Tag: Soha Ali Khan

  • Bioderma teams up with Soha Ali Khan’s podcast to talk skincare & SPF

    Bioderma teams up with Soha Ali Khan’s podcast to talk skincare & SPF

    MUMBAI: Skincare and sunshine? Turns out, they need more than just good vibes to get along.

    Bioderma, the French skincare brand trusted by dermatologists worldwide, has joined forces with Soha Ali Khan’s popular podcast All About Her for a special episode dedicated to one of the most essential, yet often skipped, steps in skincare: sunscreen.

    In this newly released episode, Soha Ali Khan is joined by celebrated dermatologist Jyoti Aneja to unpack why sun protection is far from just a summer fling. Together, they bring a balance of personal experiences and expert-backed science to the conversation, breaking down the myths and musts of SPF in an easy, relatable way.

    Soha shares how Bioderma’s Photoderm Crème has become her go-to: a dermatologist-approved formula that not only protects but also keeps her dry and sensitive skin hydrated and comfortable through the day. “It’s about finding something that works with your skin, not against it,” she notes during the episode, highlighting the difference trusted skincare can make.

    Aneja echoes that sentiment, pointing out that Bioderma’s products are backed by years of dermatological research. With broad-spectrum protection and gentle ingredients tailored to various skin types, the Photoderm range reflects the brand’s commitment to skin health and everyday protection — not just cosmetic appeal.

    Speaking about the collaboration, NAOS director – marketing, ecommerce & modern trade Roshan Kunder said, “At Bioderma, we believe skincare begins with understanding your skin and trusting dermatological expertise. This podcast episode reflects that philosophy beautifully, merging real stories with scientific credibility to help consumers make informed skincare choices.”
     

  • The Baker’s Dozen launches ‘The Truth We Knead’ campaign

    The Baker’s Dozen launches ‘The Truth We Knead’ campaign

    Mumbai: The Baker’s Dozen (TBD), an artisan bakery brand in India, has launched a new consumer awareness campaign called ‘The Truth We Knead’ in partnership with actress Soha Ali Khan. The campaign promotes transparency and quality in bakery products, emphasising the importance of using real ingredients without harmful additives.

    This collaboration marks TBD’s first celebrity partnership and aims to inspire consumers to make informed choices regarding bakery items. The campaign highlights the rising significance of bakery products in Indian households, particularly in tier one and tier two cities.

    As the festive season approaches, TBD expects a two to three times boost in sales for cakes and cookies, targeting ₹30-40 crore in sales during the October-December quarter.

    TBD co-founder & head chef Aditi Handa expressed excitement about the partnership, “We are incredibly excited to partner with Soha Ali Khan for ‘The Truth We Knead,’ marking a new chapter for our brand. This campaign reflects our dedication to always making products with real ingredients and using no nasties – values that are at the heart of everything we do. We’ve always admired Soha for her commitment to quality and authenticity, which perfectly aligned with what we wanted to communicate to our customers. Soha’s partnership amplifies our message and helps us reach more people who value authenticity and excellence in their food.”

    Talking about the association, Soha Ali Khan expressed, “I’m excited to join The Baker’s Dozen for their ‘The Truth We Knead’ campaign. As a consumer, I believe transparency and quality are essential in the products we choose. Partnering with an authentic brand like TBD perfectly aligns with my values and ideals. This campaign is a great initiative to educate people about the importance of knowing what’s in their food. I’m proud to be part of a movement that promotes honest and delicious bakery products.”

    The campaign includes a series of videos and content showcasing TBD’s commitment to ‘no nasties’ and quality products made with care.

  • Soha Ali Khan puts an end to festive FOMO with a luxurious Behrouz Biryani feast

    Soha Ali Khan puts an end to festive FOMO with a luxurious Behrouz Biryani feast

    Mumbai: Rebel Foods, the world’s largest internet restaurant company’s homegrown brand Behrouz Biryani has announced its collaboration with actress and content creator, Soha Ali Khan for its Diwali campaign FOMO – Fear of missing out. With this campaign, Behrouz Biryani aims to transform the FOMO sentiment into joyful celebrations by sharing insights into the collective curiosity about celebrity revelry. Under this, Behrouz is providing an enchanting insight into the luxurious Diwali festivities hosted at the Pataudi residence.

