ITV

Tag: Sofit

  • SOFIT unveils Disha Patani as brand ambassador

    SOFIT unveils Disha Patani as brand ambassador

    Mumbai: SOFIT, India’s leading plant-based drink from Hershey India Pvt Ltd., a part of The Hershey Company, has unveiled its new digital film promoting SOFIT Almond drink featuring brand ambassador and fitness icon Disha Patani. The film highlights Disha’s personal fitness mantra and reinforces SOFIT’s proposition that ‘Fit is Fab’. Through Disha’s workout routine, the brand intends to inspire consumers to embrace their own path towards health and wellness and make SOFIT Almond drink their preferred choice in this journey.

    The film opens with Disha Patani receiving texts from her massive fanbase, asking for her diet regime, fitness tips, favorite exercises and more. As she gets ready for her workout, her phone buzzes continuously with questions and compliments. Following a diverse range of workouts, Disha heads to her fridge and grabs SOFIT Almond Drink. She is shown relishing it and then reveals that incorporating SOFIT Almond Drink in her daily diet helps her stay fit from the inside and fabulous on the outside. The film concludes with the director calling “cut”, but Disha continues to savour her drink, showcasing her genuine love for SOFIT Almond Drink.

    Commenting on the new film, Luigi Mirri, General Manager, Hershey India & APAC stated, “For Hershey India, SOFIT is a brand of strategic importance, representing our commitment to promoting a healthy lifestyle. Consumers are prioritizing their health more than ever and the demand for plant-based beverages and their numerous health benefits is on the rise.  As the market leader in the dairy-alternative milk category, we are excited to unveil the new film featuring our brand ambassador Disha Patani, further solidifying our leadership and strengthening our market position.”

    Speaking about the film, Disha Patani said, “As someone deeply passionate about fitness, maintaining a healthy lifestyle is incredibly important to me. That’s why I am always look on the lookout for products that truly make a difference in my life and fitness journey. SOFIT Almond Drink easily fits into and enhances my wellness routines, whether it’s after workouts or morning runs, or when I simply need something nutritious during a busy schedule.”

    SOFIT is a delicious plant-based drink packed with the goodness of plant protein and dietary fiber. It offers two ranges of plant-based drinks including Almond drink and Soya drink, and comes in indulgent and exciting flavors. The almond drink comes in Unsweetened and Chocolate flavor. The soya drink comes in 4 flavors – Chocolate, Vanilla, Naturally Sugar Free and Kesar Pista.

  • Mirchi announces new show ‘Shape of You’ with Shilpa Shetty

    Mirchi announces new show ‘Shape of You’ with Shilpa Shetty

    Mumbai: Music and entertainment company Mirchi has announced its new show “Shape of You” with Bollywood actor Shilpa Shetty as the host. The talk show on celebrity fitness will be available on Mirchi’s YouTube channel – Filmy Mirchi. 

    “Each episode of ‘Shape of You’ will feature Shetty in candid conversations with a B-town celebrity about their mental and physical transformation from the time they debuted till the present day. It will also reveal their workout routines, and fitness mantras. Through the show, fans will get a sneak-peak into the lives of their favourite celebrities and their secret tips and tricks to stay fit,” said the statement.

    The show will be a star-studded series featuring popular artists from the industry including John Abraham, Jacqueline Fernandes, Masaba Gupta, Badshah, Shehnaz Gill, among others, it added.

    “Shilpa’s knowledge, experience, and jovial personality form the baseline for the show; we couldn’t have found a better fit,” said Mirchi executive president Nandan Srinath. “We are keen on witnessing the response that the show receives and hope to set new records with its success. Also, we are glad to have Pintola as presenting sponsor for the first-ever season of ‘Shape of You’ and wish to have a fruitful relationship ahead.”

    “My journey with fitness and wellness started over 15 years ago, and my involvement in it grew post giving birth to my first child,” remarked Shipla Shetty Kundra. “Over time I have realised the importance of health and fitness in my life, and I want to play the role of a catalyst in people’s lives who are looking to embark on this journey. Through ‘Shape of You’ and through the ‘Simple Soulful App’, I want to reach out to more people who want to pay attention to themselves as well as their health and wellness.”

    The show is presented by Pintola Peanut Butter and co-powered by Sofit. “‘Shape of You’ is an attempt to make a healthy difference in the lives of many. We will continue encouraging everyone to adopt a healthy lifestyle through our 100 per cent natural, high in protein, and zero preservatives products,” stated Das Foodtech head of marketing Anand Patel.

  • Sofit promotes energetic life in latest ad

    Sofit promotes energetic life in latest ad

    MUMBAI: Sofit, the soy milk brand from Hershey India, has released its latest ad featuring brand ambassador John Abraham.

    The new ad is aimed at strengthening Sofit’s proposition of ‘Healthy Energy to Do More’, given that it is fortified with protein, omega 3 and vitamins and comes in a range of delicious flavours. The ad shows Abraham as a relatable, multi-tasking contemporary professional and how Sofit, when made a part of balanced diet and healthy lifestyle, helps a person achieve that extra mile.

    The refreshed ad showcases a day in the life of a high achieving urban citizen who has to go through a packed schedule altering between workouts, meetings, deadlines and travel.

    Hershey India managing director of Sofit Herjit Bhalla says, “Sofit is a brand of strategic importance for Hershey India. Indians today are passionate about health and fitness and aim to have it all while juggling between work, travel and their passions. Sofit is an ideal drink to consume for anyone aiming for an active lifestyle. We have also recently introduced Sofit in a coffee mocha flavour, which can be consumed both hot and cold, for those who love a healthy wake-up brew.”

    Talking about the campaign, Hershey India marketing director Sarosh Shetty adds, “Sofit’s new campaign showcases a slice of life of the young multi-taskers and how Sofit provides the energy to do more across day parts. We are sure that this creative will be well received by the audience and will position Sofit as the source of healthy energy to help them in their journey of achieving more from life”

    Abraham, who has been the face of Sofit since the past few years, mentions, “It has been a great journey with Sofit and I am thrilled about the new look of the ad. The refreshed commercial is extremely relatable and relevant where I play the ‘everyday hero’ who must constantly oscillate between a gamut of tasks while being both, energetic and efficient. I truly believe that we are all a part of an increasingly demanding regime with no room for lethargy. Sofit personifies the same attributes of a healthy and active lifestyle allowing you to push the envelope by going the extra mile to achieve your goals.”

    Sofit enjoys a lion’s share in the soy milk category in India. It is considered a part of the repertoire of soy-based, convenient, delicious, beverages that provide protein, omega 3 and vitamins, which gives a person the energy to achieve that extra mile.