Mumbai: In a momentous stride towards captivating storytelling, Sony BBC Earth has announced the launch of its marquee property ‘Earth Champions’. Earth Champions which began as an Instagram live session, will now inspire viewers as interesting three-minute capsules, whisking them away on an extraordinary voyage through nature’s kaleidoscope. The property will go live on the channel on 6 November 2023.
Narrating stories of nature enthusiasts to ordinary citizens from all walks of life, ‘Earth Champions’ intends to shed light on the tremendous power of individual actions that collectively become a force of positive change. Sony BBC Earth aims to honour and celebrate real-life heroes each month addressing issues of forest restoration, waste management, water, and air purification, etc. at a personal, household, or community level.
Packaged as an on-air property with promotions across social media, Sony BBC Earth’s Earth Champions has undergone a quirky makeover with a gripping script intertwined with befitting music. The inaugural episode of Earth Champions will feature ‘Mr. Jadav Payeng’, also known as the Forest Man of India. Hailing from Assam, Payeng has transformed the barren lands into a thriving man-made forest. He is also the proud recipient of the prestigious Padma Shri award for his selfless and tireless efforts.
Sony BBC Earth, through its landmark shows such as Blue Planet II, Climate Change: The Facts, and A Perfect Planet has united viewers from around the nation, instilling a profound connection with the natural world. The channel has been raising awareness about the imperative of sustainability and building a community of loyalists through its various initiatives.
Sony AATH business operations head and Sony Pictures Networks India Head – marketing & insights, English cluster Rohan Jain:
“With Earth Champions, we aim to embark on a mission to empower individuals and communities to showcase the profound impact of their eco-friendly actions. Through this extraordinary initiative, we invite people from across the nation to join us on an exhilarating journey toward a greener and more sustainable future. Together, we can make a difference and create a legacy for generations to come.”
Reforestation hero and Padma Shri awardee, the remarkable ‘Forest Man of India’ Jadav Payeng:
“I am deeply honored to be a part of Sony BBC Earth’s Earth Champions. It is a great initiative that inspires people and evokes a sense of eco-consciousness in them. It fills my heart with joy and gratitude to witness the power of collective action creating a lasting impact that benefits our planet.”
Mumbai: Sony AATH, one of the most loved Bengali entertainment channels, is adding a dash of colour to the Pujo celebrations with Gopal Bhar visiting Durga puja pandals. The iconic and much-loved character of Bengal is engaging with fans, giving them exciting giveaways and adding to the festive cheer.
Gopal Bhar, known for his wit and humour, is being spotted in the city, making trips to select Pujo pandals. The legendary court jester began his pandal trail with Thakurpukur S B Park pandal on Panchami along with planned visits to Dakshin 41 Pally, Hindusthan Park Sarbajanin and Dum Dum Park Tarun Sangha on the rest of the days. The audiences were in for a treat to meet their favourite icon and click photos with him. To soar the excitement level, a special Gopal Bhar quiz was conducted giving people a chance to win exciting Gopal Bhar merchandises.
Gopal Bhar has been an integral part of Bengal’s cultural heritage. Over the years he has amused families through stories that connect them to their roots. The channel aims to bring these timeless tales to life along with sharing the joy of laughter during the festival.
Keep an eye out for Gopal Bhar’s appearances at Pujo pandals and stay tuned to Sony AATH for more updates throughout the festive season.
Mumbai: Sony AATH, one of the most loved Bengali general entertainment channels, is all set to celebrate Mahalaya by bringing in a special surprise for its viewers. The channel aims to keep the festive fervour alive with a day-long programming line-up curated with content dedicated to the glory of the mighty Maa Durga. Titled ‘Mahalayar Mahautsab’, the property will air on Sony AATH on 14 October 2023.
Mahalaya, a significant day in the Bengali calendar, marks the beginning of Devi Paksha and is celebrated with great enthusiasm. Recognising the cultural importance of this occasion, Sony AATH has curated a day-long special segment ‘Mahalayar Mahautsab’ from 05:00 am till 05:00 pm.
It starts with Debir Dashrup at 05:00 am sharing details about Adishakiti’s 10 forms and the story associated with each roop. The episode portrays that when evil forces oppress the good, the Goddess appears in various forms to destroy them. It is followed by Atho Sati Parbati Katha starting 09:00 AM depicting the story of Sati’s marriage with Lord Shiva and her birth as Goddess Parvati. The viewers will see how Goddess Parvati, like Sati, won Lord Shiva over by her penance and got married to him.
