ITV

Tag: Sony BBC Earth

  • Sony BBC Earth makes people ‘Feel Alive’ with metaverse experience

    Sony BBC Earth makes people ‘Feel Alive’ with metaverse experience

    Mumbai: Sony BBC Earth, a trailblazer in the realm of factual entertainment, brings forth an innovation in the metaverse space. Recognised for its awe-inspiring content and compelling storytelling, the channel is poised to redefine engagement by integrating its brand promise of making people ‘Feel Alive’ with fascinating virtual worlds.

    The brand has developed two virtual worlds offering an unparalleled journey into the metaverse. Sony BBC Earth is giving viewers an opportunity to step into the polar region and witness the breath-taking Aurora lights, inhabited by enchanting beings like penguins, seals, and polar bears. Tropical rainforest gives a chance to take a walk through alongside the lush green canopy teeming with exotic animals such as the Toucan, Cheetah, Crocodile, and Jackal. The brand is offering a virtual expedition alongside captivating creatures, offering a unique opportunity to experience the wild within the confines of the city.

    Sony BBC Earth in collaboration with The Little Flea Market is extending the metaverse experience to people of all ages. It promises a visual extravaganza, and an immersive adventure, providing attendees with an experience like never before.

    Sony AATH business operations head and Sony Pictures Networks India head – marketing & insights, English cluster Rohan Jain: “Sony BBC Earth’s promise of making viewers ‘feel alive’ goes beyond the content that we showcase. By creating some of the most pristine and inaccessible terrains on Metaverse, we are glad to offer an opportunity to experience the wonders of the world like never before. This is a testimony to both our technical prowess as well as commitment towards creating experiences that take people closer to the nature.”

    Scheduled for the 8, 9, and 10 December 2023, from 3:00 pm to 11:00 pm, at the MMRDA Grounds, BKC, Mumbai, the Sony BBC Earth metaverse kiosk is all set to curate unique and eclectic experiences.

  • Winners announced for Sony BBC Earth’s ‘Earth In Focus’ photography

    Winners announced for Sony BBC Earth’s ‘Earth In Focus’ photography

    Mumbai: In a resounding success, Sony BBC Earth concludes the third edition of ‘Earth In Focus’, a month-long photography contest that beckoned participants of all skill levels to encapsulate the essence of India through the art of photography. The contest, featuring subcategories such as Wildlife, Portraits, and Monuments, received an astounding 6030 entries, with an impressive 124,490 votes during the public voting phase.

    The category winners and top 15 photographers were selected by eminent photographer and industry stalwart Supreet Sahoo. Arun Kumar, Luqmaan Zeerak, and Dhruv Shilpi emerged as the winners in the Monuments, Portraits, and Wildlife categories, respectively. They will be honoured with a SONY ZV-1F Vlog Camera along with getting a chance to feature on the Sony BBC Earth channel.

    Furthermore, the top 15 photographers across the three categories will receive an exclusive opportunity to refine their craft under the guidance of Supreet Sahoo. The contest was promoted with a host of engaging activities with Phoenix Market City, Kurla as the on-ground partner. It added a vibrant dimension to the contest, fostering community participation. With doodle walls set up for people to colour the same and day-long workshops on tips and tricks to mastering the doodle skills, the event was a well-received by people of all ages. Also, a workshop on photography was organised where people were taken through the basics of photography and lights. The contest timeline, from entry submission to judges review, culminated in the eagerly awaited winner announcement in the first week of December.

    For further details about ‘Earth In Focus’, including submission guidelines and updates,

    Please visit https://www.sonybbcearth.com/Earthinfocus/. Each participant had the opportunity to vote for three entries, one under each category.

  • Sony BBC Earth Feel Alive Hours seventh edition: A journey of discovery and knowledge!

    Sony BBC Earth Feel Alive Hours seventh edition: A journey of discovery and knowledge!

    Mumbai: Prepare to dive headfirst into a thrilling odyssey of knowledge and exploration as the much-awaited seventh edition of Sony BBC Earth’s Feel Alive Hours, the ultimate children’s quiz contest makes its triumphant return! The anticipation of young minds knows no bounds as the entry for the national quiz contest has already begun.

