Tag: Sonakshi Sinha

  • Deepika Padukone voted in as the Number 1 Bollywood heroine

    Deepika Padukone voted in as the Number 1 Bollywood heroine

    MUMBAI: It serves as evidence that Deepika Padukone has stolen the hearts of countless Bollywood fans across the nation, as she got voted for the top spot on India Today’s Mood of the Nation: Bollywood’s Heroine No. 1 Poll.

     

    India Today holds the Mood of the Nation Poll, a comprehensive annual poll to gauge mass opinion on a variety of topics. The poll is conducted online on topics ranging from politics, sports and entertainment. In the ‘Bollywood’s Number 1 Heroine’ category, Katrina Kaif and Kareena Kapoor earned 10% vote each to come in after Deepika Padukone, who received 13%. Sonakshi Sinha and Priyanka Chopra secured 9% and 6% votes respectively.

     

    Deepika Padukone received rave reviews for her very first performance in Om Shanti Om in 2007. She won 4 Best Female Debut Awards and was even nominated as Best Actress for the same. Delivering hits after hits with ‘Cocktail’, ‘Yeh Jawaani Hai Deewani’, ‘Ram Leela’ and ‘Chennai Express’, she has won several esteemed awards for her performances in her acting career of 8 years.

     

    Deepika Padukone also leads the way on social media with the most number of followers on social networking websites Facebook and Twitter as compared to the rest of the film industry. Humbled by the massive fanfare, Deepika even engaged in a live chat with her fans on Facebook to celebrate hitting 15 million followers. The graceful actress is also among the few Bollywood personalities who have an account on photo-sharing website Instagram.

     

    Apart from wowing audiences with her skill as an impeccable actress, Deepika Padukone has also turned heads as a style diva, having received awards for her wonderful fashion sense. Practically every look she has donned has worked for the ever graceful Deepika Padukone. She was also voted as the sexiest woman in the world in a poll conducted by FHM Magazine in July this year.

  • Yo Yo Honey Singh goes digital; launches album on Hungama

    Yo Yo Honey Singh goes digital; launches album on Hungama

    MUMBAI: From launching Happy New Year trailer on Whatsapp to releasing Mary Kom pictures on social media, the industry is getting innovative with its marketing and promotional strategies and moving more towards the digital space. Yo Yo Honey Singh has also taken a digital leap.

    The latest album of the famous singer/rapper has been launched on the Hungama, a first of its kind initiative. “The main objective behind launching the album on an app was to distribute it to 20-25 million people at the same time who subscribe to the app,” said Hungama Digital Media CEO and MD Neeraj Roy.

    Launched by the press of a button on a smartphone, Desi Kalakaar is the first album of Yo Yo Honey Singh with a romantic angle. The album consists of eight songs. While the video of the title track was released on 26 August starring Sonakshi Sinha with the rapper, the videos of the other songs will be released over time. Shot like short movies with a basic storyline, all the videos will feature foreign locations.

    The album was released exclusively on all digital platforms across Hungama on 26 August, while it will be launched very soon on iTunes, YouTube and other platforms.

    Talking about the marketing strategy for the album, the MD said, “We are looking at a lot of famous forums to launch the album as it contains both music as well as rap songs. We are looking at taking the album to the international Honey Singh fan base through the app.”

    Excited about the launch, Hungama Digital Media COO (Consumer Business & Allied Services) Siddharth Roy said that he is confident that the album will succeed due to the Honey Singh magic and also because the artist has been extensively pushed and promoted by T-series.

    While the COO did not comment on the marketing and distribution cost, he added, “We will distribute the album to telecom giants like Vodafone live, Airtel music etc. We are expecting revenue by the audiences subscribing to the song through hello tunes and caller tunes. We are also looking to launch the album on the DTH platform through a campaign with Tata Sky. While the streaming is free for the audiences, the ads that come during the video will help us generate revenue.”

    The Hungama team may also add gaming element to the album by the second or third video release.

    While Honey Singh, Bhushan Kumar, Neeraj Roy and Siddharth roy were present at the launch, Sonakshi Sinha could not come due to prior engagements.

    Hungama exclusively sources content from 300 providers and distributes it in 60 countries over 500 networks.

