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Tag: Sony BBC Earth

  • Sony BBC Earth concludes the third edition of ‘feel alive hours’ in schools across India

    Sony BBC Earth concludes the third edition of ‘feel alive hours’ in schools across India

    MUMBAI:In its continued efforts in inspiring, influencing and making students ‘feel alive’ with its enthralling content, Sony BBC Earth, India’s most loved factual entertainment channel, recently concluded the third edition of ‘feel alive hours’. Post the phenomenal success of the first and second edition of this exclusive on-ground property, the channel made the third edition bigger in scale and outreach by adding Chennai to the list. This year’s edition reached out to over 1 lakh students across 300 schools in Mumbai, Delhi, Bengaluru, Chennai and Kolkata, and helped the students open their eyes to the wonders of the world amidst their busy study schedule.

    An idea born from a BBC Research about how being connected to nature makes one happy, ‘feel alive hours’ helped rekindle the joy of being closer to nature through positive, insightful stories from some of the channel’s landmark shows. This year’s edition, additionally, emphasised on the importance and the relevance of ‘Being Eco Conscious’. Students were encouraged to adopt and advocate sustainable living through thought-provoking stories and ‘Do it yourself’ workshops on reusing plastic bottles as bird feeders, plant pots and lava lamps.

    The especially curated educative and entertaining 90 minutes program also included quirky science experiments, engaging quizzes, exciting eco-friendly giveaways and many mind-blowing and never seen before stories on fun science, nature, wildlife, adventure, exploration, manufacturing, culture, food, fitness and more.

    Of the 300 schools covered, there were 75 schools in Mumbai including RBK Global School and Arya Vidya Mandir; 75 schools in Delhi including Alpine school and Ryan International School; 75 schools in Chennai including VNR Vivekananda Vidyalaya and Ramakrishnan Mission Matrix Higher Secondary School; 50 schools in Bangalore including Cambridge and AECS Magnolia CBSE and 25 schools in Kolkata including G B Memorial and Harvard House High School. Basis the phenomenal response, the faculty and students are inspired to co-exist with nature and be more responsible about their plastic footprint.

    Additionally, Sony BBC Earth took Feel Alive Hours online this year so that students across the country can have it at their fingertips, all year round. The channel has put together an informative and engaging website where students can participate in fun quizzes and win exciting prizes every month, watch extraordinary stories and be updated on exclusive Sony BBC Earth events happening in various cities. One can find out about this by logging into https://www.sonybbcearth.com/school.

    Tushar Shah, Executive Vice President & Business Head, SPNI English Cluster, “Feel Alive Hours in schools has been a pioneering initiative to capture the young audience and trigger positive impact through our content. This year, we levelled up by driving the programme with a purpose to make the young minds more eco-conscious by advocating sustainability. The phenomenal response from students and faculty across India motivates us to push the envelope further in consumer engagement and churn out content that entertains and inspires alike.”

    Sanjukta Biswas, Professor at CP Goenka School, Mumbai, “The session was really informative and engaging. The videos shown were excellent and the children really enjoyed the session, especially the quiz. Sony BBC Earth is a really good channel for everyone to watch.”

  • Sony BBC Earth premieres ‘Seven Worlds, One Planet’ on 20 Jan

    Sony BBC Earth premieres ‘Seven Worlds, One Planet’ on 20 Jan

    MUMBAI: India’s premium infotainment channel Sony BBC Earth is all set to premiere the much-anticipated series on biodiversity across the seven distinct continents – Seven Worlds, One Planet – on 20 January at 9PM. Narrated by the Godfather of Natural History – Sir David Attenborough – and set to a beautiful musical score by Hans Zimmer, the series will take viewers on an incredible 7-part journey revealing how each distinct continent has shaped the extraordinary animal behavior and biodiversity found there.

    ‘Seven Worlds, One Planet’ will premiere in English, Hindi, Tamil and Telugu and has attracted marquee advertisers including TATA Intra as the Co-presenting sponsor and Suhana and BYJU’S as the co-presenting sponsors. By telling unknown, unseen and unexpected wildlife stories, the series is set to uncover the fundamental truth about what makes each one of our seven worlds unique.  

