Mumbai: ‘Match It by Softline’, a dynamic collection by Rupa & Company, proudly launches its new campaign, ‘Aren’t We All Girls?’ to honor the strength, resilience, and vibrant lives of modern Indian women. With this launch, Softline announces actress Wamiqa Gabbi as the campaign’s brand ambassador, embodying the values of authenticity, versatility, and empowerment.
The upbeat campaign showcases women confidently dancing to an empowering anthem, reinforcing the campaign’s unifying message, “Aren’t we all girls?”—a bold tribute to shared womanhood and camaraderie.
Designed to cater to the active, diverse lifestyles of Indian women, the ‘Match It by Softline’ collection brings versatile outerwear in rich colors, prints, and patterns. With pants, leggings, palazzos, and tees, each item allows for endless mix-and-match styling, providing a seamless blend of style and comfort.
Commenting on the campaign, Rupa & Company director, Vikash Agarwal stated, “India’s rise on the global stage is powered by its youth, and our young women are leading the way in every sphere of life. ‘Match It by Softline’ reflects the essence of this ‘Girl Power.’ We are delighted to collaborate with Wamiqa Gabbi, our new brand ambassador, whose style and energy perfectly complement the values of our brand. With our range of pants, leggings, palazzos, and tees, we’re confident that women will love the versatility and flair of our collection.”
Expressing her enthusiasm, Wamiqa Gabbi said, “I’m thrilled to be part of this journey. Softline’s focus on comfort, style, and adaptability resonates with my own approach to fashion. It’s empowering to represent a brand that designs for the diverse needs of today’s women, offering both elegance and ease.”
