Tag: Sony Entertainment Television

Sony Pictures Network promotes Aman Srivastava, Amogh Dusad

MUMBAI: Sony Pictures Network (SPN) has witnessed a flurry activity at senior positions of late. The latest movers in the hierarchy include for Aman Srivastava and Amogh Dusad who were elevated by the company. Srivastava has been promoted to senior vice president, head of marketing at Sony Entertainment Television (SET), while Dusad was handed a new responsibility as head of digital products at SET. Earlier Srivastava and Dusad occupied the roles of vice president, marketing and senior vice president and head – programming and content acquisition respectively.

After a three-year stint as senior marketing manager at Sony, Srivastava joined Viacom 18 as associate director- international marketing. In 2013, he moved on from Viacom 18 as director- international business and syndication to join The Walt Disney Company as head of marketing, youth and movie channels. After almost three years in that role, Srivastava returned to SPN as Vice President Marketing.

Srivastava has more than 14 years of experience in marketing, communication and new product development -brand management, research, activation, new product launch and content syndication. He has also lead brand to success in terms of profitability, Market share & Share of Mind. He has successfully conducted channel and product launches across geographies.

Before joining Sony, Dusad worked with NDTV Imagine as director in strategic planning and research. He started his career as an associate director at TAM Media Research, working there for four years.

Over a career spanning 15 years, Dusad has a demonstrated a history of working in leadership positions covering different facets of the broadcast media industry including content acquisition, creating partnerships with content creators, leading cross functional teams to drive business planning, ad revenue maximisation, consumer insight generation, spearheading initiatives towards digital and second screen engagement.

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June 6, 2018
Porus reaches 10 Asian countries

MUMBAI: Porus is travelling internationally. The mythological show being aired on Sony Entertainment Television has made its entry in Malaysia, Vietnam, Cambodia, Brunei, Laos and Myanmar through JKN Global Media and in Indonesia with Soraya Intercine Films.

Porus is now being watched in 10 Asian countries including Sri Lanka and Thailand. In Thailand, the show is being broadcast on weekdays at primetime slot. The show will be dubbed in Malay, Thai, English, and Burmese.

In its first week, it bagged 3.6 million impressions in BARC week 48 of 2017. After completing its tenth week on air, the latest ratings of week 5 for 2018 show Porus at 3.3 million impressions.

One Life Studios founder and chief creative Siddharth Kumar Tewary says, “Porus is rapidly taking over the world, with nine countries sold since the incredible launch just last November. We are very proud to share the important and exciting story of Porus with a global audience, and we intend to announce additional territories in the near future.”

The story is an epic tale of a war between India’s emperor Porus and the West’s Alexander the Great. Set in 350 BC, the story narrates a time when India was at glorious best and Porus resisted the first attack on Indian soil by the Macedonian legend.

Also Read:

‘Porus’ finds an audience in more countries

‘Porus’ viewership soldiers on

May 25, 2018
Sony Entertainment television present new-age lovestory, ‘Yeh pyaar nahi tho kya Hai’

MUMBAI: Badhe Acche Lagte Hain. Partnering once again with Bindu & SJ Studios, it brings to you an untouched, breezy yet absorbing world of romance in “Yeh Pyaar Nahi Toh Kya Hai”. It’s that shade of love which is unspoken but palpable, unexpressed but perceptible of Siddhant Sinha (Namit Khanna) & Anushka Reddy (Palak Jain).

Siddhant Sinha is racing ahead at a breakneck speed to achieve fame and success in his career but still finds something missing, what is that? Anushka Reddy, daughter of one of the biggest ‘business tycoons’ of the country is untouched by the opulence in which she has been brought up, sensitive yet competitive has everything which one could desire but still cannot give up on her emotions that she has for Siddhant, why?

The entire show is being shot in Delhi at real locations to give its viewers a completely differentiated cinematic experience and bringing alive the world of its characters. The rich and opulent world of Anushka Reddy will be an awe-inspiring and a never seen-before experience for the viewers on television.