  • Wave World Kabaddi League targets north India

    Wave World Kabaddi League targets north India

    MUMBAI: The ancient sport of Kabaddi has caught the attention of broadcasters in India. However, taking the sport to the world is Greymatter Entertainment’s Wave World Kabaddi League (WKL) that is all set to kick off on 9 August at the O2 arena in London.

     

    Indian sports broadcaster Sony Six which has bagged the telecast rights for the league in India is very enthusiastic about it. Sony Six business head Prasana Krishnan says that the channel wants to establish credibility of the sport first on television and then focus on increasing viewership.

     

    Krishnan expects WKL to be popular in the northern belt of India especially in UP and Punjab where the circular styled format of the game is more prevalent. To add to it is the presence of celebrities Akshay Kumar, Sonakshi Sinha and Yo Yo Honey Singh as team owners. “This format has never been seen on TV. The style of kabaddi followed in WKL is more physical, contact driven and fast paced,” he informs. According to industry sources the channel may have bagged the broadcast rights for Rs 35 crore to Rs 50 crore.

     

    Pre and post analysis of the games will be recorded in Hinglish, produced at the venue itself. As reported earlier by indiantelevision.com Greymatter Entertainment (which was awarded the contract to produce the league) has put together a crew of 70 seasoned sports television production professionals from Australia, South Africa, Malaysia, and India to create the HD feed for broadcasters in the US, the UK, Canada, and Asia. 10 to 12 cameras will capture the action and relay it live for various broadcasters in Europe, Asia, the US, Canada, Pakistan and Africa.

     

    WKL follows a travelling format similar to Formula 1 and will be played at 15 international venues with 86 matches over a four month long period. The country where the event is being held will have a live telecast during its prime time. Therefore, when it is in the US, it will be the US prime time and since it is early time for India, there will be a repeat during Indian prime time.

     

    Will the duration create a fatigue problem for viewers? Krishnan brushes away the doubt by saying, “International football leagues too have a similar long format and have done well. It will be travelling from city to city and since it will be telecast over the weekends I am hopeful it will do well.”

     

    As part of the promotions, TVCs featuring Akshay Kumar and Sonakshi Sinha are being played on MSM network channels including English GECs AXN and Sony Pix as well as on the YouTube channels. Social media is not ignored.

     

    Not surprisingly, the marketing campaign is focused towards the northern belt of India with print ads in both vernacular and English newspapers. Radio spots have been bought on stations such as Radio Mirchi, Big FM and My FM. Outdoor hoardings adorn metros like Mumbai and Delhi which will see an increase once the league enters the India phase.

     

    Sony Six is also playing wait and watch to see how both local and international markets react to television’s new found sport. The broadcaster wants to monetise once the league comes to India after the first two rounds are held abroad. The channel for now has ads from companies such as the Wave group which is the title sponsor. An industry source says that a 10 second slot during prime time can cost anywhere between Rs 15000 to Rs 20000.

     

    Sources peg the title sponsor price to be approximately Rs one crore to Rs two crore. Sonalika International is the official partner and Li Ning Company is the official apparel partner.

     

    As to what Six has learnt from the ongoing Pro Kabaddi League Krishnan says, “The games have definitely been able to receive traction. Though the game is the same, the two can’t be compared as the rules, arena and the format are different”. He further goes on to add that findings have shown that the Star Sports Pro Kabaddi league seems to be a following a pattern wherein it is seen to receive maximum traction from west India as compared to Sony Six’s expectation from WKL to do well in the north.

     

    The WKL is a privately owned company of Punjab deputy chief minister Sukhbir Singh Badal (he also serves as the president), and has Pargat Singh as commissioner with Raman Raheja serving as the CEO.  It is slated to travel across six countries  beginning in the UK, the US, India, Pakistan, Canada and UAE –  and has eight franchisee teams battling for  a purse of Rs 4 crore. The cities that the league matches will be held in include:  London, Birmingham, Dubai, New York, Sacramento, Stockton, Toronto, Vancouver, Delhi, Bathinda, Jalandhar, Ludhiana and Mohali.

