ITV

Tag: social platform

  • Vida unveils agentic AI-powered media factory at IBC 2025

    Vida unveils agentic AI-powered media factory at IBC 2025

    LONDON:  Vida, the London- and Los Angeles-based cloud-native media management outfit, has launched Media Factory, an agentic AI-powered workflow automation engine set to debut at IBC 2025.

    Billed as a “smarter, faster way” to run the digital media supply chain, Media Factory integrates directly into Vida’s content OS and ships with more than 300 pre-built connectors, from AI tagging and transcription to compliance checks and delivery to fast channels, YouTube and social platforms. What once took weeks of bespoke software coding can now be built, tested and deployed in hours.

    “Media Factory is about giving teams the tools to connect content, configure any workflow, and integrate with any business system. The possibilities are mind-blowing,” said Vida managing director Symon Roue.

    The tool uses a visual drag-and-drop interface to let both humans and AI models orchestrate ingest, metadata packaging, age-appropriateness flagging, analytics integration, and trigger-based delivery. Workflows can be fired by events, webhooks, asset changes or file activity. Unlike legacy systems demanding top-tier software engineers, Media Factory is pitched at operations and technology teams asked to do more with less.

    Vida’s customers already manage over 43m assets and 26 petabytes of content on its platform. The new engine will be available to enterprise clients and partners from September 2025. Demonstrations will run at IBC 2025 in Hall 5, stand 5.D50.

  • Twitter unlikely to be free for commercial & government users: Elon Musk

    Twitter unlikely to be free for commercial & government users: Elon Musk

    Twitter is likely to charge costs for commercial or government users, Tesla’s CEO Elon Musk revealed in a recent twitter post.

    He also highlighted that Twitter will always remain free for casual users. “Twitter will always be free for casual users, but maybe a slight cost for commercial/government users,” he said in his tweet.

    In the last week of April, Twitter announced the sale of the company to Tesla for $ 44 billion. Ever since the news of Twitter’s acquisition by Tesla broke out, Tesla CEO Elon Musk has been suggesting a series of changes to Twitter. After finalizing the deal with Twitter, Musk made it very clear that he is planning to enhance the platform with new features.

    “Twitter has tremendous potential – I look forward to working with the company and the community of users to unlock it,” he had said earlier. 

    This is not it, in one of his Tweets, he even advocated free speech over social media and said, “I hope even my worst critics remain on Twitter, because that is what free speech means.”

  • Zindagi partners with Give India to better some lives

    Zindagi partners with Give India to better some lives

    MUMBAI: Launched with the aim of connecting hearts, Zindagi, is now returning its gratitude to all its dedicated audiences in a very unique manner.

     

    Every hour, 31 children across the world are robbed off a future due to HIV.  3.8 million people go blind because of cataract every year. Over 50 per cent of Indian children drop out of school because they can’t afford to. This December, Zindagi has associated with Give India to undertake an initiative to bring about a change in the lives of children suffering from AIDS, old aged people suffering from cataract and children who are deprived of education.

     

    The channel will donate to this cause on behalf of its dedicated viewers with a unique initiative on social media platforms. Kick starting on World Aids Day i.e. 1 December 2014, Zindagi will invite its fans to post messages on its official Facebook page in support of little children suffering from AIDS. With every comment made on the Facebook page, Zindagi will make a contribution towards the fund on behalf of its fans. The amount raised through the day will be donated to support the living expenses of these children for a month. On 2 and 3 December, Zindagi will conduct similar initiatives to sponsor surgeries for aged people suffering from cataract and sponsor school supplies for children who cannot afford education respectively.

     

    Zindagi invites active participation from viewers through their Facebook page where they have to post comments supporting this cause. Each day, the first 60 viewers that post comments will get a certificate from Zindagi acknowledging their contribution towards the cause.

     

    Speaking about this initiative, the channel’s business head Priyanka Datta said, “Zindagi has had such a phenomenal response from audiences in India since its launch and this initiative is just our way of saying ‘Thank you’! The appreciation we have received in the last 5 months is humbling and this is a very small step onour digital platforms taken to make a difference in some lives for all the love and support we have received.”