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Tag: Soha Moitra

  • Godrej Ezee pledges partners with CRY for 10th edition of Ezee Hugs Initiative

    Godrej Ezee pledges partners with CRY for 10th edition of Ezee Hugs Initiative

    MUMBAI: Godrej Ezee liquid detergent is back with the tenth edition of Ezee Hugs, an initiative aiming to provide warmth to underprivileged children during harsh winters. This year, Godrej Ezee is contributing Re 1 on purchase of every 1kg bottle and will donate the proceeds towards buying new sweaters for children.

    The detergent brand has partnered with CRY – Child Rights and You, a prominent non-profit organisation working for children’s rights, to ensure strategic identification of beneficiaries and distribution of sweaters across India’s severe-winter prone regions like North and East. On the occasion of Christmas, Godrej Ezee and CRY jointly kick-started this year’s Ezee Hugs campaign with celebrations and distributed new sweaters amongst underprivileged children in Delhi, Chandigarh and Lucknow.

    Every year thousands of underprivileged, school-going children across the Northern belt, bear the harsh winters without the warmth of woolens. Godrej Ezee wanted to build awareness about this winter related hardships and alleviating them. Thus, it started Ezee Hugs campaign for this important social cause. Over the years, Ezee Hugs has spread warmth by urging people to donate their woolens for children through this social good campaign. In the tenth edition, Godrej Ezee has raised the scale of Ezee Hugs by donating INR 1 from its own sales towards new sweaters. The campaign gives people a chance to contribute towards the noble cause by simply making a purchase. The partnership with CRY will be leveraged to distribute the new sweaters amongst underprivileged children based in Delhi, Punjab and Uttar Pradesh and is expected to have a substantial impact.     

    Sharing his thoughts on Ezee Hugs campaign, Godrej Consumer Products Limited (GCPL) chief executive officer – India & SAARC Sunil Kataria said, “Godrej Ezee has always stood for warmth, comfort and care. Ezee Hugs, a noble initiative by Ezee that began in 2011, has grown over the last 9 years with the support of multiple stakeholders and offered warmth to thousands of children during the winters. This year, we are linking our contribution directly to that of the consumers. We are making Ezee Hugs a people’s movement and encouraging them to contribute to the cause by simply buying Ezee. We are happy to have CRY as a strategic partner this year to ensure accurate last-mile delivery of new sweaters to children across Northern region.”

    Commenting on Ezee Hugs campaign and its partnership, CRY Regional Director(North) Soha Moitra said, “In our journey over the past 40 years, we have always believed in the power of likeminded individuals and corporates to raise awareness for a cause, and it’s a pleasure for all of us at the CRY family as Godrej Ezee comes on-board with a cause related partnership. We are sure that this initiative will go a long way in keeping our children warm and protected during the winter days. I do hope that this initiative would send a message to all consumers, and give them a brilliant opportunity to come forward in championing a cause.”

    In its tenth edition, Ezee Hugs will be promoted over a two-month period through a multi-media campaign including TVC and digital films. This will be to raise awareness amongst people about the cause and encourage them to make their valuable contribution. 

  • HTC, CRY tie up for girls’ quality education

    MUMBAI: Sonal (Name Changed) is an activist and she is only 12 year’s old. She is a member of the “Little star children’s group” from Shahbad dairy that works towards educating children on protecting themselves against abuse. Like the other members of the group, she has been working with other children from the basti who are yet not associated with the children group.

    She is a part of Aarzoo – a movement, a promise to fulfill dreams of countless young girls from the lower income group familiesby facilitating guidance and resources to supplement their dedication and enthusiasm. In association with ‘CRY – Child Rights and You’, and as a part of its corporate social initiative, HTC Corporation, a leading innovator in mobile and virtual reality technology, has launched the initiative ‘Aarzoo: ek wish har aarzoo poori karneki’ in India.

    The initiative brings together HTC and CRY in an effort to create education and basic training opportunities for the girl child from the under privileged sections of our society. As a part of this initiative, beginning February 2017, HTC will, for a period of six months, contribute part of consumer sales proceeds towards delivering an on-ground impact on girl child education for 1500 girls through CRY.

    ‘Aarzoo’ aims to bring positive changes in the lives of the under-privileged girls by giving them the opportunity to learn whilst working towards recognizing, promoting and protecting their rights. In order to build mass reach and awareness and establish connect it will involve the use of Digital consumer connect campaigns as well as on ground activation via events and activities. HTC employees will also join the drive by donating their time towards the cause – volunteer for CRY. The initiative will culminate with a large children festival in Delhi.

    HTC president-south Asia Faisal Siddiqui said, “According to DHS data around the world, female literacy rates are improving but India ranks 38th among the 51 developing countries for which comparable data is available. Indonesia, Rwanda, Ethiopia and Tanzania – all rank higher than India. I would like to reiterate our commitment towards providing quality education and enable better prospects for the girl child in the country.”

    Child Rights and You (CRY) regional director- north Soha Moitra said, “Educating a girl child is the first step towards transforming society and we are extremely glad that HTC is championing this cause and supporting us in making education accessible to every child. We believe this initiative will go a long way in empowering girls and bringing them into the mainstream.”