    In the previous edition, Sony BBC Earth’s Feel Alive Hours provided a launching pad for young geniuses to display their quizzing prowess, drawing an awe-inspiring response of 2000 registrations for the nationwide quiz. This year, the channel has elevated the stakes to an entirely new level, allowing individual participation in the quiz competition. Feel Alive Hours reaches out to 250 schools across the nation to provide students with an immersive voyage into the realm of enthralling science experiments, interactive escapades, and mesmerizing content across genres. The introduction of the Inter-School Quiz Contest has helped budding scholars expand their horizons by connecting with kindred spirits from every corner of the nation in the pursuit of excellence.

    The school contact program is a mix of content viewing to help students explore shows related to science, wildlife, adventure, etc., and DIY sessions to fuel their creativity and curiosity. The contest is an essential part of the Feel Alive Hours property as it enables participants to exhibit their knowledge and hone essential skills like critical thinking and problem-solving. The finale will see the sharpest young minds vying for prestigious prizes and, above all, the esteemed title of Sony BBC Earth Feel Alive Hours Quiz Champion. With a plethora of surprises, mind-boggling challenges, and awe-inspiring content, this year the Feel Alive Hours aims to be bigger and better than ever before.

    In addition to the ‘Feel Alive Hours’ Quiz Contest, Sony BBC Earth curated an informative and engaging website, offering students the chance to stay updated on exclusive Sony BBC Earth events happening across various cities. To discover more about the contest, explore the winning entries, and engage with the channels’ enriching content,

    https://www.sonybbcearth.com/feelalivehours/  

    Comments

    Sony Pictures Networks business operations head – Sony AATH and head – marketing & insights, english cluster, Rohan Jain

    “Sony BBC Earth’s Feel Alive Hours is a celebration of quizzing brilliance as well as a nurturing ground for an insatiable passion for learning. We have been receiving a phenomenal response to the Feel Alive Hours sessions and the recently added quiz competition, and we hope to continue the journey of enlightenment with more passion and vigour.” 

  • Sony BBC Earth launches Earth Champions

    Sony BBC Earth launches Earth Champions

    Mumbai: In a momentous stride towards captivating storytelling, Sony BBC Earth has announced the launch of its marquee property ‘Earth Champions’. Earth Champions which began as an Instagram live session, will now inspire viewers as interesting three-minute capsules, whisking them away on an extraordinary voyage through nature’s kaleidoscope. The property will go live on the channel on 6 November 2023.

    Narrating stories of nature enthusiasts to ordinary citizens from all walks of life, ‘Earth Champions’ intends to shed light on the tremendous power of individual actions that collectively become a force of positive change. Sony BBC Earth aims to honour and celebrate real-life heroes each month addressing issues of forest restoration, waste management, water, and air purification, etc. at a personal, household, or community level.

    Packaged as an on-air property with promotions across social media, Sony BBC Earth’s Earth Champions has undergone a quirky makeover with a gripping script intertwined with befitting music. The inaugural episode of Earth Champions will feature ‘Mr. Jadav Payeng’, also known as the Forest Man of India. Hailing from Assam, Payeng has transformed the barren lands into a thriving man-made forest. He is also the proud recipient of the prestigious Padma Shri award for his selfless and tireless efforts.

    Sony BBC Earth, through its landmark shows such as Blue Planet II, Climate Change: The Facts, and A Perfect Planet has united viewers from around the nation, instilling a profound connection with the natural world. The channel has been raising awareness about the imperative of sustainability and building a community of loyalists through its various initiatives.

    Sony AATH business operations head and Sony Pictures Networks India Head – marketing & insights, English cluster Rohan Jain:

    “With Earth Champions, we aim to embark on a mission to empower individuals and communities to showcase the profound impact of their eco-friendly actions. Through this extraordinary initiative, we invite people from across the nation to join us on an exhilarating journey toward a greener and more sustainable future. Together, we can make a difference and create a legacy for generations to come.”

    Reforestation hero and Padma Shri awardee, the remarkable ‘Forest Man of India’ Jadav Payeng:

    “I am deeply honored to be a part of Sony BBC Earth’s Earth Champions. It is a great initiative that inspires people and evokes a sense of eco-consciousness in them. It fills my heart with joy and gratitude to witness the power of collective action creating a lasting impact that benefits our planet.”

  • Sony BBC Earth celebrated Science Film Festival at Mumbai’s Nehru Science Centre

    Sony BBC Earth celebrated Science Film Festival at Mumbai’s Nehru Science Centre

    Mumbai: Staying true to its promise of feel alive, Sony BBC Earth, the most loved infotainment channel mesmerised young minds with an unprecedented cinematic experience with its Science Movie Festival. Spread across three days, the festival reached out to over 1000 students at the illustrious Nehru Science Centre. This groundbreaking event fused the magic of movies with an enriching educational journey, creating an atmosphere of awe and inspiration for school children across the city.