Making their debut on television – Namit Khanna (Siddhant Sinha) and Palak Jain (Anushka Reddy) share the screen space with an ensemble of talented artistes; Manish Choudhary, Anuraag Arora, Alka Amin, Ankit Raj, Shahana Verma and others.

‘Yeh Pyaar Nahi Toh Kya Hai’ will premiere on 19th March, Monday to Friday at 11:00 pm only on Sony Entertainment Television.

March 9, 2018
Sony to launch Marathi GEC

MUMBAI: Sony Entertainment Television (SET) is prepping up to launch a new regional language general entertainment channel Sony Marathi. Sony’s Ajay Bhalwankar will lead the channel, according to a source at SET.

The channel is at the development stage and the company is building the team by hiring more employees for the new channel. The launch date has not been announced yet but the channel is likely to make its debut after March, said another source.

Sony is seeking to tap diverse regions of the country by expanding its offerings with a variety of content and by expanding its channel library. Sony Marathi will be the network’s second regional channel after Sony AATH, its regional channel.

SET had brought Bhalwankar on board as chief creative director in April 2014 to provide creative leadership and direction for SET and lead the programming and on-air production teams. The new channel will run under Bhalwankar guidance.

Recently, the good times have been rolling for Marathi channels as they are attracting good viewership. The Marathi GECs in the market that currently are doing well are Colors Marathi, Zee Marathi and Star Pravah. The genre has surprisingly turned out some of the most viewed channels in the television space. In week 41 in 2015, the genre had registered 242 million impressions, whereas in week 50 of 2017, the viewership was 594 million impressions, an increase of 145 per cent in the weeks compared.

Currently, Sony Pictures Networks India has SET, Sony SAB, Sony AATH, Sony TV HD, Sony SAB HD and Sony Pal in the GEC genre.

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Sports fans power 35-40% of traffic on SonyLiv

February 7, 2018
83% of viewers leave historical TV shows midway: Chrome DM survey

BENGALURU: A Chrome Data Analytics & Media (Chrome) survey of 1,373 respondents reveals that 44 percent of television viewers preferred watching historical shows on television as opposed to 56 percent that said that they didn’t. 1,140 or a little more than 83 percent of the respondents said that they did not watch the complete season of the historical show, as compared to a little less than 17 percent (fractionally more than one sixth) who said that they watched the entire season.

The Chrome study respondent universe comprised 21 percent of the respondents in the age group of 18 to 24 years; 22 percent were in the 25 to 34 years age group; 25 percent were 35 to 44 years old; 19 percent were 45 to 54 years old and 13 percent were 55+ years old. 53 percent of the respondents were male, 47 percent were female.

More than half (61 percent) of the 1,140 respondents said that unnecessary stretching of the story beyond limits was the major reason that they did not watch the entire season of a historical. Gradual deviation into love or personal life of the story was another major reason for which 39 percent said that they did not watch the entire season. The other two major reasons were the unnecessary twists and introduction of unknown characters (22 percent) and the fact that the historical was not based on atrue story (18 percent). Please refer to the figure below:

Awareness of the story before viewing it on television was the highest in the case of the historical serial Jhansi ki Rani – 69 percent were aware of the story, followed by the story of Jodha Akbar with 58 percent of the respondents saying that they were aware of the story. Please refer to the figure below:

In order of preference, 55 percent (the highest) of the viewers preferred watching the GEC genre, while 17 percent (the lowest) preferred the kids’ genre.The next most preferred genre – movies was a choice of 48 percent of the respondents. News was the third most preferred genre with 34 percent followed closely behind by Music which scored 33 percent. Please refer to the figure below for content genre preferences.

The Chrome survey was carried out for the launch of the historical TV show Porus on Sony Entertainment (SET). 19 percent of the 1,373 respondents were aware about the story of Porus and Alexander. 56 percent had heard of King Alexander, while only 23 percent had heard of King Porus.

61 percent of the respondents were aware that of the launch of Porus on television, out of which 81 percent could recall that it would be aired on SET.

