Tag: Sonika Bhasin

  • Banijay Asia acquires format rights from Sony Pictures Television

    Banijay Asia acquires format rights from Sony Pictures Television

    Mumbai: Banijay Asia, part of Banijay Entertainment, has inked a deal with Sony Pictures Television, the global television production and distribution company, acquiring format rights to produce Indian remakes of five of its popular international scripted series. The international favourites by Sony Pictures Television which Banijay Asia will recreate for Indian viewers include:

    1.    Drop Dead Diva: A captivating blend of comedy and drama which follows the story of a fashion model who dies in a sudden car accident and reincarnates into the body of a brilliant, plus-sized lawyer.

    2.    La Prepago: This gripping Colombian telenovela centres around a woman living a double life: one as a beautiful university student with a normal love life from a traditional family; the other as a high-class escort who is paid for companionship to support her family.

    3.    Men At Work: A hilarious comedy series that chronicles the lives of four friends navigating the complexities of work, relationships, and friendship in the bustling city of New York.

    4.    Mob Doctor: Combining elements of medical drama and organised crime, Mob Doctor tells the story of a talented surgeon who works at an upscale Chicago hospital but finds herself entangled with the mafia when she is forced to treat their wounded.

    5.    Rosario Tijeras: The series follows the journey of a vengeance-obsessed, young woman from the slums of Colombia and her love affair with two best friends who come from wealthy families.

    Expressing her enthusiasm about the partnership, Banijay Asia & Endemol Shine India group chief development officer, Mrinalini Jain said, “This collaboration allows us to bring some of the world’s most iconic and celebrated series to India by reimagining them through an Indian lens and adding a cultural twist. Each of these shows has a rich history and a massive following, and we are committed to maintaining their essence while making them relatable to our Indian viewers. Our journey with Sony Pictures Television is driven by a shared passion for storytelling, and commitment to deliver captivating content, and we look forward to bringing the best of global entertainment to the Indian market while ensuring each adaptation creates an unforgettable experience for our audiences.”

    Sony Pictures Television VP, distribution, India, Sonika Bhasin said: “We are pleased to collaborate with Banijay Asia to bring international favourites to Indian audiences in new and exciting ways. These shows have garnered immense popularity worldwide, and we are excited to see them adapted for Indian audiences. We believe Banijay Asia has the expertise to deliver high-quality adaptations that capture the essence of the original series while offering a fresh perspective that appeals to the local audience. This is an exciting opportunity to showcase the universal appeal of Sony’s rich content library while embracing the vibrant culture and storytelling techniques of India, which has emerged as a key market for the global entertainment sector. With our combined expertise and creative vision, these adaptations will achieve the same level of success and appreciation across South Asia.”

    Banijay Asia & Endemol Shine India have successfully delivered several hit scripted adaptations including The Night Manager, and The Trial alongside successful originals like Aarya, Dahan, Matsya Kaand, Bombay Begums and Trial By Fire.  The companies are also behind strong non-scripted productions including MasterChef, Big Boss, Temptation Island and Into The Wild with Bear Grylls.

  • Prime Video & Sony Pictures Television launch Sony Pictures – Stream

    Prime Video & Sony Pictures Television launch Sony Pictures – Stream

    Mumbai: Prime Video has entered a distribution agreement with Sony Pictures Television (SPT), a division of Sony Pictures Entertainment (SPE), to launch Sony Pictures – Stream on Prime Video Channels. Curated for Indian customers, Sony Pictures – Stream offers a vast and exciting repertoire of entertainment including SPE’s outstanding international selection of iconic, blockbuster movies, timeless classics and highly popular TV shows available on Prime Video Channels. Prime members can purchase an annual add-on subscription to Sony Pictures – Stream at a special introductory price of ₹399 per year.

    With an add-on subscription to Sony Pictures – Stream on Prime Video Channels, Prime members can enjoy an extensive slate of multi-genre content offerings including action-packed blockbusters, heart-warming dramas, rib-tickling comedies, suspenseful thrillers, evergreen classics, and much more. Some of the movies include Charlie’s Angels, Men in Black, Peter Rabbit, Ghostbusters, Jerry Maguire, My Best Friend’s Wedding, Taxi Driver, A Few Good Men, Legends of the Fall, Spotlight, The Bridge on the River Kwai, Terminator, Groundhog Day, I Know What You Did Last Summer, Step Mom, Book of Eli, Seven Pounds, Legend of Zorro, Anaconda and Evil Dead, among others. TV aficionados will find timeless classics such as I Dream of Jeannie, Bewitched, Mad About You, and Diff’rent Strokes and recent hit shows including A Very English Scandal and Loudermilk.  