  • ‘Holiday: A Soldier is never Off Duty’ this Independence Day on Zee Cinema

    ‘Holiday: A Soldier is never Off Duty’ this Independence Day on Zee Cinema

    MUMBAI: Zee Cinema, India’s No. 1 Hindi movie channel aims to offer something special to its discerning viewers this Independence Day with the World Television Premier of the action-thriller movie ‘Holiday: A Soldier is never off Duty’. This Friday, August 15, 2014 at 12 noon, Zee Cinema will air Akshay Kumar’s latest blockbuster film which grossed the box office with approximately 145 crores globally. Having tasted box office success after long, this Akshay Kumar starrer promises to offer viewers an insight into the life of a soldier through an interesting plot, Zee Cinema recognized the threat that the country faces with ‘Sleeper Cells’ and hence chose the creative route of ‘Freedom From Terrorism’ to spread awareness to the common man.

     

    For the World Television Premiere of Holiday, Zee Cinema has undertaken a robust 360 degree campaign across key HSM markets with the message of ‘Aatankwaad se Aazadi’ across press, television, digital, theatres, outdoor in Mumbai and Mumbai Airport. The presenting sponsor for this blockbuster is Vimal Pan Masala and it is powered by L’Oreal Paris Total Repair 5 and Mahindra.

     

    Speaking on the occasion, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL stated, “At Zee Cinema, it has been our constant endeavour to provide our viewers with the best of movies and entertainment. We are confident that with our creative communication of ‘Freedom From Terrorism’, this film will be appreciated as much on television as during the theatrical release.”

     

    He further added: “The story of Holiday revolves around an Army officer who fights against terrorism and therefore premiering it on 15th August is perfect. What distinguishes this movie from the rest is its fresh take towards patriotism where the thrust is firmly on common man’s duty towards his country and we are sure that this will resonate with the mass audiences.”

     

    The story follows the life of Captain Virat (Akshay Kumar), an officer in DIA – a wing of the Indian Army who returns home to Mumbai for a holiday. Upon his arrival, not only does he fall in love with a feisty Saiba (Sonakshi Sinha), he also experiences a life-altering situation that calls for him to take charge of the country’s security. While vacationing, Virat and his friend cum sub-inspector Mukund (Sumeet Raghavan) incidentally witness a bomb explosion only to realize that it was a part of a larger scam. A terrorist organization headed by an anonymous leader (Freddy Daruwala) is about to plant bombs across Mumbai with the help of 12 sleeper cells thus causing serial bomb blasts in the city. What is Virat’s plan of action to protect the citizens of India?

     

    So here is your chance to experience a true patriotic and entertaining film, this Independence Day… Only on Zee Cinema!

  • WKL announces title sponsor and franchisees

    WKL announces title sponsor and franchisees

    MUMBAI: World Kabaddi League today unveiled the league franchisees names and logos. Wave Group will be the title sponsor for the inaugural edition of the league. The announcements were made in the presence of World Kabaddi League President and Deputy Chief Minister of Punjab Sukhbir Singh Badal, WKL Commissioner  Pargat Singh, WKL CEO  Raman Raheja, WKL league franchise owners Yo Yo Honey Singh, Akshay Kumar, Sonakshi Sinha, Rajat Bedi, Wave Group Chairman Rajinder Chadha, and MSM Sony Entertainment N P Singh. The franchisee owners- Fastway Sports Development Pvt. Ltd, Tut Group, Mr Purewal, Hayre Group, Mr. Sanan from R & AAR Communications Pvt. Ltd. (Focus Haryana) were also present at the event.

     

    Respective franchisee owners showcased their team logos. The marquee players made impactful entries exhibiting their passion for the sport. Speaking on the occasion Badal said, ““I always wanted to transform the sports landscape and enable the growth of a multi-sport culture in India. Kabaddi is a truly indigenous Indian sport and promotes healthy lifestyle amongst the youth. I wanted to take it to the next level and hence I decided to take this indigenous Indian sport to a global platform through World Kabaddi League. The league will bring acclaimed Indian and international players on the same platform. I am thankful to all the promoters, partners and other associates who have shown faith in us and supported us in launching the league. I truly believe that World Kabaddi League will begin an American style private sporting culture in India.”