December 5, 2017
Sony GEC climbs to top position in urban market in BARC wk 40

MUMBAI: Backed by KBC, Sony Entertainment Television has bagged the leadership position in the GEC urban market in week 40 of Broadcast Audience Research Council (BARC) all-India data.

Zee Anmol has retained its numero uno position the Hindi GEC (U+R) market. Colors jumped to the number two position in (U+R) market and Star Bharat grabbed the number three position in the same market.

GEC (U+R)

Zee Anmol bagged the first position with 786847 Impressions (000s). Colors jumped from the fifth position to second this week with 626274 Impressions (000s) followed by Star Bharat on the third position with 624082 Impressions (000s) and Zee TV on the fourth position with 616889 Impressions (000s).

Sony Entertainment Television has pocketed the fifth spot with 604669 Impressions (000s) sum.

Sony Pal, Star Plus and Rishtey stood at number six, seven and eighth positions with 546386 Impressions (000s), 507172 Impressions (000s) and 371110 Impressions (000), respectively.

Sab TV and Star Utsav bagged ninth and tenth spots with 358913 Impressions (000s) an 345438 Impressions(000s).

GEC (rural)

In this market, Zee Anmol, Sony Pal and STAR Bharat respectively bagged the first, second and third positions garnering 618792, 381567 and 339403 Impressions (000) sum.

Rishtey, STAR Utsav and Zee TV pocketed the fourth, fifth and sixth positions with 275668, 263901 and 249720 Impressions (000) sum, respectively.

At the seventh, eighth, ninth and tenth positions are Colors with 191864 Impressions (000) sum, STAR Plus with 161369 Impressions (000) sum, Sony Entertainment Television with 161170 Impressions (000) sum and Big Magic with 153662 Impressions (000) sum.

GEC (Urban)

In this market, Sony Entertainment Television bagged the first position with 443498 Impressions (000s) sum.

Colors, Zee TV and STAR Plus pocketed the second, third and fourth positions respectively with 434409, 367169 and
345802 Impressions (000s) sum.

STAR Bharat with 284679 Impressions (000s) sum, SONY SAB with 257118 Impressions (000s) sum and Zee Anmol with 168055 Impressions (000s) sum grabbed the fifth, sixth and seventh positions, respectively.

At the eighth, ninth and tenth positions are — Sony Pal with 164818 Impressions (000s) sum, &TV 161778 with Impressions (000s) sum and Rishtey with 95442 Impressions (000s) sum.

October 12, 2017
Zee Anmol tops Hindi GECs across genres as Star Bharat climbs

BENGALURU: Zee Entertainment Enterprises Limited or Zeel’s FTA Hindi GEC channel – Zee Anmol, at the second place in Broadcast Audience Research Council of India (BARC) weekly list for top 10 channels across genre, topped the Hindi GEC channels in that list.

Zee Anmol garnered 821.210 million weekly impressions in week 36 of 2017 (Saturday, 2 September 2017 to Friday, 8 September 2017) in BARC’s list of top 10 Channels Across Genre: All India (U+R): 2+ Individuals. Zee Anmol had obtained 778.876 million impressions in BARC’s weekly list across genres for week 35 of 2017 (the previous week) and hence gained in viewership in week 36.

Star India’s newly-renamed FTA GEC — Star Bharat — climbed up to third spot in the weekly list of top 10 channels across genres with 678.781 million weekly impressions. Star Bharat was relaunched on 28 August 2017 and in its very first week under the renamed avatar, (and BARC week 35 of 2017), Star Bharat attained rank eight in BARC’s top 10 channels across genre list with 531.083 million impressions.

The pole position in BARC’s across genres top 10 channels list was yet again held by the Sun TV Network’s Tamil flagship GEC Sun TV, however with lower weekly impressions of 968.3564 million in week 36 as compared to the 1,009.285 million weekly impressions in week 35. Because of the fall in Sun TV’s weekly impressions in week 36, the gap between the top 2 channels in the across genres list –Sun TV and Zee Anmol has narrowed considerably.

