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Tag: Soho Square

  • Onads Communications wins Bajaj Electricals’ entire creative account

    Onads Communications wins Bajaj Electricals’ entire creative account

    MUMBAI: Onads Communications has been appointed as the sole creative agency for Bajaj Electricals.

     

    Prior to this, Onads was handling about 30 per cent of Bajaj Electricals’ portfolio, while the incumbent Soho Square was handling 70 per cent of the business.  

     

    This is the first time that Bajaj Electricals has handed over its entire mandate to a single creative agency.

     

    Onads Communications founder Jignesh Maniar said, “This is a landmark achievement for Onads Communications and is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. We look forward to partnering them to take Bajaj Electricals to new heights in the future.”

     

    Onads Communications has been working with Bajaj Electricals for the last three years. The partnership initially started as a one year project for the company’s 75 Years celebrations.

  • Rediffusion Y&R appoints Pramod Sharma as executive creative director

    Rediffusion Y&R appoints Pramod Sharma as executive creative director

    MUMBAI: Rediffusion Y&R has appointed Pramod Sharma as executive creative director, which is also his second stint with the company. He joins the agency from Soho Square (Ogilvy).

     

    Sharma said, “I had a great stint working with Jauhari and Wadia in Everest. And given the change that is underway in Rediffusion Y&R, the opportunity was one I didn’t want to miss. Jauhari has been like a mentor to me and this feels like coming home for a second innings.”

     

    Rediffusion Y&R president Dhunji S.Wadia added, “We welcome Sharma’s return to our agency. He understands our clients, brands and our work style. We appreciate his work ethic and calibre. And everyone can expect sparkling creative work.”

     

    Rediffusion Y & R CCO Rahul Jauhari said, “It’s great to have him back in the team. His passion for creativity is very well balanced with his understanding of business issues. Sharma comes as a shot in the arm for the creative team in Rediffusion Y&R Mumbai.”

     

    Sharma comes with over 15 years of work experience across agencies like Ogilvy, Dentsu, Percept-Hakuhodo, Everest and DDB Mudra.

  • Ogilvy Mumbai named APAC Effie Agency of the Year 2015

    Ogilvy Mumbai named APAC Effie Agency of the Year 2015

    MUMBAI: The Ogilvy Group in India picked up eight metals at the APAC Effie Awards 2015 that were held in Singapore. The agency also picked up the coveted APAC Effie Agency of the Year award.

     

    The Ogilvy brands that picked up metals included Google, Akanksha, Bournvita and Brooke Bond Red Label.

     

    Soho Square, an independent agency that is part of the Ogilvy Group in India, also picked up metals for its clients, BJP and Voltas.

     

    Overall, the group picked up two Gold, four Silver and two Bronze metals at the 2015 APAC Effies.

     

    “I am truly blessed to be surrounded with so much great talent focused on creating great work. The APAC Effie Agency of the Year is a fantastic triumph. I salute our people and all our clients who constantly partner us to create this wonderful body of work that the world celebrates,” said Ogilvy South Asia executive chairman and creative director Piyush Pandey.

     

    “Ogilvy Mumbai winning the APAC Effie Agency of the Year on the back of Ogilvy India being Indian Effie Agency of the Year earlier this year, is a sweet double hit. We feel proud to do great work that works across such a large spread of clients, reflected in the number of shortlists. It is a moment to savour,” added Ogilvy India vice chairman and director client relations Madhukar Sabnavis.

     

    “It is wonderful to see Ogilvy India shine at the APAC Effies. The two things that make us proud are our work and our people, and it is such a pleasure to see both applauded. The Effies are a great global platform and to have so many Indian brands and marketers recognized at this level is pretty cool,” said Ogilvy India CEO Kunal Jeswani.

     

    “Winning both, the Grand Effie at the India Effies and the Gold and Silver at the APAC Effies is an immense moment of pride for Soho Square,” said Soho Square Mumbai head Samrat Bedi.

     

  • Effies 2014: It was the night of ‘Men in Black’

    Effies 2014: It was the night of ‘Men in Black’

    MUMBAI: The stage was set as the who’s who of the advertising world ascended to celebrate the best work of the year gone by at the Effies 2014.

     

    “The Gold standards we are have set will secure that these awards are the most coveted and the most admired in our communication business,” said the Ad Club president Pratap Bose in his opening speech, while emphasising that the results will have the direct implications on 2015 Global Effie rankings at the individual office level. “And I must share that two out of three in 2014 global ranking are from India,” he added.