     

    WKL Commissioner Pargat Singh, Commissioner  said “Kabaddi is an extraordinary sport. It’s a sport that requires no equipment and very little space. There’s a lot of excitement in this sport which has an intrinsic potential to become a top spectator sport. World Kabaddi League aims to build an ecosystem to showcase our sporting talent at an international level. We believe kabaddi will offer an engrossing and engaging experience to the audience.” WKL CEO Raman Raheja said, “World Kabaddi League is all set to take off and we all are very excited. We are thankful for the support we have gotten from all the stakeholders for the league. We are grateful to the Wave Group who have always promoted sports in India and this time they have associated with us to promote Kabaddi and help us in taking it to the global level. The support which we have gotten from the team owners is exceptional and I am sure that it will be a great entertaining league for everyone.”

     

    Wave Group Chairman Rajinder Singh Chadha  said, “Wave Group has strong association with sports in India. We have always promoted off beat sports. Kabaddi is the rustic charm of our country. Most of the Indians associate themselves with kabaddi. We are proud to be associated with World Kabaddi League. We believe the global format of World Kabaddi League will bring paradigm shift in the sports entertainment industry.”

     

     MSM Sony Entertainment CEO N P Singh said, “We are excited to be the broadcast partner of the World Kabaddi League. Kabaddi is all set to go international with WKL. There’s a lot of inherent action & excitement in the sport and it brings something unique and fresh for the viewers. We will make every effort to popularize the sport across the globe. We are confident that we will create immense visibility for the sport among the fans not only in India but all over in the world.”

     

    Also present at the event was  International Tractors Limited Managing Director Deepak Mittal, who is one of the official partners of the league. The company is into the business of manufacturing popular tractor brand ‘Sonalika’.

     

    PTC is going to be the international TV Broadcast partner for WKL across markets of North America, South America, United Kingdom and Canada. World Kabaddi League is set to kick off from 9 August and will see various national and international Kabaddi players in action through 8 franchisees. The league will follow the Formula 1 style touring sports format and will be played across 3 continents. With 86 matches, the first season will be played on the weekends.

     

    WKL aims to become the go-to brand when it comes to sports entertainment and delivering value to its partners and sponsors. WKL as a brand embodies strength, power, agility, tactic, entertainment, masculinity and aggression. It is taking an indigenous sport to the world and redefining it for the Indian audience. It gives Kabaddi a ‘gladiatorial’ persona and adds loads of spunk and aura around the sport. WKL will vie for a niche currently occupied by well-established sports like football, WWE, and cricket. WKL brand visual identity, tone and texture are global and aspirational.

  • Sonakshi Sinha now  co owns WKL team

    Sonakshi Sinha now co owns WKL team

    MUMBAI: Bollywood cinestar Sonakshi Sinha has announced her association with World Kabaddi League which is slated to kickstart from 9 August in London. Sonakshi has bought the United Singhs team along with the Hayre Group of UK. She becomes the third celebrity to associate with the League after Akshay Kumar and Honey Singh.

     

    Speaking to media and her fans at a meet in Mumbai, Sinha said, “I am really excited to be part of World Kabaddi League. This is my first such endeavor. Kabaddi is a fast paced sport and I am looking forward to some adrenalin rush moments during the League.” Sinha is likely to travel along with her team as much as possible.

     

    Sinha is already making amends in her shooting dates so that her commitment to World Kabaddi League is intact. “Please, please, please support World Kabaddi League as this is surely taking Kabaddi places,” she said.

     

    World Kabaddi League Commissioner Pargat Singh said, “We are very excited with the support World Kabaddi League is getting from various celebrated personalities. Sonakshi is truly a gem in the crown. We are confident that her association will add to the growing fan following of the League.” 

     

    World Kabaddi League promises to present the sport to its fans in a completely new avatar by adding more action-oriented elements. WKL will be played in Circle style which is the most popular kabaddi format followed across 26 countries globally.

     

    Earlier this month, bollywood actor Akshay Kumar had endorsed the league by buying a team. The actor has always been enthusiastic in promoting fitness and sports which encouraged him to take this decision. He believes that Kabaddi is an authentic sport that puts up raw power for display and keeps the adrenalin rushing at all times.

