ITV

Tag: Sony Entertainment TV

  • Sony Entertainment TV plans to expand its early prime time to 6pm

    Sony Entertainment TV plans to expand its early prime time to 6pm

    MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months.

    Speaking to Indiantelevision.com, Sony Pictures Network India CEO NP Singh said, “With this show, we begin our prime time to 7.30pm, and soon we will have a show at 7pm time-band. Our objective is to start prime time at 6pm in 12 to 18 months’ time.”

    Singh further added, “Sony TV’s weekend shows are running successfully. We are focusing on the growth and reach of viewership of our weekday property and that will happen by launching the new slots on the channel and the launch of new shows on those channels.”

    Sony Entertainment Television EVP and business head Danish Khan said, “The intention is to expand the prime time from 6pm to 11.30pm but one thing at a time. 7.30 pm time slot we are opening now, and, hopefully by April, we will open the 7pm time band. The programming philosophy for Sony is novelty, variety and quality. We are working on banking a writing script in advance also we are shooting in advance. Like we are launching Peshwa Bajirao on Monday with 20 episodes in bank that is to drive the quality. Also we are hoping that we will bring some novel concept.”

    Firstly, it was Star Plus which opened the early prime time slot and later followed by other Hindi GECs entered the space but most of the channels failed to get the positive ratings in those early prime time specially 6pm and 6.30pm. But 7pm and 7.30pm time band became the prime time for all the channels and the space become more competitive with time.

    “There are seven Hindi GEC channels, and India is a huge country with a different set of audience fragmentation. It’s important to have a variety in GECs. In small towns, the prime time starts early, whereas in urban India people watch television slightly late. The overall HSM numbers might not look very big but, in the sub groups of geography, some shows are blockbusters. I think there is huge appetite for early prime time,” informed Khan.

    Well, how successfully Sony is able to encash the expanded prime time, only time will tell.

  • Sony Entertainment TV plans to expand its early prime time to 6pm

    Sony Entertainment TV plans to expand its early prime time to 6pm

    MUMBAI: With the launch of its new offering Peshwa Bajirao, Sony Entertainment Television has entered the 7.30 pm time slot. The channel has expanded its prime time to 7.30pm, and plans to expand it further to 6pm time band in coming 12-18 months.

    Speaking to Indiantelevision.com, Sony Pictures Network India CEO NP Singh said, “With this show, we begin our prime time to 7.30pm, and soon we will have a show at 7pm time-band. Our objective is to start prime time at 6pm in 12 to 18 months’ time.”

    Singh further added, “Sony TV’s weekend shows are running successfully. We are focusing on the growth and reach of viewership of our weekday property and that will happen by launching the new slots on the channel and the launch of new shows on those channels.”

    Sony Entertainment Television EVP and business head Danish Khan said, “The intention is to expand the prime time from 6pm to 11.30pm but one thing at a time. 7.30 pm time slot we are opening now, and, hopefully by April, we will open the 7pm time band. The programming philosophy for Sony is novelty, variety and quality. We are working on banking a writing script in advance also we are shooting in advance. Like we are launching Peshwa Bajirao on Monday with 20 episodes in bank that is to drive the quality. Also we are hoping that we will bring some novel concept.”

    Firstly, it was Star Plus which opened the early prime time slot and later followed by other Hindi GECs entered the space but most of the channels failed to get the positive ratings in those early prime time specially 6pm and 6.30pm. But 7pm and 7.30pm time band became the prime time for all the channels and the space become more competitive with time.

    “There are seven Hindi GEC channels, and India is a huge country with a different set of audience fragmentation. It’s important to have a variety in GECs. In small towns, the prime time starts early, whereas in urban India people watch television slightly late. The overall HSM numbers might not look very big but, in the sub groups of geography, some shows are blockbusters. I think there is huge appetite for early prime time,” informed Khan.

    Well, how successfully Sony is able to encash the expanded prime time, only time will tell.