At 10:00 AM, Gopaler Mahalaya will screen a special episode around the Durga Puja festival and Mahalaya. Shaktirupini Durga at 01:00 PM will take viewers through the legend that showcases Goddess Durga combating demonic forces that threaten peace, prosperity, and dharma to reinstate the power of good over evil. The line-up ends with Asurnashini Maa at 02:00 pm, depicting the story of Goddess Parvati becoming Goddess Katyayani and killing Mahishasura to become Mahishasuramardini, the destroyer mother of demons.
Don’t miss out on Sony AATH’s Mahalaya special programming ‘Mahalayar Mahautsab’ on 14 October 2023, from 05:00 am – 05:00 pm.
Mumbai: Promax India, the leading community in the nation’s entertainment market, successfully hosted the 21 edition of the ‘Promax India Awards 2023,’ commemorating remarkable accomplishments in the realms of entertainment marketing and design. The Promax India Conference & Awards 2023 was held on 25 August at Mumbai’s Radisson Mumbai Goregaon, featuring informative sessions led by renowned global speakers. Ahead of the primary event, on 24 August, Promax India organised a creative boot camp – ‘The Anatomy of a Clip-Based Promo,’ along with a senior leadership luncheon.
The grand event had industry media personality Amazon Prime Video head of India originals Aparna Purohit, as the awards chair along with Vidyanath Vaddi, head/on-air promotions, SPNI English Channels, English and Bangla Channels, Sony BBC Earth, Pix & Sony Aath; Shravanty Roy, Sr. vice president marketing, Zee Entertainment Enterprises Ltd; and Rupesh Kashyap, partner & chief content officer, Hotcult Branded content as the advisory board members.
Day one of the event featured industry experts who shared their insights on the latest industry trends, fostering stimulating conversations and the exchange of ideas among attendees. It started with an enlightening session on the topic ‘The Great Streaming Pivot’ by Lee Hunt who is a New York-based strategist and industry thought leader for media companies around the world. In his session, he shared details and stats about the changes that the world will see in the digital and entertainment landscape. Subsequently, a Senior Leadership Luncheon was hosted for the esteemed dignitaries which was followed by another discussion on the topic ‘Harsh Realities of the Future Workforce’ by David Shing (known as “Shingy”) who is an Australian futurist, speaker, creative director, strategic digital consultant, and entrepreneur. He engaged with the panel through a slew of activities to educate big brands about the unique opportunities afforded by emerging digital, social, and mobile technologies.
Additionally, the creative boot camp, titled ‘The Anatomy of a Clip-Based Promo,’ took place at Atlas SkillTech University. Helmed by Vikki Stephenson, a senior creative consultant with 20 years of experience in creating award-winning campaigns for renowned brands, this boot camp was open to all professionals aiming to elevate their creative bar and produce world-class promos. The highly anticipated event witnessed prominent brands from all over the nation vying for the coveted awards.
The second day’s conference began with Lee Hunt leading a session on ‘New Best Practices 2023,’ examining the competition between linear and streaming media, their new strategies, and how consumers continue to sample new entertainment services. Subsequently, Tamagna Ghosh, MD, APAC at Trailer Park Group, presented ‘World Gold,’ showcased some of this year’s incredible crop of Promax Gold winners in design and promotion. Another session by Sudipto Saha from PwC highlighted the use of analytics and AI to gain profound viewer insights. Additionally, ‘The Connected Human,’ a session by Shingy, a creative director, strategist, and futurist, delved extensively into the incredible process of connecting the brand with the world.
Engaging in a fireside chat with Viacom18 head of brand and creative marketing Shagun Seda award-winning director Prasoon Pandey shared his thoughts on how he gets the ideas for his projects and commented, “When we get an idea, we keep dropping it because something is not surprising enough, I am looking always for ideas that keep surprising me first because if they do not surprise me they will not really surprise the audience and once you find it then you keep polishing it, keep looking at it from various sides and to keep polishing it. Once I feel this overall structure has been polished then I open and then I like layering my commercials because even if they want to be there just 10 times people should find something new, they should discover something new every”.
ZEEL, chief channel officer, Bhojpuri bluster, Amarpreet Singh Saini said “Promax Workshop 2023 was invigorating for any creative spirit in the field of media. On the one hand, it gave an excellent landscaping of the evolving media world with directions to the future, it also blended in creative breakthrough sessions with amazing speakers like Shingy. It mixed knowledge with fun so well. Will look forward to more from their plate as it helps us get such fresh perspectives.”