    The Science Movie Festival, an initiative by Sony BBC Earth in association with Nehru Science Centre aimed at transforming the way children perceive and engage with science. Through a carefully curated selection of films, the event ignited a passion for science, propelling young learners into the vast expanse of space. James Webb: The $10 Billion Space Telescope took students into the cosmos with the potential to revolutionise the understanding of the universe, spectacular Earth (Aurora) portrayed the mesmerising northern and southern lights, offering a glimpse into the Earth’s magnetic beauty, and spectacular Earth (Volcano) unveiled the raw power and astonishing landscapes shaped by this natural phenomenon. The festival transcended the boundaries of conventional education, offering young audiences a front-row seat to the marvels of the universe.

    Over the course of three days, students from a multitude of schools across Mumbai converged at Nehru Science Centre, becoming part of an educational odyssey. The screening sessions saw active participation from a diverse array of schools. After each screening, an interactive Q&A session followed, offering exciting goodies for the eager participants.

    Sony AATH business operations head and Sony Pictures Networks head – marketing & insights, English cluster Rohan Jain said, “We have always believed in catering to young and curious minds through our content and initiatives. The Science Movie Festival is not just an event; it’s an experience that has the potential to ignite a lifelong passion for science in the hearts of young learners. Through the power of visual storytelling, we aim to nurture a new generation of explorers and thinkers.”
     

  • Promax India 2023: Celebrating excellence in entertainment marketing & design!

    Promax India 2023: Celebrating excellence in entertainment marketing & design!

    Mumbai: Promax India, the leading community in the nation’s entertainment market, successfully hosted the 21 edition of the ‘Promax India Awards 2023,’ commemorating remarkable accomplishments in the realms of entertainment marketing and design. The Promax India Conference & Awards 2023 was held on 25 August at Mumbai’s Radisson Mumbai Goregaon, featuring informative sessions led by renowned global speakers. Ahead of the primary event, on 24 August, Promax India organised a creative boot camp – ‘The Anatomy of a Clip-Based Promo,’ along with a senior leadership luncheon.

    The grand event had industry media personality Amazon Prime Video head of India originals Aparna Purohit, as the awards chair along with Vidyanath Vaddi, head/on-air promotions, SPNI English Channels, English and Bangla Channels, Sony BBC Earth, Pix & Sony Aath; Shravanty Roy, Sr. vice president marketing, Zee Entertainment Enterprises Ltd; and Rupesh Kashyap, partner & chief content officer, Hotcult Branded content as the advisory board members.

    Day one of the event featured industry experts who shared their insights on the latest industry trends, fostering stimulating conversations and the exchange of ideas among attendees. It started with an enlightening session on the topic ‘The Great Streaming Pivot’ by Lee Hunt who is a New York-based strategist and industry thought leader for media companies around the world. In his session, he shared details and stats about the changes that the world will see in the digital and entertainment landscape. Subsequently, a Senior Leadership Luncheon was hosted for the esteemed dignitaries which was followed by another discussion on the topic ‘Harsh Realities of the Future Workforce’ by David Shing (known as “Shingy”) who is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. He engaged with the panel through a slew of activities to educate big brands about the unique opportunities afforded by emerging digital, social, and mobile technologies.

    Additionally, the creative boot camp, titled ‘The Anatomy of a Clip-Based Promo,’ took place at Atlas SkillTech University. Helmed by Vikki Stephenson, a senior creative consultant with 20 years of experience in creating award-winning campaigns for renowned brands, this boot camp was open to all professionals aiming to elevate their creative bar and produce world-class promos. The highly anticipated event witnessed prominent brands from all over the nation vying for the coveted awards.

    The second day’s conference began with Lee Hunt leading a session on ‘New Best Practices 2023,’ examining the competition between linear and streaming media, their new strategies, and how consumers continue to sample new entertainment services. Subsequently, Tamagna Ghosh, MD, APAC at Trailer Park Group, presented ‘World Gold,’ showcased some of this year’s incredible crop of Promax Gold winners in design and promotion. Another session by Sudipto Saha from PwC highlighted the use of analytics and AI to gain profound viewer insights. Additionally, ‘The Connected Human,’ a session by Shingy, a creative director, strategist, and futurist, delved extensively into the incredible process of connecting the brand with the world.

