ITV

Tag: Sonalika Mehra

  • Pocket Aces creates cocktail anthem for Bacardi NH7 Weekender

    Pocket Aces creates cocktail anthem for Bacardi NH7 Weekender

    MUMBAI: Bringing the thrill of popular music festivals home, Gobble, a lifestyle channel by Pocket Aces, has created a cocktail anthem for Bacardi NH7 Weekender in collaboration with OML Entertainment. The endeavour features independent musician Ambika Nayak and acapella group Instrumen to demonstrate two easy yet delicious cocktail recipes that can be mastered at home using Bacardi Rum.

    The video, which was released ahead of the Bacardi NH7 Weekender on Gobble’s YouTube, Facebook and Instagram pages, saw Ambika Nayak take viewers through quick cocktail preparations – an aam panna mojito, and a piña colada. She was accompanied by acapella artists from the Instrumen group who created the perfect sound using their beatboxing skills and vocals to emulate instruments and unusual beats while also lending their melodious voices to the lyrics. The sound of the track complimented the visuals of the video, bringing out the young and upbeat vibe of the Bacardi NH7 Weekender. Since its release, the foot-tapping video has caught the nerve of netizens.

    Bacardi India and southeast Asia senior brand manager Sameeksha Uniyal said, “For over a decade we’ve been hosting Bacardi NH7 Weekender, that brings alive different music, food and culture experiences for audiences to come together and do what moves them. In this year’s digital avatar, we wanted to leave no stone unturned in getting everyone in the Weekender state of mind. So, we partnered with Gobble for India’s first-ever cocktail anthem, that shows some delicious cocktails to get the party going.”

    Gobble channel manager Sonalika Mehra said, “This year’s Bacardi NH7 Weekender focused on bringing the community together in a virtual world with exceptional performances from indie as well as international artists. This fits well into Gobble’s ethos of being a platform for young talented independent creators to deliver engaging content that is fun, quirky, and relatable to our audience. When we came up with the idea for an acapella cocktail anthem, we were confident that this would work well with Bacardi NH7 Weekender’s positioning, while being able to generate the right buzz among its target audiences. The success of the cocktail anthem is an indication that we are on the right path, and the sky is the limit when it comes to our creative avenues to work with our partner brands.”

  • Pocket Aces sets foot into the travel space with its new web series ‘Love Travel Repeat’

    Pocket Aces sets foot into the travel space with its new web series ‘Love Travel Repeat’

    MUMBAI: Pocket Aces, India’s leading digital entertainment company, recently introduced an exciting new travel series, ‘Love Travel Repeat’ on its lifestyle channel, Gobble. With the launch of the new series, the company spreads its wings to set footprint into the travel space. In a first-of-its-kind partnership with Hyundai India, the series has 5 episodes featuring popular web actors Kriti Vij and Pranay Manchanda, as they embark on a road trip from Mumbai to Bengaluru. The first episode aired on 28th December on Gobble’s Facebook, YouTube and Instagram channels.

    Gobble has fast evolved since its inception to reach 60M+ monthly reach and 200M+ monthly views. A mainstream digital food content channel, Gobble had several successful award-winning food shows such as You Got Chef’d, Love vs. Food and more. However, the company decided to expand into the travel and home decor verticals, after noticing a clear gap for such content online. To herald this growth, Gobble underwent a rebranding – with a new snappy logo and establishing three new verticals – Gobble Travel, Gobble Food and Gobble Home. The company announced this change with a video depicting its evolution, and a promise of new exciting series coming up this year. ‘Love Travel Repeat’ is the first show from the new Gobble, where the couple’s adventures along the road trip are decided by the audiences’ suggestions received online. 

    Commenting on the new series, Sonalika Mehra, Gobble’s channel manager, said, “Over the last three years, Gobble has become a household name in the food space. As we created food-focused non-fiction content, we realised the gap that currently exists in India for digital lifestyle content. We plan to create over 6 series and several short video formats over the year to cater to and better understand the audience for home and travel content. Through this expansion, we also hope to partner with relevant brands to create fresh digital content in order to reach out to a wider demographic. We are kicking off the new Gobble with our first travel series, “Love Travel Repeat” where a real-life couple travels from Mumbai to Bangalore with their Hyundai Grand i10 NIOS as the third wheel on the journey.”