Some of the winners of the prestigious awards are best brand image campaign(In-house), won by Disney+ Hotstar for their Thoda Ruk Shah Rukh campaign; Best social media campaign for a channel or brand by Meta for Meta- creator day campaign; Best movies promo by Shemaroo Entertainment for Bahubali 1 & 2 stop motion; Best children’s promo by Zee Entertainment for Dance India Dance Li’L Masters, Best originated promo(out-of-house) by Sony Entertainment Television for Kaun Banega Crorepati S14; Best drama campaign by Sony Liv for Rocket Boys – The Mad Scientists; Best holiday/festival promo by Viacom 18(Nick-India) for Nickelodeon Dusshera Ident; Best entertainment promo by Sony Sports Network for WWE- Lootera Film Ft. John Abraham & Drew McInTyre; Best reality promo by Disney Star – Star Vijay for Big Boss 6 promo amongst others.
Mumbai: Bengali general entertainment channel Sony Aath is set to premiere a new mythological show “Vighnaharta Ganesh” on 25 April. The show will be telecasted every Monday to Friday at 7:30 p.m.
According to a statement, the show will portray the journey of Lord Ganesha in a never-seen-before avatar in the Bengali language. “The channel is trying to bring a visual delight to its viewers with the addition of ‘Vighnaharta Ganesh’ to its content lineup,” it said.
Speaking about the new show, Sony Aath’s CMO and business head Tushar Shah said, “At Sony Aath, we pride ourselves in offering diverse and differentiated content to our audiences. The launch of Vighnaharta Ganesh will further strengthen our offering that adds to the quality family time for our viewers. As we step into the new year, I would like to wish everyone Shubho Noboborsho.”
The show will be an addition to other new launches on the channel like “Aladdin and Baalveer,” which have garnered great responses from the viewers. The channel is also home to everyone’s favourite thriller shows like “CID” and “Crime Patrol” and evergreen classic stories of Gopal Bhar and Nut Boltu.
Mumbai: Factual entertainment channel Sony BBC Earth has launched a 360-degree campaign titled ‘Make Every Moment Meaningful’ as the channel completes five years.
The channel has also introduced a property called ‘5 Years 5 Mega Shows’ giving viewers a chance to vote for their favourite movies. The property will air every Saturday at 8 p.m from 12 March.
As per the campaign, the channel launched a user-generated contest called #5YearsOfLife on Instagram giving people a chance to share how they added meaning to someone’s life via reels using the brand audio. An innovative Instagram filter was introduced to create an immersive experience. Built using augmented reality, the filter works when users point their camera towards the Sony BBC Earth logo (on-air, web, print, and outdoor) and their screens come alive with animated animal figures.
Sony BBC Earth airs some of the biggest titles in factual entertainment such as “Planet Earth,” “Dynasties,” “Blue Planet 2” and “Serengeti.” Its shows feature storytellers such as Sir David Attenborough and Steve Backshall.
“Guided by our consumer understanding and insights, we wanted to create a brand which when coupled with our core values would be a breakthrough in the factual entertainment space,” said Sony Pictures Networks’ chief marketing officer and business head – English cluster and Sony AATH Tushar Shah. “As we complete five years of Sony BBC Earth, we are happy to see our vision come to life. With the strengths of both its partners, including top-notch content, esteemed brand equity, and distribution genius, the channel has always added meaning to the life of its viewers. We hope to continue entertaining the audiences and add meaning to every moment they spend with us.”
Mumbai: Bangla general entertainment channel Sony Aath has retained the third position in terms of viewership across urban markets of West Bengal and Kolkata, according to Broadcast Audience Research Council (Barc) data. The channel has also maintained its leadership in the morning prime slot between 10 a.m and 1 p.m and once again secured top position in both West Bengal Urban and Kolkata. (Source: Barc Market: West Bengal, TG: 2+, Period Wk 1-52’21, average weekly impressions).
The previous year was marked by new and unique offerings by the channel such as introducing a segment called ‘Hollywood Hungama’ that brought the best Hollywood titles to Bengali audiences. This included titles such as “Kong Skull Island,” “Godzilla” and the “Jurassic” series. The channel also premiered “Aladdin” in November adding to its content diversity. Besides new content, audiences continued to watch thrillers such as “CID,” “Crime Patrol” and family shows like “Gopal Bhar” and “Balveer.”
