ITV

Tag: Sony AATH

  • No changes observed in Bhojpuri segment in BARC data week 43

    No changes observed in Bhojpuri segment in BARC data week 43

    MUMBAI: In the Bengali space, Sony Aath and Colors Bangla swapped their fourth and fifth positions in BARC data week 43. No changes were observed in Bhojpuri segment. Colors Super emerged as the new entrant in the Kannada space. Flowers TV climbed to the second position from fourth position as compared to the previous week in the Malayalam cluster. Moreover in the Marathi industry, Colors Marathi and Star Pravah interchanged their second and third positions. In the Tamil segment, Adithya TV emerged as the new player. Star Maa continued to be on first position in the Telugu market.

    Bangla

    No changes were observed in this space. Zee Bangla, Star Jalsha and Jasha Movies continued to be on first, second and third positions respectively with 331378 impressions '000s, 295427 impressions '000s and 67789 impressions '000s. Sony Aath and Colors Bangla swapped their fourth and fifth positions respectively with 56391 impressions '000s and 56034 impressions '000s.

    Bhojpuri

    This week, no changes were in this sector. Big Ganga, Bhojpuri Cinema, Bhojpuri Dhamaka Dishum, Housefull Action and Oscar Movies Bhojpuri retained their first, second, third, fourth and fifth positions with 51389 impressions '000s, 46840 impressions '000s, 13682 impressions '000s, 6207 impressions '000s and 3043 impressions '000s respectively.

    Kannada

    No changes were observed in this segment. Colors Kannada, Zee Kannada, Udaya TV and Udaya Movies continued to be at first, second, third and fourth positions with 469621 impressions '000s and 418930 impressions '000s, 213857 impressions '000s and 200083 impressions '000s respectively. Colors Super emerged as the new entrant with 183600 impressions '000s.

    Star Suvarna also retained their third, fourth and fifth positions with 254080 impressions '000s, 211542 impressions '000s and 157136 impressions '000s respectively.

    Malayalam

    Asianet, the Malayalam general entertainment channel from Star TV retained its first position this week as well with 294003 impressions '000s. Flowers TV climbed to the second position from fourth position as compared to the previous week with 91773 impressions '000s. Mazhavil Manorama, Surya TV and Asianet Movies stood at third, fourth and fifth positions with 90104 impressions '000s, 79966 impressions '000s and 66552 Impressions '000s respectively.

    Marathi

    Zee Marathi continued to be at its first position with 406700 impressions '000s. Colors Marathi and Star Pravah interchanged their second and third positions respectively with 138745 impressions '000s and 129570 impressions '000s.  Zee Talkies and Zee Yuva retained their fourth and fifth positions with 94246 impressions '000s and 45235 impressions '000s respectively.

    Tamil

    Sun TV, Zee Tamil, Star Vijay and KTV retained their first, second, third and fourth positions respectively with 929165 impressions '000s, 555197 impressions '000s, 466156 impressions '000s and 336509 impressions '000s. Adithya TV emerged as the new player in the segment with 94022 impressions '000s.  

    Telugu

    Star Maa continued to be at first position with 657938 impressions '000s . Zee Telugu, Gemini TV, ETV Telugu and Gemini Movies stood at second, third, fourth and fifth positions respectively with 526928 impressions '000s, 493883 impressions '000s, 432005 impressions '000s and 211832 impressions '000s.

  • Chennai City FC promoter franchises Premier Futsal’s Chennai

    Chennai City FC promoter franchises Premier Futsal’s Chennai

    MUMBAI: The promoter of Chennai City FC, has bagged Premier Futsal’s Chennai squad, making it the first franchise to be picked up ahead of the league’s inaugural season.

    The franchise has been bought by football aficionado and sports entrepreneur Rohit Ramesh for an undisclosed sum in a long-term agreement with Premier Futsal. Ramesh, as the promoter of the franchise will be responsible for the operation of the team, marketing as well as grassroots development for sustained talent growth.

    “I’m delighted to acquire the Chennai franchise of Premier Futsal. It gives me immense pride especially because it’s Chennai, my home city. Futsal is extremely popular across the world and I’m confident that through Premier Futsal, the sport will grow to occupy a prominent place amid Indian sports. We share the organizers long-term vision for this property and look forward to an exciting long-term association ahead,” said Ramesh

    The Premier Futsal claims to bring the legends of football and Futsal together.

