Tag: Somany Ceramics

Somany Ceramics taps Tamil Nadu’s favourite on-screen duo for latest TVC

MUMBAI : Somany Ceramics has unveiled its latest Tamil TV commercial, starring popular on-screen duo Gomathi Priya and Vetri Vasanth from Siragadikka Aasai. The light-hearted ad blends humour with home transformation, reinforcing the brand’s presence in Tamil Nadu by tapping into local charm and star appeal.

The TVC presents a playful take on home renovation, with Meena (Gomathi Priya) guiding Muthu (Vetri Vasanth) as a ‘divine mentor’ towards a hassle-free, stylish upgrade using Somany’s range of tiles and bathware. The duo explore the coverstone range of tiles and the French collection bathware, showcasing how effortlessly homes can be transformed with Somany’s elegant and durable solutions.

Highlighting the campaign’s significance, Somany Ceramics head of marketing & communications Anshuman Chakravarty said, ‘Tamil Nadu is a key market for us, and we aimed to create a campaign that resonates locally. With our expanding footprint across the state, we are confident this TVC will connect with homeowners seeking stylish, long-lasting, and stress-free solutions.’

Somany’s coverstone range brings the raw elegance of natural stone into modern interiors, while the French collection bathware combines European sophistication with durability, making it ideal for luxury spaces. With a compelling narrative and a beloved lead pair, Somany’s latest TVC is set to captivate audiences across Tamil Nadu.

February 6, 2025
SOMANY Ceramics unveils exquisite premium bathware range with Salman Khan

Mumbai: SOMANY Ceramics, a tile and sanitaryware industry, has introduced its premium bathware collection through a captivating TVC featuring its ambassador Salman Khan.

The premium bathware range by SOMANY encompasses a diverse selection, including exquisite knobs, taps and shower range among other key products designed to upgrade bathroom aesthetics.

In the commercial Salman Khan introduces Somany’s bathware range and charms the audience by casually navigating through a lavishly designed bathroom and shower space featuring SOMANY’s exquisite bathware collection. Salman captivatingly prompts viewers to discover SOMANY’s exclusive bathware collection. The advertisement offers a glimpse into the varied offerings of the collection, culminating in a persuasive showcase of its distinctive features, fostering anticipation among the audience for further exploration.

SOMANY Ceramics Ltd managing director & CEO Abhishek Somany expressed his enthusiasm about the launch, stating, “At SOMANY, we are dedicated to setting benchmarks of quality and excellence. Our premium bathware range focuses on providing top-notch products that redefine luxury. We believe our campaign will not only resonate with our customers but also set a new standard in the bathware segment.”

SOMANY Ceramics continues to push boundaries in design and innovation, and this premium bathware collection is another stride towards enhancing the overall bathing experience. The TVC, with Salman Khan at its forefront, not only highlights the aesthetics and functionality of the bathware but also reinforces SOMANY’s excellence.

December 18, 2023
Somany Ceramics ropes in L&K Saatchi & Saatchi as creative partner in India

Mumbai: Ceramic wall and floor tile manufacturing company Somany Ceramics has roped in L&K Saatchi & Saatchi as its creative agency of record. The agency will manage the full-service creative mandate for a range of products from the company under its tiles and bathware category.

“L&K Saatchi & Saatchi was selected after a multi-agency pitch and will play a key role in devising vital & new-age communication strategies for Somany as it seeks to increase its foothold and reach with the Indian consumers,” said the statement.

“As we take Somany into the next chapter of growth, we wanted an agency that is more of a business partner than just being a creative agency for us,” stated Somany Ceramics brand custodian Minal Somany. “In L&K Saatchi & Saatchi, we found the right balance of creative excellence and entrepreneurial spirit to partner us in our growth endeavours.”

“We are privileged to partner with a category-defining brand such as Somany in the next phase of their growth,” commented L&K Saatchi & Saatchi CEO Paritosh Srivastava. “It’s an exciting category with a lot of action on every front and we would want to add the needed fuel to achieve the brand’s vision. Our mandate is to help the brand realise its true potential and business to achieve leadership in volume and value.”