     

    Amidst loud cheering, Ogilvy & Mather, which was superseded by Lowe Lintas + Partners in the race last year, was back with a bang to be the Agency of the Year at the Effie 2014 awards.

    The men and women in black earned a total of 173 points and bagged two Gold, eight Silver, and 16 Bronze Effies. Bournvita (Best on-going campaign category) and Google (Digital: Online/Mobile Communication category) took home the two Golds.

    Last year’s winner Lowe Lintas + Partners came in second with 142 points. The agency won the maximum number of Gold medals i.e. seven along with six Silver and eight Bronze Effies.The Gold wins for the agency came for Idea and Tata Tea (Best on-going campaign category). The work for Idea also won a Gold in the Services category.

    McCann Worldgroup India came in third with 90 points earned from two Gold, five Silver and eight Bronze. There was a tie between JWT and Soho Square with 34 points. The agency bagged Gold for Havells’ #RespectWomen entry (Consumer Durables category).

    Hindustan Unilever with a total of 64 points including two Gold, four Silver and four bronze Effies became the Effie Client of the Year.

     

    The Grand Effie went to Soho Square for its campaign ‘The Political campaign that Created History’ for Bharatiya Janata Party.

     

    Click here for the winners list

  • More than just an ad…

    More than just an ad…

    MUMBAI: To tell a brand’s philosophy in just 30 seconds isn’t an easy task. But everyday creative minds oil their machines to do just the same. While some click with the viewers, others are muted by them or flipped through without a second glance.

    While the year began with the political parties going all out to woo the voters – there were television commercials, digital films as well as hoardings pasted all across the country, Airtel’s Boss film led the charge with the Twitterati going crazy over it. 

    With the e-commerce sector war heating up, the companies too launched TVCs throughout the year to cash in the most, especially during the big sales offered by them. Digital as a medium to connect with the correct audience was optimised well. For instance, Honda for Mobilio released a 2.5-minute ad on YouTube featuring stand-up comedian Kapil Sharma as a salesman.  

    Promos of Indian Premium League (IPL), Pro Kabbadi League, Indian Super League (ISL) as well as Kaun Banega Crorepati (KBC) were able to catch people’s fantasy and created enough buzz before the game started. The right mix of sentiments and music made the films popular especially on the social media.

    2014 saw many ads which were more than being just a promotional feature and as the year comes to an end, Indiantelevision.com lists down some of the best ads of 2014.

    BJP election campaign

    Creative agency: Soho Square

    Purpose of the ad: After the Delhi gang rape case and many more that followed it, the campaign highlights the fact that the government has failed to provide safety to the women of the country and worse, hasn’t been able to punish the culprits.

    Storyboard: The black and white advert highlights how even though the country has progressed and people have sent there girls for higher education and work in other cities, they are not at ease. The woman/mother in the ad, stresses on the fact that the country isn’t safe in current government’s hands as women aren’t safe.

    Airtel Boss film

    Creative agency: Taproot

    Purpose of the ad: To strengthen Airtel’s legacy of identifying fresh and relevant insights around relationships.

    Storyboard: Relationships often get strained due to professional demands. At such times, smartphones transcend their role of being a mere communicating device, and play cupid.

    The TVC shows a woman boss ordering her subordinates to finish an assigned job no matter what. It turns out that the woman boss is the wife who goes back home to cook for her husband who happens to be the junior she had ordered.

    Fortune oil, ‘Ghar Ka Khana’

    Creative agency: Ogilvy & Mather

    Purpose of the ad: Adani Wilmar’s campaign for its Fortune Oil brand, shifting from ‘The joy of eating’ to a more personal ‘Ghar ka khana, ghar ka khana hota hai’ (Home cooked food is home cooked food after all).

    Storyboard: When you are away from the comfort of your space, braving the rigours of everyday life, all you need is two morsels of tasty home food cooked with a lot of love and affection. The gush of emotion that you feel when you have the first bite, only makes you thank your good ‘Fortune’!

    Idea, ‘No Ullu Banaoing’

     

    Creative agency: Lowe Lintas and Partners

    Purpose of the ad: To educate the masses about how some people cash on the other’s unawareness.

    Storyboard: A common phenomenon in almost every part of India, is how some people in order to make money or gain benefits, tend to take advantage of the ill-informed by coloring the truth or concealing the facts.

    In the TVC, a guide lies to tourists who then search on the web and the truth is exposed.

    Nescafe stammering standup comedian

    Creative agency: McCann Erickson

    Purpose of the ad: While perfection is what people chase these days, this ad feeds on a different meaning.

