Mumbai: In a significant development for music and film enthusiasts, Aditya Rikhari’s track ‘Jaana Samjho Na’ has been reimagined for the upcoming Bollywood blockbuster Bhool Bhulaiyaa 3. Starring Kartik Aaryan, Vidya Balan, and Tripti Dimri, this project marks Aditya’s debut in Bollywood.
With its touching lyrics and melody, ‘Jaana Samjho Na’ has already gained attention as part of the Bhool Bhulaiyaa 3 tracklist. The song received praise at the recent album launch, with lead actress Tripti Dimri calling it her favorite. Kartik Aaryan also expressed his admiration for Aditya’s voice, noting that his personal love for the track led to its inclusion in the film.
Directed by Anees Bazmee, Bhool Bhulaiyaa 3 is the latest installment in the popular horror-comedy franchise. Aditya’s track is expected to enhance the film’s musical appeal and storytelling.
Aditya stated: “Being part of Bhool Bhulaiyaa 3 is beyond anything I imagined when I started writing music. ‘Jaana Samjho Na’ is close to my heart, and having it featured in such a major film feels surreal. This is my first Bollywood break, and to do it alongside such iconic actors is a significant milestone for me.”
This collaboration marks a pivotal moment in Aditya Rikhari’s career, showcasing his talent for creating music that resonates across different platforms. As he enters Bollywood, Aditya is set to leave a lasting impact, and fans eagerly anticipate his future work.
Mumbai: Coming in hot after his last successful releases, Badal continues to amaze his audience with his latest hip-hop release “140,” from Not Your Type album that features GD47, a rapper whose journey is as gripping as his verses from HUSTLE. The song captures the thrill of speed and the reckless embrace of a live-fast-die-young philosophy.
“140” video bursts with a vibrant energy and is shot in a pretty casual yet catchy way by Inflict. The video captures the frenetic energy of life on the edge with cars racing down the freeway in which Badal and GD47 bring the lyrics to life with their raw and captivating intensity. They move with a swaggering confidence, their every gesture is infused with energy, the spirit of rebellion and freedom that the song embodies.
Music by Yeah Proof is just as dynamic as the video. The track explodes with an infectious, hard-hitting energy from the first beat and has kept the meter high during the whole track.
It’s a glimpse into a world where the only thing that matters is pushing the limits, a world where Badal and GD47 lead the charge by embracing speed and the thrill of the unknown.
Badal, known for his distinctive style shared his excitement about the track, “Creating ‘140’ was exhilarating. It’s about pushing boundaries and living life to the fullest. I believe it will resonate with anyone who lives life on the edge and embraces bold ambition.” ‘140’ is just a taste, a glimpse into the heart of my upcoming album, ‘Not Your Type’ which i have made with all my heart keeping my roots and my expression in mind.
GD47, whose collaboration on “140” adds a unique dimension to the track, commented, “Working with Badal and Yeah Proof on this project was incredible. ‘140’ captures raw energy that I surely believe will connect with fans of hip-hop everywhere.” It’s very important for me to stay true to my kind of music and that’s what I have made sure to do in 140 as well. In my rap section you will see the raw, unfiltered expression of my artistic voice.
Artiste First’s curator Rohit Sobti expressed his enthusiasm, saying, “We are thrilled to present ‘140’ as the first glimpse into Badal’s upcoming album, Not Your Type. This track captures the essence of modern hip-hop and Swag of our artiste.”
“140” promises to be a standout addition to the hip-hop scene.
Mumbai: Empowering kids living with chronic respiratory conditions like asthma through the magic of music, Cipla forays into the next phase of its Tuffies campaign with a new song. The mighty melody has been sung and composed by Shankar Mahadevan and conceptualised with creative agency ^ a t o m network. With the aim of spreading the Tuffies mission nationwide, the new song will be part of the company’s strengthened efforts to promote paediatric respiratory care awareness through both online and offline channels. The Tuffies song is now available across Cipla’s social channels.
Speaking on the launch of the new song, Cipla Ltd CEO – one India business Achin Gupta said, “Music has always been an incredible medium of expression and at Cipla we have tremendous belief in its ability to inspire, motivate and unite. We’re excited to launch the ‘Dhan-ta-daa’ song specifically created for little Tuffies across the country and we’re especially excited to have collaborated with the talented Shankar Mahadevan to help us bring the spirit of ‘Tuffies’ alive.”
