ITV

Tag: Sonul Verdia

  • Ipsos India appoints Sonul Verdia as customer experience vertical head

    Ipsos India appoints Sonul Verdia as customer experience vertical head

    MUMBAI: Ipsos India has announced that Sonul Verdia will lead its Customer Experience (CX) practice, with immediate effect. He takes over from Parijat Chakraborty,  who will focus on Public Affairs & Corporate Reputation businesses.

    Verdia, who already leads the Mystery Shopping practice, views his role as a great way of leveraging dual opportunities with clients: “There is a lot of synergy and linkage between Customer Experience and Mystery Shopping and clients can derive benefits of both at one point of contact and it will enable us to provide clients with a more robust and competitive strategy for enhanced customer satisfaction. I’m super charged about the new role and our enhanced offerings.”  

    Amit Adarkar, CEO Ipsos India and Operations Director, Asia Pacific, sees ample opportunity for growth in CX business, “CX is the new battleground and at the top of every CEO’s agenda, as it ties in with healthy topline and bottomlines – Ipsos delivers a complete ‘Return on Customer Experience Investment, ensuring that CX delivers on some of the key challenges faced by organizations –  how they can exceed brand promise, promote customer retention and recover those at risk, grow share of wallet, increase advocacy and drive up operational efficiency.”  

    “Ipsos is already is key player in Customer Experience both globally and locally, but we feel some sectors have not understood the utility of measuring and monitoring of customer expectations and delivering on them. Because a bad experience can make customers reject the brand for life. Our enhanced offerings come backed with technology to capture in the moment experience, helping clients address issues with speed,” added Adarkar.       

    Verdia will be leveraging opportunities with the existing base of Ipsos clients and will be tapping into new opportunities as they unfold. 

    Verdia joined Ipsos a year ago, to launch the Mystery Shopping practice for Ipsos India and has exponentially grown the business across all the major sectors. 
     

  • Ipsos India in overdrive with Mystery Shoppers

    Ipsos India in overdrive with Mystery Shoppers

    MUMBAI: Barely two months since Ipsos launched Mystery Shopping in India, apart from marketers who are capitalizing on the opportunity for securing unbiased feedback from customers to improve products and services, there is also an interesting opportunity emerging from the consumer’s standpoint. The opportunity to experience products and services at first hand, to evaluate every aspect of their experience and instead of sharing on social media for free, to get paid for their honest feedback. 
    These customers, who are referred to as Mystery Shoppers are redefining the ecosystem.

    “Ipsos Mystery Shopping has received an encouraging response to its social media campaigns inviting consumers to become mystery shoppers. Consumers have shown a lot of excitement as there is a whole lot of flexibility in taking up assignments – over weekends or when they have time – and the feedback can be provided in the dedicated iShop app, anywhere and anytime, “says Sonul Verdia, Executive Director, Ipsos Mystery Shopping.

    “We are in the process of setting up a huge panel of enthusiastic shoppers who will be keen to share their experience with us and get paid for their effort,” Verdia said.

    So, what are the attributes ofmystery shoppers?

    Verdia insists that there are no special attributes per se:“Our panel of mystery shoppers has students, housewives, working women, executives, government employees, even retired people – anyone aged 18-70 years can sign up – they only need to be avid, discerning shoppers.”

    For enthusiasts to sign up, Ipsos India has created a unique hyperlink: 

    https://www.ishopforipsos.com/en_IN/

    “Ipsos Mystery Shopping is primarily focusing on high involvement categories like Automotive, Consumer Durables, Banking, Organized Retailing, Hospitality, among others, for now.”