    Storyboard: The TVC shows a stammering stand-up comedian who faces rejection, but doesn’t give up and turns the same weakness into his strength.

    Fevicol Crazy chairs

    Creative agency: Ogilvy & Mather

    Purpose of the ad: Takes a humorous take on the current election scenario.

    Storyboard: A chai-wallah enters the shop of a carpenter who is making the next Prime Minister’s chair. He points out to three variations – one with BJP’s lotus, another with Congress’s hand, and a group of chairs joined unevenly symbolic of the Third Front.

    OLX Kapil

    Creative agency: Lowe Lintas and Partners

    Purpose of the ad: To promote selling off ‘unused or under-used’ products.

    Stoaryboard: Kapil Sharma stars in the film and plays a ‘juicer’. In the kitchen, he addresses the lady of the house urging her to use him (the juicer), or sell him. The lady notes that no one would buy him, telling him he’s useless. He corrects her, saying he has been ‘used less’. He proceeds to tell her how things are sold on Olx.in, and finds buyers in no time.

    Imperial Blue Men will be men

    Creative agency: Ogilvy & Mather

    Purpose of the ad: To carry forward the 17-year-old catchy tagline and philosophy.

    Storyboard: The campaign opens with a ghazal, “Pyar ki raah mein”, playing in the background as a beautiful young woman is seen talking on a phone in a lift. The camera reveals the torso of two men standing with her. The minute the woman exits both the men heave a sigh of relief and exhale, letting their stomachs hang out again. The film ends with both of them sharing a friendly high-five.

    Tata Docomo Bhalai ki Supply

    Creative agency: Contract Advertising

    Purpose of the ad: To encourage its subscribers to ‘Open Up’ and share happiness using their customised data offers.

    Storyboard: The advertisement features a ‘social media queen’ who appears to have lost her loyal online following. She pouts and preens in order to post the perfect profile picture that could restore her lost glory, but is continually disappointed, till one virtual ‘Like’ makes her day.

    Cadbury Snow Fight

    Creative agency: Ogilvy & Mather

    Purpose of the ad: To make the consumer aware of the fact that life lies in the ‘now’; that joy resides in the act of letting go, and that one should live like no one’s watching.

    Storyboard: The TVC shows a couple walking on a snowy mountain. While the man is busy oh his phone, the woman decides to change the situation by throwing a snowball on the man. The man too throws a snowball at her. The fight continues as they enjoy it.

    Titan Raga #HerLifeHerChoices

    Creative agency: Ogilvy & Mather

    Purpose of the ad: To tell that Raga is an evolved watch for the evolved woman of today – a woman who’s self-respecting and confident. 

    Storyboard: The film begins with Nimrat Kaur sitting at an airport reading a book. She is interrupted by an ex-lover who asks her if he could join her. When Kaur asks him how he has been, he makes a reference to Kaur leaving him. As they talk and catch up, it is revealed that Kaur is still single. On being asked why it is so, Kaur tells the man that she never gets time from work. This being something he knew all too well, he makes a passing comment about how their relationship would have worked had Kaur stopped working. Kaur retorts by saying that he could have also quit. Offended, he tells her that he could not have quit, seeing how he is a man.

  • Soho Square Mumbai names new senior CD

    Soho Square Mumbai names new senior CD

    MUMBAI: Soho Square Mumbai has appointed Pramod Sharma as its senior creative director.  

     

    The agency’s executive CDs and creative heads Anuraag Khandelwal and Satish deSa said, “In Pramod we found the ideal mix of maturity and crazy ideas. He is very ambitious, and yet very down-to-earth. We believe we have found one more member of our tribe.”

     

    Moving from Everest Brand Solutions, Pramod enters Soho Square with over 14 years of experience at Ogilvy, Dentsu, Percept-Hakuhodo  and DDB Mudra.

     

    During this time, he has  delivered successfully on brands such as Parle Products, Sony Sab TV, Sony Pal, Pantaloons, Maxx Mobiles, Fedex, Reliance Communications, Readers Digest, Cisco, and Raymond Apparels. 

     

    Sharma said, “Soho is packed with young blood and some of the best creative brains. Some outstanding work is taking shape here, with the promise of some exciting times ahead. Satish and Anuraag wanted me to be a part of this journey. I happily agreed to partner them.”

     

  • Himalaya new campaign created by Soho Square

    Himalaya new campaign created by Soho Square

    MUMBAI: Himalaya, a herbal health and personal care company, is set to release its latest campaign conceptualised by Soho Square to showcase its entire range of face care products.

