Tag: Soho Square

Lava Z series campaign launched from Soho Square

MUMBAI: Lava wants to stand out from the milieu.

It has announced the launch of its in-house designed and manufactured smartphones in the ‘Z Series’ – Z60, Z70, Z80 and Z90.

With an aim to stand out in the clutter of Chinese mobiles’ aggressive marketing and promotion, the Z series focuses on providing great product experience with high end camera features like Dual Bokeh Mode and Dual Camera. The company also announced the first-ever offer for consumers – ‘Lava Money Back Challenge’.

The campaign was shot in daunting situations for a regular person to imagine but have been done earlier unlike Lava Back Challenge.

Team Soho Square says, “This message is not about a promo, it is about the confidence that Lava has in its product. It’s a never done offer in the category. We wanted to make sure that our creative execution is as bold and clutter breaking.”

October 11, 2017
Sumanto Chattopadhyay named chairman & CCO of Soho Square

MUMBAI: Sumanto Chattopadhyay will take over as the chairman and CCO at Soho Square from 1 August 2017 with the goal of shaping its culture and reputation, and leading it through the next phase of growth in India.

Part of Ogilvy since 1993, Chattopadhyay has helped build brands like Dove, Pond’s and Star Plus, successfully relaunched UTI Bank as Axis Bank and helped launch brands like Pro Kabaddi, Maharashtra Tourism and The Economist in India. He also contributed to the growth of the Mumbai, Kolkata and Colombo offices of Ogilvy.

Chattopadhyay has won international and national advertising awards at Cannes, the Clios, the One Show, the London Festival, the Abbies and Kyoorius. Some of his awards include the 2017 campaign for Star Plus that swept the Kyoorius Awards, the 2016 AME award for Diu Tourism campaign and the 2015 Cannes Health Lion for the filaria eradication campaign he developed for the Government of India.

Chattopadhyay has an MBA from McGill University, Canada, and an MS in Applied Mathematics from Clemson University, South Carolina, USA.

Ogilvy South Asia executive chairman and creative director Piyush Pandey in a statement said, “Sumanto is one of our most talented, seasoned creative resources with rich experience across categories. More importantly, he is a fantastic creative leader and, over the years, I’ve seen some great talent emerge under his leadership. Soho Square has picked up tremendous momentum. Sumanto will help build on its success and propel it forward.”

Over the last decade, Soho Square has grown in size and stature to be ranked among the best agencies in India. Part of WPP in India, the company has been consciously built as an independent agency that now has offices in Mumbai, Delhi, Bangalore and Kolkata, and its client list includes Tata Motors, Himalaya Herbals, Bisleri, Yes Bank, Cipla, Franklin Templeton, Piaggio, Lava and Voltas, amongst others.

July 14, 2017
Soho Square to tell Sujata story

MUMBAI: Consumer electronics and home appliances brand Sujata Appliances has given Soho Square its creative mandate after a multi-agency pitch. The account will be handled out of Soho Square’s Gurgaon office.

Soho Square New Delhi SVP Dip Sengupta said, “Despite being a three (plus) decade old brand, we felt that Sujata’s story has not been told to the audience yet. Sujata’s products are unarguably the best in the category and our single minded approach will be to communicate this.”

Sujata Appliances CEO Akhil Agarwal said, “We are driven by a singular vision – ‘to create without compromise’. We are a successful name across HORECAs and want to foster our credentials in household space. Soho Square came up with a perfect strategy for the brand which was in line with our vision for the brand.”

Established in the year 1980, Sujata is a part of Mittal Electronics, and has been a pioneer in manufacturing of mixer juicer grinders in India. Sujata’s products have a presence in more than 18 countries and its manufacturing capacity is more than 50,000 units per month.

November 17, 2016
Soho Square to tell Sujata story

MUMBAI: Consumer electronics and home appliances brand Sujata Appliances has given Soho Square its creative mandate after a multi-agency pitch. The account will be handled out of Soho Square’s Gurgaon office.