  • TAM week 43: Star Plus retains top slot

    TAM week 43: Star Plus retains top slot

    MUMBAI: Star Plus retained its leadership position in the Hindi general entertainment channels (GECs) genre, while Colors secured the second position according to the TAM Media Research data of week 43.

     

    Star Plus bagged first place with 222 GRPs against the previous week’s 239 GRPs followed by Colors in the second slot with 210 GRPs.

     

    Zee TV grabbed third berth in the genre with 142 GRPs. Sab was placed in the fourth position with 130 GRPS as against 118GRPs in week 42.

     

    Life OK witnessed rise in ratings and secured the fifth place with 125 GRPs against 114 GRPs in previous week followed by Sony Entertainment TV in the sixth slot with 105 GRPs.

     

    With the marginal increase in ratings, &TV stood at seventh position with 60 GRPs against 54 in week 42 in the genre.

  • TAM week 42: Colors continues to lead Hindi GEC genre

    TAM week 42: Colors continues to lead Hindi GEC genre

    MUMBAI: Colors continues to lead the Hindi general entertainment channels (GECs) genre, while Star Plus witnessed a rise in ratings and secured second position according to the TAM Media Research data of week 42.

     

    With a rise in ratings, Colors secured its leadership position and bagged first place with 250 GRPs against the previous week’s 247 GRPs followed by Star Plus in the second slot with 239 GRPs.

     

    Zee TV grabbed third berth in the genre with 150 GRPs. Sab saw a drop in ratings and was placed in the fourth position with 118 GRPS against 123 GRPs in week 41.

     

    Life OK secured the fifth place with 114 GRPs followed by Sony Entertainment TV in the sixth slot with 104 GRPs.

     

    With the marginal decrease in ratings &TV stood at seventh position with 54 GRPs in the genre.  

  • TAM week 41: Colors secures leadership position

    TAM week 41: Colors secures leadership position

    MUMBAI: Colors has yet again moved ahead of Star Plus to secure the leading position in the Hindi general entertainment channels (GECs) genre in week 41 of TAM Media Research. Star Plus witnessed a downfall in rating and secured the second position in the tally.

     

    Colors grabbed the first slot with 247 GRPs against 228 GRPs in week 40 followed by Star Plus in the second slot with 231 GRPs against 248 GRPs in the previous week.

     

    Zee TV saw a rise in ratings and bagged the third place in the genre with 149 GRPs against 137 GRPs in the previous week.

     

    With a marginal decline in ratings, Sab secured the fourth place with 123 GRPs followed by Sony Entertainment TV in the fifth slot with 122 GRPs and Life OK in sixth place with 121 GRPs.

     

    &TV with 62 GRPs grabbed seventh berth in the genre.

     

    Four of Colors’ prime time shows were in the the top five Hindi GEC programmes in week 41. The top three shows were on Colors namely Swaragini in first position with 4.34 TVR, followed by Chakravartin Ashoka Samrat in second spot with 4 TVR and Udaan in the third slot with 3.93 TVR. On the other hand, Star Plus’ Saath Nibhana Saathiya dropped to the fourth position with 3.71 TVR. Colors’ Sasural Simar Ka with 3.63 TVR took hold of the fifth berth.

  • YuppTV takes three Sony channels to Singapore market

    YuppTV takes three Sony channels to Singapore market

    MUMBAI: As part of its endeavor to provide TV viewers globally with Indian TV soaps and serials, YuppTV – the subscription-based internet TV provider, has launched Multi Screen Media’s (MSM) three Hindi channels in Singapore. 

     

    The channels are the Hindi general entertainment channels (GEC) Sony Entertainment TV and Sab as well as movies and special events channel Max.

     

    With this move, YuppTV has strengthened its offering in the Singapore region. YuppTV delivers 200+ Indian TV channels worldwide in 13 Indian languages, as Live TV.

     

    “Meeting the high demand for Indian television offerings, we are pleased to take three of India’s most popular channels to the TV viewers in Singapore. We are confident that the Indian Diaspora will be delighted to watch their favourite shows on Sony Entertainment Television, SET Max and SAB. The premium content that YuppTV is offering to the viewers across the world continues to grow and expand its scope as we add leading channels to our catalogue. This launch we trust will be the source of much pleasure to viewers across Singapore,” said YuppTV CEO Uday Reddy.