    To embrace the royal lineage, Soha Ali Khan extends a royal invitation to celebrate the Diwali feast with Behrouz Biryani; turning the desire for an extraordinary experience into a doorstep-delivered celebration. With a commitment to delivering a seamless and comprehensive Diwali experience, the collaboration will ensure that no aspect of the festive splendour is overlooked, promising an immersive and unparalleled celebration accessible to all.

     

  • Earthraga and Soha Ali Khan team up to revolutionize beauty industry

    Earthraga and Soha Ali Khan team up to revolutionize beauty industry

    Mumbai: Earthraga, a direct-to-consumer brand specializing in natural and organic skincare products joined forces with the well-acclaimed actress and author, Soha Ali Khan for its product collaboration. Soha Ali Khan is getting featured in Earthraga’s upcoming promotional campaigns, showcasing their exceptional range of products crafted from plant-based, naturally pure ingredients, all free from harmful chemicals.

    Soha Ali Khan’s alignment with Earthraga goes beyond the realms of a typical partnership; it’s a shared vision. She embodies Earthraga’s core values of delivering clean, safe, and cruelty-free skincare to discerning customers. Soha Ali Khan is a woman of substance, having made her mark in both the film industry and the literary world. Her drive to maintain a healthy lifestyle and her role as a dedicated mother highlights her attention to caring for her skin with gentle, natural cosmetics.

    In collaboration, Earthraga and Soha Ali Khan are dedicated to promoting the myriad benefits of natural and organic skincare products. Their joint mission is to advocate for products that are not only budget-friendly and highly effective but also crafted with organic, skin-friendly ingredients. Both entities share a profound commitment to eco-conscious practices due to their deep environmental convictions. Their mutual goal is to offer products suitable for all skin types, catering comprehensively to the diverse requirements of their patrons.

    The launch of Earthraga and Soha Ali Khan’s eagerly anticipated collaboration is about to happen. They will promote their goods and highlight their distinctive qualities through an upcoming campaign.

    Sharing her excitement about this partnership, Soha Ali Khan stated, “Being an environment enthusiast and nature-loving individual I within no time connect with the vision and mission of Earthraga. The vision of providing natural and non-adulterated products to the Indian customer touched me a lot. Being a plastic-neutral brand pulls me more towards the brand.”

    Apart from being one of India’s most cherished and renowned superstars, Soha has been a steadfast advocate for sustainable living. Her alignment with Earthraga’s vision adds significant momentum to Earthraga’s aim of creating a brand that is both reliable and highly esteemed. This brand is dedicated to the development of eco-friendly, natural, skin-friendly, and premium products designed to cater to individuals of all age groups in society.

    Earthraga CEO Ganesh Kamath emphasised their shared vision, explaining, “Earthraga and Soha Ali Khan perfectly harmonize in their vision. Our venture began with a central mission to provide Indian consumers with skincare solutions that are genuinely pure, natural and eco-friendly. My travels abroad, where I encountered exceptional products, further solidified my belief that, as we step into the skincare realm, we must ensure that our consumers in India enjoy the same international standards, all while ensuring accessibility and affordability.”

  • Sony Music Kids launches  ‘Mother’s Day Rap Party’ playlist

    Sony Music Kids launches ‘Mother’s Day Rap Party’ playlist

    MUMBAI: On the occasion of Mother’s Day, Sony Music Kids, a one-stop-online destination for children to listen, imagine and learn every single day, invites moms to chill and be entertained as their kids and families put up the most fun hip-hop show on earth!

    Every Mother’s Day is special, but this year it is all the more precious. Moms have always been superstars, seamlessly managing their careers and households, ensuring that their families are safe and well-taken-care of, in normal times. This year, with the lockdown and additional difficulties being faced by everyone, Sony Music Kids introduces an exclusive ‘Mother’s Day Rap Party Playlist’ in an effort to drive up the entertainment, fun and laughter quotient for Moms, the real superheroes within our homes.  

    With this special selection of Rap Rhymes that are easy to learn and fun to enact, Sony Music Kids aims to spark creativity within children and encourages them to entertain their moms in a fun-filled manner, while showing off their hip-hop skills. Hip-hop being the most favourite music genre for kids, this playlist has a special selection of popular iconic nursery rhymes recreated as Hindi Rap tunes, and are easy to learn, sing-along and perform some cool hip-hop moves to. 

