ITV

Tag: Sonal Dabral

  • Virat Kohli joins campaign to encourage Indian athletes through video

    Virat Kohli joins campaign to encourage Indian athletes through video

    NEW DELHI: Cricket skipper Virat Kohli and Royal Challenge Sports Drink have joined together to make a ‘Made of Bold’ video aimed at pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.

    “Jis desh ki ragon mein khoon se zyada cricket daudta hai
    Wahan kuch ansune ankahe irrade bhi daudte hain, khamoshi se.
    Ansune anjaane par kisi se kum nahin”
    Link to watch the video: https://www.youtube.com/watch?v=aNtg92ULcAA

    These opening lines from the ‘Made of Bold’ video narrated by Virat Kohli and written by Sonal Dabral give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket.

    They do not have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds: only because they are ‘made of bold’.

    Link to download the video: https://fil.email/iAAGt

    Kohli said: “Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.”

    United Spirits Sr. VP – Marketing Subroto Geed said: “Virat is a supreme and world class athlete. The “Made of Bold” film from Royal Challenge Sports Drink is about Virat, the athlete, paying tribute to the countless other athletes of India for making a bold choice of their sport and pursuing it despite all the odds. It brings to life the brand’s purpose of inspiring the spirit of taking on life through one’s bold choices.”

  • Virat Kohli joins campaign to encourage Indian athletes through video

    Virat Kohli joins campaign to encourage Indian athletes through video

    NEW DELHI: Cricket skipper Virat Kohli and Royal Challenge Sports Drink have joined together to make a ‘Made of Bold’ video aimed at pay tribute to the bold journey of Indian athletes who play bold against all odds and need to be given the much deserved recognition and spotlight.

    “Jis desh ki ragon mein khoon se zyada cricket daudta hai
    Wahan kuch ansune ankahe irrade bhi daudte hain, khamoshi se.
    Ansune anjaane par kisi se kum nahin”
    Link to watch the video: https://www.youtube.com/watch?v=aNtg92ULcAA

    These opening lines from the ‘Made of Bold’ video narrated by Virat Kohli and written by Sonal Dabral give a perspective on the behind-the-scenes challenges of Indian athletes, who strive for success against all odds in a country that primarily worships cricket.

    They do not have packed stadiums with screaming fans, but they still give it their all, every single day not for a tour, not for a tournament but for 4 years at a stretch and against all odds: only because they are ‘made of bold’.

    Link to download the video: https://fil.email/iAAGt

    Kohli said: “Every successful athlete has a journey made up of a bold spirit, grit and mental strength. I took up cricket at an early age and today it has given me people’s love and respect. There are champions in the country who have taken up sports other than cricket but the fact is that their commitment and sacrifices are not known to many. They silently endure the test of times in their sporting journey putting a lot at stake and unafraid of consequences. They are indeed “Made of Bold”. This video is an attempt to give everyone a glimpse into the never-say-die spirit of these athletes.”

    United Spirits Sr. VP – Marketing Subroto Geed said: “Virat is a supreme and world class athlete. The “Made of Bold” film from Royal Challenge Sports Drink is about Virat, the athlete, paying tribute to the countless other athletes of India for making a bold choice of their sport and pursuing it despite all the odds. It brings to life the brand’s purpose of inspiring the spirit of taking on life through one’s bold choices.”

  • Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    MUMBAI: Today’s young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold.

    The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywood composer Salim Merchant has created the music for this anthem starring Vishal Dadlani’s voice. The lyrics have been woven together by Sonal Dabral, chairman and chief creative officer of DDB Mudra Group.

    A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of young Indians in different settings cheering and singing aloud ‘Go India’ and ‘Play Bold’ starring Virat Kohli and MS Dhoni.

    Commenting on the anthem, United Spirits Marking SVP Subroto Geed  said, “Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian youth to follow their heart and make bold choices. We hope that the anthem’s catchphrase “Mere India, Tu Play Bold”, becomes a single sound that does not just reflect our country’s love for cricket, but goes on to become the youth anthem for India.”

    “This is that electrifying time of the year when the entire country stands united behind our team. It’s been truly exciting to create this anthem to give us all one voice to encourage our team and our country to Play Bold. The lyrics, music and video of this anthem capture this powerful emotion, and we hope it will become the voice of billion hearts.” said DDB Mudra Group CCO and chairman Sonal Dabral.

  • Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    Royal Challenge releases #PlayBold Anthem amidst cricket fervor

    MUMBAI: Today’s young Indian is about stepping out of their comfort zone and making bold moves. Royal Challenge Sports Drink is all set to fuel this unwavering aspiration by giving it a single sound through an anthem that inspires the nation to #PlayBold.