    Led by the ‘Pele of Futsal’, Alessandro Rosa Vieira, known as Falcão, the league will feature over 50 International Futsallers from four continents and 21 countries.

    Each franchise will be assigned a marquee international football player, seven international and five Indian Futsallers for their squad to participate in the inaugural season through a player draft scheduled later this month.

    Premier Futsal Managing director, Dinesh Raj said, “We are very happy to have Mr. Rohit Ramesh on-board as the owner of our Chennai franchise. Our intention is to develop each team as a club which evokes a culture and values that are distinctive to the city it represents. Therefore we were seeking partners who can make a long-term commitment towards developing their club’s identity while at the same time nurturing future talent. Mr. Ramesh is passionate about sport and football in particular, as evident from his ownership of Chennai City FC, which combined with his technical expertise and business acumen make him the ideal partner for our Chennai franchise.”

    Premier Futsal will begin from July 15, 2016, and will be telecast live and exclusive on Sony SIX, SONY ESPN and Sony AATH. Matches will also be available to live stream on Sony LIV.

  • Chennai City FC promoter franchises Premier Futsal’s Chennai

    Chennai City FC promoter franchises Premier Futsal’s Chennai

    MUMBAI: The promoter of Chennai City FC, has bagged Premier Futsal’s Chennai squad, making it the first franchise to be picked up ahead of the league’s inaugural season.

    The franchise has been bought by football aficionado and sports entrepreneur Rohit Ramesh for an undisclosed sum in a long-term agreement with Premier Futsal. Ramesh, as the promoter of the franchise will be responsible for the operation of the team, marketing as well as grassroots development for sustained talent growth.

    “I’m delighted to acquire the Chennai franchise of Premier Futsal. It gives me immense pride especially because it’s Chennai, my home city. Futsal is extremely popular across the world and I’m confident that through Premier Futsal, the sport will grow to occupy a prominent place amid Indian sports. We share the organizers long-term vision for this property and look forward to an exciting long-term association ahead,” said Ramesh

    The Premier Futsal claims to bring the legends of football and Futsal together.

    Led by the ‘Pele of Futsal’, Alessandro Rosa Vieira, known as Falcão, the league will feature over 50 International Futsallers from four continents and 21 countries.

    Each franchise will be assigned a marquee international football player, seven international and five Indian Futsallers for their squad to participate in the inaugural season through a player draft scheduled later this month.

    Premier Futsal Managing director, Dinesh Raj said, “We are very happy to have Mr. Rohit Ramesh on-board as the owner of our Chennai franchise. Our intention is to develop each team as a club which evokes a culture and values that are distinctive to the city it represents. Therefore we were seeking partners who can make a long-term commitment towards developing their club’s identity while at the same time nurturing future talent. Mr. Ramesh is passionate about sport and football in particular, as evident from his ownership of Chennai City FC, which combined with his technical expertise and business acumen make him the ideal partner for our Chennai franchise.”

    Premier Futsal will begin from July 15, 2016, and will be telecast live and exclusive on Sony SIX, SONY ESPN and Sony AATH. Matches will also be available to live stream on Sony LIV.

  • IPL 8 records 145 million unique viewers for first 14 matches

    IPL 8 records 145 million unique viewers for first 14 matches

    MUMBAI: The official broadcaster of the Indian Premier League (IPL) – Multi Screen Media – has reason to rejoice.

     

    According to TAM Media Research data for Sony Max, Sony Six and Sony Aath for the matches played during 7 – 18 April, the eighth season of the IPL saw 54 per cent of the All India Universe tuning in to watch the matches. A total of 145 million unique viewers sampled 14 matches of IPL 8.

     

    As teams battle it out, TAM research data also showed that time spent by viewers per match increased to 49 minutes and four seconds; which is 17 per cent more compared to the previous season of the IPL.

     

    Compared to the 14 matches of IPL season seven, which received an average of 8,430 TVTs, this season saw an average of 11,050 average TVTs being registered, which is a jump of 31 per cent.

     

    The data also states that 14 matches of IPL 8 have garnered 4.1 per cent average TVR, which was 30 per cent more compared to its previous edition.

