to sit in front of the computer and win prizes. Winners will be invited to a special event in that city which will have a proper sit down with a host. We will recreate the environment in the smaller cities, with Amitabh Bachchan asking the same questions on the television screen,” informs Seth.

     

    The OOH activity is still in the planning stage and will be handled by Madison Outdoor Media Services.

     

    Over the years, KBC has transformed the way people view television and understand entertainment in the country. Says Anita Kaul Basu (who can be labeled as the queen of the non-fiction format and the director of Big Synergy which is the production house for the show): “For a format which has been on television for over a decade, it has only strengthened itself. The viewers have changed and so have the viewing habits. In order to keep abreast with the changing times, the show which has a set format has always come back with an innovative theme to add to its freshness.”

     

    Last year, a new segment was added to KBC, wherein the background of the contestants (the backstory) who made it to the hot seat was shown. This was an effort to open a window to the aspirations of India and what India stands for. “Through this we tried to build a connect between the contestant and the viewers, who no matter what strata of the society they belonged to, aspire to be on the hot seat,” reiterates Kaul Basu.

     

    When asked about how does she and her team continue to engage people for over a decade, Kaul Basu says it’s not everybody’s cup of tea. “I have a special research team comprising 50 people (mainly in Delhi) who interact with experts like doctors, lawyers, academicians etc to come up with not only questions but also to know what people want to see.”

     

    As KBC enters its seventh season, we at indiantelevision.com foresee many more entertaining and informative seasons of the show. Basu, while hoping for this, laughs and says, “It is an incredible format and has its own life. It has worked in every language, across regions and hosts and will continue to do so, and know it will do so for many many more years. And we will continue to innovate in India to keep it engaging and fresh. And of course we cannot forget the trump card we have in Mr Bachchan. He deserves a bow. ”

     

    Indeed, come the first week of September (when the show is slated to air), many an Indian TV viewer is quite likely to give him one.

  • Malgudi Days producer TN Narasimhan passes away

    Malgudi Days producer TN Narasimhan passes away

    MUMBAI: TN Narasimhan, producer of popular serial Malgudi Days, passed away on 26 July. The 86-year- old breathed his last breaths at his Tata Silk House residence in Bangalore.

     

    Narasimhan played an important role in creating international presence for Indian teleserials, children’s movies and films. In 1985, he produced Malgudi Days based on RK Narayan’s book. 39 episodes of the TV serial were telecast on the national channel Doordarshan and became very popular. Later, the series was aired on Sony Entertainment as well.

     

    The producer had undergone a surgery eight years ago and since then was unwell. His last rites were performed in Bangalore and were attended by family and friends.

  • Star Plus and Sab gain in TAM week 22

    Star Plus and Sab gain in TAM week 22

    MUMBAI: Week 22, TAM ratings. Hindi General Entertainment Channel (GEC) leader Star Plus once again held on to its pole position adding 11 GRPs to increase its total to 249 for the entire week. Sab was the next highest gainer, clipping on an additional 10 GRPs to take its score to 145 GRPs, according to ratings provided by a TV channel.

    Colors gained a couple of GRPs and that helped it maintain its no 2 position with 186 GRPs. Zee TV shed eight GRPs to end the week with 176 GRPs. Sony Entertainment was at no 4 as it gained five GRPs to end the week with 154 GRPs. Life OK gained seven GRPs taking its total tally to 137 GRPs.

    1 June saw a slew of new reality shows fighting it out to be crowned the best weekend prime time slot turning GECs into a war zone with Zee TV, Sony and Colors launching their reality shows at the 9.00 pm time slot.

    There was cut-throat competition among the GECs who spent top dollar in promoting the weekend shows. And going by the current week‘s ratings, Zee TV‘s DID Super Moms apparently has won the prime time war bagging a 3 TVR. On the other hand, popular celebrity dance reality show Jhalak Dikhhla Ja (JDJ) registered a 2.4 TVR while Sony‘s all new Indian Idol Junior (IIJ) was at 1.8 TVR.

    Numero uno Star Plus‘ chart topper Diya Aur Baati Hum added eyeballs as the show rated 4.1 TVR (3.7 TVR last week). Its long running Yeh Rishta showed an improvement as it ran up a 3.7 TVR (2.8 TVR last week). Pyaar ka Dard another popular series witnessed a jump generating 3.6 TVR (2.9 TVR last week). Fiction series Veera notched up 2.6 TVR (2.1 TVR last week).
    The channel‘s new talent hunt-cum-reality show India‘s Dancing Superstar aired its maha Govinda episode and managed to get 1.5 TVR on Saturday and witnessed a fall to 1.6 (2.6 last week) on Sunday.

    Colors popular celebrity dance reality show JDJ helped them maintained their position this week (it generated 2.4 TVR on Saturday). Colors leading fiction series witnessed a marginal rise with 2.8 TVR (2.6 TVR last week) and Madhubala inched up to 2.6 TVR (2.3 TVR last week).