Soho Square New Delhi SVP Dip Sengupta said, “Despite being a three (plus) decade old brand, we felt that Sujata’s story has not been told to the audience yet. Sujata’s products are unarguably the best in the category and our single minded approach will be to communicate this.”

Sujata Appliances CEO Akhil Agarwal said, “We are driven by a singular vision – ‘to create without compromise’. We are a successful name across HORECAs and want to foster our credentials in household space. Soho Square came up with a perfect strategy for the brand which was in line with our vision for the brand.”

Established in the year 1980, Sujata is a part of Mittal Electronics, and has been a pioneer in manufacturing of mixer juicer grinders in India. Sujata’s products have a presence in more than 18 countries and its manufacturing capacity is more than 50,000 units per month.

November 17, 2016
Soho Square wins Piaggio’s creative duties

MUMBAI: Soho Square has been handed the creative duties of Piaggio brands, Aprilia and Vespa, after a multi-agency pitch. This comes on the back of recently-acquired Nicotex – Cipla’s brand of smoking cessation gum.

Piaggio though, isn’t entirely new to Soho Square. The agency earlier re-launched Vespa in India. However, due to a global re-alignment the account had to be moved. This time though, the Piaggio India team was specifically looking for a local agency with a deep understanding of Indian markets.

Although the pitch was only for the Aprilia account, the Piaggio management eventually decided to award the entire two wheeler business, including Vespa, to Soho Square.

Piaggio Vehicles VP and head — marketing Ashish Yakhmi said, “After several meetings with multiple agencies, we realised that not only is Soho Square the best fit for our brands, but that they also have the necessary skill-sets to achieve our strategic objectives in India.

Soho Square, head of office — Mumbai Samrat Bedi said, “This is a homecoming of sorts… We were well and truly disappointed when Vespa moved out two years ago. More than the fact that this is a big win, we are elated to have Piaggio back in the fold.”

Soho Square Senior VP – Strategic Planning, Shashank Lanjekar said, “Vespa is a strong global brand. In India too, it has had quite a long heritage. Aprilia on the other hand is relatively unknown, although it is very famous globally. Our challenges will be to capitalise on the strengths of either and carve a clear niche for ourselves… I am glad that Piaggio has placed their trust in us.”

July 18, 2016
Soho Square wins Piaggio’s creative duties

MUMBAI: Soho Square has been handed the creative duties of Piaggio brands, Aprilia and Vespa, after a multi-agency pitch. This comes on the back of recently-acquired Nicotex – Cipla’s brand of smoking cessation gum.

Piaggio though, isn’t entirely new to Soho Square. The agency earlier re-launched Vespa in India. However, due to a global re-alignment the account had to be moved. This time though, the Piaggio India team was specifically looking for a local agency with a deep understanding of Indian markets.

Although the pitch was only for the Aprilia account, the Piaggio management eventually decided to award the entire two wheeler business, including Vespa, to Soho Square.

Piaggio Vehicles VP and head — marketing Ashish Yakhmi said, “After several meetings with multiple agencies, we realised that not only is Soho Square the best fit for our brands, but that they also have the necessary skill-sets to achieve our strategic objectives in India.

Soho Square, head of office — Mumbai Samrat Bedi said, “This is a homecoming of sorts… We were well and truly disappointed when Vespa moved out two years ago. More than the fact that this is a big win, we are elated to have Piaggio back in the fold.”

Soho Square Senior VP – Strategic Planning, Shashank Lanjekar said, “Vespa is a strong global brand. In India too, it has had quite a long heritage. Aprilia on the other hand is relatively unknown, although it is very famous globally. Our challenges will be to capitalise on the strengths of either and carve a clear niche for ourselves… I am glad that Piaggio has placed their trust in us.”

July 18, 2016
Bisleri partners Soho Square Mumbai for new soft drink launch

MUMBAI: In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square Mumbai will now also be guiding the fortunes of Bisleri’s new soft drinks, Spyci – the twisted cola, Limonata and two fruit flavored drinks – Fonzo and Pinacolada.

Commenting on the new drinks, Bisleri International chairman Ramesh Chauhan said, “The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch.”

