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Tag: Society tea

  • REFRESHING OUR ‘CHAIWALLA AT THE TRAIN STATION’ MEMORY, SOCIETY TEA BREWS IN A DELIGHTFUL CAMPAIGN WITH ITS INSTANT ONE MINUTE TEA

    REFRESHING OUR ‘CHAIWALLA AT THE TRAIN STATION’ MEMORY, SOCIETY TEA BREWS IN A DELIGHTFUL CAMPAIGN WITH ITS INSTANT ONE MINUTE TEA

    Mumbai: One of the country’s premium tea brands and a celebrated household name, Society Tea brews in a delightful film celebrating the iconic ‘Chai Chai’ phraseology employed by the ubiquitous chaiwallas at the station. The film conveys the message of relishing a piping hot cup of refreshing special chai instantly with its aromatic One Minute Tea range.

    Tea is so weaved into the fabric of our everyday life that sometimes all it takes is a little nudge to rekindle some of the associations with tea. One such memorable association is the Chaiwalla at the train station. Every station that the train used to stop wasn’t just a break from the journey, it was also a much anticipated tea break one would look forward to. As soon as the train halted at the station, one couldn’t miss the nasal twang laden, strangely rhapsodic, sing-song sales pitch of the chaiwalla for his refreshing cup of the special chai…his annoyingly rhythmic tone invitingly piercing the air. And in this short interlude of the journey, just about anyone was able to enjoy his special chai.

    Inspired by that little hiatus, the film beautifully conveys a message that now anyone can enjoy a special cup of flavoured tea – a mix of aromatic Indian spices – be it the quintessential ‘Masala’, the ‘Desi Elaichi’, the 'Adrakwali Chai' or the refreshing ‘Lemongrass tea’, anywhere, anytime in just under a minute with Society Tea’s One Minute Instant Tea!

    Karan Shah, Director, Society Tea said, “Tea to Indians is not just a beverage, it is a habit embedded into life. Most of us want to have our special chai in a moment’s notice but usually that’s not possible. One Minute Tea is an outcome of this need for a special cup of chai that anyone can make. And what better way to convey this than juxtapose the very memorable call for chai at train and bus stations against people of all ages.”

    Society Tea’s One Minute Instant Tea is available in a variety of aromatic range, comprising of four variants, Lemongrass Tea, Ginger Lemongrass Tea, Masala Tea, and Elaichi Tea. https://shop.societytea.com/collections/one-minute-instant-tea .

    In order to manufacture high quality Tea and Dairy products, Society Tea has set up a plant in Vadodara (Gujarat). It is one of India’s most advanced and completely automated milk and soluble tea processing units which manufactures products under strict hygienic standards, to meet the high levels of quality and excellence. 

  • 2000 VIKRAMGAD RESIDENTS RECEIVE CUPS OF KINDNESS!

    2000 VIKRAMGAD RESIDENTS RECEIVE CUPS OF KINDNESS!

    Mumbai: The COVID-19 pandemic induced lockdown created a major crisis in our country impacting the lives of many people. Understanding the struggle and plight of a major section of the society, Society Tea brought smiles to many faces through a tea drive.

    With the thought of brewing a delightful cup of tea, Society Tea in October distributed 2000 tea packs to the families of Vikramgad district (Maharashtra) in association with NGOs – Kindness Unlimited (KU) and Making A Difference Foundation (M.A.D).  

    The initiative has successfully benefited more than 2,000 families of farmers and daily wage labourers from over 12 villages in the district.

    Capturing the precious smiles and some joyous moments in the lives of the Vikramgad residents amidst the pandemic, through this initiative, Society Tea presents a documentation of the Tea drive, ‘Chai, tum chai nahi chahat ho!’