While the audience support has helped in maintaining the viewership share for the brand, it has also reflected upon its social media channels. Sony AATH garnered over 13.5 million subscribers and an average of 300 million views per month on its YouTube channel.
“It’s heartening to note that our viewers have loved our content offering, helping the channel retain its No. 3 position on the viewership chart of Bengal yet again,” said Sony Pictures Networks India chief marketing officer and business head Sony Aath and English Cluster Tushar Shah. “This affection and performance make our commitment of providing nothing but the best even stronger for our viewers. New Year 2022 is going to see yet another eclectic mix of content offering from Sony Aath. And I am certain, we will continue to enjoy the confidence of our audience, as well as our business partners. I would also like to take this opportunity to wish everyone a happy and healthy new year!”
MUMBAI: Festivals bring joy and happiness in our lives. The season of Dussehra and Durga Puja, which marks the victory of good over evil, is one of the most auspicious periods of the year. In these tough times when festivals cannot be a grand celebration, channels have taken up an aggressive stance, churning out a great amount of content to maximise viewership during the festive season.
Indiantelevision.com brings you a compilation of some of the finest television shows that will be aired on the top TV channels during the Durga Puja-Diwali period:
Dangal TV
Hindi GEC Dangal TV has brought back the revered magnum opus Ramayan for 21 days in its one-of-a-kind initiative.
Launched on 5 October 2020, the channel timed it as the countdown for a special programming line-up for Dussehra and termed the show as – Saar Ramayan Ka – Mahagatha 21 Dino Mein. Besides this, the channel is all geared up to provide its audiences some dramatic twists and turns with its original show Aye Mere Humsafar – weekend dhamaka.
Sony Aath is trying to dial up the celebrations with a slew of fresh programming. As part of Sunday Funday, the most popular slot on the channel, it will air special Durga Puja-themed episodes of hit family shows – Gopal Bhar, Nut Boltu and NIX. Along with the the recent premiere of new show Baalveer during this festive season, the channel’s also lined up six Honey Bunny movies.
Colors Bangla
While this year, pujo will be different, what will not change is the zest for amongst Bengalis for the festival. On Colors Bangla, Sree Sree Sarodiya Durga Pujo will air at 10 am and provide viewers with a spiritual experience by showcasing the various rituals associated with pujo. Golpe Gaane Pujor Adda, a programme with singers and actors entertaining the viewers with popular music and memories, will air at 5 pm. Presented by Hellman’s Mayonnaise and powered by Brooke Bond Red Label, both these shows aim at celebrating the fervour of Durga Puja.
Keeping in mind the movie lovers and the channel’s wide repertoire of 200+ Bangla titles; Colors Bangla has dedicated each day of the pujo to a superstar – from saptami being dedicated to fans of Jeet to ashtami being earmarked for Mithun Chakrabarty.
With the onset of Navratri and Durga Puja festivities, Zee Bioskope has launched a special movie festival titled — Naari Ek Roop Anek. The channel has lined up an array of movies that aired from 19-24 October.
This week-long celebration will conclude on the occasion of Dussehra with the world television premiere of the Bhojpuri blockbuster Kahani Kismat Ke on 25 October at 6 pm. The movie’s star cast features Arvind Akela Kallu along with Viraj Bhatt and Subhi Sharma.
Colors Marathi
Colors Marathi is all set to treat its viewers during the festive season with the debut of two new shows.
Sukhi Mansacha Sadara will launch on 25 October with a special episode and will air every Monday to Saturday at 9:30 pm. This will be followed by the second new show on 11 November, titled Chandra Ahe Sakshila. To celebrate Dussehra, the channel has come up with Aaj Kay Special.
Colors Tamil has launched an all new mini-series, Nalam Tharum Navarathri. It features orator-author Sumathi Sri sharing facts and interesting stories about the rituals followed throughout the nine-days of the Navarathri festival in Tamil Nadu. The series will air from 17 October to 26 October 2020, at 7:30 am, and each episode will take the audience on a divine journey by unearthing legends about the nine forms of Goddess Devi.
The channel welcomed the festive season by introducing Bhojpuri dandiya show Ding Dong Dandiya. Regarded as the first Navratra original in the region, it is slated to telecast for nine-days from 17 October, at 5 pm, and culminate on 25 October 2020. It also had the first of its kind Jagrata line-up on ashtami. This will be followed by a month-long festive line-up of many other category firsts.