“Having Somany on board in the growing New Delhi office is a matter of great pride for us as they have been defining the category and we believe there is a huge potential on the brand to do great work and create brand preference for the consumers,” added L&K Saatchi & Saatchi EVP Atin Wahal.

March 28, 2022
Somany Ceramics launches new campaign with Salman Khan

Mumbai: Somany Ceramics Ltd, a homegrown company specialising in ceramic tiles and allied product segments, has launched its new brand campaign ‘Zameen Se Judey.’ The TVC aims to connect directly with the masses urging them to opt for international quality products at an affordable price that are manufactured locally.

Somany Ceramics’ brand ambassador Salman Khan can be seen in this quirky ad which spreads a simple message of staying grounded while delivering the best quality products. The TVC shows the Bollywood actor in his living area discussing flooring options with the contractor (played by actor Manoj Pahwa). Khan shows his disinterest towards international brands and prefers quality products designed by homegrown brand Somany. He resonates with the brand’s ideology of ‘Zameen Se Judey.’

Somany is taking a 360-degree holistic approach to expand its bandwidth by reaching out to the masses. The integrated marketing approach designed for the new TVC leaves no stone unturned by targeting audience Pan India, via HSM and regional vernacular channels, social media platforms along with outdoors, airports and cinema, said the statement.

“Salman Khan is a world-class actor and yet chooses to stay rooted and always has a humble approach in everything that he does. These characteristics of Salman are highly relatable to our brand’s personality,” stated Somany Ceramics brand custodian Minal Somany. “We are confident that the new TVC will help Somany in building deeper relationships with our consumers and paving the brand in the right direction.”

December 7, 2021
Somany Ceramics launches marketing campaign with Ind vs NZ series

Mumbai: Somany Ceramics Ltd has started its marketing campaign by collaborating for on-ground advertising for T20 and test series between India and New Zealand starting from 17 November till 7 December.

As a part of the association, the brand will have its presence during all the matches of the T20 series on 17, 19, and 21 November respectively and two matches of test series from 25-29 November and 3-7 December.

The brand Somany will be displayed at perimeter boards, sight screens, and upper-tier while the airing of three T20 matches and two test matches, said the company in a statement.

“Cricket has the power of connecting people across all varied sets and our on-ground advertising will help the brand reach a larger section of the audience,” said Somany Ceramics brand custodian Minal Somany. “These initiatives will help in establishing us as a leader and will further cement the brand in the hearts and minds of our consumers.”

November 20, 2021
Somany Ceramics styles Mumbai Airport

Somany Ceramics Limited, an internationally acclaimed organization that specializes in ceramics and allied products segment and known to be a leader in design and innovation, has recently executed an outdoor campaign at Mumbai International Airport.

The campaign was done in association with Times OOH to target niche flying travellers to promote, Germ Shield tiles powered by Germ Shield Technology at the Domestic Departure, SHA of T2, Mumbai Airport.

Somany chose to place its ad on multiple media units installed at the domestic departure security check-in of the Mumbai Airport to captivate the attention of departing fliers. The units presented the Somany Tiles and Bathware’s brand campaign focusing on the patented hard coat technology VC Shield which is ‘Built to Last’.

Somany Ceramics marketing head Vivek Gupta says, “Airport media is so substantial to us. The premium pillar media located at security check-in area are very strategically placed, and it will give a big boost to Somany as a brand to entice passenger’s eyeballs when they are waiting for security frisking. The brand campaign with Salman Khan will also showcase Somany’s humble and rooted approach with the tag line “Zameen se Judey”. Moreover, Salman’s personality, will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded.”

“We are proud to partner Somany Ceramics in delivering such impactful branding exercise that would have a long-lasting positive association in the minds of the passengers.Airport advertising has offered brands a niche target audience, which no other medium can offer with such low distraction and high dwell time. The current situation has led to even higher dwell times at the airports due to the safety measures.” said Times OOH Sumit Chadha.

September 18, 2020