    As moms all over put up their feet and settle down to watch their families perform the greatest Rap show on earth, the fun gets extra-entertaining as the quirky lyrics kick-in. Whether it’s an unusual rap version of Twinkle Twinkle Little Star, or Machli Jal ki Rani Hai with a freaky hip-hop twist, these far-out tunes will get the whole family laughing and grooving to the beat.

    Celebrity parents Soha Ali Khan, Mahi Vij, Tahira Kashyap and Angad Bedi will be seen dancing to the rhymes from the ‘Mother’s Day Rap Party’ playlist, and will be urging everyone to listen to these wacky tunes (bit.ly/SonyMusicKids_MothersDay) and join the party too!

    Moms have always been the first to introduce their kids to early learning essentials such as rhymes. Now Sony Music Kids urges children to thank their moms by performing these fun Rap Rhymes, and showing-off their creative skills – improvising lyrics and adding dance moves with a hip-hop twist, that will impress all moms and make this Mother’s Day an even more special and memorable one. 

    #StayHomeAndLearn during the lockdown, enjoy the ‘Mother’s Day Rap Party’ super cool playlist, and spend quality entertaining and bonding time with your family to bring the party home!

  • Soha Ali Khan joins ‘House of Pataudi’, as brand ambassador; Stars in new campaign for Durga Puja with brother Saif

    Soha Ali Khan joins ‘House of Pataudi’, as brand ambassador; Stars in new campaign for Durga Puja with brother Saif

    MUMBAI: ‘House of Pataudi’, the ethnic wear brand, co-owned by Myntra, Saif Ali Khan and Exceed Entertainment, announces Bollywood actor Soha Ali Khan, as its brand ambassador. Soha will helm all major campaigns across media platforms and is slated to appear in her first campaign for the brand, set to go live during Durga Puja.

    As a brand that exemplifies the royalty and grandeur of the rich Pataudi heritage through its unique designs and craftsmanship, the association with Soha, a member of the Pataudi family herself, is set to further accentuate this position. Born and raised in the family of Nawab’s, Soha naturally embodies the grace and majesty of her family’s legacy, making her the de facto feminine face of the brand. ‘House of Pataudi’ offers a wide range of ethnic wear for women, including, Lehenga & Blouse, Kurtas, Embroidered and Woven design Dupattas, among others.  In less than a year of its launch, ‘House of Pataudi’ is among the top three men’s ethnic wear brands on Myntra and is now looking at strengthening and scaling the women’s ethnic wear line. 

    The campaign brings the Pataudi siblings, Saif and Soha together to promote the brand, where they are seen celebrating Durga Puja.

  • All-new series from animal planet and the dodo – “Dodo Heroes”’ 0 spotlights powerful bonds between animals and people

    All-new series from animal planet and the dodo – “Dodo Heroes”’ 0 spotlights powerful bonds between animals and people

    MUMBAI: Animal Planet and DODO, the #1 animal brand on digital, will premiere a new series ‘DODO HEROES’ which will feature inspiring stories of animals in need from around the world, and the compassionate humans who go to unimaginable lengths to give them hope. With each episode focusing on one inspiring and moving story of people who go to any lengths to help animals, the series will explore the personalities and emotions of both humans and animals, while highlighting their unique connection. DODO HEROES marks Animal Planet’s first-ever global series launch which will premiere on Friday, June 15 at 9 PM in India and in over 220 countries and territories worldwide.

    In India, Animal Planet is launching a campaign ‘Be Kind to All Kind’ in its endeavor to raise support for select NGOS dedicated to the welfare of stray animals. The channel has roped in celebrities Soha Ali Khan and Kunal Kapoor to create awareness about this sensitive issue.

    “The situation of stray animals in India is a matter of concern, and we will all have to come together to help these lovely beings. I have personally met many people who would like to support stray animals but can’t because they don’t know how to. The campaign ‘Be Kind to All Kind’ aims to reach out to people, and provide access so that they can support the cause they believe in,” said, Soha Ali Khan. “Animals are surprisingly human in the way they emote, they express. Infact, I don’t pamper my dogs (3 pets), they pamper me with unending selfless love. I enjoy each moment that I spend with them. It is amazing how much satisfaction one can gain by just being ‘natural’ with the most adorable creatures God has created.”