    Zee TV‘s fictional show Qubool Hai saw a growth to 3 TVR (2.5 TVRlast week), Sapne Suhane Ladakpan Ke saw a slight growth to 2.2 TVR (2.0 last week), PunarVivaah fell to 1.8 (1.9 TVR). What was surprising was the rating that the Hindi feature film ‘Kai po Che‘ got (a 0.8 TVR on 26 May), Sunday. Other fictional shows seem to be shedding viewers if one goes by the fact that Punar Vivaah witnessed a fall taking it to 1.4 TVR (1.8 last week).

    Fourth placed, Sony Entertainment‘s long running crime series CID showed a marginal improvement as it registered a 2 TVR (1.8 last week); whereas Crime Patrol witnessed a fall as it registered a 1.4 TVR (1.8 last week). Finally, Comedy Circus showed a drop of 0.1 taking Sony‘s tally to 1.3 TVR (1.4 last week). A new historical show Maharana Pratap notched up to 1.5 TVR (0.7 last week). Other fiction shows either held on to their viewership or dipped marginally during the week.

    Sab gained 10 GRPs ending the week with 145 GRPs. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel lead with 3.1 TVR (2.8 last week). The show‘s maha special episode included Dharmendra who promoted his movie Yamla Pagla Deewana 2 and added 2.4 TVR to the chart. Wah Wah Kya Baat Hai saw a marginal growth taking it to 0.9 TVR (0.6 last week).

    Life OK gained seven GRPs taking it to toll with 137 GRPs (130 last week). Its top series Mahadev continues to lead, with a TVR of 2.4 (1.9 last week). Savdhan India showed a 0.2 improvement taking it to 1.3 TVR (1.1 last week).

    Sahara continued to be at the bottom of the heap with 15 GRPs.

    Movie channels too witnessed marginal decreases: Zee Cinema stayed stable with 103; Star Gold lost few points and rated at 103 GRPs (110 last week) and Movies OK was at 52 GRPs (56 last week).

  • Zee TV, Colors gain in TAM week 20; Star Plus continues to lead

    Zee TV, Colors gain in TAM week 20; Star Plus continues to lead

    MUMBAI: Week 20, TAM‘s ratings. Zee was the highest gainer amongst Hindi GECs as it added 10 GRPs to increase these to 184 for the entire week. Colors was the next highest gainer, clipping on an additional nine GRPs to take its total to 174 GRPs.

    According to ratings provided by a TV channel.

    Zee TV‘s gains helped it maintain its No 2 position while Colors‘ growth helped it polevault past Sony Entertainment to the No 3 position. Sony Entertainment was at No 4 as it shed 14 GRPs to end the week with 152 GRPs.

    Star Plus held on to its pole position this week despite gaining only two points to take its tally to 234 GRPs. Its chart topper Diya Aur Baati Hum remained stable with 3.7 TVR (3.8 TVR last week). Pyaar ka Dard was the second most popular Star Plus show with 3.0 TVR (2.9 TVR last week). Its long running Yeh Rishta added eyeballs asthe show rated 2.9 TVR (2.7 TVR last week). The channel‘s new talent hunt-cum-reality show India‘s Dancing Superstar witnessed a TVR fall to 2.8 (3.0 TVR last week) on Saturday only to rise on Sunday with a 2.8 TVR (2.6 TVR last week).

    Zee TV‘s top performer was the fiction series Qubool Hai that remained stable with 2.8 TVR (2.8 last week) followed by Sapne Suhane Ladakpan Ke that witnessed a fall to 2.4 TVR (2.7 last week). Its reality talent hunt India‘s Best Dramebaaz‘s viewership witnessed a huge growth on Saturday to 2.0 TVR (1.6 last week) and remained stable Sunday with 1.8 TVR (1.8 last week).

    Colors leading fiction series Balika Vadhu continued to be stable with 2.8 TVR (2.8 last week) and Madhubala rated a 2.5 TVR (2.5 last week). Another daily, Uttaran notched a 2.6 TVR (2.4 last week). Sasural Simar Ka ended the week with 2.4 TVR (2.3 TVR last week).

    Fourth placed, Sony Entertainment got a lot of support from its consistent performer CID 2.4 TVR (2.2 last week), whereas Crime Patrol saw a fall while notching up 1.7 TVR (2.0 last week). Finally, Comedy Circus showed a marginal 0.1 improvement as it registered a 1.6 TVR. Other fiction shows either held on to their viewership or dipped marginally during the week.

    Sab maintained status quo with 132 GRPs and was at the No 5 spot. Its fiction show Taarak Mehta Ka Ooltah Chashmah continues to be the channel lead with 2.9 TVR (3.0 last week).

    Ditto was the case with Life OK which nearly stayed where it was last week with 122 GRPs (123 last week).

    The controversy around the IPL 6 does not seem to be hampering Max‘s viewers‘ love for the tournament as the channel saw a five point increase in its GRPs to 229 GRPs (224 last week). Sahara continued at the bottom of the heap with with 13 GRPs.

    Movie channels too witnessed increases: Zee Cinema added 10 GRPs to end at 103; Star Gold rated at 105 GRPs (103 last week) and Movies OK was at 54 GRPs (50 last week).