     

    Talwinder Singh of Hayre Group said, “It gives me immense pleasure to have an A-list actor like Sonakshi to be a co-team owner. Her movies are eagerly watched internationally and am sure she can make Kabaddi look cool as a sport to play and follow. She has some very innovative winning strategies up her sleeve that she continues to share with me and my players. We will play to win and I am sure the fans will enjoy it thoroughly.”

     

    “It gives Kabaddi a ‘gladiatorial’ persona and adds loads of spunk and aura. We need to vie for a niche currently occupied by well-established sports like soccer and cricket. Our visual identity, tone and texture is global and aspirational,” added Singh.

  • Review: ‘Holiday: A Soldier Is Never Off Duty’… Akshay strikes

    Review: ‘Holiday: A Soldier Is Never Off Duty’… Akshay strikes

    MUMBAI: Starved of audience-drawing films, exhibitors are going to heave a sigh of relief this week as the old guard, Akshay Kumar, returns with the sort of action drama he is known to excel at. A film about a soldier must be about guns and extraordinary physical prowess, and this film delivers on that front. It also makes a nice change from the many recent films filled with goons driving around in brand-new black SUVs or sedans and brandishing hockey sticks and swords and sickles. What is good about Holiday is that it caters to both, the single screens as well as multiplexes. While patriotism meted out in films is otherwise jeered at, patriotism in the right film released in right atmosphere only adds to the film’s pluses. That is to say, after the recent general elections, the mood and the swing in the country is positive and the feeling of belonging is back.

    Holiday: A Soldier Is Never Off Duty is a remake of the Tamil film, Thuppakki, also written and directed by A R Murugadoss’ (director Ghajini) of which has also been made in Bengali as Game.

    Akshay Kumar is an army man returning home in an army special Western Railway train to Mumbai on a holiday. The engine has developed a snag on the way and the jawans are out in the open enjoying a game of street fight: Akshay vs another tough jawan. This is to establish Akshay’s character and his fighting prowess for the nth time since he was launched.

    At Mumbai Central, Akshay is pulled away by his father, mother and two sisters to a family where he is to present himself as a suitor for Sonakshi Sinha. This is a sort of relief since in this long, 2 hour 50 minute film, Akshay is not required to fall in love, pine and all that. This way, he and Sonakshi will help fill the romantic angle without wasting much time and also provide some entertainment in the process.

    Producers: Aruna Bhatia, Vipul Amrutlal Shah, Reliance Entertainment.

    Director: AR Murugadoss.

    Cast: Akshay Kumar, Sonakshi Sinha, Farhad Daruwala, Sumeet Raghavan, Zakir Hissain.

    The story starts now. Akshay is on a holiday and meets his old friend, Sumeet Raghavan, a PSI with Mumbai Police. Akshay imposes himself upon him, takes charge of his files and also his case. There is a blast in the street bus and a lot of school children are killed. Akshay chases the bomb planter because he is running away when he had no reason to. Akshay makes the man his personal prisoner to get whatever information he can from him.

    It looks like the sleeper cell has been activated by the chief of terrorists; Farhad and 12 members of the cell have been given instructions to place bombs at 12 important locations of Mumbai. Akshay knows the plan and the date. He decides to involve his army colleagues who have all gathered at the wedding of one of the batch. Twelve army experts follow twelve terrorists on a mission to plant bombs. Akshay, who knows the details, is in command and chooses a specific moment when all 12 terrorist planting the bombs should be shot in the army way; right in the middle of the forehead.

    A pace is set for a showdown between Akshay, flaunting the Indian army banner, and the terrorist handler, Farhad, also a bag of muscles. Anybody can guess who will win but the script makes it worth your while to go through it because the climax is interesting.

    This film, frankly, is not about performances, one does not expect that with Akshay and Sonakshi in the lead. Akahsy’s forte is his fitness and action and he gives all of it here. The stunts, performed by Akshay himself and composed by Greg Powell, are daring and thrilling. Sonakshi Sinha looks fat and unattractive and she also displays all of that here. The third most important character in the film is Farhad, who fits this role like a proverbial glove. Govinda makes a cameo as Akshay’s army commander with comic shades.