    Engaging in a fireside chat with Viacom18 head of brand and creative marketing Shagun Seda award-winning director Prasoon Pandey shared his thoughts on how he gets the ideas for his projects and commented, “When we get an idea, we keep dropping it because something is not surprising enough, I am looking always for ideas that keep surprising me first because if they do not surprise me they will not really surprise the audience and once you find it then you keep polishing it, keep looking at it from various sides and to keep polishing it. Once I feel this overall structure has been polished then I open and then I like layering my commercials because even if they want to be there just 10 times people should find something new, they should discover something new every”.

    ZEEL, chief channel officer, Bhojpuri bluster, Amarpreet Singh Saini said “Promax Workshop 2023 was invigorating for any creative spirit in the field of media. On the one hand, it gave an excellent landscaping of the evolving media world with directions to the future, it also blended in creative breakthrough sessions with amazing speakers like Shingy. It mixed knowledge with fun so well. Will look forward to more from their plate as it helps us get such fresh perspectives.”

    Some of the winners of the prestigious awards are best brand image campaign(In-house), won by Disney+ Hotstar for their Thoda Ruk Shah Rukh campaign; Best social media campaign for a channel or brand by Meta for Meta- creator day campaign; Best movies promo by Shemaroo Entertainment for Bahubali 1 & 2 stop motion; Best children’s promo by Zee Entertainment for Dance India Dance Li’L Masters, Best originated promo(out-of-house) by Sony Entertainment Television for Kaun Banega Crorepati S14; Best drama campaign by Sony Liv for Rocket Boys – The Mad Scientists; Best holiday/festival promo by Viacom 18(Nick-India) for Nickelodeon Dusshera Ident; Best entertainment promo by Sony Sports Network for WWE- Lootera Film Ft. John Abraham & Drew McInTyre; Best reality promo by Disney Star – Star Vijay for Big Boss 6 promo amongst others.

    The full winner’s list can be viewed at

     

  • Sony BBC Earth to premiere ‘Frozen Planet’ in India

    Sony BBC Earth to premiere ‘Frozen Planet’ in India

    Mumbai: The second season of the flagship television series Frozen Planet from Sony BBC Earth is about to make its Indian debut.

    Frozen Planet II is narrated by Sir David Attenborough and produced by the acclaimed Natural History Unit of BBC Studios in association with BBC America, the Open University, Migu Video, ZDF, and France Television. After an eleven-year hiatus, the eagerly anticipated six-part series is back on television.

    Sony Pictures Networks chief marketing officer & business head (English cluster & Sony AATH) Tushar Shah said, “Frozen Planet II is one of the biggest properties to make its way to Sony BBC Earth this year. While the first season of the show received a positive response from viewers, we hope that with this release we can provide an unparalleled experience of the frozen world and the life that thrives in it despite all odds. We are committed to offering the best to our viewers. We look forward to bringing more of this exclusive and premium content to the channel.”

    On 17 October, Frozen Planet II will have its world premiere. It will take viewers on an exploration of the fauna found in the globe’s highest mountains, frozen desserts, snow-covered forests, and ice-cold waters. This six-part series offers an opportunity to discover the wonder of our planet’s frozen realms like never before. It was shot in ultra-high definition using the most advanced camera technology, and it features dramatic new behaviours, intimate stories, and sensational natural spectacles captured on camera for the very first time.

    Frozen Planet II executive producer Mark Brownlow added, “With Frozen Planet II, we want to captivate viewers through new stories, breath-taking drama, and stunning landscapes to drive home the message that these true wildernesses on earth are literally vanishing right before our eyes at a speed faster than we can imagine and how these changes are impacting wildlife.”

    The first season of Frozen Planet, which has received a total of 10 awards and nine nominations, including four Primetime Emmys overall, takes viewers on an unprecedented trip around the polar areas of our planet. The channel hopes to increase viewers’ visual gratification with the debut of its sequel, Frozen Planet II, by providing them with yet another captivating glimpse into the frozen world, this time focusing on a planet that is about to undergo a significant transformation.

    Sony BBC Earth has also started an on-air contest in conjunction with the premiere of the series, and the winners will receive special invitations to the celebrity screenings taking place in several major cities. Additionally, lucky winners will have the chance to win food and drink coupons that may be used at affiliated businesses.

