ITV

Tag: Sony AATH

  • FIFA World Cup draws female fans to Sony Aath

    FIFA World Cup draws female fans to Sony Aath

    MUMBAI: The 2014 FIFA World Cup has gripped the nation, and if one thought it was only a man’s game, the TAM TV ratings for FIFA World Cup on Sony Aath will prove them wrong.

     

    As per the week 26 of TAM TV ratings, Sony Aath from the Multi Screen Media stable has seen a rise in the female viewership in the 15 plus age group. The channel saw a four per cent hike, from the 146 TVTs that ESPN Star Sports (the then official broadcaster of FIFA) received during the FIFA World Cup 2010 telecast to 152 TVTs it has got in the current season.   

     

    In the first week of the telecast of FIFA World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the CS 4+ years group.

     

    In the West Bengal market, while Sony Six recorded a reach of 3,056,000, Sony Aath’s reach was 3,043,000. In the second week of FIFA World Cup, Sony Aath’s reach increased to 5,589,000 in the West Bengal market. Within Kolkata, the reach of Sony Aath was 2,561,000 for the first week while in the second week it rose to 4,427,000.

     

    Amongst male in CS 15+ age group, Sony Aath recorded 173 TVTs in the West Bengal market in week one, which dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category was 613 TVTs in the first week, which saw a huge drop in the second week, as it recorded 453 TVTs.

     

    As of the current ratings, Sony Six (all India) has recorded 483 TVTs and Sony Aath has garnered 161 TVTs, combined the two have scored 644 TVTs.  

     

    Telecasting most of the matches at prime time has definitely paid off since the Germany versus Portugal match on 16 June telecasted at 9:30 pm
    received 1,514 TVTs on Sony Six and 393 TVT’s on Sony Aath. Combined the two have garnered 1,907 TVTs. This is the highest rated match so far.

  • Sony Six TAM (es) rating with FIFA World Cup

    Sony Six TAM (es) rating with FIFA World Cup

    MUMBAI: It has been 10 days since the FIFA World Cup started and the excitement is only rising for fans and official broadcaster, Sony Six.

     

    According to inputs provided by the channel, 14.8 million viewers have switched on to the channel to watch the games despite the fact that three of the five games take place post midnight.

     

    For the ninth week now, Sony Six has retained its position as the number one sports channel in India, it claims.

     

    Meanwhile, MSM group’s regional channel Sony Aaath providing live Bengali commentary during the matches in West Bengal has proved to be a brilliant business move for the channel. Five million viewers from Kolkata tuned in to watch the games being held in Brazil versus 4.6 million viewers that had tuned in during the 2010 World Cup. Similarly, 1.6 million viewers from the rest of Bengal watched versus 1.2 million viewers who tuned in last time.

     

    Beyond the metros, the ratings have been positive in towns with a population of more than 10 million, while towns within the population range one to 10 million homes have registered a growth of six per cent.

     

    With most games being showcased during the primetime at 9:30 pm, the response so far for the channel has been positive.

     

    Meanwhile, the FIFA World Cup seems to be breaking viewership records in several countries, FIFA has revealed.  34.1 million Japanese viewers tuned into watch their country get deafeated 2-1 by Ivory Coast on NHK at 10 am when the match was telecast. TV Globo reported that  42.9 million Brazillian viewers watched the host nation beat Croatia 3-1. The story in the US was no different with 11.1 million Americans watching Uncle Sam play with Ghana on ESPN.

     

    Audiences were also glued to their TV sets in both Italy and England as the former beat the latter 2-1. The viewership numbers for the BBC were 14.2 million for the match, while RAI1 in Italy notched up 12.8 million viewers – the highest TV viewership in 2014 for both the countries. In Germany, ARD channel lured 26.4 million  viewers as it beat Portugal 4-1.