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Tag: Socks

  • Bonjour says good morning to bamboo socks

    Bonjour says good morning to bamboo socks

    MUMBAI: Socks are socks,  right?

    But no, not for the sock connoisseur! 

    They are very selective about the socks they wear. 100 per cent cotton socks, socks that breathe,  are preferred in a country like India, especially in the more hot, humid cities or towns.  

    Then some executives like – Sunil Lulla – he of MTV fame – like  to collect their highly colourful socks. Others have their socks differently coloured with the days on each. Many a company has special socks manufactured and have their brands put on them and they are given away to  senior executives  or to visitors at exhibitions. And yet others go for the plain vanilla, bland black and white socks, every day of the week. 

    The 47 year old Bonjour Socks  brand is now banking on users going for its innovative bamboo sock range.  Designed with an eco-friendly and sustainable fabric, this new collection promises a blend of comfort, style, and utility, making it a new year gift.  

    The bamboo socks range features multiple color options and boasts qualities such as odour resistance, breathability, and durability, catering to the evolving needs of today’s consumers. Bamboo, known for its natural antibacterial properties, ensures that these socks provide a fresh and hygienic experience throughout the day. 

    Simultaneously,  Bonjour has kicked off  its 7 Days No Smell campaign. The campaign features an engaging short film that highlights the remarkable odour-resistant quality of the bamboo socks, showcasing their ability to remain fresh even after seven days of wear.  (Now if the socks don’t live up to that promise, Bonjour might run into a spot of bother. Because s consumer might dare wear them for the seven days and if they smell, it might start off a viral campaign! Bonjour, are you listening?) 

    The bamboo socks range are to be made available at affordable prices (according to the company)  across Bonjour’s retail outlets and online stores. Bonjour serves more than 17,000+ retailers and over 180+ distributors across India.  

    “At Bonjour, we are committed to innovation and sustainability. Our new bamboo socks range is a testament to this vision, offering customers a product that is not only eco-friendly but also high-performing,” says Bomjour Socks MD  Rajkumar . “With the 7 Days No Smell campaign, we aim to inspire confidence and provide a delighttful solution for daily comfot and hygiene.” 

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    A post shared by Bonjour (@bonjour_socks)

     
     

  • Calvin Klein Jeans announces Fall 2013 Campaign

    Calvin Klein Jeans announces Fall 2013 Campaign

    MUMBAI – Calvin Klein, Inc., a wholly owned subsidiary of PVH Corp. [NYSE: PVH], today revealed the Calvin Klein Jeans women’s and men’s Fall 2013 global advertising campaign.
    The Calvin Klein Jeans advertising campaign for Fall 2013 showcases members of the American alternative rock band Warpaint – including Jenny Lindberg (vocals, bass), Theresa Wayman (vocals, guitar), Emily Kokal (vocals, guitar) and Stella Mozgawa (drums).

    Shot by Tyrone Lebon, Warpaint is featured performing for a crowd that includes models Tilda Landstrom, Louise Parker, Matthijs Meel, Sung Jin Park and Mikkel Jensen. The musicians and models are wardrobed in a mix of jeanswear, sportswear, footwear and accessories from Calvin Klein Jeans. The campaign highlights the brand’s latest introduction, the new rocker kick jean — ‘RCKR KICK’ – a sexy, slim silhouette with a kick flare at the hem.

    Conceived under the creative direction of Calvin Klein’s in-house global marketing and advertising agency, the Calvin Klein Jeans Fall 2013 campaign will be featured across four continents, spanning from North and South America to Europe and Asia. The print campaign will be complemented by prominent outdoor executions and an on-line advertising campaign video, featuring Warpaints’s new song, “Love is to Die,” which will be included on the band’s next album scheduled for release in September 2013.

    Calvin Klein, Inc. is one of the leading fashion design and marketing studios in the world. It designs and markets women’s and men’s designer collection apparel and a range of other products that are manufactured and marketed through an extensive network of licensing agreements and other arrangements worldwide. Product lines under the various Calvin Klein brands include women’s dresses and suits, men’s dress furnishings and tailored clothing, men’s and women’s sportswear and bridge and collection apparel, golf apparel, jeanswear, underwear, fragrances, eyewear, women’s performance apparel, hosiery, socks, footwear, swimwear, jewelry, watches, outerwear, handbags, small leather goods, and home furnishings (including furniture). For more information, please visit calvinklein.com.

    PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass, G.H. Bass & Co., Warner’s and Olga, and its licensed brands, including Speedo, Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.