    The #PlayBold anthem is being released during the cricket season as a combined voice of the nation to cheer and support the Indian cricket team. Bollywood composer Salim Merchant has created the music for this anthem starring Vishal Dadlani’s voice. The lyrics have been woven together by Sonal Dabral, chairman and chief creative officer of DDB Mudra Group.

    A vibrant video has been shot in Delhi, Mumbai, Kolkata and Chennai with a variety of young Indians in different settings cheering and singing aloud ‘Go India’ and ‘Play Bold’ starring Virat Kohli and MS Dhoni.

    Commenting on the anthem, United Spirits Marking SVP Subroto Geed  said, “Through this anthem, Royal Challenge Sports Drink is attempting to galvanize the Indian youth to follow their heart and make bold choices. We hope that the anthem’s catchphrase “Mere India, Tu Play Bold”, becomes a single sound that does not just reflect our country’s love for cricket, but goes on to become the youth anthem for India.”

    “This is that electrifying time of the year when the entire country stands united behind our team. It’s been truly exciting to create this anthem to give us all one voice to encourage our team and our country to Play Bold. The lyrics, music and video of this anthem capture this powerful emotion, and we hope it will become the voice of billion hearts.” said DDB Mudra Group CCO and chairman Sonal Dabral.

  • Joji Jacob to drive creative & effectiveness awards across DDB Asia

    Joji Jacob to drive creative & effectiveness awards across DDB Asia

    MUMBAI: DDB Group Worldwide has appointed DDB Group Singapore group executive creative director Joji Jacob as head of DDB Asia’s Creative Council.

     

    In addition to his creative remit covering Singapore, Hong Kong, China and Korea, Jacob will also take care of India working closely with DDB Mudra chief creative officer Sonal Dabral.

     

    “DDB is one of the first advertising networks in the world to form a creative council. We are upbeat about our drive to do the best sort of work for our clients in Asia and the world, the sort of work that would win both Cannes Lions and Effies,” said DDB Worldwide chief creative officer Amir Kassaei.

     

    “We have seen a rise in creative work coming out of Asia in the last few years. It is an incredibly key region for our worldwide, and local clients. Joji is one of our most powerfully creative thinkers. He is an innovator and an inspiring leader. I know he will do great things in this role and win both respect, and accolades for the DDB network,” added Kassaei.

     

    Spearheading DDB Asia’s creative agenda, Jacob will re-launch Asia’s Creative Council with a focus on key clients and the agency.

     

    The DDB Asia Creative Council will approach a programme, Awards for Creativity and Effectiveness (ACE), with a three-pronged strategy. Firstly, ACE will nurture and boost award-winning creativity at international and local creative shows. Secondly, it will focus on creative effectiveness, to lead and showcase DDB Asia’s success for its clients. Finally, ACE will spearhead innovative work for key clients through DDB’s Fit for Excellence programme.

     

    “It is a privilege to assist Amir and David with DDB’s Creative Council in Asia.  It is my task now to help our offices in the region play as one for the benefit of our clients and our people. And of course, I look forward to working even more closely with Sonal Dabral, Tim Cheng, Clifford Ng and Jong-Sang Yoo,” said Jacob.

     

    The appointment takes immediate effect.

  • DDB Mudra West appoints Ferzad Variyava as group CD

    DDB Mudra West appoints Ferzad Variyava as group CD

    MUMBAI: DDB Mudra has announced the appointment of Ferzad Variyava as group creative director, DDB Mudra West. Variyava will be based out of the agency’s office in Mumbai.

     

    DDB Mudra West creative head Rahul Mathew said, “Over the last few months, we’ve been rebuilding our creative force here at DDB Mudra West. And Ferzad is yet another stride in that direction. I have always admired his craft as a writer and am sure he’s going to raise the standard, on many counts, for all of us.”

     

    Variyava joins DDB Mudra West from L&K Saatchi & Saatchi, where he worked as executive creative director. With over 13 years of experience, Ferzad has worked on household blue chip brands in banking, media, FMCG, beauty, personal care, travel and telecommunications. With a history of partnering new business wins, he has been mentored by industry legends in senior client and agency relationship management.

     

    Variyava said, “I am absolutely thrilled to be working with Rahul Mathew and Sonal Dabral. I have always been a fan of work and culture of DDB Mudra and I feel privileged to be a part of this team.”

  • Integrated Marketing Communication is the future: John Zeigler

    Integrated Marketing Communication is the future: John Zeigler

    MUMBAI: The world is changing and it is the right time to understand the change and make a difference believes DDB Group Asia Pacific, India and Japan chairman and CEO John Zeigler.

