Tag: Sociowash

Sociowash bags digital mandate for Viacom18’s music and English entertainment brands

Digital marketing agency Sociowash has won the digital marketing mandate for Viacom18’s music brands MTV Beats, VH1 and KaanPhod, English entertainment brands Colors Infinity and Comedy Central, and multiformat content destination Fully Faltoo YouTube channel, with NFT marketplace fullyfaltoonft.com.

Sociowash will be responsible for reinforcing each brand’s digital presence by conceptualizing relevant content that users can engage with daily. In addition to that, the agency will also work towards creating content that not only reiterates the quirky vibe of the brands but also emphasizes on creating dynamic and thought-provoking content for its viewers. This partnership will serve to further enhance the digital presence of Viacom18’s Music and English Entertainment brands, multi format content destination Fully Faltoo YouTube channel and fullfaltoonft.com.

All these responsibilities will be taken care of by the Mumbai branch of the Sociowash. The aim for Sociowash will be to synergize with these youth-centric brands and create active digital media content across all social platforms. Collectively, the brands under this mandate offer content across genres including comedy, music, snackable shows as well as Fully Faltoo NFT marketplace.

Viacom 18 marketing head for youth, music and English entertainment cluster Utsav Chaudhuri said, “With a unique mix of multi-genre and multi-platform content, our brands MTV Beats, Vh1, KaanPhod, Colors Infinity, Comedy Central are synonymous with pop-culture, and our new brand Fully Faltoo along with its NFT ecosystem will leverage the emerging pop-trends. With Sociowash, we aim to further strengthen our digital strategy for our content to reach and engage with the youth.”

“We at Sociowash have always believed in adding value to brands and maximising the digital footprint. After having done the same for the Viacom 18 network we are extremely delighted to have their YME cluster on board with us. Creating strategies that will resonate with the target audience, while using marketing for the good is what will positively help us and Viacom 18 reach greater heights,” commented Sociowash co-founder Pranav Agarwal.

May 14, 2022
Sociowash restarts its social media mandate for Cinépolis

Mumbai: Creative agency Sociowash has resumed its mandate of social media marketing for the voguish theatre circuit, Cinépolis.

With the onset of the pandemic, as the world went to a standstill, Cinépolis had hit a pause and changed its digital POA. As they reopen their screens across India, the brand’s digital presence will be managed once again by Sociowash Delhi.

Cinépolis is India’s first international exhibitor and operates 360 theatre screens under Cinépolis, Cinépolis VIP and Fun Cinemas in India including the country’s biggest Megaplex screen.

Commenting on the partnership, Sociowash co-founder Raghav Bagai said, “Entertainment brands are super exciting to create for and we couldn’t be more excited. Sociowash has always strived to create stories; from the first draft to the final cut, we believe in making every brand a record-breaking superhit across box offices. As Cinépolis reopens its megaplex screens, Sociowash will see you at your mobile screens. Grab your popcorn tubs and watch the magic unveil. Picture toh abhi shuru hui hai, dost!”

In the cusp of the pandemic, Cinépolis went on a long hiatus, shutting down all cinema halls and screens in the country. As people settled into the post-pandemic new normal, so did Cinépolis with social distancing, safety measures and limited seating for cinema lovers. With the new year comes new beginnings and both Cinépolis and Sociowash are pumped to reach new heights and create an exciting buzz.

January 7, 2022
Sociowash bags creative mandate for Big Bazaar

Mumbai: Creative digital agency Sociowash has won the social media mandate for Big Bazaar. The mandate, which was won through a competitive pitch process, will be managed by the agency’s Mumbai office.

With digital presence taking a higher priority for all the brands out there, Big Bazaar plans to amplify its social reach through platforms like Facebook, Instagram and more with content that is more relatable and helps strike a conversation with the target audience, said the brand in a statement.

“We are delighted to be partnering with Sociowash for our social media marketing mandate. Their team brought in new ideas, as well as a clear distinction in strategy across Instagram, Facebook, and Twitter. We are quite excited, and confident that working with Sociowash will help us create stronger engagement with our audience,” said Future Group CMO Pawan Sarda.

As part of the mandate, Sociowash will be responsible for social media and performance marketing assets. This consists of strategising for and amplifying their social media presence across Instagram and Facebook with the key objective of increasing engagement and brand recall, said the statement. The agency will be working closely with the marketing team at Big Bazaar to implement strategies that are aligned with the brand’s goals, it added.