    “We are delighted to launch Sony Pictures – Stream, a new Prime Video Channel curated specifically for our customers in India. The collaboration allows Sony Pictures Entertainment to make their vast and beloved library available in India at a single destination, reaching customers across the length and breadth of the country via Prime Video Channels,” said Prime Video Channels, India head Vivek Srivastava. “Within a short span of time, Prime Video Channels has offered the perfect launchpad for several international streaming services and studios, helping them reach an incredibly wide audience across India. In sync with our philosophy of super-serving our customers with choice, access and convenience, we have worked towards offering a wide variety of content, making it all available at a single destination – Prime Video. We are sure that with its vast and diverse library Sony Pictures – Stream will offer something for everyone, delighting Prime members with their favourite movies and series.”

    “We’re thrilled to work with Prime Video to super-serve Indian audiences with content from SPE’s extensive library of award-winning films and critically acclaimed television series while simultaneously offering a bespoke experience that is easily accessible to viewers across the region. Additionally, in celebration of the 100th Anniversary of Columbia Pictures, a part of Sony Pictures Entertainment, Sony Pictures – Stream spotlights the studio’s history and incredible film legacy by offering customers an incredible array of films from the studio’s beloved vault spanning the decades.” said Sony Pictures Television VP – South Asia Sonika Bhasin.

    Prime members in India can subscribe to Sony Pictures – Stream through Prime Video Channels at an introductory price of ₹399 per year.

    Prime Video Channels benefits for Prime members include:

    ●    No hassle login & billing: Customers do not have to juggle between multiple usernames, passwords and billing due dates. With Prime Video Channels, all premium content subscriptions are managed within a single destination – Prime Video apps and website.

    ●    More time watching, less time deciding: Customers don’t have to spend time toggling between their favourite services to discover what’s new and popular. With Prime Video Channels they can browse in one place, search across all their premium subscription and get personalized recommendations. All of this without ever having to leave the Prime Video app or website.

    ●    Enjoy your favourite features, no matter which service: Customers can enjoy IMDb’s X-Ray feature and a single consolidated watch list and download library for offline viewing. Subscribers can also manage data consumption and much more across all their premium channel subscriptions.

    ●    More choice: With Prime Video Channels, Prime members can access thousands of additional titles across 22 OTT channels, including Sony Pictures – Stream.

  • Sony strengthens its international format IP portfolio in India

    Sony strengthens its international format IP portfolio in India

    Mumbai: Following the success of “Shark Tank India,” Sony Pictures Television (SPT) is looking at introducing some of its most popular formats such as nine-time Emmy award-winning show “The $100,000 Pyramid,” “Raid The Change,” and “Can’t Touch This” in India.

    “These three formats are not just well-liked by audiences worldwide, but also bring an array of brand and product placement opportunities,” said the media company in astatement.

    SPT is one of the key players in the Indian reality television space, with its bouquet of marquee shows such as “Kaun Banega Crorepati” (KBC) and “Shark Tank India.” KBC is the Indian version of the Emmy award-winning game show “Who Wants To Be A Millionaire.” SPT also has a vast repertoire of scripted formats such as “Damages,” “The Big C,” “The Nanny,” “Mad About You” and “Chosen” which cater to audiences of different demographics and tastes.

    “Shark Tank India” is a show that focuses on India’s booming start-up economy and became a big hit in Indian households, captivating the attention of non-business linked members, including men, women and youth alike. Launched in 2001, as “Tigers of Money” in Japan, created by Nippon TV, the format is distributed in over 40 countries by SPT.

    “With the evolution of content consumption patterns across the globe, media, and entertainment leader SPT has been playing an important role in growing and adapting to the new landscape. For over a decade, SPT has been bringing pathbreaking unscripted and scripted formats and shows that have enthralled audiences globally, including India,” said the statement.

    “The most significant aspect of curating unique entertainment offerings for the Indian audience is to take the right programming decisions at the right time to be able to connect with the masses,” said SPT South Asia VP for sales and distribution Sonika Bhasin. “We aim to create a space for innovation by bringing our popular international formats to India, which will add value to our clients’ platforms and have high success rates. We are optimistic about the scope of extending our iconic formats to leading broadcasters and OTT platforms who are equally committed to bringing global properties to the native audience.”

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