    Rated 9.5 on IMDB and from the makers of Planet Earth II, ‘Seven Worlds, One Planet’ is shot over 4 years in 38 countries by a crew of over 1500 people worldwide and is the first time BBC Studio has explored all the planet’s continents in a single series. It not only celebrates the diversity of life on each of these continents, but also features the many challenges faced by animals in a modern world dominated by humanity.

    Given the spectacular prowess of the content, the premiere was supported by an engaging and extensive on-ground and social media plan. Starting with the global premiere at the Royal Opera House, Mumbai, this was the first time that Sony BBC Earth was a part of a one-of-a-kind global launch. Over 400 students from select schools got a chance to be the first few in the world to not only witness the first episode of this much awaited series, but also interact with the talented crew including Sir David Attenborough.

    While Royal Opera House screening was on invitation basis, Sony BBC Earth also hosted ‘open to all’ screenings of select episodes at various consumer touchpoints, to create excitement and chatter, leading to the big television premiere. In a category first move, the channel partnered with The Lil Flea, Mumbai – the city’s biggest flea market – and screened two episodes at the festival, creating a cozy, family-viewing experience. Additionally, The Lil Flea housed a thought-provoking art gallery with breath-taking visuals from each continent supported by the unheard stories that explain the diversity behind each continent.

    The channel also joined hands with India Habitat Centre in Delhi and SOCIAL in Mumbai, Delhi, Bangalore and Pune to screen South America and Asia episodes for the patrons, before the Indian Television Premiere. SOCIAL event curated a special menu inspired from the seven continents which will be available across 23 outlets in 5 cities. The idea behind the menu is to celebrate the diversity of our world in one meal.

    On social media, a robust 4-week promotion plan kickstarts with a LIVE interaction with Fredi Devas – Producer of the first episode: Antarctica, on the day of the episode premiere. Also, there’s something exciting planned for the premiere of each episode on 7 continents. Additionally, SPNI’s digital arm, Sony LIV will support the premiere by promoting it and premiering it on the app, same time as Sony BBC Earth premiere.      

  • Sony BBC Earth partners with ‘Mood Indigo’

    Sony BBC Earth partners with ‘Mood Indigo’

    MUMBAI: Sony BBC Earth, post its partnership with Lil Flea in early December 2019 to celebrate everything ‘Earth’, has partnered with Asia’s largest college cultural festival ‘Mood Indigo’ to enable the 4-day gala event for becoming India’s first zero waste college festival. This was a pioneering step by the leading college festival which sees a crowd of over 143K people each year and helping it achieve this incredible feat, was India’s most loved factual entertainment channel – Sony BBC Earth.

    Sony BBC Earth, from 26 – 29 December, as the ‘Earth Partner’ urged the attendees to responsibly dispose the waste and be more aware of their plastic footprint and its long-lasting impact. Festival goers were confronted with eye-opening and thought-provoking facts, across the campus, like ‘it takes 450 years for a plastic bottle to decompose’ and ‘by 2050, there will be more plastic in the ocean than fishes’ to make visitors think about their own plastic footprint and inspire a positive behavioral change. Eventually, 4500 kgs of waste collected was responsibly managed by ‘Mood Indigo’ and Sony BBC Earth, making it India’s first zero waste college festival.

    Rooted in the philosophy of ‘Feel Alive’, Sony BBC Earth has stuck to its brand promise of bringing forth grand visual spectacle, positive insightful storytelling and a new perspective to knowledge and entertainment. Extending this philosophy on-ground by forging partnerships with various institutions and festivals, the channel is hoping to inspire thought-provoking conversations and influence people to be more ‘Earth’ conscious.

