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Tag: Society tea

  • A Truly Refreshing Experience – Society Tea introduces Elaichi Adrak Tea!

    A Truly Refreshing Experience – Society Tea introduces Elaichi Adrak Tea!

    MUMBAI: Celebrated household name, Society Tea from the House of Hasmukhrai & Co., has launched their latest product, Society Elaichi Adrak Tea, which is the sublime blend of taste and nutrition. The tea offers the perfect infusion of rich colour and strong flavour of elaichi and adrak, keeping the consumers revitalised and active throughout the day with no compromise on the taste.

    Society Elaichi Adrak Tea, as the name suggests, is the perfect mix of elaichi and adrak with each ingredient having a plethora of benefits. Elaichi is known for its digestive properties and its effect in reducing flatulence while Adrak is known to relieve cold, flu and ease out stomach cramps as well, among many such advantages of consuming their concoction(s).

    Commenting on Society Tea’s latest product, Mr. Karan Shah, Director, Society Tea, said “It is our constant endeavour to create products which are beneficial for our consumers in more than one way. Apart from being the perfect cuppa to cherish, our Society Elaichi Adrak Tea has several medicinal values, ranging from building immunity and enhancing digestive health to relieving cold and stomach cramps as well. It is the ideal marriage of flavour and nutriment whilst incorporating all the freshness and aroma that Society Tea drinkers have come to expect from a cup of Society Tea.”

    Available at retail stores in and around Maharashtra, Society Elaichi Adrak Tea comes in 100 gm pouches priced at INR 50/- and 250 gms bottle priced at INR 130/-. It is also available on their website – https://shop.societytea.com/products/society-elaichi-adrak-tea-100gm-pouch

    Relish Nature’s Wealth for your Health in the form of Society Tea’s  latest product – Elaichi Adrak Tea

  • Society Tea combines taste of cinema and chai in new TVC

    Society Tea combines taste of cinema and chai in new TVC

    MUMBAI: Society Tea has launched its latest Masala Tea TVC campaign ‘Masala Nahi Toh Mazaa Nahi’ that revolves around the union of two biggest shared experiences in India – Love for Cinema and Chai. The TVC has been created and conceptualised by Black Swan Life and produced by Skylark Productions.

    Commenting on the occasion Society Tea director Karan Shah said, “With our latest Masala Tea TVC, we at Society Tea wanted to brew a campaign that reflects a beautifully balanced emotion between our country’s two favourites – cinema and chai. And what better way to do it than our quintessential ‘Dadi Ma Ki Masala Chai’. Society Tea’s Masala Tea is all about the highest quality, the traditional taste which is fortified with spices, an original masala recipe that is an excellent elixir and we definitely recommend you to try our grandmothers’ personal recipe blend. Titled ‘Masala Nahi Toh Mazaa Nahi’, the TVC has beautifully captured a perfect blend of human emotions and an all-season National favourite beverage- Masala Tea.”

    The TVC has been released in Hindi and Marathi across Maharashtra, Nasik, Nagpur, Aurangabad, and Raipur. The bi-lingual method is in sync with Society Tea’s strategy of augmenting their Maharashtra and nearby regions’ target audience. 

  • Society celebrates India’s tea-drinking culture

    Society celebrates India’s tea-drinking culture

    MUMBAI: If there is one thread that binds us unequivocally as a nation, no matter what our differences may be, it is our love of tea. Being innately Indian is synonymous with starting the day with a steaming cup of chai-be it a time held, homemade recipe, or that of the ever-dependent tapri chaiwallah around the bend near the office building, tea is a constant in our lives.

    To take the love for tea a notch further, Society Tea has launched its latest brand campaign – The tea society called India. It celebrates this unifying and proudly home-grown tea drinking culture across the length and breadth of our country.

    Society Tea director of business development Karan Shah says, “The idea of the campaign emerged serendipitously from the brand name itself, Society Tea. Society Tea has always strived to maintain a consistent quality with infallible taste. Our travails whilst executing this campaign across several regions in India is testimony to our passion for quality. The campaign is a perfect amalgamation of people who are unique and diverse as it perfectly captures our brand footprint across incredible India.”

    To essay a wonderful human interest brand story campaign idea, the right set of photographers and filmmakers were arduously handpicked for lyrical, documentary style of photography and film.

    The film features photography mavens-Palani Mohan, a Hong Kong based award-winning photographer with a wealth of experience and Rakesh Haridas, whose Instagram feed showcases a truly unique style of photography. These mavens covered the length and breadth of India, right from Kanyakumari to Kashmir and Meghalaya to Mumbai. Between endless cups of tea, all-nighters and travel secrets, this human interest campaign was spearheaded by Sachin Pillai, a young and dynamic director from the film production company, Epitome.