    The director caters to the masses though he does suffer from a few usual glitches in details. He has got the pulse of the mass. Musically, the film has a couple of good songs with Tu hi toh hai…. being quite lilting while Ashq na ho… has a special appeal. Dialogue is witty at places. Action is excellent, in fact the soul of the film. The action sequences and Akshay do full justice to each other.

    Thanks to recent record of Akshay films and admissions and reopening of colleges, the opening response of Holiday is about 10% less than expected but the film should get better over the weekend as the word spreads.

    Filmistan…………No go

    Interestingly, the credit list of Filmistan names Shyam Shroff and Balkrishna Shroff as producers who are a film family of three generation’s standing; they have been into everything from producing-financing films, world rights holders, distributing films, being in exhibition trade in that they have been among the early entrants to multiplex era as well. The film is about India Pakistan people, divided by borders but otherwise so similar. It also depicts two extremes of the population across the line and how the lives of the innocent are dominated by others.

    Producers: Shyam Shroff, Balkrishna Shroff, Shaila Tanna, Subhash Choudhary, Siddharth Roy Kapur.

    Director: Nittin Kakkar.

    Cast:  Sharib Hashmi, Inaamulhaq, Kumud Mishra, Gopal Datta, Waseem Khan.

    Sharib Hashmi is a total film buff and aspires to be an actor. While his struggle is on, his roommate, an AD, suggests Hashmi also join as an AD. He explains how many of the top stars of today were AD before they got a break. While on this job, he gets another offer, that of working with a foreign unit shooting a documentary in Rajasthan. Hashmi readily agrees.

    It is while Hashmi is driving back to the base after shooting that he is kidnapped by terrorists from across the border. Their plan was to kidnap the white men who had come to shoot the film but in the dark of the night, they kidnap Hashmi. He is taken to a hamlet where a local family of an elderly man, Waseem Khan, and his two sons is asked to look after him and the terrorist group’s two men, Kumud Mishra and Gopal Datt, who will look over Hashmi. Along with Hashmi, they have also brought his camera and film rolls which fascinates Khan’s older son, Inaamulhaq.

    Inaamulhaq is also a film buff selling Hindi film DVDs to make a living. He makes sure the others in the village are entertained by arranging film shows on DVD regularly. These are the occasions when Hashmi, otherwise locked up in a room, talks his way out to watch films. He and Inaamulhaq hit it off instantly and become great friends.

    Hashmi’s one attempt at escaping is foiled but now he has a friend who has decided to help him. Inaamualhaq tries to get him out in a burkha but again to no avail; they are caught within minutes. Finally, the chief of the group visits the village when Khan requests him to release Hashmi. The chief agrees but Kumud has other plans.

     Filmistan has good intentions and a fair idea to make a small budget film. However, the very premise is not convincing. Even if terrorists have walked into India and kidnapped a man, what are they doing not only keeping him but also wasting their two men on him to keep guard round the clock? Though the film is edited again after Censor, it still feels lengthy as the proceeds become monotonous for the entertainment is provided in the form of hero mimicking various film stars of past and present. There is no apathy either for the cause or for the hero’s situation.

    Director has an eye for details. The script needed to be tauter. Songs are used in the background. There is also the use of some old films and clippings which usually finds favour with the audience. While all the performances are good, Hashmi tops with Inaamulhaq coming close second. Kumud Mishra and Gopal Datt are effective.

    Filmistan is okay for festival circuit only.

  • Sony Music Entertainment announces digital deal with Zee Music Company

    Sony Music Entertainment announces digital deal with Zee Music Company

    MUMBAI: Global music giant, Sony Music Entertainment India and Zee Music Company today announced a strategic world-wide digital deal where in Sony Music will manage all digital assets for Zee Music’s upcoming Bollywood releases. The tie up further extends to exploring Publishing for Zee Music’s assets for the rest of the world through Sony/ATV. Apart from the Zee Music releases, Sony Music will also be working on also other tent pole films with leading production houses including Vishesh Films, Dharma Production and Fox Star Studios. This deal will cumulatively grow Sony Music’s digital market share by 15%.