Featuring the biggest celebrities and musicians of Bhojpuri industry like Pradeep Pandey, Chintu, Kajal Yadav, Priyanshu Singh, Payas Pandit, Ayushi Tiwari, Ayesha Kashyap, Rini Chandra, Mamta Raut, Mohan Rathod, Nisha Dubey, Manoranjan Jha, Pawan Pardeshi, Ravi Pandey, Alka Jha and Setu Singh, the one-hour special music and dance show will ring in the festival through the comforts of viewers home.
Colors TV
Focusing on the special days including Navratri and Dussehra, Karva Chauth and Diwali, the festive special Shandaar Ravivaar will be hosted by the comic duo Bharti Singh and Harsh Limbachiyaa starting 25 October, 12pm on Colors. Joining the festivities and performing some interesting acts and gags will be the lead actors of the Colors shows Barrister Babu,Choti Sarrdaarni, Ishq Mein Marjaawan, Pinjara and Shakti.. Astitva Ke Ehsaas Kii.
MUMBAI: Durga Puja, that time of the year when an entire city descends into wholesome chaos. The fervour sets in days ahead, and during the five-day celebration the streets are teeming as revellers go pandal-hopping, bhog sampling, throng anondo mela (fun fair), indulge in shopping sprees, and a dozen other fun-filled activities. But due to Covid2019, pujo festivities are a lot more toned down this year, with the risk of public gatherings looming large on people’s minds.
With the outlook that folks will stay at home rather than jostle with crowds, Bangla entertainment channels have taken up an aggressive stance programming-wise to maximise viewership and ad revenue during the pujo period.
How Bangla channels are wooing viewers
Sony Aath is trying to dial up the celebrations with a slew of fresh programming. As part of Sunday Funday, the most popular slot on the channel, it will air special Durga Puja-themed episodes of hit family shows – Gopal Bhar, Nut Boltu and NIX. With the recent premiere of new show Baalveer during this festive season, the channel’s also lined up six Honey Bunny movies. A Sony Pictures Networks India Sony Aath and English cluster business head Tushar Shah said, “We are witnessing tremendous interest from the advertisers and a few of them, including Cadbury and Colgate, have already signed up.”
Colors Bangla, too, has a treat in store for its viewers. “There will be a special morning programme titled Sree Sree Sarodiya Durga Pujo. It will provide the audience with a spiritual experience by giving an essence of the various rituals associated with pujo. Evening show Golpe Gaane Pujor Adda is a show with singers and actors entertaining our viewers with popular music and memories. Both the shows are presented by Hellman’s Mayonnaise and powered by Brooke Bond,” said Colors Bangla business head Rahul Chakravarti.
This year a lot of devotees will be offering pujo “virtually”, a trend that had started a few years ago, wherein viewers could do darshan and pushpanjali and get pronami too. TV and digital channels can broadcast these events and let worshippers enjoy the festivities from the safety of their homes. Bangla celebrities and influencers are also being roped in to familiarise their fans with the concept of virtual celebrations along with AR/VR darshans from their apps.
Zee Bangla and Zee Bangla Cinema cluster business head Samrat Ghosh notes that the broadcast industry has pinned its hopes on advertisers. The festival holds immense potential for all stakeholders, especially in the eastern states of West Bengal, Orissa, Assam and Bihar where the arrival of Mother Goddess Durga is celebrated with a lot of pomp and gaiety.
Ghosh said, "The viewership is definitely soaring high and the ad-ex market has also started picking up. I am hopeful that during the festive season advertisers will also help us to revive the ad-ex market. Apart from the usual categories that advertise, we will see a lot of automobile, consumer durable brands doing promotions. The local retail brands are also reviving and have started advertising." He is optimistic about the retail market bouncing back in terms of ad spends.
Apart from special programming on the small screen, Durga Puja is always associated with big ticket movie releases. Keeping movie lovers in mind, Colors Bangla is tapping into its wide repertoire of 200+ Bangla titles and dedicated each day of pujo to a superstar. From Saptami being devoted to fans of Jeet to Ashtami being Mithun Chakrabarty’s day, special movies of superstars will be showcased on the channel.
Brands & advertisers shift focus to safety
With market sentiments improving over the last few months, brands have started coming up with new and dynamic ways to connect with consumers. Advertisers across categories are looking forward to pujo. Wavemaker India managing partner Mansi Datta sees this as a wonderful opportunity for brands to capitalize on buyers’ upbeat sentiments and resonate with them. Durga Puja, traditionally a good time for channels to increase their ad revenues, will help them to make up for losses incurred during the pandemic period.