     

     
     
     

     
     
     
     
     

     
     

     
     
     

     
     

    A post shared by Society Tea (@societytea)

     

    Link – https://drive.google.com/file/d/1XLuJkw0dQXTZzgHuvfb9TyND6X9K1joz/view

    Commenting on the initiative, Karan Shah, Director, Society Tea said, “With the pandemic having taken a toll globally, it’s the farmers and daily wage labourers who have suffered the most. We, at Society Tea, wanted to contribute to this significant strata of society by bringing a smile to their faces with the nation’s favourite beverage, tea. Through tea, we are elated to have brewed some delightful memories with the residents of Vikramgad, Maharashtra. With the best interests of these people at heart, we hope and pray that they bounce back to the new normal in no time.”

  • SOCIETY TEA PRESENTS, #SOUNDSOFSOCIETY SEASON 2, EPISODE 4: ‘AKHIYAN’, PRODUCED BY URBAN BEAT PROJECT, CURATED BY LAIQ QURESHI

    SOCIETY TEA PRESENTS, #SOUNDSOFSOCIETY SEASON 2, EPISODE 4: ‘AKHIYAN’, PRODUCED BY URBAN BEAT PROJECT, CURATED BY LAIQ QURESHI

    A celebrated household name, Society Tea, in association with Urban Beat Project, curated by Laiq Qureshi, announced the launch of the Second Season of its live musical web series – #SoundsofSociety, https://soundsofsociety.in/, and are here with Episode 4. This episode features a collaboration of two tremendously talented musicians, between one of India's finest yet under-rated singers Tritha Sinha, and multi-instrumentalist genius musician and Indophile, Mathias Durand, presenting ‘Akhiyan’.

    Sounds of Society is a genre-free, no-rules, and an all-inclusive approach to presenting music-making and its associated performing arts. It features musicians and their grassroots approach to making music, in an entirely collaborative format. Sounds of Society – Season 2 is shot with minimal fuss and equipment, and will feature both, edited as well as, one-take videos, to showcase the true organic nature of each episode.

    The season’s fourth episode showcases an amazing collaboration between Tritha, a vocalist, composer and music producer based in Goa, and Mathias Durand a composer, producer and singer-songwriter from France. Having worked together extensively, their work is nothing short of exemplary. This episode is a perfect example of musical harmony. While Tritha sticks to her roots, and Mathias to his, they come together as one with this fascinating arrangement, ‘Akhiyan’.

    In 2014, Tritha released her debut album ‘PaGLI’ on Sony Music, earn the license to break the rules as well as unlearn and re-interpret what she had learnt in her classical methods. Her next album ‘Raagas in Paris’ released in 2016 on Silk Road label saw her fuse Indian classical with psychedelic rock with her rock band 'Tritha Electric'. Whereas, for Mathias, as a young child he learned classical music on the piano from his grandmother and is a self-taught guitarist. He plays Folk Psychedelic music, inspired by Krautrock, Experimental and Minimal composers.

    An elated Karan Shah, Director, Society Tea said, “Music, an integral part of our lives, has the power of bringing together people across borders, just the way tea does. With Sounds of Society: Season 2, we aim at bringing soulful melodies by collaborating with versatile artists. This season has an amazing line-up and is all set to brew a flavourful experience, with the aim of etching music and tea onto the hearts of our audience. We strive towards keeping this spirit of innovation alive while spreading happiness.”

    Produced by Urban Beat Project and curated by Laiq Qureshi, the collaborations in each episode represent the already existing and ever evolving synergies in the musical world. Much of what is captured is entirely spontaneous, without any concrete rehearsals. “Some of the best music is made when musicians come together without any real aim in mind, and when they are free of going anywhere particular with their music. Like in a jam. What comes out is pure and organic. This is what we want to showcase.” says Laiq Qureshi, founder of Urban Beat Project.

    Sounds of Society departs from a need to showcase any big industry names, but hopes to feature what music sounds like on the street, on a terrace, in your bedroom, on the beach, or in your backyard. The only real aim is to document the social and cultural milieu in which we live, by presenting the sounds of today.

