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Tag: Social Panga

  • Social Panga to handle social media marketing mandate of Tally Solutions

    Social Panga to handle social media marketing mandate of Tally Solutions

    Mumbai: An integrated creative and digital marketing agency Social Panga on Monday announced the appointment of Tally Solutions, country’s leading business management software provider, as its social media marketing partner.

    This mandate will work towards fulfilling the brand’s objective of establishing greater connect, and engagement across all customer and segment profiles, as a smart and relevant, trustworthy and expert brand that already has millions of fans across the world. Apart from India, Social Panga will also manage Tally’s social media content and strategy across other geographies like – North America, Kenya, Indonesia, MENA, and Bangladesh.

    A pioneer in the software products industry, Tally Solutions has been assisting small and medium businesses in their journey towards automation, for over three decades. Tally’s marque product TallyPrime is a simple, flexible, and reliable business management software assisting entrepreneurs with all their business needs across accounting, inventory, payroll, and compliance. Tally caters to over seven  million users across industries in over 100 countries.

    Tally Solutions chief marketing officer Jayati Singh said, “We are glad to partner with Social Panga for our social media marketing activities and are positive that with its strong foothold in the digital segment, they will help us bring an outside in perspective and help communicate with our audience more effectively.”

    “We are delighted to partner with a visionary brand like Tally & are looking forward to making significant contributions towards strengthening Tally’s online presence by highlighting the smart and interesting side of the brand that is relevant for all age groups, and business segments alike, partnering with them in their growth,” said Social Panga co-founder Himanshu Arora.

  • Social Panga on boards Indrayudh Mitra & Archana Sudarsan; bolsters creative leadership

    Social Panga on boards Indrayudh Mitra & Archana Sudarsan; bolsters creative leadership

    Mumbai: Integrated digital marketing agency, Social Panga has further strengthened its creative team. The agency, founded by Gaurav Arora and Himanshu Arora, has appointed Indrayudh Mitra as senior creative director & Archana Sudarsan as creative director.

    Mitra comes on board with a vast experience of 15 years in the sector and has worked with agencies such as RK Swamy BBDO, Grey, Ogilvy, and Mudra. He has engaged with brands like Nokia, Vodafone, Marico, Dish TV, etc. In his new role at Social Panga, he will be leading brand engagements with an integrated mandate involving BTL, digital & films too. 

    Sudarsan brings in her experience of about more than 14 years of working with leading brands like Airtel, Honda, Toshiba, Canon, Philips, Medanta, Network 18, Adidas & many more. Prior to joining Social Panga, she worked with agencies like Ogilvy, Taproot Dentsu & few more. At Social Panga she will be leading a creative team to focus upon creative strategy, brand positioning & ad films.

    Commenting on the appointments, Social Panga co-founder Gaurav Arora said, “As we move forward to be a solution-driven, integrated advertising agency, we are excited to have Indra and Archana onboard who will play a crucial role in strengthening our creative team. Their role and contributions will play an integral part in our growth story over the coming years.”

    “We focus upon creative business solutions and how we can positively impact the brand. Digital or BTL is just a channel to reach out to the audience, our core will always remain the creative solutions, he further added.

    On joining Social Panga, Indrayudh Mitra stated, “After spending more than a decade in mainline, I have embarked on an integrated brand journey with Social Panga. I’m sure it will be an enriching and exciting ride.”

    Archana Sudarsan commented, “It’s very exciting to be a part of a set-up like Social Panga. The whole idea of being the solutions people have kept advertising interesting for me and to find myself in a place with the same mindset opens a lot of avenues. What makes my role envious is a great team of enthusiastic and proactive, creative people focused to deliver business results.”