  • Sony BBC Earth returns with the ‘Earth In Focus’ photography contest

    Sony BBC Earth returns with the ‘Earth In Focus’ photography contest

    Mumbai: This World Photography Day, Sony BBC Earth has brought back its photography-based digital IP “Earth In Focus.” The photography contest will reward thriving photography enthusiasts who have a passion for capturing moments in time.

    This year’s theme is “Thrill of Life,” which is further subdivided into landscape, adventure, and wildlife subcategories.

    Sony Pictures Networks business operations head-Sony AATH and head-marketing & insights, English cluster Rohan Jain said, “Sony BBC Earth is known for delighting its viewers with grand visual imagery and insightful storytelling. With our property “Earth In Focus,” we endeavour to provide photography enthusiasts a chance to showcase the beauty of nature through their lens. As we step into yet another season of this contest, we look forward to engaging with photography lovers and giving them an opportunity to interact with the experts.”

    “Earth In Focus” has invited people to share what thrills them. An award-winning wildlife photographer, Rathika Ramasamy, will judge the one-month contest.

    The winners will receive their GoPro Hero10 back, as well as a once-in-a-lifetime chance to have their entries featured on the Sony BBC Earth channel and social media handles. They will also receive access to an exclusive masterclass with Ramasamy.

    The previous edition of the contest was themed “freedom in focus,” and it received 2,500 entries on nature, people, and hobbies. The contest received a phenomenal response from photography enthusiasts, with 1,35,000 votes and eight lakh page views.

    Participants can share images on ‘www.sonybbcearth.com/EarthInFocus/.’

  • Sony BBC Earth celebrates five-year anniversary with new campaign

    Sony BBC Earth celebrates five-year anniversary with new campaign

    Mumbai: Factual entertainment channel Sony BBC Earth has launched a 360-degree campaign titled ‘Make Every Moment Meaningful’ as the channel completes five years.

    The channel has also introduced a property called ‘5 Years 5 Mega Shows’ giving viewers a chance to vote for their favourite movies. The property will air every Saturday at 8 p.m from 12 March.

    As per the campaign, the channel launched a user-generated contest called #5YearsOfLife on Instagram giving people a chance to share how they added meaning to someone’s life via reels using the brand audio. An innovative Instagram filter was introduced to create an immersive experience. Built using augmented reality, the filter works when users point their camera towards the Sony BBC Earth logo (on-air, web, print, and outdoor) and their screens come alive with animated animal figures.

    Sony BBC Earth airs some of the biggest titles in factual entertainment such as “Planet Earth,” “Dynasties,” “Blue Planet 2” and “Serengeti.”  Its shows feature storytellers such as Sir David Attenborough and Steve Backshall.

    “Guided by our consumer understanding and insights, we wanted to create a brand which when coupled with our core values would be a breakthrough in the factual entertainment space,” said Sony Pictures Networks’ chief marketing officer and business head – English cluster and Sony AATH Tushar Shah. “As we complete five years of Sony BBC Earth, we are happy to see our vision come to life. With the strengths of both its partners, including top-notch content, esteemed brand equity, and distribution genius, the channel has always added meaning to the life of its viewers. We hope to continue entertaining the audiences and add meaning to every moment they spend with us.”

  • Sony BBC Earth to premiere ‘Serengeti II’ on 18 October

    Sony BBC Earth to premiere ‘Serengeti II’ on 18 October

    Mumbai: Sony BBC Earth is set to air “Serengeti II” on 18 October at 9 p.m, from Monday to Friday.

    Narrated by Academy Award-winning actress of “Star Wars” and “Black Panther” fame Lupita Nyong’o and Produced by John Downer and Simon Fuller, the show captures the dramatic and emotionally interconnected stories of the iconic savannah animals, from the unspoiled corner of Africa.

    The second part of the series continues to highlight heartwarming stories of the African wildlife from Bakari the baboon, Kali the lioness, a family of leopards with their adorable cubs, and many new animal characters. The six-episode series touches upon different phases of these animal characters, revealing their unique relationship dynamics, behavior, strengths, and weaknesses.

    “It has been our constant endeavor to instill a positive impact within our audience through the power of visual storytelling,” said Sony Pictures Network chief marketing officer and business head for English cluster and Sony AATH Tushar Shah. “With Serengeti II, we are happy to bring alive yet another pioneering series and go deeper into the heart of the action to bring viewers unprecedented animal behavior.”

    The channel is running a month-long social media campaign called ‘witness the bond between the land and the living.’ According to a statement, it will create branded content with popular social media influencers and stand-up comedians such as Jose Covaco and Sorabh Pant.