    Artists featured so far are – DJ URI, Delhi Sultanate, Hang Massive, Delhi 2 Dublin, Vasuda Sharma, Gowri Jayakumar, Chandana Bala, Nush Lewis and more.

  • Society Tea says tea market well established to champion #VocalForLocal

    Society Tea says tea market well established to champion #VocalForLocal

    MUMBAI: One thread that binds Indians as a nation, despite the diversity in cultures and languages, is the love for tea. The way tea is consumed here changes every 100 km. It has been an irreplaceable part of every Indian, making it the most loved beverage across the subcontinent.

    The new hashtag #VocalForLocal has been in the Indian market ever since PM Modi gave a clarion call to the nation to support Indianised products. Society Tea director Karan Shah is of the opinion that Indian brands have a good hold over the tea market with each region dominated by a different player who understands its consumer well. While adapting to these variations, Indian brands have stepped forward and innovated as per the demands of the consumer.

    Shah says, “Indian consumers are very particular about the kind of tea they consume and how they consume it. It varies from state to state and region to region, with some people liking their tea with only a splash of milk to your kadak masala chai to lightly brewed white tea.”

    As per a report by Statista, India produced around 13,44,000 tons of tea in 2018. India is the second-largest producer of tea in the Asia Pacific region and the largest consumer of the beverage. Indian tea is amongst the finest in the world due to the heavy investments and innovations in the processing units and the care taken during harvest and processing owing to the importance the citizens give to chai in their everyday life.

    Given this backdrop, Shah thinks a brand needs to understand the changing preferences of the consumer and the tea-drinking patterns across the Indian subcontinent such as the recent affinity  for herbal and green tea by health- and fitness-oriented people.

    "Vocal for Local" has been quite a point of discussion in the market after Prime Minister Modi's address and Indiantelevision.com has been constantly covering the many aspects surrounding it. 

    In an earlier interaction, Havas Group India CEO Rana Barua had mentioned, "‘Vocal for Local’ is an extremely encouraging direction and philosophy for marketers." 

    Havas Group India CEO Rana Barua says that ‘Vocal for Local’ is an extremely encouraging direction and philosophy for marketers.

    He further added, “Brands and businesses have a huge and potentially vital role to play. But they must do so with authenticity because it is the right thing to do, not for themselves, not even just for their customers, but for society as a whole. In line with this, getting back to relevance and creating a compelling, engaging story to fit in the consumer’s life is integral. Be meaningful for the consumer so that they clearly understand the void and reach out to buy the brand.”

    Society Tea introduced a range of new green teas such as the Cleanse Green Tea Detox Kahwa Premix, while in the segment of iced teas, the company has introduced four interesting flavours.

    “Vocal for Local would be a fair idea in its broader interpretation of increasing local industry (not just consumption). But this will only work after the sentiment solution has been found and deployed widely and sticking to a narrow definition of local in any way would be 'harmful jingoism' at work,” adds Dentsu One president Harjot Singh Narang.

    Keeping in mind the current pandemic wreaking havoc globally, Society Tea has launched the #StayAtHome campaign, to encourage safety, remembering the beautiful memories that have been collectively spent as a community around tea.

  • Society Tea introduces #StayAtHome campaign

    Society Tea introduces #StayAtHome campaign

    MUMBAI: India is known as a country that not only loves drinking tea, but is an intricate part of both its culture and history. As many Indians, across the country, experience social distancing, Society Tea, a celebrated household name and market leader in the tea category in Maharashtra, has introduced its #StayAtHome campaign, to encourage safety, remembering the beautiful memories, we collectively spend as a community, around tea.

    The premium tea makers, Society Tea celebrates this tea drinking culture, borrowing visuals from their human-interest photo essay campaign aptly titled 'Tea Society Called India', capturing poignant shots celebrating the unifying and proudly home-grown tea drinking culture across the length and breadth of our country.

    Society Tea’s #StayAtHome campaign illustrates all those small moments in the day, wherein people come together to brew a delightful experience over a cup of chai. Thereby giving the message that until such a time comes again, #StayAtHome #StayIndoors #StaySafeAtHome and grab a cup of Society Tea!