  • Sony BBC Earth and The Lil Flea come together for the first time to celebrate everything ‘Earth’

    Sony BBC Earth and The Lil Flea come together for the first time to celebrate everything ‘Earth’

    MUMBAI: In a category first, Sony BBC Earth comes together with The Lil Flea in Mumbai for its December edition to offer its consumers with a one of a kind experience.  Home to an ever-expanding crowd of artists, creative thinkers, innovators and art lovers, The Lil Flea is a melting pot of conversations, celebrations and camaraderie. This time, the market ups the ante further with a new addition to its repertoire. Coupled with food, shopping and music and movies, The Lil Flea brings one more reason for you to must visit the gala this time– climate conservation and the India premiere of iconic shows that bring unheard stories about earth.

    And there isn’t a brand better than Sony BBC Earth to partner with on all things’ ‘earth’. Between 20th and 22nd December, Sony BBC Earth will scale up the fervor by infusing the spirit of its breathtaking content for all the visitors. From never seen before spell binding visuals to unheard facets of planet Earth to powerful facts of climate crisis, India’s most loved factual entertainment channel will bring the most intriguing stories on screen for the first time ever. The Lil Flea December Edition introduces a new section to discuss a topic that’s the need of the hour – Climate Crisis. Called the ‘Lil Climate Circle’, this section would host conversations, screenings and many other activities on issues concerning ‘Earth’. For the first time, Sony BBC Earth has come together as an ‘Earth Partner’ aiming to create awareness around this critical issue.

    In its efforts to increase awareness and stir conversations, this circle will premiere episodes from the most-awaited and must-watch docuseries from Sony BBC Earth – Seven Worlds One Planet and Climate Change – The Facts. Narrated by the Godfather of Natural History, Sir David Attenborough, these shows will be open for viewing for all attendees at The Lil Flea for the first time before its television premiere in India. Also housed will be a thought-provoking art gallery to reveal unseen stories of our world.

    Home to pureplay factual entertainment content across science, nature, adventure, health and wildlife, Sony BBC Earth has been leading the category in strong consumer connect initiatives and brand partnerships staying true to its brand promise of ‘feel alive’, not just on TV but across all consumer touchpoints. By associating with The Lil Flea for climate crisis, the channel pushes the envelope further in bringing its spell binding content and creating experiences for an audience who are more aware, conscious and concerned about relevant matters pertaining to the planet, than ever before.

  • Sony BBC Earth gave select students an unprecedented opportunity to be a part of the world premiere of ‘Seven Worlds, One Planet’ followed by a live interaction with Sir David Attenborough

    Sony BBC Earth gave select students an unprecedented opportunity to be a part of the world premiere of ‘Seven Worlds, One Planet’ followed by a live interaction with Sir David Attenborough

    MUMBAI: Set to enthral the world is BBC’s much-awaited landmark series ‘Seven Worlds, One Planet’, which received a one-of-a-kind global launch on 7th October amidst students and guests in London, India and Africa. In India, Sony BBC Earth partnered with Royal Opera House to host this exclusive event for a select 500 school children who were the first few in the world to be a part of this global premiere and witness the biggest series ever produced on biodiversity.

    The grand event was hosted by actress Tara Sharma Saluja and graced by Maria Goretti and Cyrus Sahukar, all three are sincere environment advocates and big fans of Sir David Attenborough. The enthusiastic audience watched the first part – Antarctica – of the 7-part series, before joining a live Q&A session with the crew in London. The response to the first episode was overwhelming as students cheered in support of Weddell Seals and Baby Albatross and were beyond thrilled to quiz Sir David Attenborough and the production team about the challenges involved in making the series.

    Premiering in India in December, ‘Seven Worlds, One Planet’ tells the story of earth’s spectacular and unique seven continents, each one full of life and how they shape the extraordinary animal behaviour and biodiversity we see today. For the series, filmmakers have employed new technology, including boundary-defining drone techniques, to capture unique perspectives, new species, and animal behaviour never before seen.

    As well as showing where humankind is negatively and positively impacting the health of the planet, viewers will witness sequences such as: the world’s most bizarre predator in the Iranian desert; grave-robbing hamsters in Austria; one of the largest and rarest animals on the very brink of extinction in Kenya; and polar bears using a never before seen hunting strategy to catch beluga whales in North America’s Hudson Bay.