     

    He along with Tribal Worldwide Asia president Jeff Cheong are in India to meet clients and converse about cross-pollination between Singapore, India and Sydney to help the region. The visit was planned to meet more talent from the region and get some collaborative work across the table informs Zeigler.

     

    It can be recalled that early this year DDB Mudra acquired 22Feet, a Bangalore based digital agency. The agency is aiming to get some great pieces of work out very soon. Cheong is of the opinion that, “India is a talent pool when it comes to technologists and the acquisition of 22Feet has helped us reach greater heights.”

     

    Zeigler who believes that ‘Integrated Marketing Communication is the future,’ also thinks adding human touch in advertising campaigns creates magic. “Creativity is our birth right, humanity is our inspiration and technology is our canvas,” says Zeigler proudly, while elaborating the mantra of the various innovative campaigns the group has done.  

     

    The ‘Sorry, I spent it on myself’ campaign done by adam&eveDDB for Harvey Nichols and Heineken Ignite, an experiential campaign launched at the Milan Design Week by Tribal DDB Amsterdam are just a few innovations done by the group to take the message beyond just advertising. “It needs to be about creating influence,” says Zeigler.

     

    In India, the ‘Push the pin’ campaign for Jaago Re before the 2014 general elections allowed users to voice relevant issues from their respective constituencies. Apart from that, the 52 week long campaign for Big Bazaar is a first of its kind marketing communication in the country wherein each week a new TVC is being launched focusing on various products offered.

     

    After its consistent good performance, the network in India is now taking the next step of collaboration and integration within the system.

     

    Given the new order of business and marketing challenges, increasing conversations and demands from a wide spectrum of collaborative and integrated solutions, the DDB Mudra Group, with its 10 agencies and operating units (DDB Mudra West, DDB Mudra South & East, DDB Mudra North, DDB MudraMax – OOH, DDB MudraMax – Experiential, DDB MudraMax – Media, TracyLocke, 22feet Tribal Worldwide, RAPP and DDB Remedy) have re-constituted its executive board.

     

    The new board will see the addition of five more members taking the total toll to eight. The members include: Madhukar Kamath, Sonal Dabral, Anurag Bansal, Sathyamurthy Namakkal, Aneil Deepak, Deepak Nair, Mandeep Malhotra and Rajiv Sabnis.

     

    “We are investing in people who will bring with them different kind of aspects and perspectives to the board,” says the group CEO and MD Madhukar Kamath on the backdrop of the various high management appointments.

     

    Apart from this, the group has also created a group creative council and a strategic planning council. The creative council will consist of Aneil Deepak, Brijesh Jacob, Rahul Mathew, Sambit Mohanty and Vipul Thakkar while the strategic planning council will have Aditya Kanthy, Amit Kekre, Pradeep Ramakrishnan and Ramraaj Raghunathan.

     

    The two councils will be headed by Dabral. “We have formulated the cross-section of talent and it will help us better our work,” he says while adding that soon the group will launch its own creative awards which are as of now tentatively named ‘Bernie’ on the group’s founder, the legendary Bill Bernbach.

     

    The executive council will meet once a month over video conferences and on quarterly basis in either of the offices or at an offsite.

     

    “It is the age of ‘influence’ and we believe in leading the change,” concludes Kamath.

  • DDB Mudra Group launches Bernbach Fridays

    DDB Mudra Group launches Bernbach Fridays

    MUMBAI: DDB Mudra Group has announced the launch of Bernbach Fridays, a tribute to a man who is the Father of Modern Advertising, a brilliant advertising mind of the 20th Century and DDB’s founder the great Bill Bernbach. The sessions take place on the last Friday of every month at the DDB Mudra Group office, and so far a total of four successful sessions have already taken place.

     

    The maiden session of Bernbach Fridays saw DDB Mudra Group’s very own Chairman and Chief Creative Officer, Sonal Dabral. Having over 2 decades of experience in the field of advertising, he shared his life journey with the audience. Right from his NID days to his first job to how he helped Ogilvy Singapore become the hottest agency in the region and the No.1 creative office of the WPP global network and also his experience as a TV host and a scriptwriter in Bollywood.  He inspired and engaged the DDB Mudra Group employees which was the perfect kick-start to Bernbach Fridays.

     

    The second speaker of Bernbach Fridays was Shreedavy Babuji, of DDB Mudra West, who presented an extremely interesting project she had worked on. The project was a documentary covering the various aspects of an age old folk art form of India – The Truck art. Titled ‘Horn Please’, the documentary focuses on origin of truck art and its evolution since then. The documentary has been accepted at festivals across the world and is getting tremendous reviews everywhere.