From the original soft-drinks king of the country, this is a major come-back in the soft-drinks space.”

Soho Square head Samrat Bedi added, “This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication.”

Soho Square SVP Mohit Ahuja said, “It is quite challenging to be in a space, which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand’s reach. These are two big pillars of comfort for an agency to go about the launch.”

February 17, 2016
Bisleri partners Soho Square Mumbai for new soft drink launch

MUMBAI: In addition to the current portfolio comprising Bisleri, Vedica and Urzza, Soho Square Mumbai will now also be guiding the fortunes of Bisleri’s new soft drinks, Spyci – the twisted cola, Limonata and two fruit flavored drinks – Fonzo and Pinacolada.

Commenting on the new drinks, Bisleri International chairman Ramesh Chauhan said, “The idea is to launch drinks in spaces familiar to but very different from existing taste palates. So while there is a cola and a lemony drink in the new portfolio, the effort has been to give them a lot of twists. Plus there are two new drinks altogether. The consumer is looking to experiment and we have given these options. Soho Square has been with us for around four years now; we feel they are best equipped for this launch.”

From the original soft-drinks king of the country, this is a major come-back in the soft-drinks space.”

Soho Square head Samrat Bedi added, “This launch has been radically different from an agency point-of-view. As a strategy, there will be minimal ATL support at the beginning. Thus we are working doubly hard on other aspects like packaging, pricing and innovative means of communication.”

Soho Square SVP Mohit Ahuja said, “It is quite challenging to be in a space, which is dominated by two big and numerous small players. These new drinks will benefit highly from the testimonial role of Brand Bisleri, as well as the mother brand’s reach. These are two big pillars of comfort for an agency to go about the launch.”

February 17, 2016
Soho Square Mumbai wins Vasmol account

MUMBAI: Hygienic Research Institute Pvt. Ltd (HRIPL) has awarded the brand duties of its brand Vasmol to Soho Square. The agency will be responsible for all strategic and creative communication for the brand with immediate effect.

There was no pitch involved in this win, and the account mandate was awarded on Soho Square’s strategic approach to the brand’s marketing challenge.

When contacted, HRIPL joint managing director Ashish Chhabr said, “Our search for a strategic partner for our flagship brand Vasmol concluded with Soho Square as it has the O&M legacy and a rich brain pool. We look forward to this association, towards making Vasmol the most preferred brand in the hair colour and care categories.”

Soho Square office head Samrat Bedi added, “As a brand, Vasmol has been around for close to 60 years and is pretty dear to the Indian consumer. The challenge is to maintain that equity, while also helping the brand lead the way in the modern context… It is our responsibility as much as it is HRIPL’s.”

Soho Square SVP – strategic planning Shashank Lanjekar said, “When you look at a brand like Vasmol, you see its potential to be a leader, considering the huge following it already has… Now is the time to consolidate that position and ensure that the communication resonates with this generation.”

February 4, 2016
Soho Square Mumbai wins Vasmol account

MUMBAI: Hygienic Research Institute Pvt. Ltd (HRIPL) has awarded the brand duties of its brand Vasmol to Soho Square. The agency will be responsible for all strategic and creative communication for the brand with immediate effect.

There was no pitch involved in this win, and the account mandate was awarded on Soho Square’s strategic approach to the brand’s marketing challenge.

When contacted, HRIPL joint managing director Ashish Chhabr said, “Our search for a strategic partner for our flagship brand Vasmol concluded with Soho Square as it has the O&M legacy and a rich brain pool. We look forward to this association, towards making Vasmol the most preferred brand in the hair colour and care categories.”

Soho Square office head Samrat Bedi added, “As a brand, Vasmol has been around for close to 60 years and is pretty dear to the Indian consumer. The challenge is to maintain that equity, while also helping the brand lead the way in the modern context… It is our responsibility as much as it is HRIPL’s.”

Soho Square SVP – strategic planning Shashank Lanjekar said, “When you look at a brand like Vasmol, you see its potential to be a leader, considering the huge following it already has… Now is the time to consolidate that position and ensure that the communication resonates with this generation.”

February 4, 2016