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Tag: Sonali Malaviya

  • In partnership with Airtel, Big Boss Marathi announces new plot-twists and innovative brand integrations

    In partnership with Airtel, Big Boss Marathi announces new plot-twists and innovative brand integrations

    Mumbai: Bigg Boss Marathi has partnered with Airtel to install a phone booth inside the ‘house’ through which the contestants can connect with anyone outside the show.

    Essence, the global data and measurement-driven media agency behind this innovation, has left no stone unturned in creating a one-of-a-kind experience for both contestants and viewers of the unrivalled show.

    The phone booth also plays the signature Airtel song, transporting viewers on a nostalgic journey.

    For the first time, Airtel ran a Bigg Boss contest in which the lucky winner was chosen from millions of Airtel customers to be a part of the ‘house.’ For the first time in Marathi television history, a unique brand association like this has resulted in a commoner winning a once-in-a-lifetime opportunity of this magnitude.

    Bigg Boss Marathi is in its fourth season, hosted by the versatile actor-director-producer Mahesh Manjrekar, and features an exciting mix of 16 housemates who make the season an entertainment extravaganza.

    This season promises nonstop entertainment, exclusive cuts, round-the-clock content drops, and a 24-hour live feed from the house, exclusively on Voot, Monday through Friday.

    Viacom18 Regional Entertainment revenue head Bikash Kundu said, “We are thrilled to join hands with India’s leading telecom company, Airtel, through an innovation-driven marketing concept. While the phone booth became a huge hit on the show, the contest received a humongous response across traditional and new-age media. We reached out to the combined user base of Airtel and Colors Marathi through TVCs, on-ground activations, push messages, recorded announcements and messages, among other initiatives, making the campaign a massive success.”

    Essence managing director (India) Sonali Malaviya commented, “As Airtel’s integrated media agency of record, Essence is excited to partner with Viacom18 and Colors Marathi on this custom content innovation initiative. Leveraging the popular reality television show Bigg Boss, the idea and execution have enabled us to help drive increased consumer engagement and brand consideration for Airtel in the market. We look forward to collaborating on even more creative opportunities and breakthrough experiences to help Airtel win in the dynamic telecommunications category.”

  • Sonali Malaviya appointed as managing director Essence India

    Sonali Malaviya appointed as managing director Essence India

    MUMBAI: Essence, a global data and measurement-driven media agency which is part of GroupM on Thursday announced the appointment of Sonali Malaviya as the agency’s managing director for India.

    Malviya will be responsible for leading continued client-centric innovation in data, analytics and technology, as well as business growth and company culture for the agency in the market. Based out of Delhi, she will report to Essence APAC CEO, T. Gangadhar and GroupM South Asia CEO, Prasanth Kumar. She will join Essence’s APAC leadership team and GroupM India’s executive committee as part of her role. Meanwhile, Anand Chakravarthy, previously managing director for Essence India, has moved on from the agency to pursue new opportunities.

    Joining Essence in 2018, Malaviya most recently led the agency’s Google business in India and Southeast Asia as senior vice president, client services. Previously, she served as chief operating officer at Colorbar Cosmetics and country marketing lead at Twitter in India. With over 20 years of industry experience, she has also held senior roles at Mindshare, PHD, Roy Morgan Research and MediaCom in India, the United Arab Emirates and Australia.

    “Sonali comes with rich experience in management, marketing and media across industries and markets, as well as a deep understanding of Essence’s business, work, people and culture. In addition to building strong, collaborative partnerships with clients and employees alike, she is an advocate of diversity and inclusion in the workplace. India continues to be a priority for Essence in APAC and globally, and with Sonali at the helm, I am very excited about our next phase of growth and development in the market,” said Essence APAC CEO, T. Gangadhar. “We would also like to thank Anand for his efforts in helping to establish our business in India over the last three years. We greatly appreciate his contributions and wish him the best in his future endeavours.”