     

    Zee Entertainment Enterprises Limited had recently announced its foray into the music label space with its venture, ‘Zee Music Company’ and acquired the music rights of over 20 major motion pictures. With this announcement Sony Music will have access to all of Zee Music’s releases including Holiday, Bang Bang, Bombay Velvet, Humshakal, Hawa Hawaii to name few.

     

    Commenting on the same, Sanujeet Bhujabal, Marketing Director Sony Music India said, “In the past we have worked with leading content creators like YRF and Disney.  This strategic association will provide a global foot print to all the prestigious releases. This is a huge opportunity and together we believe we will be able to provide the best of music entertainment to fans.”

     

    Further adding on Anurag Bedi , Head Zee Music Company said, “We’ve had a great relationship with Sony Music in the past, and are excited to have them as the digital partner for some of our forthcoming films. Partnering with Sony Music will be mutually beneficial as we have a robust slate for this year which includes about 20-25 films, all of which are produced by leading production houses.”

    The soundtrack of Holiday featuring Akshay Kumar and Sonakshi Sinha will see Pritam collaborate for the first time with A. R. Murugadoss ad the songs are already creating ripples! Humshakals with  Saif Ali Khan, Ram Kapoor and Riteish Deshmukh who will be seen in a triple role Sajid Khan promises to be a laugh riot with some crazy music by the effervescent Himesh Reshammiya. While Bang Bang the action thriller film directed by Siddharth Raj Anand and featuring nations heartthrob Hritik Roshan and Katrina Kaif will have music by the magical duo Vishal –Shekhar. The much talked about Bombay Velvet feature Ranbir Kapoor and Anushka Sharma in lead roles while Karan Johar  plays the primary antagonist features Music director Amit Trivedi who began working on the soundtrack after the release of Dev D and adds that the music of the film reflects the age of 1960s Jazz era of Bollywood. The lyrics are being written by Amitabh Bhattacharya.

  • Zee launches its new music label ‘Zee Music Company’

    Zee launches its new music label ‘Zee Music Company’

    MUMBAI: In a country where music is a part of everyday life, music labels have seen a tremendous growth over the years.

     

     And to give a tough competition to the existing ones, Zee Entertainment Enterprises (Zee) has announced its foray into the music label space with its latest venture, Zee Music Company (ZMC).

     

    The ZMC has plans to acquire the music rights of over 20 major motion pictures in the financial year 2014-15.

     

    Introducing the label, Zee managing director and CEO Punit Goenka exults: “Zee has always been a leader in the media and entertainment space, be it films or television, and branching out into the music label space gives us an opportunity to widen our business. The music industry is a large playing field and there is scope for us to explore the opportunity in this market. Technology has also emerged as a key transformer of the music industry and digital revenues are driving growth in the market. Since we are a content company, it is essential to own intellectual property as content is the king.”

     

    The music industry in India currently stands at a staggering figure of Rs 960 crore and projected figures for 2014 is Rs 1,010 crores. The industry is expected to only grow over the years and reach Rs 1,780 crore in 2018.

     

    ZMC business head and EVP Anurag Bedi, believes that ZMC will be a valuable addition to the business. He stated: “It’s a great space to be in, as music is something that is consumed universally. The Hindi film industry is currently in its best phase musically and there is a plethora of talent. We had been toying with this idea and finally we have entered this space.”

     

    Talking about the acquisitions, Bedi says, “We are thrilled at having acquired the rights to the music of the Akshay Kumar-Sonakshi Sinha starrer ‘Holiday’ which is jointly produced by Reliance Big Entertainment, Sunshine Pictures and Hari Om Entertainment Company.”

     

    Bedi further adds, “We have also partnered with Fox Star Studios and signed the latter for the music of five of its Hindi releases for the year, including the Saif Ali Khan and Riteish Deshmukh starrer ‘Humshakals’, Hrithik Roshan and Katrina Kaif starrer ‘Bang Bang’ and one of the most anticipated releases of the year ‘Bombay Velvet’ starring Ranbir Kapoor and Anushka Sharma.”

     

    Future partnerships of ZMC include the big players; Dharma Productions, Excel Entertainment and other top studios.