     

    Note: Data excludes the opening ceremony and is for the TG CS 4+ Years. The market is all India and for the period from 7 to 18 April, 2015. The channels covered under the same data are Sony Max, Sony Six, Sony Aath and the recently launched MSM channel Sony Kix. Data for Sony Kix began from 10 April onwards.

     

  • IPL8 garners 11,983 average TVTs; witnesses 43% jump from previous edition

    IPL8 garners 11,983 average TVTs; witnesses 43% jump from previous edition

    MUMBAI: India ka Tyohaar, the Indian Premier League (IPL) season 8 is being celebrated not only by the teams on the ground, but also by its official broadcaster Multi Screen Media (MSM). According to the data released by TAM Media Research for the channels Sony Max, Sony Six and Sony Aath for the matches played between 7-11 April, this season of the IPL has seen a 43 per cent growth in the average TVTs as compared to the seventh edition.

    IPL8 has garnered 11,983 average TVTs, which is 43 per cent more than season 7 which had reported 8,364 average TVTs.  

    In the All India CS 4+, the first five matches of IPL8 were sampled by 105 million unique viewers, 9 per cent more than the 96 million that sampled IPL7. Not only this, the Time Spent by Viewers (TSV) per match was 51 minutes and 44 seconds, 22 per cent more compared to IPL7 which reported a TSV of 42 minutes 27 seconds.

    The first five matches have garnered 4.5 per cent average TVR which was 42 per cent more compared to its previous edition which had managed 3.1 per cent average TVR. The TAM data also revealed that 39 per cent of the All India Universe tuned to watch IPL8 matches.

    Defending champions Kolkata Knight Riders have so far emerged as the most preferred team as the top two rated matches were played by the team. While the highest rated match was the Kolkata Knight Riders Vs Mumbai Indians held on 8 April which reported 5.4 per cent TVR, the Kolkata Knight Riders Vs Royal Challengers Bangalore held on 11 April garnered 5.3 per cent TVR.

  • Sony Aath to broadcast Pepsi IPL 2015 in Bengali

    Sony Aath to broadcast Pepsi IPL 2015 in Bengali

    MUMBAI: After tasting success with airing FIFA World Cup 2014 in Bengali, Multi Screen Media’s (MSM) Bengali entertainment channel Sony Aath will offer Bengali language feed for the upcoming Indian Premier League (IPL).

     

    This will be the first ever broadcast of the Pepsi IPL on the channel and will also be the first such exercise by MSM to launch a Bengali feed of the tournament. Sony Aath will cover the opening ceremony and all 60 matches of the eight edition of Pepsi IPL.

     

    MSM senior vice president Tushar Shah, who also manages the operations of Sony Aath, said, “With an aim to provide the most premium content to our viewers in West Bengal, we are back yet again to enthrall them by offering a whole new experience of consuming the largest cricketing extravaganza in their favourite language. We believe this initiative will not only help further expand the popularity of the nation’s most beloved cricketing tournament but also augment a larger fan base for the channel.”

     

    MSM CEO N P Singh added, “West Bengal has always been one of the key markets for Pepsi IPL. We believe that by offering the world’s largest cricketing spectacle in one of the most popular and widely spoken languages in the country will help enthrall the viewers. It will create a holistic viewing experience unlike anything else seen before on the channel. Given the tournament’s aggressive growth and ability to connect with millions on a national scale, this year we are positioning the event as ‘India Ka Tyohaar,’ which establishes the event as an annual sporting and entertainment festival.”

     

    As a prelude to the event the channel will run the ‘India Ka Tyohaar’ marketing campaign till the tournament kick-starts on 8 April 2015.

     

    The tournament will feature a total of 60 matches, including the live telecast of the opening ceremony on 7 April, the home and away matches between the franchises, the qualifying playoffs and the finals. The knockout stage will be from 19 – 22 May and conclude with the final match on 24 May, 2015.

  • CFL Derby watched by 19.7 lakh viewers on Jalsha Movies

    CFL Derby watched by 19.7 lakh viewers on Jalsha Movies

    MUMBAI: It is a known fact that Bengal is the mecca of Indian football. That East Bengal and Mohun Bagan continue to rule the hearts of millions of Bengali’s was proven yet again with the success of the Derby match held during Calcutta Football League. People tuned in hoards to watch the most followed tie in Bengal, according to Star India.