Singer and composer Shankar Mahadevan said, “Music is a powerful tool for storytelling and I’m so happy to have been presented with the opportunity to be part of such a special project that brings attention to a serious and relevant cause. Learning about the impact of a disease like asthma on little ones across the country was an eye-opener and Cipla’s commitment to these little ‘Tuffies’ is commendable. Melodious and catchy, our hope is that this song resonates with children, enabling them to take charge of their own health and give them the courage to achieve their full potential.
The song launch will be coupled with new initiatives that includes a second comic book titled, ‘Mystery of the Lost Kitty’, which for the first time has been co-created with Indian paediatricians. Furthermore, recognizing the crucial role of schools in promoting health education, the company has rolled out the ‘Tuffies ki School Yatra’ to 1000 plus schools across the country. Through this hands-on approach the company hopes to empower students and staff with the knowledge to navigate respiratory conditions, dispel misconceptions, and promote proactive respiratory health management. In addition to asthma screening opportunities, the yatra includes fun activities like blow painting for kids, engaging group sessions with healthcare professionals for staff members, and opportunities for parents to feature their child in the next Tuffies comic book.
Link to read second comic book, ‘Mystery of the Lost Kitty’: https://www.breathefree.com/tuffies/read-comics/
Speaking on the new comic book and the ‘Tuffies Ki School Yatra’, Cipla Ltd CEO – one India business Achin Gupta, “Addressing India’s young population, where 70-82% of those suffering from wheezing or severe asthma remain undiagnosed[1], Tuffies aims to educate and entertain children in a relatable language. Exemplifying the power of tailored creative storytelling in effectively engaging audiences, the slew of offline and online activities will only further bolster these ambitions and aid our mission of raising awareness about paediatric respiratory care”.
Led by the delightful, animated characters Vicky, Mini, Gullu and Mr. Puffy – Tuffies hopes to inspire children with respiratory conditions, like asthma, to take charge of their health through dynamic storytelling and engagement. It also assists parents and caregivers in distinguishing between accurate information and misconceptions about these conditions.
Disclaimer: This information is only for general awareness and is neither intended nor expected to promote, use, or endorse any product or encourage use of medicines or treatment in any way nor implied to be a substitute for professional medical advice nor for diagnosis or treatment/cure of any medical condition. The views expressed are independent opinion based on studies from validated qualified sources. Your discretion must be exercised before using the information for consulting doctor. Please consult your doctor/registered medical practitioner before starting any treatment/medicine/ inhaler. This is being used only as a reference to create awareness and is not an advertisement.
Mumbai: Singer Gajendra Verma has teamed up with HeyHey to enter the web3 arena. HeyHey is an online platform that powers immersive connections between celebrities, influencers, creators, and businesses globally, using technology.
Verma launched his new song, Maar Sutteya, featuring American hip-hop band Flipsyde,. The song, which was released on 10 October, has received major traction all over social media. As for the second part, the song was released alongside an industry-first NFT collection. The Maar Sutteya NFT collection was released on 18 October on HeyHey’s NFT marketplace. This is also the first of many NFT projects that Verma will be launching in the near future. The collaboration will further enable the fan following of Verma to get exclusive perks upon getting their NFTs.
To add to it, the Maar Sutteya NFT collection is offered in three categories. Maar Sutteya Genesis NFTs, the first category, are a collection of unique posters for the song that are available to everyone as a free souvenir. The second category, “Maar Sutteya Alpha NFTs,” includes some memorable parts of the song that have been recorded and converted to GIF format. The third category, Maar Sutteya Supreme NFTs, consists of a selection of behind-the-scenes footage from the recording of the song that is available only to those who buy the NFTs.
“We are delighted to collaborate with the well-known singer and performer Gajendra Verma and are happy to make a difference in the web3 community space. The web3 world evolves every day with news of innovation, development, updates, or new artists entering the space. Gajendra Verma is famously known for being the voice of unforgettable songs like Mann Mera and Tera Ghata, amongst many other hits. And we are extremely delighted that we could make a difference to his recent hit Maar Sutteya and showcase a different dynamic in the NFT space,” said HeyHey CEO and founder Caleb Franklin.
Nonetheless, Maar Sutteya NFTs come with access passes and prospects for everyone who claims them. One of these is having special access to the Gajendra Verma fan community on Discord, and in addition to many other benefits, NFT holders stand the chance to win one-on-one conversations with him and appear on his social media broadcasts.
Fans can find out more about the perks and pricing of Gajendra Verma’s Maar Sutteya NFTs on HeyHey’s marketplace, www.heylabs.io.