  • Dish TV pumps up the volume on interactive services, marketing

    Dish TV pumps up the volume on interactive services, marketing

    NEW DELHI: The Indian DTH market is all set to explode with Dish TV going ballistic with services and marketing activities ahead of Tata Sky’s imminent launch.

    Though Dish TV terms it as sheer coincidence that it’s unveiling a host of value-added services and as well as coming out with a media campaign over the last two days, the timing seems to be just correct.

    “We had planned our value added service from before and it’s purely a coincidence that our consumer-awareness campaign, which broke a few days ago in the media, comes ahead of Tata Sky’s proposed launch,” Dish TV CEO Sunil Khanna told Indiantelevision.com today.

    Apart from a 360 degree approach through a media campaign — goodbye to cable problems. Hello Digital! — country’s first DTH platform Dish TV is also set to unveil a host of services from Monday onwards.
    Leading the pack of new initiatives is interactivity, which will come via Zee News.

    The digi-boxes of Dish TV would now allow the unique experience of interactive viewing. Consumers can surf while watching TV for detailed stories, headlines and weather reports.

    How does this work? A subscriber of Dish TV wants to see whether Indian tennis sensation Sania Mirza has won her latest match or not and cannot wait for the sports segments to come in the news bulletin.

    So while a news bulletin is on on Zee News, a few presses of the buttons can take the viewer straight to the sports section for the Sania news story even as the main news bulletin continues.

    “Such interactive facilities will give Dish viewers more convenience, but will also mean the broadcaster’s (Zee News in this case) having to upload more feeds than usual to give the interactivity features a momentum,” Khanna said.

    By the end of next week, Zee News’ interactivity on Dish would be completed for all subscribers, he assures.

    Apart from news, Dish TV is also planning to go interactive with sports, starting with Zee Sports.

    Sports interactivity will involve freezing of shots from a particular angle, getting player details immediately without having to wait for the sports channel providing it and statistics about the game in progress and sports in general.

    The interactivity on Zee Sports will start with the Indian cricket board-recognised tri-nation series involving India, Australia and another country at a neutral ground from mid-September for which Zee has the telecast rights.

    “At this point of time only Zee Sports will go interactive, but we are talking to Sony Entertainment TV India for introducing the features for the ICC Champions Trophy that will air on Max,” Khanna said.

    Dish now has all the sports channel presently available on Indian cable networks, which include ESPN, Star Sports and Ten Sports. It also has some niche sports channels not beaming to cable subscribers.

    Asked which other channels can go interactive, Khanna opined that globally interactivity works best with news and sports programming.

    Next on the list is a dedicated gaming channel for people of all age groups. At any given point of time it will have eight games, which will be updated on a monthly basis.

    Hassle free and simple, PlayJam software would start downloading on set top boxes of subscribers from early next week onwards.

    The whole process will take a few days to be completed for all of the 1.25 million DTH subscribers of Dish.

    According to Dish TV AVP (interactive services) Manish Chawla, three to four games are likely to be added every month with the overall number of games available remaining at eight presently.

    The electronic programming guide had always been available to Dish subscribers, but from next week it will get fully activated with programming details of over 100 channels at one’s fingertips.

    The EPG will store three days’ information, which is likely to help viewers plan their viewing, Chawla explained as proper setting of the EPG will send out alerts before a particular programme starts.

    With Tata Sky (a joint venture between the Tatas and Rupert Murdoch’s Star) also planning to start its services soon, there will be hectic action in the Indian DTH market.

    Hong Kong based Media Partners Asia (MPA) says that India remains the most significant and accessible cable and satellite (C&S) opportunity in the Asia Pacific region.

    India began commercial DTH operations in October 2003 and by December 2004 reported over three million subscribers. MPA said India is poised to become Asia’s leading cable market by 2010, the largest satellite market by 2008 and the most lucrative pay TV market by 2015.