ITV

Tag: Sony Entertainment Network

  • Sony Entertainment Network & Times TV Network pull the plug on TAM; others to follow?

    Sony Entertainment Network & Times TV Network pull the plug on TAM; others to follow?

    MUMBAI: It‘s official. At the time of writing, two leading Indian TV networks, Multi Screen Media (which runs Sony Entertainment TV, Sab, Max, Pix and Six) and Times Television Network (which runs ET Now, Movies Now, Times Now and Zoom) had officially written to TAM Media Research informing its CEO LV Krishnan that they were stopping their subscription to the weekly TV ratings service from 6 June 2013. Hitherto, it had been reported that Sony was only mulling taking this step. TAM Media CEO confirmed that he had received the cessation notices from both the broadcast networks.

    MSM CEO Man Jit Singh: his network is the first to stop subscribing to TAM‘s weekly TV ratings service

    Apparently, more letters from the broadcast industry are likely to follow as many more members of the Indian Broadcasting Foundation (IBF) have decided to stop their subscriptions to TAM‘s ratings, if sources are to be believed.

    Says IBF president & MSM CEO Man Jit Singh: “There is a great deal of concern over the credibility and reliability of TAM. Seeing the fluctuations, which are happening since IPL and before that, we have decided to stop subscribing to TAM. The GEC market has shrunk by 20 per cent, which again puts a question mark over the reliability of TAM. Why would I pay for this? The entire IBF has complained and expressed their frustration. They even asked for a suitable explanation but we did not get one.”

    Both Star India CEO Uday Shankar and Times Television Network CEO Sunil Lulla refused to comment when indiantelevision.com tried to get their viewpoint on the issue.

    TAM‘s LV Krishnan: The show will go on; we will continue measuring TV viewership

    But the fact is that TV ratings in India have always been a hotly debated subject. Now more

    fat is likely to be added to the fire with this development with the doomsayers saying “I told you so, TAM‘s ratings are suspect, they are rigged and it will get its comeuppance some day. And that day has come.”

    Krishnan, however, is taking the broadcasters‘ decision in his stride. Says he: “If anybody has any concerns we are always open for discussion. Our job is to provide quality and clean data and we will continue to do that irrespective of who subscribes or not. Our parent companies have funded us in the past whether there were subscribers or not. We will continue to measure viewership.”

  • SET selects Rentrak to provide TV ratings service in US

    MUMBAI: Hindi general entertainment channel Sony Entertainment Television (SET) Asia has signed a multi-year TV essentials contract with Rentrak, the multi-screen media measurement service provider, for the US market.

    The broadcaster will work with Rentrak‘s TV ratings currency to provide detailed measurement to advertisers and agencies and remain competitive in the South Asian marketplace.

    Sony Entertainment Network SVP international business- head of North America Jaideep Janakiram said, “Rentrak‘s stable and granular TV ratings information as our currency will assist SET Asia to provide detailed measurement allowing our advertising clients to precisely target their campaigns.”

    Rentrak president of national linear television Chris Wilson added, “Rentrak is proud to serve the South Asian category and prove the value of SET‘s audience through our unique advertising targets. The South Asian market is among the fastest growing populations in the United States and the growing networks serving this audience need stable measurement to help them be competitive within the industry.”

    Rentrak‘s television ratings measurement service provides daily measurement of all TV networks nationally and at a granular level for TV stations in all 210 media markets nationwide. The service incorporates information from over 30 million televisions and is the only fully integrated system of detailed satellite, telco and cable TV viewing data commercially available.

  • Sony LIV launches app on Nokia OVI Store for viewing entertainment shows

    Sony LIV launches app on Nokia OVI Store for viewing entertainment shows

    Mumbai: Sony LIV, the online home of Sony Entertainment Network, has launched its feature-phone mobile app on the Nokia Store.

    The app is now available for download free of cost.

    It will provide users a viewing experience of their favourite shows from Sony Entertainment Television and Sab.
     
    Sony Entertainment Network SVP – New Media, Business Development and Digital/Syndication Nitesh Kripalani said, “We are proud of Sony LIV’s performance thus far. With the Sony LIV feature-phone app on the Nokia OVI Store, we are committed to providing entertainment on-the-go to the large number of feature phone users. With over 1.5 million downloads and healthy active user base, we intend to extend LIV to all digital platforms.”

  • Max gears up to promote ‘Rowdy Rathore’ premiere

    MUMBAI: Max, the Hindi movies and special events channel by Sony Entertainment Network, is carrying out a 360 degree marketing campaign to promote the premiere of ‘Rowdy Rathore‘.

    The movie starring Akshay Kumar and Sonakshi Sinha will be airing on the channel on 4 November 2012 at 1 pm and 9 pm.

    The campaign for ‘Rowdy Rathore‘ includes promotional spots across television channels and radio promotions in Mumbai and Delhi. The channel is also running an outdoor campaign in 30 cities across the states of Gujarat, Uttar Pradesh and Maharashtra and print promotions in all leading publications across India.

    Additionally, Max is also creating a web game on their Facebook page to engage all ‘Rowdy Rathore‘ and Kumar fans.

    On 3 November, the channel has planned consumer activation at Nirmal Lifestyle Mall in Mulund, Mumbai. Consumers will witness an act by a Kumar look-alike who will present himself in the ‘Rowdy Rathore‘ avatar and will be seen doing some stunts, performing on music tracks from the movie and deliver some dialogues in “Rowdy style”.

    MAX SVP marketing and communications Gaurav Seth said, “MAX is known for its innovative and engaging marketing and on-ground initiatives. Consumer activations are a good way to engage our audiences. The Rowdy Rathore activity promises to be a fun and exhilarating experience for all our consumers present. Seeing professional stunt men carry out death defying acts in front of them will be quite a treat.”