MUMBAI: Tally Solutions, accounting and business management software, collaborated with Happy mcgarrybowen, the creative agency from Dentsu Aegis Network, to launch its first campaign for its GST-ready software. With over 30 years of serving businesses across India, Tally is in an important position to deal with GST.
The campaign centres around a clear message: ‘Tally Hai Toh Tayyar Hain’. The campaign drives home this message across film, print and digital by contrasting different kinds of business people and their approaches to GST. Essentially, it is the difference between those who adapt with times and those who don’t. The tonality of the campaign is light-hearted, yet it drives home a strong message.
Speaking about the campaign, Happy mcgarrybowen CEO and co-founder Kartik Iyer in a statement said, “Working with tally has been an enriching experience at many levels. As pioneers in the business of Fintech, their insight and view into the GST era is unmatched. Their ability to break anything that is complex down to simple clear points is what makes them the leader undoubtedly. There is a lot to do together. We look forward to doing some great work for them.”
Agency Credits:
Agency: Happy mcgarrybowen
CEO: Kartik Iyer
COO: Samarjit Choudhry
Creative
CD(Art): Bobby Thomas
ACD(Copy): Athul CT
Art Director: Rashmi R.
Creative Controller (Art):Sabu CV
Creative Controller(Copy): Ben Samuel
Account Management
Sr. VP: Kunal Madhavdas
Account Supervisor: Aditi Chawla
Account Executive: Meghna Majumdar
Planning
Phalgun Reddy – Director-Strategy Planning
Nakul Bhat – Executive – Strategic Planning
Production House: Chrome Pictures
Director: Vijay Veermal
Producer: RoopaliSinghal