     

    The match was watched by 19.7 lakh viewers on Jalsha Movies that surpassed the viewership of the FIFA World Cup Finals (18.3 lakh) on Sony Aath, according to data provided by Star India.

     

    This is also the highest rated Derby match ever across any channel in Bengal. It garnered a rating of 266 TVTs in M 25 + AB and 801 TVTs in CS 4+ beating all previous records.

     

    Not only did the viewers tune in but on an average they spent over 66 minutes watching this engrossing match.

     

    The hall mark of this year’s CFL is its short, tighter schedule and for the first time ever in the leagues history, the tournament will be decided in a month’s time.

     

    Star Jalsha and Jalsha Movies business head Kevin Vaz commented, “The success of the Derby match and the average match ratings of CFL strengthens our belief that football is big in Bengal.”

     

    He added that the the channel would continue to bring unmatched football coverage with never before seen packaging, high definition slow motion cameras along with commentary by former national football captains which they hope will bring in new viewers.

     

    Jalsha Movies reaches out to nine million viewers every week. The channel which has showcased some of the biggest movies is optimistic of increasing its footprint even further with its foray into football.

     

     

  • Sony Six banks on FIFA finale to reach viewership target

    Sony Six banks on FIFA finale to reach viewership target

    MUMBAI: This Sunday, 13 July, the biggest sporting event FIFA 2014 World Cup will crown its ultimate champions: Germany or Argentina. Sony Six, which bet big on FIFA to churn out viewership claims that the game has garnered them good TVTs.

     

    The World Cup has also been a money spinner in terms of ad rates for the games. It can be noted that for the initial matches the ad rate for a ten second slot was selling for Rs 2 lakh to Rs 2.5 lakh. But now the figure has doubled. “The ad rates for a 10 second slot for the last four matches were sold for Rs 5 lakh ,” says MSM president Rohit Gupta. But according to some media planners the sum quoted is too high and marketers would end up paying between Rs 3.5 lakh to Rs 4 lakh.

     

    Sony Six business head Prasana Krishnan says, “The football story in India has been pretty good for our channel. It has been a driver for growth in terms of viewership. The singular prime time slot of telecasting games at 9:30 pm has paid well.”

     

    For the audiences in CS male 15+ years category, Sony Six had 605 TVTs, Sony Aath had 209 TVTs, Sony Pix had 85 TVTs and combined the three channels had a combined total of 899 TVTs. For the West Bengal market, (CS male 15+ years) Six had 218 TVTs, Aath had 203 TVTs, Pix had 27 TVTs and the combined TVTs were 448. According to the channel, its TG mostly lies in the CS 15+ category.

     

    In terms of reach (in 000s), for CS 4+ years at an all India level, Six had a reach of 43,968; Aath 9,816; Pix 5,350 and combined reach of 50,184. Though Krishnan had expected Six’s reach to be 125 million during this FIFA World Cup, he is yet optimistic about the final. “The World Cup is not yet over, we expect the total number to increase,” he says. Giving viewers a local flavor through Bengali commentary on Aath and the resultant viewership numbers is validation of their strategy being a success, Krishnan added.

     

    According to TAM data sourced from the channel for week 16 to week 26 (13 April to 5 July 2014) Six has been placed number one for 11 weeks now. Krishnan adds “It is a pointer for the future. In the next five years many international titles like UEFA Euro 2016 and FIFA World Cup 2018 will help our channel immensely. The time zone for FIFA will be more favorable this time for our telecast to the Indian audiences as FIFA will be held in Russia.”

    The male and female ratio in terms of viewership for this FIFA World cup has been 67 per cent and 33 per cent respectively. Compared to the FIFA World Cup 2010, female viewership has grown.

    When questioned which has been the best performing market for Sony Six so far Krishnan says, “No prizes for guessing. It has been West Bengal followed by Kerala, Mumbai, Chennai and Assam.”

    But what is Six’s strategy once FIFA ends? “We have a few properties lined up already. The Caribbean Premier League took off on 11 July and later in the year we will be focusing on World Kabaddi League and Champions Tennis League while NBA JAM is set to hit the ground in September 2014,” Krishnan says proudly.

     

    It seems like the channel is all set for the year. Meanwhile, it’s time to relax and enjoy the finale of FIFA World Cup 2014.