“We are thrilled to add such a household name to our roster of clients while strengthening our presence in India. Our expertise will be focused on effectively communicating the brand’s purpose to a wide range of audiences,” said Sociowash co-founder Pranav Agarwal.

December 10, 2021
Sociowash elevates Surbhi Allagh to business head, Mumbai

Mumbai: Creative digital marketing agency Sociowash has named Surbhi Allagh as its new business head for Mumbai.

With more than half a decade’s worth of experience in the advertising industry and close to four years in the organisation, Allagh has a clear understanding of the advertising industry and Sociowash’s culture that needs to be built in Mumbai, said the agency in a statement.

Hired as a creative lead and soon promoted as the agency’s creative director, Allagh is also an instructor at the Sociowash and is currently helping build Sociowash Studios, a new venture that is soon to be launched by the organisation.

With 200 brands and 120 team members across both of its offices, the agency is set to expand its Mumbai team. “Surbhi joined us in February 2018 as a creative lead. While working with a team of over 50 individuals, she has built a massive pipeline of future leaders,” said Sociowash co-founder Pranav Agarwal. “She then took the challenge to set up Sociowash in Mumbai, having acquired and created a strong brand portfolio comprising names like P&G, Viacom18, UpGrad, Voot, Starbucks, Big Bazaar, Nykaa, and more.”

Allagh has worked in a plethora of profiles ranging from programming executive to brand stylist before joining Sociowash.

“Over the last few years, we have established ourselves as one of the go-to creative digital agencies for brands across genres and the next few years would aim at setting up a strong team in place along with accelerated growth,” said Allagh. “While the pandemic years emphasised on the need to strengthen our teams and processes across the agency, the next years would aim at further scaling the business while continuing to add value.”

December 1, 2021
Sociowash bags digital mandate for Hero Lectro

Mumbai: Full-service creative digital marketing agency Sociowash has won digital mandate for Hero Lectro, which falls under Hero Cycles Ltd, in a multi-agency pitch. The mandate consists of coming up with breakthrough digital marketing strategies and amplification of the social media presence and was won by the agency’s Delhi office.

Sociowash will primarily focus on crafting digital campaigns for the brand to amplify its reach and awareness and create an active online community. The agency will be looking at using all the relevant social media platforms and turning this new-age product into a must-have lifestyle product, it said in a statement.

“This new partnership gives us a great deal of confidence in building a future we’ve always envisioned as a brand,” said Hero Lectro CMO Rachit Gupta. “From early on Hero Lectro has focussed on tech and digital platforms, be it in our e-cycles themselves or in our marketing strategy. As the category expands at a fast pace year on year, our investment and dependency on digital marketing take more importance than traditional media.”

Sociowash co-founder Pranav Agarwal shared, “Not only are we proud to have won the mandate, but also elated to be the ones to present products that are energy-efficient, life-changing, and incontestably defining the future of mobility.”

“Looking forward to building a new and fulfilling path together with the brand, strategically as well as in terms of reaching out to the audience on a deeper level with our instruments of creativity and planning,” he further added.

November 16, 2021
Sociowash retains OnePlus youth marketing mandate

Mumbai: Creative and Youth Marketing agency Sociowash has retained the mandate for the OnePlus Youth Marketing Program to increase the brand’s share of voice among the youth.

The agency’s youth marketing arm – YouthBeat will manage the program in sync with the brand’s objective to tap into the student community and associate closely with them.

The mandate consists of result-oriented planning, strategising and execution of Oneplus’s campus ambassador program by the agency. In addition, the agency is responsible for adding value to the brand and students’ learning experience by designing a better growth-driven strategy for the brand.

Sociowash will manage all activities associated with the campus ambassador program including selection to the recruitment of student ambassadors from top universities based on ambition displayed, personal values, creativity, understanding of technology, passion for marketing, outgoing personality, and leadership qualities, said the statement.

The agency will formulate strategies to drive the growth of the OP SAP community through talent unboxing events, clubhouse sessions, IG takeovers, it added.

Commenting on the program, Sociowash’s co-founder, Raghav Bagai said, “OnePlus’s Campus Ambassador Program is an excellent opportunity for young talent to hone their skills. With a huge number of OnePlus technology enthusiasts in universities, we are proud to partner with the brand and enhance its share of voice among the student community. We look forward to creating strategies that benefit the brand and create space for the community members to thrive in order to generate results for the brand.”

August 31, 2021