MUMBAI: She’s young, she’s smart and she’s made a mark in the digital world. Digital marketing and communication specialist Apeksha Harihar has taken on a new role as organisation change management & communications manager at HCL Tech.
With over six years of experience in digital content creation and marketing, Apeksha brings a wealth of expertise to the position, including skills in change management, stakeholder analysis, and strategic communications.
Apeksha, a graduate of Jai Hind College with a bachelor’s degree in mass media (journalism), has an impressive career trajectory. She served as the editor of Social Samosa, India’s leading online social media marketing publication, and has spearheaded digital strategies for prominent brands like Pepsi, HDFC, and Nestlé. Her portfolio includes roles in social media marketing, website transformation, and digital project management in India and Germany.
In her new role at HCL Tech, Apeksha will lead change management initiatives, craft communication strategies, and align program activities to drive organisational transformation. Her recent experiences include sales and CRM at Tebubio and website migration projects with Media Kanzlei.
Mumbai: Hiver has appointed Charu Gupta as director of brand and content marketing. She has more than 13 years of experience in brand, social and digital media marketing.
Charu is based in Bengaluru and is an award-winning creative professional, having led engaging social campaigns for brands across various sectors – FMCG, lifestyle, apparel, finance, travel, and food & beverages, amongst others. She spearheaded the Whisper – ‘Touch The Pickle’ campaign, which won several awards including the Cannes Lion for the TVC. She has also created the highly acclaimed “TATA Tea annual property – The Photography Escapade”.
Prior to Hiver, Charu has worked in leadership roles in organisations like Ola Electric, Chtrbox, Licious and GroupM amongst others.
Hiver CEO and co-founder Niraj Ranjan Rout says, “It gives us great pleasure to welcome Charu to Hiver. Charu’s role will be to integrate Hiver’s brand messaging across traditional as well as new media communication channels. I have no doubt that with her experience and passion, she is well equipped to take the brand forward in this journey.”
Charu Gupta said, “I am excited about my role and the opportunities that Hiver provides at such an interesting juncture where they are revolutionising the customer service ecosystem and changing the norms of accessibility. I’m looking forward to working with this exceptional team to grow the company’s brand and its strong base of customers and partners worldwide.”
MUMBAI: Celebrated world over as the birthday of Florence Nightingale, 12 May or ‘International Nurses Day’ recognises the work of nurses around the globe. Since the beginning of the pandemic, compromising their own safety, nurses have become the primary caregiver and family to countless Covid patients isolated away from their homes and loved ones.
Lauding their tireless effort and to shine a spotlight on their contributions, brands paid homage to these selfless healthcare professionals working on the frontlines of the battle against Covid-19.
L’Oréal Paris shared its heartfelt gratitude for the covid warrior nurses through a digital film featuring their brand ambassadors Aditi Rao Hydari, Sobhita Dhulipala, Shakti Mohan and Mithali Raj. The film carries a strong message and is a humble tribute to these heroes for their phenomenal strength, grit, and selfless contribution.
Global b2b platform Bulk MRO that services corporations, governments and healthcare networks across Europe, North America, India, Middle East, and Africa saluted the nurses’ spirit of service through a post on LinkedIn.
It said: “It’s International Nurses Day today, and we’re honouring the men and women at the front lines who are going above and beyond while facing what most of us can’t even imagine.
Today’s registered nurses are everyday heroes. They are putting their health and safety on the line to help us in the fight against Covid-19, and we owe it to them to do our part to keep our families and communities safe.
Advertising agency Schbang created an appreciation post for the occasion tagging the brands, with the words: “In appreciation for all the nurses who work 24/7 to help us fight the virus!”
Ahmedabad-based Software company, Safal Infosoft also shared a tribute on its LinkedIn account:
“Your knowledge, courage & kindness are a key asset to keep the population safe & healthy #InternationalNursesDay #DataNote “
IPL franchise Punjab Kings also took to their Twitter handle with a tribute to the hands that care: “To the silent heroes who work tirelessly and serve fearlessly. We are indebted to you “
#InternationalNursesDay #SaddaPunjab
To the silent heroes who work tirelessly and serve fearlessly
Kansai Nerolac Paints shared an International Nurses Day post on their social media channels with the words: “It’s the nurses who worked night and day in our service, and they continue to stand strong and care for all of us. Let us show them our gratitude for their service and contribution. Happy International Nurses Day! #Nerolac #InternationalNursesDay #ColoursThatCare
Online media page Social Samosa posted a throwback to Lifebuoy’s tribute to nurses to commemorate the day:
“Throwback to Lifebouy’s soap art tribute for #Nurses on the occasion of #InternationalNursesDay “
Lifebuoy wanted to celebrate the invaluable service rendered by medical workers, especially nurses. To commemorate International Nurses Day 2020, hand-carving the image of a nurse into a regular bar of Lifebuoy soap, Lowe Lintas had used the image across social media channels, to keep the cause and the brand connected, while shining a light on the amazing work done by those who are keeping us safe.