    On the campaign, Himalaya drug company business head – consumer products division Rajesh Krishnamurthy, “Brand ‘Himalaya’ has evolved over the years to become a preferred brand among young consumers in the face care category. The success story started with Purifying Neem Face Wash and today we have a vast portfolio of over 15 face care products including face washes, packs and scrubs providing unique solutions to different skin problems. We wanted to build awareness on the complete range and bring out the problem-solution USP of our products. We also wanted to communicate to our consumers that their trusted Face Wash brand is now in a new avatar.”

    The TVC highlights the new packaging of the face care range. He added, “The brief to the agency was to come up with a simple, compelling creative that highlighted this news while building the brand values of trust and credibility. The TVC takes a different approach to storytelling and the music accompanying it is also catchy and appealing.”

    Reiterating this, Soho Square head of office Shenaz Bapooji said, “We had great fun while creating this advertisement especially because it was another 1st for brand Himalaya!”

    The commercial will debut on the popular GECs and will go live on Himalaya’s official Facebook page post the on-air release.

  • Soho Square Mumbai wins H&R Johnson creative biz

    MUMBAI: Soho Square Mumbai has won the mandate for the H&R Johnson creative business. This includes tiles, bathrooms, kitchens and marble and quartz.

    Soho Square Mumbai head of office Samrat Bedi said, “H&R Johnson is pretty much a household name in this category and being associated with this brand therefore makes this win even more special. The brand has ambitious plans in India for the road ahead and all of us at Soho Square are proud and honoured to be partnering H&R Johnson on the journey to make these plans a reality.”

    H&R Johnson India COO – emerging business and marketing Sushil Matey said, “The energy and enthusiasm of the Soho Square team is visible in the work that they have proposed for our brand. We are delighted to be working with a team that brings with them their passion and experience into every single engagement.

    Soho Square Mumbai vice president account management Mohit Ahuja said, “This win is also exciting from a portfolio point of view for us. In the homes and infrastructure category, we already have a realty major and a water-proofing solutions brand. Thus the H&R Johnson products strengthen this segment for us.”

  • WPP merges Meridian with Soho Square

    MUMBAI: Indian born agency Meridian Communication, which operates under Ogilvy and Mather, has merged with WPP‘s Soho Square.

    The aim of the merger is to take Meridian international and grow Soho Square‘s business in India. Soho Square has a growing international network in Asia Pacific, Europe, Latin America and North America.

    Soho Square, has three boutique agencies operating independently in Mumbai, Bangalore and Delhi.

    Soho Square will deliver cross-disciplinary work spanning a full spectrum of marketing communications including brand development, brand identity, strategic planning and integrated creative solutions.

    Given the complex nature of the Indian market and its geography, the Soho Square approach in India will be to establish itself as a standalone in each city rather than a nationally integrated network. The India plans attempt to have Soho Square in many more cities in the near future.

    While the individual operations will share the same philosophy and principles as the international network in India, for the purpose of business the three city agencies will operate independent of each other.

    “Integrated solutions are central to our structure and philosophy. At Soho Square we can select and customize learning by drawing upon Ogilvy & Mather and other WPP resources in Asia Pacific,” Soho Square said.

    In Mumbai Soho Square‘s core team comprises Soho Square Mumbai head of office Samrat Bedi, executive creative directors and creative heads Anuraag Khandelwal and Satish deSa, VP account management Mohit Ahuja and SVP planning Shashank Lanjekar.

    Clients in Soho Square Mumbai include ITC‘s personal care products, Perfetti‘s Stop Not, Piaggio‘s Vespa, Bisleri, Pidilite‘s Raincoat, Hungama.com, Oberoi Realty, Nutrela Soya, H&R Johnson and Hockey India.

    In Bangalore, Soho Square‘s core team comprises head of office Shenaz Bapooji and creative directors C Ravikumar and Manoj.

    Clients in Soho Square Bangalore are Himalaya Healthcare‘s Consumer Products Division (Purifying Neem Face Wash, Clarifying Fairness Face Wash, Toothpastes, Face packs, Shampoos), Himalaya Asia Pac, The Bengaluru International Airport, GKB Opticals and iGate.

    In Delhi, the Soho Square clients are Honda Cars India Ltd. (formerly Honda Siel Cars India Ltd.), Godfrey Phillips India Ltd., HTC Ltd, HDFC Ltd and Voltas Ltd.