    Society Tea director Karan Shah said: “Society Tea has always been subtly invested in its duty towards society. With the inspiration to brew delightful experiences and conversations over chai, we at Society Tea have recently incorporated the visually appealing #StayAtHome campaign, to portray simple and small memories during the day, when we come together as a community to enjoy our tea together. Until such a time is back, let’s not only stay safe, but also look forward to enjoying these moments with our friends, family and close ones.”

    https://www.facebook.com/SocietyTea/videos/3260409547302551/

  • Social distancing for a society that loves chai

    Social distancing for a society that loves chai

    MUMBAI: India is known as a country that not only loves drinking tea, but is an intricate part of both its culture and history. As many Indians, across the country, experience social distancing, Society Tea – a celebrated household name and market leader in the tea category in Maharashtra – introduces its #StayAtHome campaign, to encourage safety, remembering the beautiful memories, we collectively spend as a community, around tea.

    Society Tea celebrates this tea drinking culture, borrowing visuals from their human interest photo essay campaign aptly titled 'Tea Society Called India', capturing poignant shots celebrating the unifying and proudly home-grown tea drinking culture across the length and breadth of our country.

    Society Tea’s #StayAtHome campaign illustrates all those small moments in the day, wherein people come together to brew a delightful experience over a cup of chai. Thereby giving the message that until such a time comes again, #StayAtHome #StayIndoors #StaySafeAtHome and grab a cup of Society Tea!

    Society Tea director Karan Shah said, “Society Tea has always been subtly invested in its duty towards society. With the inspiration to brew delightful experiences and conversations over chai, we at Society Tea have recently incorporated the visually appealing #StayAtHome campaign, to portray simple and small memories during the day, when we come together as a community to enjoy our tea together. Until such a time is back, let’s not only stay safe, but also look forward to enjoying these moments with our friends, family and close ones.”https://www.facebook.com/SocietyTea/videos/3260409547302551/

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  • Society Tea launches detoxifying tea Cleanse

    Society Tea launches detoxifying tea Cleanse

    MUMBAI: Society Tea has launched a brand-new product, Cleanse, which is made of ingredients known to accelerate metabolism and help build immunity. Refreshing and energizing your day, this tea contains ingredients like turmeric, which are known (as per Ayurveda) to be beneficial for skin-related problems, common cold, etc. It is specially suited for those always on the move.

    This newly-launched detoxifying tea consists of ingredients such as ginger, asafoetida, cardamom, black pepper, clove, cinnamon, green tea extract, and turmeric powder, amongst others, which help remove toxins from the body, and working towards cleansing system.

    The Detox Kahwa Premix (50 g Mono Carton) is priced at Rs 100.

  • Society Tea’s brand campaign celebrates ‘The Tea Society Called India’

    Society Tea’s brand campaign celebrates ‘The Tea Society Called India’

    Mumbai: Known in the country and internationally for its impeccable sense of taste, a celebrated household name, Society Tea’s brand campaign, ‘The Tea Society Called India’ celebrates the unifying and proudly home-grown tea drinking culture across the length and breadth of our country.

    The premium tea makers and a celebrated household name, Society Tea’s wonderful human interest campaign ‘The Tea Society Called India’- is a visually appealing photo essay campaign, capturing the tea drinking culture of India.

    Talking about this wonderful campaign, Mr. Karan Shah, Director, Society Tea said, “Society Tea has always been invested in the cause of charity. 'The Tea Society Called India' campaign gave us an opportunity to go back to our roots. It is a unique campaign to unlock the human bond. These artistically shot images can be framed in households, offices or can be gifted to your loved ones, while at the same time, making a difference to the society. Through this campaign we are hopeful to reach out to underprivileged children, deprived women & living creatures, who will get to see a better day because of the support.”

    To essay a wonderful human interest brand story campaign idea, the right set of photographers and filmmakers were arduously handpicked for lyrical, ‘documentary’ style of photography and film.