MUMBAI: Social Samosa, one of India’s leading news aggregator on social and digital media industry, has announced the winners of its first edition of Best Social Media Brand Awards, via a Facebook Live stream event.
The first edition of the awards saw entries from more than 130 brands across 16 categories which include Automobile, Cement, B2B, Beauty, BFSI, eCommerce, Education, FMCG, Food & Beverage, Healthcare, Media, Real Estate, Retail, Tourism & Hospitality, Technology, and Telecom.
The journey of creating this formidable benchmark for the social media industry involved a pragmatic analysis of the nominated brands’ engagement on key social media platforms using Unmetric, a rigorous evaluation across parameters from our distinguished Jury Members and Social Media Voting powered by Newsfeed to adjudge the brand’s popularity among social media savvy users.
Social Samosa head Hitesh Rajwani said, “We thank all our participants and winners from the entire team at Social Samosa. We hope to scale to larger heights in our next edition.”
Dentsu Aegis Network chairman & CEO – south Asia and Posterscope chairman Ashish Bhasin said, “The quality of their work was good and the jury had a tough time choosing the winners.”
Hungama Digital Services shared CEO & CCO Carlton D’Silva, commented, “Digital Advertising being a part of our daily lives, most of the entries seemed very familiar to me but I was enlightened by the thinking behind most of the winning campaigns. I particularly liked the Ola and the Zomato Campaigns.”
Brand curator Lata Subramanian said, “I hope that these brands serve as case studies to help other marketers understand the role social media can play in building brands.”
Social Samosa had partnered with Unmetric to power the Best Social Media Brands Index, Treize Communications for media outreach and Newsfeed SmartApps for online voting.
MUMBAI: Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa. Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only possible due to clear defined strategy of giving importance to digital medium as much as traditional mediums during channel launch. The pre-launch buzz was created by ‘#YuvaMhanje campaign’ which became talk of the state by engaging 8 Lakh+ audiences and boasting 7000+ entries. Release of shows title tracks on social media created interest amongst the audiences to watch the show. Bun Maska, Love Lagna Locha and Freshers title tracks got 2.5L,2L, and 3L views respectively in a matter of just two days.
On the day of launch, i.e. 22nd Aug’16 various digital platforms were targeted which were identified as having the highest number of Marathi Youth audiences. #ZeeYuvaOnAir became No. 1 trending hashtag not only in Maharashtra but in India. The campaign received excellent response on social media platforms like Twitter, Instagram and Facebook; with Twitter itself registering a total of 22 million impressions.
The Awards hosted by ‘Social Samosa’ featured 100+ Nominations in 25+ Categories and were evaluated based on Engagement of the brand on Social media, Jury evaluation and online voting. Carlton D’Silva-CEO & CCO, Hungama Digital Service, Roshan Abbas – Managing Director at Geometry Global Encompass Network and Ashish Bhasin – Jury Chair & Chairman and CEO, South Asia, Dentsu Aegis Network were some of the renowned names who were part of the jury.
Zee Yuva has been excelling in the social media space since its inception. Compared to its peers in the media and entertainment space, the numbers for the channel have been beyond impressive when it comes to the rate of fan base growth. In a short span of 8 months, it has created its mark and reached 3 Lac fans on Facebook, 1 Lac fans on Instagram and 5,000 fans on Twitter. Despite the high growth rate in fan base Zee Yuva has constantly maintained highest engagement rate on Facebook, Instagram and Twitter. This has been only possible because, audience engagement has been one of the pillars that the Zee Yuva focuses on. To achieve this level, the content strategy is adapted by mapping digital audience behavior and creating content customized as per the needs specific target group. Digital Marketing in Zee Yuva is treated as a critical medium to reach to revelent audience and not only as a support system for on-air content.
The channel is set to come up with new initiatives and content with a purpose to serve Maharashtra’s digital audiences and maintain its dominance in Digital space.