Three channels from Star India, two channels from The Sun TV Network, Zeel and Sony Pictures Network India (SPN) and one channel from Network 18 (or Viacom 18) made it to the top 10 channels across genre list in week 36 of 2017. From the market’s perspective, seven Hindi GECs’, two Telugu GECs’ and one Tamil GEC made it to the weekly top 10 channels across genre list for week 36 of 2017.

Zeel’s flagship Hindi GEC Zee TV was placed fourth 667.948 million impressions in week 36 – the channel had been ranked fourth in week 35 with lower weekly impressions of 642.612 million. Star India’s flagship Hindi GEC Star Plus was ranked fifth in week 36 and 35 with 628.518 million weekly impressions and 626.212 million weekly impressions respectively.

Viacom 18’s flagship Hindi GEC Colors was ranked sixth in week 36 of 2017 with 588.154 million weekly impressions, followed by the Sun Network’s flagship Telugu GEC Gemini TV with 532.878 million weekly impressions at seventh place.

SPN’s flagship Hindi GEC Sony Entertainment Television was eighth in week 36 of 2017 with 522.701 million weekly impressions followed by the same network’s women focused Hindi GEC Sony Pal with 500.173 million weekly impressions at ninth place.

Star India’s flagship Telugu GEC was tenth the top 10 channels across genre in week 36 of 2017 with 492.482 million weekly impressions.

September 15, 2017
KBC returns SET to top 10 channels across genre list

BENGALURU: The ninth season of the Indian spin-off of the very popular Who Will Become a Millionaire under the Indian moniker Kaun Banega Crorepati or KBC commenced on Monday, 28 August 2017.

According to sources, this season has broken registration records of all previous seasons by registering 19.8 million citizens on the show. And,the viewership of the game show’s episodes over five days until Friday, 1 September 2017 was good enough to bring Sony Pictures Network’s flagship Hindi GEC Sony Entertainment Television (SET) into the top 10 channels across genre list for week 35 of 2017.

SET garnered ninth rank with 504.095 million weekly impressions Broadcast Audience Research Council of India (BARC) list for week 35 of 2017 (Saturday, 26 August 2017 to Friday, 1 September 2017) – Top 10 Channels Across Genre : All India (Urban+Rural or U+R) : 2+ Individuals. The channel had last appeared in the top 10 channels list across genres in week 11 of 2017 (Saturday, 11 May 2017 to Friday, 17 May 2017) at eighth place with 472.118 million weekly impressions.

KBC was the second most watched primetime programme in the Hindi GEC (U) markets in week 35 of 2017 with 6.253 million impressions according to BARC data for the top 5 Hindi GEC programmes in the Hindi Speaking Market (HSM) Urban NCCS All : Primetime (1800 – 2330 hrs) : 2+ Individuals.

Six Hindi GEC and two GEC channels each from the Tamil and Telugu markets made up the list of the top 10 channels across genres list in week 35 of 2017. A remarkable feature for week 35 of 2017 was the presence of four Star India channels in the top10 across genres list. Further, two channels each from the Sun TV Network and Zee Entertainment Enterprises Limited (Zeel) and one channel each from Network 18 (Viacom 18) and Sony Pictures Network India (SPN) made up the top 10 channels across genre list for week 35 of 2017.

The Sun TV Network’s flagship Tamil GEC Sun TV retained its pole position in the top 10 channels across genres list for week 35 of 2017 with 1,009.285 million weekly impressions. All five programmes in the top 5 Tamil programmes list for the TN/ Puducherry (Urban+Rural): NCCS All : Primetime (1800 – 2330 hrs) : 2+ Individuals in week 35 of 2017 were from Sun TV.

Sun TV was followed by Zeel’s FTA Hindi GEC Zee Anmol that also retained its week 34 position of second place in week 35 with 778.876 weekly impressions. The channel’s programmes Jamai Raja and Kaala Teeka were the ranked first and second respectively in the top 5 Hindi GEC programmes in the HSM (R) : NCCS All : Prime Time (1800 – 2330 hrs) : 2+ Individuals. Further Jamai Raja on Zee Anmol was also ranked third in week 35 during primetime in the HSM GEC (U+R) markets in week 35 of 2017.