     

    The third and fourth sessions of Bernbach Fridays saw Varun Thakur – stand-up comedian and E Suresh – Founder of Studio Eeksaurus, respectively. With a good mix of personal stories, observational humour and impersonations, Varun was an act that no one could miss. E Suresh, also the founder of Famous Studios, shared his eventful journey in the world of animation.

     

    Sonal Dabral, Chairman and Chief Creative Officer at DDB Mudra Group said, “Our instincts and craft as creatives gets honed everyday by just observing and assimilating life happening around us. Which means the more we are aware of our world the better advertising professionals we become. That’s where curiosity comes in. The desire to know as much as possible. Desire to find out the answers. Desire to be acquainted with as many subjects as possible. Curiosity and creativity are never far apart. Without curiosity, we will never be innovative. There will be no growth and nothing will change. To fuel this curiosity we have launched “Bernbach Fridays”.”

     

    The main aim of Bernbach Fridays sessions is to celebrate advertising by creating curiosity. The audiences at DDB Mudra are always ready for something new, therefore these sessions will see speakers from different fields which would include Fashion Designers, Chefs, Film Makers, Scientists, Directors, Musicians, Artists and so on.  

     

    You can view the sessions here:

    Varun Thakur – https://www.youtube.com/watch?v=w8X715bm1P0

    E Suresh –https://www.youtube.com/watch?v=RfdgXn4Nirk&list=UUXZ6ZNX6CZDAytIwNXZlNkA

  • Missed being at Cannes Lions? Don’t fret, take a look

    Missed being at Cannes Lions? Don’t fret, take a look

    MUMBAI:  At the 61st edition of Cannes Lions a lot has happened that one would want to a keep a note of.

    Think of any big name from the media, marketing, advertising industry and they were there, sharing their experiences and views on the industry. Keeping those who couldn’t attend the festival of creativity, the organisers promotes its major happenings real time across Twitter, Facebook and YouTube.

    From session highlights to picture updates; ad men, agency networks, other attendees were all out on social posting.

    Indiantelevision.com lists down 20 thought provoking tweets and tidbits to bring home the flavour of Cannes Lions 2014…

     

     

     

    Unilever News @Unilever  

    “Marketing was about making a myth and telling it. Now it’s telling a truth and sharing it” — Marc Mathieu @Unilever #CannesLions

    Ogilvy & Mather @Ogilvy  

    “You achieve more from failure than you do from success.” –@JaredLeto at #CannesLions #OgilvyCannes MT @ThamKhaiMeng

    Ogilvy & Mather @Ogilvy 

    We are all born creative. We just got it educated out of us. –@ThamKhaiMeng #OgilvyCannes #CannesLions

    Ogilvy & Mather @Ogilvy  

    Selling ideas is a hard job… Avoid those who make it more complex. They often nitpick without real solutions. #CannesLions #OgilvyCannes

    Ogilvy Cape Town @OgilvyCT

    Use creativity to solve a problem you’ve never seen. That’s what drives the world. @neiltyson #canneslions #ogilvycannes

    Ogilvy & Mather @Ogilvy  

    Successful people lose more than they win… Find insight after losing. Find faults after winning. #CannesLions #OgilvyCannes

    Ogilvy & Mather @Ogilvy  

    Your first job is the second part of your education. #CannesLions #OgilvyCannes

    Cannes Lions @Cannes_Lions

    “The best thing about the fall of BlackBerry and the rise of Apple is the win of creativity,” – @kanyewest @PulseofCulture #CannesLions

    Cannes Lions @Cannes_Lions

    “If people are saying you’re wrong, that’s a good sign that you’re probably a genius” – @SteveStoute @PulseofCulture #CannesLions

    Cannes Lions @Cannes_Lions  

    Global advertising doesn’t work. It glides past people, isn’t part of their culture, doesn’t touch them-John Hegarty @bbhlondon #CannesLions

    Cannes Lions @Cannes_Lions 

    ‘You cannot market an artist like a yogurt, but you can definitely market a yogurt like an artist’ Olivier Robert-Murphy @UMG #CannesLions

    Cannes Lions @Cannes_Lions  

    ‘Bad advertising online is shit. Bad advertising on mobile is just offensive’ – @ddroga #CannesLions

    Weber Shandwick US @WeberShandwick 

    “If you’ve got nothing to say, the technology doesn’t matter” #profaneandpolitical #wscannes2014

    Tracy @TracybradyHH · 

    The biggest risk is not to take a risk. Be brave. #ipgCannes2014 #HHCannes #CannesLions @WeberShandwick #unapologetic

    Rufus Leonard @rufusleonard 

    “Risk is the mother of #innovation” says Tim Webber @Framestore @Cannes_Lions #CannesLions