    An extension to their brand campaign – The Tea Society Called India, https://teasocietycalledindia.com/ offers photo essays of human interest. These pictures can be bought on the website, proceeds of which will be donated to the NGO of buyer’s choice. Donate to your choice of charity and make a difference.

  • Shemaroo Entertainment’s guerrilla marketing ad lives up to its ‘masala entertainer’ positioning

    Shemaroo Entertainment’s guerrilla marketing ad lives up to its ‘masala entertainer’ positioning

    MUMBAI: Ogilvy Mumbai makes the most of Society Tea’s brand new campaign and proves that it is indeed ‘masaledar’ even when it comes to its advertising strategies. Society Tea has launched a new campaign ‘Masala Nahi Toh Mazaa Nahi’, which revolves around every Indian’s love for cinema and chai.

    With its latest masala tea TVC, Society Tea beautifully balances the emotions between our country’s two favourites — cinema and chai. And what better way to do it than the quintessential ‘Dadi Ma Ki Masala Chai’. The campaign is a 360-degree campaign with presence across digital, outdoor, print and television.

    Riding on the strategy of this campaign, Shemaroo Entertainment tactically took over a Society Tea outdoor in Mumbai with a guerrilla campaign. The Shemaroo outdoor ad goes on to agree with Society Tea outdoor to say,‘Toh masala chai ke saath ek masala movie ho jaye?’.

    Shemaroo being a multi-genre content provider brings alive the desi way of ‘unwind and chill’ for its viewers through their pure masala content. They promise to deliver masaledar joy to their viewers in whatever way they seek. Shemaroo claims to know the content that truly brings cheer and joy to Indians anywhere in the world. It brings entertainment – with a generous dose of Indian tadka.

    While the Society Tea ad reveals the perfect recipe of Indian Cinema along with the recipe for the perfect masala chai, Shemaroo gives it a nod of agreement and invites audiences to watch Shemaroo’s Indian cinema content.

    Shemaroo as a brand believes that nothing adds flavour to Indian entertainment like the masaledar movies filled with over the top action sequences, drama, dance numbers and quirky dialogues. Just the recipe for perfect masaledar Indian cinema with a cup of masala chai served on the side.

  • Society Tea forays into a new category with a new brand – spice secrets

    Society Tea forays into a new category with a new brand – spice secrets

    MUMBAI: Celebrated household name, Society Tea, announces expansion into a new category with the launch of Spice Secrets. The new brand will focus on Chutneys and Pickles (to begin with) in delightful flavors that encompass a variety of palate spectrums. Society Tea’s latest product offering is all set to take consumers down memory lane whilst they relish the unique and appetizing piquancy.

    The Chutneys & Pickles market is growing rapidly and with changing lifestyles, there is an emerging need for organized players to fill-in this gap. This expansion is in line with this need, while recreating the magical taste of grandmother’s secret recipes for its new-age consumers. Both the product lines bring together an array of gustatory bliss, keeping in mind the flavor preferences of their consumers.

    The current portfolio comprises of three variants of chutneys – Dry Garlic, Tamarind-Dates and Onion; and four variants of pickles – Mango, Sweet and Spicy Mango, Mixed and Green Chilli Lime. The variants take into account consumer insights on flavor profile and are as per their preferences.

    Speaking about the latest venture, Mr. Karan Shah, Director, Society Tea, said “Spice Secrets marks our entry into a new category. The brand firmly believes in bringing back the art of Chutneys & Pickles to every household; recipes our grandmothers used and passed on to our mothers over years. Indian consumers relish a daily dose of spicy & tangy flavors and it takes them down the memory lane right to that grandma’s kitchen. Spice Secrets is one of our many steps in catering to that need while bringing several flavors of India under one house.”

    Spice Secrets products are available in various range starting from 20 gm pack to a 200 gm one. They are only available at retail stores in and around Maharashtra and on the company website – shop.societytea.com.