Network 18’s flagship Hindi GEC Colors moved up one place to third rank in week 35 with 645.973 million impressions on the back of strong support from the HSM (U+R) and the HSM (U) markets during primetime for the eighth season of its reality and stunt television show Fear Factor Khatron Ke Khiladi. Zeel’s flagship Hindi GEC moved down one place to fourth place with 642.612 million impressions. Three of its shows – Kumkum Bhagya and its spinoff Kumkum Kundali and reality singing show Sa re ga ma pa Little Champs were present in the top 5 programmes list during primetime for HSM (U+R) and Kumkum Bhagya was present in the top 5 programmes list during primetime for HSM (U) for week 35 of 2017.

Star India’s flagship Hindi GEC Star Plus was placed fifth with 626.212 million weekly impressions followed by the Sun TV Networks flagship Telugu GEC Gemini with 538.077 million impressions. Star India’s flagship Telugu GEC Star Maa was ranked seventh with 531.41 million weekly impressions followed by Star India’s FTA Hindi GEC and newly christened Star Bharat with 531.083 million weekly impressions at eighth place.

As mentioned above SET was ranked ninth followed by Star India’s flagship Tamil GEC Star Vijay at tenth place with 486.959 million impressions.

September 11, 2017
Sony nets 11 KBC sponsors, ad inventory almost sold out

MUMBAI: Five days from now, when Kaun Banegi Crorepati (KBC) fans tune into the iconic Amitabh Bachchan-hosted long-running millionaire game show) on Sony Entertainment Television (SET) from 9 pm to 10:30 pm, they will come across quite a few innovations.

For one, they will notice that KBC in its ninth season has been shortened to just 35 episodes with each one having a duration of between 50-60 minutes of content.

Then they will observe that lifelines that are provided to contestants – when they are stumped by the quiz question put to them by Mr Bachchan – are refreshingly different.

Instead of phone a friend, they will be able to video a friend. A new lifeline Jodidaar (companion) has been introduced – wherein the participant can bring along a partner to join him/her on the coveted hot seat. The iconic large-sized cheques are also being replaced with digital currency which will be transferred directly into the winner’s account via Axis Bank, keeping in mind prime minister Narendra Modi digital financial transaction directive.

Of course, the show will air Monday to Friday of each week. And it’s coming on air three years after it was aired the last time in 2014.

Produced by the ever so loveable team of Siddharth ‘Babu’ Basu and Anita Kaul Basu for Sony Pictures Networks India (SPNI), an interesting twist has been introduced in the KBC narrative, which is likely to add a lot of excitement and drama for both participants and viewers.

A jackpot question, which will make the contestant richer by a mouth-watering Rs 70 million – should he or she answer it correctly after he has gone past the 15 quizzing rounds successfully and won Rs 10 million – has been brought in. This will be an all or nothing deal, wherein the quizzer’s remaining lifelines will terminate. Should the contestant fail to answer the jackpot question, his or her earnings will evaporate from Rs 10 million to Rs 3,40,000.

Says SET EVP and business head Danish Khan: “We wanted to make KBC pacier, with innovations being thrown in so that viewers stay engaged. People don’t have too much patience. They want a lot of action packed into one hour.”

The team has also paintstakingly worked on contestant selection. Says Khan: “The aim is to live up to the promise of celebrating the common Indian and his/her exemplary contribution to the society.”

Bachchan will also invite real-life-heroes in special episodes which are to be aired every Friday. These individuals will not only be given an opportunity to play the game, but also be provided a platform to reach out to the country in support of their cause. Among the contestants who are slated to take part include Indian women’s cricket heroes Mithali Raj and Harmanpreet Kaur.

Sony Pictures Networks India CEO NP Singh points out: “KBC truly does go beyond the ordinary to touch the lives of people from all walks of life. This show has always exemplified attainment via the power of knowledge.”