    Complementing Seven Worlds, One Planet’s stunning landscapes and powerful stories is the potent combination of the unmistakeable voice of Sir David Attenborough and the stirring music of Hans Zimmer, delivering appointment to view television that’s sure to resonate with everyone who watches it.

  • Sony BBC Earth to premiere ‘Serengeti’ – a series on Africa’s most charismatic animals and their many emotions

    Sony BBC Earth to premiere ‘Serengeti’ – a series on Africa’s most charismatic animals and their many emotions

    MUMBAI: Sony BBC Earth, India’s premium infotainment channel, is all set to premiere ‘Serengeti’, a 6-part series set in the popular national park of Africa, by the same name. Shot across the lush grasslands of the national park, this pioneering series follows the interconnected stories of a cast of the most iconic savannah animals and premieres on September 9 at 9 PM. All episodes, full of real-life drama, fast-paced intensity and nail-biting tension, will be available in English, Hindi, Tamil and Telugu, only on Sony BBC Earth.

    For the first time, Sony BBC Earth organized screenings at iconic and culturally rich places to give a ‘feel-alive’ experience to the audience. While the screening at DakshinaChitra, Chennai’s best heritage museum, was for less privileged children of Uthandi Government School, the screening at India Habitat Centre, Delhi’s premium multi-purpose convention centre, will be open for all.

    The exclusive screenings of the first episode of Serengeti is piquing the interest of the audience, capturing their imagination and providing an experience like never-before, leading them to watch the remaining episodes on Sony BBC Earth. Even on social media, the engagement is high as users are treated with mind blowing facts and gripping videos, giving a sneak-peek into the extraordinary stories from the series.

    Narrated by the award-winning British actor (of Star Wars fame) John Boyega, Serengeti is about love and loss, jealousy and rivalry, tragedy and triumph, as the lives of these animals entangle and dramatically unfold in the heart of Africa. Using ground-breaking filming techniques and an original music score to put you at the heart of the action, Serengeti brings natural drama to the screen in an intimate and breath-taking detail.

  • As the world celebrates 50 years of Moon landing, Sony BBC Earth, AXN and Sony PIX peek into what went behind the mission

    As the world celebrates 50 years of Moon landing, Sony BBC Earth, AXN and Sony PIX peek into what went behind the mission

    MUMBAI: 50 years ago, on July 20, 1969, millions of people around the world witnessed a trio of astronauts – Neil Armstrong, Edwin Aldrin and Michael Collin – create history, as they became the first men to step on the moon. To commemorate this historical milestone, Sony Pictures Networks India’s (SPNI) English Cluster (comprising channels like Sony BBC Earth, AXN and Sony PIX) will celebrate the big day by premiering the movie ‘First Man’ and ‘8 days to the Moon’ for the first time on Indian television.

    The Oscar and Golden Globe winning film ‘First Man’, is a biography on the life of astronaut, Neil Armstrong, and the legendary space mission that led him to become the first man to walk on the Moon on July 20, 1969. The movie, starring Ryan Gosling and Claire Foy, will air on AXN and Sony PIX this July 20 at 1:00 pm and 9:00 pm.

    In a unique initiative, Sony BBC Earth has partnered with India’s largest interactive science centre – Nehru Science Centre – to showcase its content 8 Days: To the Moon and Back. The docu-series chronicles the journey of the first man to step on the moon. Students from various schools will get to witness this grand visual spectacle and hear the original and candid cockpit audio files from fifty years ago!

    In addition to the on-ground leg, Sony BBC Earth has collaborated with leading radio channels across India to give the listeners a feel of one of the most dangerous and magnificent missions in history by airing the original conversation audio clips between the three astronauts. The channel also has an interesting digital campaign in place with games, facts and stories that will leave the viewers in awe.  