    Kunal Kapoor, added, “It is our responsibility to stand up for all living beings especially animals. We can’t just look the other way when the situation demands help…infact we need to take a decisive action. There are NGOs who work towards the rescue and rehabilitation of needy animals who run shelters, ambulance services, sterilization programs, treatment camps and disaster rescue missions. If we cannot personally go and help these animals then least we can do is support the NGOs dedicated to animal welfare. I hope more and more people joins hands contribute to this genuine cause, and help make India a better place to live for all animals.”

    As a part of Be Kind to All Kind campaign, Animal Planet will urge people to directly support NGOs including ‘World For All’ to raise funds to run their monthly rescue and treatment programme and fostering first aid to the needy strays, ‘The Feline Foundation’ to help control the population of stray cats and dogs in Mumbai and ‘Wild Life Rescue and Rehabilitation Centre’ to help them feed and care for 5 elephants rescued from a life in chains. To donate, visit www.animalplanet.in and lend a helping hand!

  • 31st October: Genuine effort wasted

    31st October: Genuine effort wasted

    MUMBAI: Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the Sikh community following an army operation in the precincts of the Golden Temple in Amritsar. It has been 31 years since the episode and the relevance of this film and, what it wants to convey would make sense to few if any.

    It is pre-October 31-1984 Delhi (mainly East Delhi as depicted in the film) where things are normal. People are going about doing their business, there is bonhomie. There never was a feeling of a divide between Hindu and Sikh, neither the issue nor a reason to think of them as different persons or of community was considered.

    Vir Das is shown as a simple family-loving Sikh working for a government enterprise and has Soha Ali Khan as his wife and three children making up his family. He is a sincere worker and is much respected by his colleagues as well as friends.

    It is another day at work and Vir is on his desk. But, unknown to him, things seem to have changed suddenly as even the office peon fails to respond to his calls, and there is an eerie silence around him. As he soon finds out, the whole office has gathered around a transistor radio; the news is not good. PM Indira Gandhi has been shot.

    Suddenly, everybody has turned cold to Vir. He is advised to leave immediately. The offices are closed, shops down shutters and a pall of gloom and fear envelopes the air. Two lookalikes of prominent politicians are seen inciting the crowds (of Hindus) to go out and seek revenge from Sikhs.

    What follows is a massacre of Sikhs all around the city reminiscent of Hindu-Muslim clashes of the Partition era. No Sikh seems to be safe, on the road or hidden at home, nor ones in the refuge of Hindu families.

    Since this is not a documentary, a hint of a story and to balance things as well as to showcase a semblance of sanity among Hindus, comes in the form of Vir’s Hindu friends coming to his rescue risking their lives and braving police (which sided with the rioters) and the goons killing people indulging in arson mercilessly.

    31stOctober is a sketchy, half-hearted effort to depict the genocide. As numerous Sikhs are slaughtered, an operation to save one family has little effect on the viewer. The direction is patchy; few films have succeeded in showing riot scenes convincingly in Hindi films and this film ranks at the bottom. What is bad about the film is the casting of Vir Das as the Sikh in danger. He carries his deadpan standup comedian look to this rather serious role. Add to that his characterization, which is of a Sikh who breaks down instead of standing by his family while his friends take the risk and one of them also sacrifices his life for the cause. Rest of the actors make a sincere effort.

    If 31st October has an audience to cater to, it is unlikelyto be found in cinema halls.

    Producers: Harry Sachdeva.

    Director: Shivaji Lotan Patil.
    Cast: Vir Das, Soha Ali Khan.

    My Father Iqbal: No drama in Indian Muslim’s honesty

    ‘My Father Iqbal’ is like recreating the life of an honest man from Jammu & Kashmir. It is unlike any film as it is neither a potboiler nor cinema. There are no twists and turns, no villains nor a drama or a dramatic ending. It is the documentation of the life of a man and his circumstances. It is supposed to be a real-life account.

    Iqbal Khan, played by Narendra Jha, is a family loving Muslim in Bani, a township in the state of Jammu & Kashmir, surrounded by Punjab, Himachal Pradesh and close to the Pakistan border. Jha is an engineer in the PWD and is a caring man to his wife, Komal Thacker, and his daughter and son. Jha is also sincere with his work, held in high esteem not only by his bosses and colleagues but also by people of the area for whom he always goes out of his way. 