    “We are glad to see Sonali take over the role of Essence India managing director. With her background and significant achievements, she will add to the capabilities of Essence and work with our teams to improve the client experience. As we continue to develop leaders internally, Sonali is also part of our growing pool of talent taking on various leadership roles across GroupM India. I look forward to working with Sonali and leveraging her expertise,” said GroupM South Asia CEO, Prasanth Kumar.

    “I am truly honoured to have the opportunity to lead Essence in India. Over the past three years, I have witnessed and been part of our incredible growth story in this market, and am very proud of what our agency, clients and employees have achieved together. I am looking forward to partnering with our highly talented teams and leveraging our industry-leading capabilities to help even more brands in India achieve data-driven growth and transformation, as well as valuable connections with consumers,” said Malaviya.

  • Essence hires Sonali Malaviya as VP – client partner

    Essence hires Sonali Malaviya as VP – client partner

    MUMBAI: Essence, a data-driven global agency and a part of GroupM, has announced the appointment of Sonali Malaviya as the vice president – client partner. She will be reporting to Anand Chakravarthy, managing director, Essence India and will lead the Google relationship, based in the Gurgaon office.

    With experience of more than 15 years, Malaviya is a seasoned marketing professional working with global brands and companies. Prior to Essence, she was the COO of Colorbar Cosmetics. She was also the India Country Marketing lead at Twitter and helped set up and navigate the company’s marketing offering to some of the biggest domestic and international brands in the market. Malaviya was also a principal partner at Mindshare Delhi and has done stints in leading media agencies and a research firm.

    “Sonali’s diverse experience and her width of exposure working on both the agency and the client side, makes her a real asset to have at Essence and the ideal choice to steward our longstanding relationship with Google. Bring onboard key leadership like Sonali is priority to Essence building a strong differentiated offering in India,” said Chakravarthy.

    Sonali Malaviya, Vice President, Essence India said, “I am excited to join the team at Essence in building an integrated, world class marketing product in India. As one of the few digitally led full service agencies, it gives us the opportunity to create breakthrough work for our clients, and I look forward working with this dynamic team of professionals.”

    As the agency continues to scale globally, India and APAC remain a key growth region due to Essence’s commitment to deliver its proposition to its existing client roster across greater geographies, and to support the abundance of new business activity. India, in particular, holds strong strategic importance given its status as a dominant and dynamic growth market within the region. 

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  • Twitter hires Sonali Malaviya as head – business marketing

    Twitter hires Sonali Malaviya as head – business marketing

    MUMBAI: Twitter has appointed Sonali Malaviya as country business marketing head for India as part of Twitter’s Global Business Marketing team (GBM).

     

    She will be based at the Twitter office in Delhi and report to Twitter international marketing director Frederique Covington, who is based in Singapore.

     

    Malaviya will be responsible for marketing and messaging that helps businesses understand and embrace Twitter’s advertising solutions in India. She will set the vision for business marketing strategy, segmentation, and events. In her role, she will create and evolve the Twitter story to win the hearts and minds of advertisers and agencies, while resonating across the broader advertising spectrum.

     

    Covington said, “India is one of our key growth markets for Twitter in Asia Pacific and we are committed to delivering more value to the local advertising community through real-time marketing solutions. We are excited to have Sonali join the Twitter flock and to further educate and engage with brand advertisers and agencies in India through her vast experience and expertise.”

     

    Malaviya added, “Twitter is the place for discovering what’s happening in your world right now, sharing your interests with others, and expressing your thoughts and opinions. As an individual, those are traits that I identify with and it’s truly amazing to have the opportunity to live my passion at Twitter. I’m thrilled to be joining a supercharged team and contribute my media agency experience to Twitter at this exciting time of digital transformation for brands in India.”

     

    With more than 15 years’ of experience in the marketing industry, Malaviya previously worked at GroupM. Prior to that, she worked at PHD in Dubai, and at Roy Morgan Research in Australia.