Kaun Banega Crorepati will bring the game closer to viewers by taking the engagement a notch higher. Jio – which is title sponsoring KBC this year – subscribers can participate daily in the Ghar Baithe Jackpot Jeeto contest and stand a chance to win a Datsun redi-GO car every day. For the first time ever Jio subscribers will have the opportunity to ‘Play Along’ with the on-air game and match their knowledge with the contestants on the hot seat.

KBC, like earlier years, has managed to appeal to a wide array of sponsors even before the show has gone on air. Which speaks volumes for its pedigree.

11 of them, including Vivo, Jio, Ching’s, Datsun, Raymond, Axis Bank, Akash Tutorial, Big Bazar and Quick Heal have signed on the dotted line.

“The complete inventory has been sold out. This is one of the best seasons we have had so far because we have been completely sold out before the start of the show,” says SPNI network sales president Rohit Gupta.

Gupta revealed that only five per cent of the air time has been kept aside for advertisers wanting to get on board as the season progresses and the show gathers momentum and grows its viewership.

“We might sell this during the Diwali festive season to get a higher premium,” he says.

Gupta refused to go into detail about the amount of revenues and the ad rates that have been pegged this year.

Says he: “Comparing this season and the last one would be unfair as this time the number of episodes is different. But you can say that the ad rates have gone up by 15-20 per cent this year.”

According to industry experts, Gupta and his sales team have priced a 10 second TV spot at ₹3.5 lakh to start with, which is a growth of 20 per cent over what it was when KBC went on air in the last season.

Says Singh:“The new avatar you are seeing for KBC has been guided by audience insights. The show truly does go beyond the ordinary to touch the lives of people from all walks of life. It has always exemplified attainment via the power of knowledge.”

Adds Big Synergy creative producer Siddharth Basu: “The huge number of registrations for a crack at the hot seat is one pointer to the enormous anticipation for the show. Along with much-loved features of the classic format, viewers can look forward to expect the unexpected this season, a turbo-charged version, with novel features, engaging contestants, and vibrant conduct by the host who’s the most – Amitabh Bachchan.”

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August 24, 2017
How Hindi GEC channels fared in first quarter of 2017

BENGALURU: The Hindi general entertainment (GE or GEC) space has always been fascinating – be it from the viewers or networks or advertisers point of view. Major networks such as Star India, Viacom 18 (or Network 18), the Subhash Chandra headed Zee Entertainment Enterprises Limited (Zeel) or Sony Pictures Networks India Private Limited (SPN) have launched multiple channels in standard as well as high definition (HD) format.

How have the channels performed during the first 13 weeks (Saturday 30 December 2016 to Friday 31 March 2017)? This paper, based on Broadcast Audience Research Council of India (BARC) data, attempts to throw some light the most watched Hindi GE channels during the first quarter of 2017. It is based on statistical analysis of Broadcast Audience Research Council of India (BARC) data from the following markets: HSM(U+R), HSM (Rural), HSM (Urban): NCCSAll : 2+ Individuals for weeks 1 to 13 of 2016 (Saturday, 30 December 2017 to Friday, 31 March 2017, HSM means Hindi Speaking Market).

This paper must be read with a caveat: It deals only with the players present in BARC’s top 10 lists of channels per week. The sums/percentages of other genres/players’/channels of other players as well other channels of players in this paper ratings or Impressions (000s) Sums other than those indicated in BARC’s top 10 lists of channels have not been considered/mentioned in this paper during the period under consideration and those numbers could be more/higher. Further, Combined Total or Weekly Impressions (CWI) mentioned in this paper means the sum of all the Impressions (000s) Sums for all the weeks under consideration of a network and/or channel and/or programme/s.

So how did the Hindi GEC channels fare?

While the overall networks’ primary channels – Star Plus, Colors, and Zee TV in that order were the three most watched channels in the Hindi GEC genre during the first quarter of 2017, the numbers for the Hindi GEC (Rural) during the same period tell a completely different story. The networks’ second or third channels ruled the Hindi GEC (Rural) roost. Rishtey, Sony Pal, Zee Anmol, Star Utsav were ahead of their older siblings in the Hindi GEC (Rural) markets during the first 13 weeks of 2017. Reliance Broadcast Network’s (RBNL) Big Magic also found a place in the top 10 most watched channels list for 10 of the 13 weeks of 2017 in the Hindi GEC (Rural) markets.