    Jha, a man who is devoted to his family, lives like any normal, law-abiding and patriotic citizen despite the circumstances of terrorism and violence surrounding him and his town. He is probably traditional in the local sense because, while he dreams of sending his son to a high school in a bigger city, his daughter stays put in this small place.

    Time passes by with Jha and Komal tending to the family, romancing and singing while the son on whom they hang much hope has grown up. He has decided to opt for a career in media and, much against his parents’ hopes, has decided to move to Mumbai. His concern for his family comes in the form of regular remittances of money.

    Terrorism, which was lurking on the outskirts, has now invaded the town. The terrorists confer with Jha’s boss, the town police chief and the local MLA, to find a man with a clean image to store a bag full of RDX. The honest man in their sight happens to be Jha. Why do they need an honest man when the cop and the MLA are a party to the plan?

    Jha’s refusal to accept the bag is countered by a threat of harm that can be done to his son in Mumbai. With his loyalty at stake, Jha asks his son to return home instantly. He wants to share his dilemma with his now grown-up son. The son is on his way and his train is running late by a couple of hours. But, Jha, who has made his decision not to betray his country, takes the ultimate step of not waiting for those two hours for his son to return.

    That is about all as, if one is waiting for a traditional ending to the story, there is none. It is about a patriotic man who was a Muslim and from Jammu & Kashmir, who was neither a terrorist nor a supporter.

    Besides the scenic beauty of the area of Bani and its surroundings, My Father Iqbal has some soothing music in a couple of ghazals. Performance-wise, Jha is impressive and Komal supports well.

    Producer: Paresh Mehta.

    Director: Suzad Iqbal Khan.

    Cast: NarendraJha, Komal Thacker, Paresh Mehta, Raj Sharma, Amit Lekhwani, Sudam Iqbal Khan.

  • 31st October: Genuine effort wasted

    31st October: Genuine effort wasted

    MUMBAI: Rather late in the day, 31stOctober is a film about the Sikh genocide of 1984 in Delhi in the aftermath of assassination of the then prime minister of India Indira Gandhi. She was killed by her security guards, who happened to be Sikh. That assassination, again, is attributed to the anger of the Sikh community following an army operation in the precincts of the Golden Temple in Amritsar. It has been 31 years since the episode and the relevance of this film and, what it wants to convey would make sense to few if any.

    It is pre-October 31-1984 Delhi (mainly East Delhi as depicted in the film) where things are normal. People are going about doing their business, there is bonhomie. There never was a feeling of a divide between Hindu and Sikh, neither the issue nor a reason to think of them as different persons or of community was considered.

    Vir Das is shown as a simple family-loving Sikh working for a government enterprise and has Soha Ali Khan as his wife and three children making up his family. He is a sincere worker and is much respected by his colleagues as well as friends.

    It is another day at work and Vir is on his desk. But, unknown to him, things seem to have changed suddenly as even the office peon fails to respond to his calls, and there is an eerie silence around him. As he soon finds out, the whole office has gathered around a transistor radio; the news is not good. PM Indira Gandhi has been shot.

    Suddenly, everybody has turned cold to Vir. He is advised to leave immediately. The offices are closed, shops down shutters and a pall of gloom and fear envelopes the air. Two lookalikes of prominent politicians are seen inciting the crowds (of Hindus) to go out and seek revenge from Sikhs.

    What follows is a massacre of Sikhs all around the city reminiscent of Hindu-Muslim clashes of the Partition era. No Sikh seems to be safe, on the road or hidden at home, nor ones in the refuge of Hindu families.

    Since this is not a documentary, a hint of a story and to balance things as well as to showcase a semblance of sanity among Hindus, comes in the form of Vir’s Hindu friends coming to his rescue risking their lives and braving police (which sided with the rioters) and the goons killing people indulging in arson mercilessly.