“This is the time of year for ‘NEW’… Children are told to wait for pujo to get new things. People splurge and indulge. Retail sector claims that for West Bengal, 30-45 per cent of annual sales happen during Durga Puja. This is the reason pujo period marks the highest media activity,” said Datta.
There’s a marked shift in consumer patterns too, and in response, brands have also adapted their seasonal messaging to showcase and promote hygiene, safety and social distancing – while remembering to have a jolly good time, of course.
For instance, the state government has issued a 17 point guideline, with most Durga Puja associations following it strictly and even deploying more safety features. In keeping with these measures, Colors Bangla has launched a special campaign urging viewers to adhere to social distancing norms. Chakravarti shares: “While our faces may be masked, our hearts will be filled with joy and our eyes will reflect our happiness. This is a message that we are amplifying through our special pujo campaign.”
State of the market during pujo 2020
Estimating the size of the Durga Puja economy has mostly been a fraught prospect, although a 2013 Assocham report pegged it at Rs 25,000 crore, growing at about 35 per cent CAGR. The report projected its size to be Rs 40,000 crore by 2015. If that figure were to be extrapolated to 2018 and 2019, the size would be at Rs 1.12 lakh crore and Rs 1.5 lakh crore respectively. As per the estimate, the pujo economy contributes a little over 10 per cent to West Bengal’s GDP.
Sujata Dwibedy, trading director for Dentsu International’s Amplifi India group, observes: “If we add up the Puja economy of Odisha, Bihar and Jharkhand – which also celebrate the festival with equal fervour, if not more splendour – the economy of each of the states get a contribution of about 7-10 per cent to the their GDP during Puja. However, 2020 is an exception and the growth will dip extensively because all the outdoor activities, pandals, melas and markets – where traditionally a huge amount of spending takes place – would be restricted.”
She further adds though there was a huge drop in consumption of products in the April-May-June quarter, from July onwards many businesses are back to last year’s levels. Brands diversified and started producing health and hygiene-related products and survived. Media consumption was high, but advertising spends dropped and businesses other than a few categories saw a huge dip.
Traditionally, multinational brands across industry verticals rode on the Puja sentiment through a mix of above-the-line and on-ground activation. “Since this year, the on-ground activations and pandal related events might not be possible, brands should think of innovative ways of reaching out to the consumers. Food, garments and household purchases are the themes of this festival. So, tying up with the food techs, e-commerce and gifting companies could be innovatively used,” suggests Dwibedy.
The duration of Durga Puja to Diwali (or Kali pujo) is a jackpot for brands and consumers. Moreover, advertisers are using every medium to attract eyeballs – from newspapers, billboards, bus/local trains, activations to OTT, social, search of locations, food-spots and pandals in digital. It is a great time for payment apps and BFSI to focus on electronic payments and making things lucrative as well as simpler.
MUMBAI: Sony AATH has been consistently entertaining the viewers in the Bangla market, helping it become the fastest growing Bangla GEC over the past four years with 28 per cent growth year on year (Source: BARC: West Bengal, TG: 2+, Period: Wk 1’16 – 16’20, Average Weekly Impressions).
Buoyed by the growing preference of viewers, Sony AATH became the third most viewed Bangla GEC in FY 19-20 in Bengal state as well as in Bengal urban markets. Additionally, Sony AATH’s Sunday Fundays – the 10AM-2:30PM slot on Sundays – has worked wonders as the channel is #1 in the slot with 30 per cent share in Bengal (Source: BARC Market: West Bengal, TG: 2+, Period: Wk 14’19 – Wk 13’20, Average Weekly Impressions).
The channel, with its strong programming mix, reflects the culture of Bengal and engages with viewers across all age groups, bringing families together for wholesome family entertainment.It also connects users over social media, with the YouTube page having a strong following of 6.5MN subscribers and average monthly views of more than 170MN.
Tushar Shah, business head, Sony AATH and English cluster, Sony Pictures Networks India, said: “We have been passionate and persistent about entertaining the viewers in the Bangla market for the last 10 years and are happy to have succeeded in doing so and emerging as a strong #3. This feat would not have been possible without the love of the audience and the support of the advertisers and the distribution partners. We feel deep gratitude for the support and aim to grow stronger”.