  • Germany versus Brasil: most anticipated match

    Germany versus Brasil: most anticipated match

    MUMBAI: The long nights of patiently staying awake and following the players across the football field is coming close to an end. The first semi finals will kick off today and will see host Brasil face-off against Germany.

     

    Football fans in India will get to see the match on Sony Six at 1:20 am on 9 July. The quarter finals saw Germany defeat France and Brasil defeat Colombia to reach the semis. Both sides are crossing fingers and hoping for their teams to win.

     

    For Brasil it is about being the host country and winning the title for the sixth time which they will be one step closer to, if they defeat Germany. On the other hand, Germany will look forward to breaking its World Cup semi final curse. The previous two World Cups’ saw Germany lose the semi finals to Italy and Spain, just short of reaching the finals.

     

    Germany also has to deal with a ‘vodoo man’ who is out to curse the team and make Brasil win. The home team which will be playing without its captain Thiago Silva and striker NeymarJr is already causing concern among Brasil fans.

     

    Germany coach Joachim Lowe has raised concerns over Brasil’s behaviour and has asked the match officials to intervene if Brasil plays rough.

     

    The match will be played at 5 pm on 8 July according to Brasil standard time, 8 pm according to GMT and for countries in the east such as beyond Pakistan will see it early morning on 9 July.

  • FIFA World Cup: Sony Six & Sony Aath TVT & reach report

    FIFA World Cup: Sony Six & Sony Aath TVT & reach report

    MUMBAI: As the final  of the 2014 FIFA World Cup draws closer, fans across the world are waiting with bated breath along with the official broadcaster of the game: Sony Six as to which team will lift the much coveted trophy. Even in India, the tournament has been gathering a lot of buzz in the media and on social media.

     

    It seems to be doing well in terms of TV viewership as well as football fans get red-eyed late into the night watching their favourites play. In the first week of the telecast of the World Cup, Sony Six had an all India reach of 12,469,000 while Sony Aath’s reach was 3,114,000. Combined, the two channels had a total reach of 14,792,000 in the C&S 4 plus years group. In the same week, while Six recorded a reach of 3,056,000 in the West Bengal market, Sony Aath’s reach was 3,043,000.

     
    The second week proved to be even more fruitful for the channels with Sony Aath’s reach soaring to 5,589,000 in the West Bengal market. Within Kolkata, the reach of the Bengali channel was 2,561,000 for the first week while in the second week it rose to 4,427,000.
     

    What is interesting to see is, while the channels reach increased in the first two weeks of the World Cup, TVTs  have a different story to tell. So, amongst males in the C&S 15 plus age group, while Sony Aath recorded 173 TVTs in the West Bengal market in week one, it dropped to 154 TVTs in the second week. For Sony Six, the all India ratings in the same category were 613 TVTs in the first week, which saw a huge drop in the second week to  453 TVTs.

     

    GroupM ESP national director Vinit Karnik says the drop in TVTs as the tournament progresses is no cause for concern as it has more to do with the number of matches per week decreasing as it enters the knock out phase and the various national teams start getting eliminated.   “The drop has nothing to do with fans and their interest in the game,” he says.

     

    There is other  good news as well. As per week 26 of TAM TV ratings, Sony Aath has seen a rise in female viewership in the 15 plus age group for the World Cup in West Bengal. The channel recorded an average of  152 TVTs for the telecast of the matches 1-27. That is a four per cent increase over the 146 TVTs that  ESPN Star Sports (the then official broadcaster)  managed during the telecast of the 2010 World Cup.

     

    Karnik adds, “As compared to the male viewership, this growth among female viewers can be attributed to  young girls who are mainly herd followers of the game. They follow the game out of fan following (of players) or because of common peer interest”

     

    On the whole, Sony Six (all India)  and Sony Aath recorded 483 TVTs and 161 TVTs (combined  total:  644 TVTs) for matches 1-27.  
     

    Telecasting most of the matches at prime time has definitely paid off, it appears. Especially if one looks at the numbers that the Germany vs Portugal match on 16 June (telecast time 9:30 pm) racked up: 1,514 TVTs on Sony Six and 393 TVTs on Sony Aath. Combined the two channels garnered 1,907 TVTs for the match, making it the highest rated one so far.