  • Sony BBC Earth launches second edition of ‘feel alive hours’ in schools across India

    Sony BBC Earth launches second edition of ‘feel alive hours’ in schools across India

    MUMBAI: After the astounding success of its first edition of ‘feel alive hours’, Sony BBC Earth, India’s premium factual entertainment channel, has brought back its exclusive on-ground property that aims to make students feel alive. Phase 2 of this differentiated experiential marketing activity will cover 200 schools across 4 cities – Mumbai, Delhi, Bangalore and Kolkata – and help students reconnect with nature amidst their busy schedule.

    The especially curated, insightful, educative and entertaining sessions encourage children to participate in fun science experiments, watch mind blowing, never seen before content on science, wildlife and adventure and win prizes. The channel is also installing a unique ‘Feel Alive Zone’ in each school. This zone is flooded with images and facts from some of the landmark shows like Planet Earth II, Blue Planet II, Dynasties, etc as a reminder for children to co-exist with nature.

    An idea born from a BBC Research about how being connected to nature makes one happy, the ‘feel alive hours’ received a phenomenal response during its 1st phase, from both, students and teachers.

    Sony BBC Earth urges everyone to be a part of the ‘feel alive hours’ initiative and help bridge the gap between urban lifestyle and the natural world. To nominate schools, give a missed call on 92230 92230.

  • For the first time, viewers get to choose their favourite shows on Sony BBC Earth

    For the first time, viewers get to choose their favourite shows on Sony BBC Earth

    MUMBAI: Content may be King, but so is the viewer. Sony BBC Earth, India’s premium factual entertainment channel, takes another leap in audience engagement by giving viewers the choice to pick their favourite shows of 2018 on the channel. 

    Last year, Sony BBC Earth made the viewers feel alive with a specially curated ‘Best of Earth’ line-up. This time, fans can go on the website https://www.sonybbcearth.com/bestofearth and vote for their favourite show of the year. This unique initiative is the channels’ attempt to bring consumer preferences to the fore.  

    The channel has handpicked iconic shows of all times ranging from science and nature to adventure and human interest stories that enlighten, engage and entertain. One can choose from legendary shows like Planet Earth II, Blue Planet II, Snow Bears, Made by Destruction, Rick Stein’s India, Attenborough’s Big Birds and more.

    Voting ends on December 21st and the five most voted shows will air on the channel starting 24th December every night at 7PM as part of ‘Best of Earth 2018’. Audiences can watch their favourite shows, picked by them, and Feel Alive only on Sony BBC Earth. 

  • Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

    Sony BBC Earth hosts the extraordinary Natural History Producer and Global Storyteller, Jonny Keeling, in India

    MUMBAI: Sony BBC Earth, India’s No. 1 factual entertainment channel and home to the most iconic and premium content, continues to deliver to its promise of making the viewers ‘feel alive’. The channel gives the opportunity for viewers in India to meet the global storyteller and Natural History Producer, Jonny Keeling, and find out what it takes to bring the incredible, never before-seen wildlife stories to the TV screens. 

    Jonny Keeling comes with 22 years of experience as an acclaimed Natural History Filmmaker who has worked on award-winning series like Planet Earth II, Deadly Pole to Pole, among others. These shows air exclusively on Sony BBC Earth in India. He is the man behind some of the most iconic, incredible and never-seen-before wildlife sequences, including the BAFTA-winning ‘Must-See Moment’ – Snake-Iguana chase from Planet Earth II series.

    With the help of advanced cutting-edge technology, Jonny with his team has captured and covered the vast tapestry of Earth by going where few humans dare to and highlight wonders of the natural world. Jonny’s travel tales include India where he and his team captured some of the most iconic scenes of Planet Earth II– from the snow leopards in Ladakh to Langurs in Jodhpur and Leopards in Mumbai.

    Jonny will be addressing the students at St. Xavier’s College, Mumbai. He will be giving them insights and sharing behind-the-scene stories that go into making award winning series like Planet Earth II. On social media, Jonny will be engaging with his fans by answering a few select questions received from across India, about natural history filmmaking and his unique experiences.