    31stOctober is a sketchy, half-hearted effort to depict the genocide. As numerous Sikhs are slaughtered, an operation to save one family has little effect on the viewer. The direction is patchy; few films have succeeded in showing riot scenes convincingly in Hindi films and this film ranks at the bottom. What is bad about the film is the casting of Vir Das as the Sikh in danger. He carries his deadpan standup comedian look to this rather serious role. Add to that his characterization, which is of a Sikh who breaks down instead of standing by his family while his friends take the risk and one of them also sacrifices his life for the cause. Rest of the actors make a sincere effort.

    If 31st October has an audience to cater to, it is unlikelyto be found in cinema halls.

    Producers: Harry Sachdeva.

    Director: Shivaji Lotan Patil.
    Cast: Vir Das, Soha Ali Khan.

    My Father Iqbal: No drama in Indian Muslim’s honesty

    ‘My Father Iqbal’ is like recreating the life of an honest man from Jammu & Kashmir. It is unlike any film as it is neither a potboiler nor cinema. There are no twists and turns, no villains nor a drama or a dramatic ending. It is the documentation of the life of a man and his circumstances. It is supposed to be a real-life account.

    Iqbal Khan, played by Narendra Jha, is a family loving Muslim in Bani, a township in the state of Jammu & Kashmir, surrounded by Punjab, Himachal Pradesh and close to the Pakistan border. Jha is an engineer in the PWD and is a caring man to his wife, Komal Thacker, and his daughter and son. Jha is also sincere with his work, held in high esteem not only by his bosses and colleagues but also by people of the area for whom he always goes out of his way. 

    Jha, a man who is devoted to his family, lives like any normal, law-abiding and patriotic citizen despite the circumstances of terrorism and violence surrounding him and his town. He is probably traditional in the local sense because, while he dreams of sending his son to a high school in a bigger city, his daughter stays put in this small place.

    Time passes by with Jha and Komal tending to the family, romancing and singing while the son on whom they hang much hope has grown up. He has decided to opt for a career in media and, much against his parents’ hopes, has decided to move to Mumbai. His concern for his family comes in the form of regular remittances of money.

    Terrorism, which was lurking on the outskirts, has now invaded the town. The terrorists confer with Jha’s boss, the town police chief and the local MLA, to find a man with a clean image to store a bag full of RDX. The honest man in their sight happens to be Jha. Why do they need an honest man when the cop and the MLA are a party to the plan?

    Jha’s refusal to accept the bag is countered by a threat of harm that can be done to his son in Mumbai. With his loyalty at stake, Jha asks his son to return home instantly. He wants to share his dilemma with his now grown-up son. The son is on his way and his train is running late by a couple of hours. But, Jha, who has made his decision not to betray his country, takes the ultimate step of not waiting for those two hours for his son to return.

    That is about all as, if one is waiting for a traditional ending to the story, there is none. It is about a patriotic man who was a Muslim and from Jammu & Kashmir, who was neither a terrorist nor a supporter.

    Besides the scenic beauty of the area of Bani and its surroundings, My Father Iqbal has some soothing music in a couple of ghazals. Performance-wise, Jha is impressive and Komal supports well.

    Producer: Paresh Mehta.

    Director: Suzad Iqbal Khan.

    Cast: NarendraJha, Komal Thacker, Paresh Mehta, Raj Sharma, Amit Lekhwani, Sudam Iqbal Khan.

  • Aaj Tak launches new TVC ‘Mobile Aap’

    Aaj Tak launches new TVC ‘Mobile Aap’

    MUMBAI: Aaj Tak is launching a new TV campaign called ‘Mobile Aap’ as a part of its existing Aankhen Khol De campaign. Conceptualised and created by the renowned Bollywood film maker and expert ad maker Pradeep Sarkar, the new TVC features leading Bollywood celebrities Soha Ali Khan and Kunal Khemu.

    The entire campaign emphasises on how Aaj Tak has played an important role by bringing forth some interesting facts that are eye openers for its viewers. It alsoshowcases the real picture to the entire nation. The impact of the channel has been so strong among its viewers that even misleaders of the society fear of being caught on Aaj Tak Cameras.

    In the short black and white commercial Kunal Khemu and Soha Ali are playing the role of King & Queen. Both the king and queen are enjoying clicking selfies, when they suddenly hear the noise of force. Their soldier comes and tells them that the noise is of a marriage procession. But after some time the real force enters. This is when the queen tells the king that if you would have downloaded the AajTak mobile application, we would have got the correct information.