ITV

Tag: Sony BRAVIA

  • Eros Now Partners with Sony India

    Eros Now Partners with Sony India

    KOLKATA: Eros Now today announced its collaboration with one of the leading and most trusted television brands, Sony India, to provide unlimited online entertainment to consumers in India. This alliance between the two renowned household brands enables a large base of existing (BRAVIA E series and newer TV models) as well as prospective Sony BRAVIA customers to access Eros Now's pre-installed app seamlessly on their smart TVs and enjoy its massive content catalogue on high definition, superior quality screens.

    Indian families have been watching television together more frequently since the coronavirus lockdown began in March. At a time when consumers are increasingly enjoying content along with their families on smart screens, this partnership caters to the demand of audiences across demographics.

    India's smart TV market has witnessed exponential growth in recent times, and it demonstrates the growing trend of co-viewing in the country. According to Counterpoint research, in 2019 India has seen a substantial 25 per cent growth in demand for smart televisions fuelled by overall industry growth of 15 per cent, to a record 15 million units per annum.

    Under lockdown, with homes transformed into theatres, the audience can now binge-watch Eros Now's original shows, over 12,000 movie titles, music videos, short-format content Quickies and more on the Eros Now app on their Sony BRAVIA TVs most evenings, with their entire family.

    Commenting on the announcement, Eros Now CEO Ali Hussein said, "The recent surge of online video streaming on smart TVs offers a massive opportunity for leading OTT players and Smart TV manufacturers to join hands and picture a new growth story. There is a vast audience base across demographics who have now started enjoying online video content, and smart TV is boosting this habit. Thus, the partnership with Sony TV helps in further increasing the co-viewing experience in India with family-friendly video content offered on Eros Now platform becoming a growing trend and resonating across all age groups."

    Sony India BRAVIA Business head Ranvijay Singh added, "Our consumer-centric approach led us to partner with one of India's leading OTT player, Eros Now. Eros Now's massive movie library, originals and music will certainly add to the entertainment services on Sony BRAVIA smart TVs and offer wholesome entertainment to our audience seamlessly."

  • BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

    BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

    Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract.  Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

    On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

  • BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    BBDO India gets Ritu Sharda as senior executive creative director in Delhi

    MUMBAI: BBDO India announced Ritu Sharda as the new senior executive creative director in Delhi. Sharda joins the leadership as part of the reputed team behind the globally acclaimed ideas such as Ariel ‘Share the Load’ and Whisper ‘Touch the Pickle’. In her new role at BBDO India, Sharda will be looking to lead a strong creative team and bring in her creative flavour to existing accounts such as 7 Up, Quaker Oats, Mirinda, Zandu, Wrigley’s, SC Johnson and Exxon Mobil. She will also be responsible for leading the creative standards for new businesses based out of Delhi.

    BBDO India chairman and CCO Josy Paul commented, “We are thrilled to have Ritu Sharda leading the creative culture and product of BBDO in Delhi. Ritu is a transformational artist, poet, writer, social observer, and an internationally recognized builder of big brands. Her sensitivity to the truth and power of advertising as a change agent in society is what makes her super special. Our highly talented Delhi team will benefit greatly from her creative energy and inspired leadership.”

    Sharda has worked with an impressive array of brands through her career so far. Prior to joining BBDO India, Sharda led the creative work on brands such as Sony Bravia and HCL in her role as executive creative director at ITSA Brand Innovations. She also marked her directorial debut with films for Sony Bravia. Her creative influence spans agencies such as McCann, Publicis India, DDB Mudra and Contract.  Her compelling work and ideas have contributed significantly to brands like Aviva, Coke, HP, Microsoft, MasterCard, Dabur, Samsung, Maggi, HBO, McDonald’s, Nestle to name a few. Her immensely popular campaigns for Maggi and Coke have earned her major acclaim and recognition in the industry. And her diversity of ideas have won major metals and honour at Cannes, GoaFest, Effies and One Show.

    On joining BBDO India, Sharda says, “I am super excited. I met Josy a couple of months back and it was an absolute delight and things have clicked beautifully from there on. I love the kind of work BBDO is doing. The time, the place, everything feels just right.”

  • Star’s ‘Mauka’ campaign drives YouTube’s views in Q1

    Star’s ‘Mauka’ campaign drives YouTube’s views in Q1

    MUMBAI: With a whopping 10 million views, Star India’s ‘Mauka Mauka’ ad campaign for the ICC Cricket World Cup earlier this year, has been the second most watched campaign in the first quarter of 2015 on the video platform YouTube.

     

    The campaign comes second only to Gillette’s ‘the best a fan can get’ ad campaign.

     

    The ICC Cricket World Cup 2015 was a money raker in Q1 2015 as advertisers flocked to the tournament. With India’s stupendous performance throughout the World Cup, it was indeed one of the most important moments of the year. However, a lot has also changed since the last edition of the World Cup in 2011. For example, there are more users now on the Internet, social media commentary drives live entertainment and the match is played both on field and off the field across the Internet. Keeping the third reason in mind, YouTube India came up with the top trending ads of Q1 and cricket was the flavor of the quarter.

     

    A number of users lapped up campaigns built around the gentleman’s game. With the UGC around Mauka Mauka garnering a total of 10 million views only went on to prove the power of YouTube as a platform that can amplify the reach of a campaign through endemic content.

     

    The third campaign making it to the list was the Boost Cricket Anthem – Hey Champion, Stay Champion. The fourth in the list is the innovative #LiveItAbhi campaign undertaken by FMCG brand Pepsi.

     

    Ranbir Kapoor and Saavn Cricket World Cup 2015 ad featured on Valentine’s Day came in fifth followed by Pidilite. The Sony Bravia TVC called The Most Colourful Cricket Experience stood at the seventh spot while Cricket Face Paint campaign by Google+ took the eighth spot.

     

    The #YehGameHiHaiTasteKa brand campaign by Lays was at the ninth spot while the tenth spot was taken by the Micromax Unite Cricket Anthem 2015.

     

    As per the report, the list suggests that users love content that is built around things that they are passionate about, in this case cricket.

     

    “As a marketer, when these big sporting moments occur, one wants to be there for people, helping them have the time of their lives before, during and after the game — not just waiting for a break in play to get a word in,” states the YouTube India report.