  • ‘Himmatwala’ receives worst film title at Golden Kela Awards

    ‘Himmatwala’ receives worst film title at Golden Kela Awards

    NEW DELHI: Box Office returns notwithstanding, Hrithik Roshan’s Krishh 3 and Ajay Devgn’s Himmatwala topped the list of the worst Bollywood films of 2013 in the sixth annual Golden Kela Awards presented over the weekend.

     

    Ajay Devgn(for Himmatwala) and Sonakshi Sinha (for R…Rajkumar) received the Golden Kelas for the second consecutive year in the worst actor category. Ajay had won the award in 2012 for ‘Son of Sardaar’ and ‘Bol Bachchan’ and Sonakshi for the five films she had acted in during that year. Her co-star in R…..Rajkumar won the ‘Why are You Still Trying’ award for the same film.

    Himmatwala, remake of the Jeetendra starrer of 1983 which itself was remake of a Telugu film of 1981 also got the ‘RGV Ki Aag’ Award for the ‘Most Pointless re-make/sequel’, and the ‘Worst Film’ award. 

     

    Krishh 3 shared the ‘Ra One’ award for the ‘Worst Premise’ along with Dhoom 3, while it also received an award for the ‘Most Atrocious Lyrics’ for Sameer’s ‘Raghupati Raghav’.

     

    Interestingly, Aamir Khan won the ‘Baawra Ho Gaya Hai Ke’ award for Dhoom 3. He got it for the ‘high level of stupidity in stunts and action, playing a ridiculously unnecessary double role and finally for succumbing to the dark side of Bollywood.’

     

    Golden Kela Awards creative head Anant Singh, who also presented the programme, said “Aamir Khan once said that he loves the Kela Awards, because all other awards are rigged. Wonder what he has to say about us now.”

     

    The awards are inspired by the Golden Raspberry awards given in Hollywood – commonly known as the Razzies.

     

    The Kela for the ‘Worst Director’ went to Sanjay Leela Bhansali for Goliyon Ki Raas Leela…Ram Leela.

     

    Actor Vivek Oberoi won the ‘This is too Much Award’ for the four films in which he appeared in 2013 – Krishh 3, Jayantabhai ki Luv Story. Grand Mastie, and Zila Ghaziabad.

     

    ‘Aap Yahaan Aaye Kisliye Award’ was given to Uday Chopra and was preceded by a tribute to ‘the late career’ of the actor, ending with the words ‘In memoriam 2000-2013.’

     

    The honour for the ‘Worst Actor (male) in supporting role’ went to Aditya Roy Kapoor for Yeh Jawaani Hai Deewani – a wake-up call that acting needs a lot more than getting high! ‘The Worst Supporting Actor (Female)’ went jointly to Deepika Padukone, Jacqueline Fernandes and Amisha Patel for Race 2. Deepika also won the ‘Dara Singh Award for the Worst Accent’ for Chennai Express.

     

    The most ‘Irritating Song’ award went to ‘Party All Night’ from Boss while the ‘Rajshri Award for Most Regressive Film of the Year’ was bagged by Ranjhanaa.

     

    Tennis star Leander Paes got the ‘Worst Debut’ for Rajdhani Express.

    The ‘Aakhir Kyun Award’ went to Priyanka Chopra for the music video Exotic and the ‘Bas Kijiye Bahut Ho Gaya Award’ was given to Sunny Deol.

     

    Anant said, “Himmatwala was named for obvious reasons including over-the-top acting, irritating melodrama, lame jokes, mindless entertainment, and just about everything else!” 

    Shahid Kapoor was given the award to make him understand that doing lame comedies and using senseless dialogues like “Silent ho ja, nahi to main violent ho jaaonga”, will not make him a superstar.

     

    However amid this morass, some films received the Anti-Kela awards for being the saving graces of 2013. These include Saheb Biwi aur Gangster Returns – for being the only real sequel made last year; Go Goa Gone – for being India’s first ever Zombie Comedy and Stoner Film in one cool package; The Lunchbox – for showing the world that Indian films are not all song and dance, and Shahid – for being the best biopic made by Bollywood in a long time.

    Golden Kela founder Jatin Varma and filmmaker Abhishek Sharma also gave away some of the awards, and stand-up comedian Zakir Khan teamed up with Anant to provide the humorous touch to the awards.