The Hindi GEC (Urban) market was similar to the overall Hindi GEC market, except that the three most watched channels in this market were Star Plus, Colors and Sony Entertainment Television with Zee TV at fourth spot.

Hindi GEC and Hindi GEC (Rural) audiences preferred the shortened versions of cricket on DD National more than the Hindi GEC (Urban) market during primetime, more specifically some One day internationals and some T20 matches between India and England, if one were to go by BARC’s top 5 most watched programmes list across the three markets (NCCSAll : Prime Time (1800 – 2330 hrs) : 2+ Individuals). Though DD National figured in the top 10 most watched channels list of all the three markets at different frequencies during the period under consideration, during primetime, its cricket programmes featured in the five top programmes list for five and six weeks in the Hindi GEC and the Hindi GEC (Rural) markets respectively, but not in the Hindi GEC (Urban) market.

Hindi GEC

Eleven channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. The overall Hindi GEC space was dominated by Star India’s Star Plus during the first thireen weeks of 2017. The Combined Weekly Impressions for the channel were 1,91,85,359 (000s) Sums during the period under consideration. Network 18’s Colors with CWI of 82,58,798 (000s) Sums was second followed by Zeel’s Zee TV with CWI of 61,91,072 (000s) Sums. Network 18’s Rishtey with CWI of 61,25,507 (000s) Sums and SPN’s Sony Pal with CWI of 57,35,709 (000s) Sums were at fourth and fifth place respectively.

Please refer to the figure below for other data:

In terms of frequency of ranks in a week, it was again Star Plus that was ranked 1 for nine weeks out of the 13, followed by Colors which was ranked 1 in three of the 13 weeks. Sony Pal was ranked 1 in one week (week 13) during the 13 weeks under consideration.

Please refer to the Rank table below:

Hindi GEC (Rural)
In the Hindi GEC Rural space, twelve channels appeared in the top 10 channels weekly list during the first thirteen weeks of 2017. Network 18’s Rishtey was the most watched channel in weeks 1 to 13 of 2017 with CWI of 45,99,618 (000s) Sums.SPN’s Sony Pal was next with 43,55,224 (000s) Sums followed by Zeel’s Zee Anmol with 42,19,032 (000s) Impressions at third place.

Please refer to the list below.

Rishtey was ranked 1 as the most watched channel in seven of the first 13 weeks of 2017 in the Hindi GEC (Rural) genre. Sony Pal was next – it was ranked 1 for five weeks during the same period, followed by Star India’s Star Utsav which was ranked 1 for one week during the first 13 weeks of 2017. Zee Anmol was next – it was ranked 2 for 7 weeks, followed by DD National which was ranked 3 for one week of 2017.

Please refer to the list below.

Hindi GEC (Urban)
Twelve channels appeared in the top 10 channels Hindi GEC (Urban) list during weeks 1 to 13 of 2017. Like the Hindi GEC genre, Hindi GEC (Urban) audiences preferred Star India’s Star Plus the most during this period. The channel had CWI of 61,17,130 (000s) Sums. Colors was the second most watched channel in the Hindi GEC (Urban) market with a CWI of 56,12,131 (000s) Sums followed by SPN’s Sony Entertainment Television with a CWI of 38,15,488 (000s) Sums. Zee TV was the fourth most watched channel in the Hindi GEC (Urban) market with CWI of 35,69,444 (000s) Sums.

Please refer to the chart below for the list of most watched channels in the Hindi GEC (Urban) genre during the first quarter of 2017.

Star Plus was ranked first as the most watched channel in the Hindi GEC (Urban) space for 11 of the first thirteen weeks of 2017. Colors was ranked 1 for two of the first thirteen weeks in the same space, followed by Sony Entertainment Television which was ranked third for 10 of the first 13 weeks of 2017. Zee TV was next, with a frequency of three for rank 3 during the same period.

Please refer to the list below:

April 11, 2017