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  • Social Panga onboards Ruksheen Palia as vice president of business and strategy

    Social Panga onboards Ruksheen Palia as vice president of business and strategy

    Mumbai: Social Panga, the integrated creative and digital marketing agency with offices in Bangalore, Delhi/NCR, Mumbai and Dubai has appointed Ruksheen Palia as vice president, business and strategy to strengthen its Mumbai operations.

    Ruksheen who holds over 12 years of industry experience joins the team from VMLY&R India, where she served as the Business Lead for ​various accounts, one of her key accounts being Unilever.

    Over the years Palia has worked extensively in the digital industry, strengthening her abilities in managing Indian companies across various media channels. In addition to her digital skills, she excels in business expansion for brands & organizations.

    Her new role at Social Panga involves leading the agency’s growth initiatives, developing strategic plans, and fostering innovations for Mumbai hide out. Additionally, she will oversee the development of comprehensive business strategies and identify new market opportunities.

    Commenting on her appointment, Social Panga co-founder Gaurav Arora said, “We are delighted to welcome Ruksheen on board as our Vice President of Business and Strategy. Welcoming her reflects our commitment to progress, embracing strategic leadership and innovation as we navigate the path ahead with dedication and excellence. With her wealth of experience and leadership, we are confident that she will bring fresh perspectives and drive our agency to new heights.”

    Social Panga co-founder Himanshu Arora added, “With Ruksheen joining us, we are going to further capitalize on opportunities offered by Mumbai. Her appointment will undoubtedly boost Panga’s ongoing success and growth, fueling our long-term vision and commitment to a new-age thoughts & ideas. This is step closer to develop our integrated creative solutions for brands with focus on business goals.”

    Speaking on her appointment, Palia said, “I am excited about my new role at Social Panga. The team here is very creative and committed and is in sync with my long-term career goals. I am committed to leading our team towards even greater success. Together we will seize opportunities, build strong partnerships, and achieve unparalleled success. I look forward to contributing to the agency’s continued growth and make a positive impact in the industry.”

  • Social Panga enters global market, opens office in Dubai

    Social Panga enters global market, opens office in Dubai

    Mumbai: Social Panga, the integrated creative and digital marketing agency headquartered in Bangalore with offices in Delhi and Mumbai has expanded its presence in Dubai, UAE. This marks a significant step in the company’s global expansion plans.

    Social Panga, was co-founded by Himanshu Arora and Gaurav Arora with a team of five people and today has grown to a strong team of 300 plus mafias across offices with presence in Mumbai, Delhi, Bangalore & now Dubai.

    The move is aimed at better-serving clients in the region and taking advantage of the dynamic opportunities emerging in the Middle East.

    With geographies diminishing and the demand for digital and creative solutions growing in global markets as well, the company has taken this step towards global expansion.

    Speaking on the expansion, Social Panga co-founder Himanshu Arora said, “This step by us is a much thought over and planned decision. We have taken this step toward expanding our presence and bringing in new opportunities to India. The diplomatic relationship between India and UAE authorities are going strength to strength and we see this as a prodigious opportunity to grow ourselves and expand to global markets. We are excited and enthusiastic as we take this step to serve global brands in that geography.”

    “There is massive scope of growth and exploring creative aspects in UAE markets. With our expertise and skill set in creative and new-age technology we look forward to doing path-breaking work in the region”, said Social Panga co-founder Gaurav Arora.

  • Weekend Unwind with: Social Panga’s Sunitha Natrajan

    Weekend Unwind with: Social Panga’s Sunitha Natrajan

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have Social Panga director – digital strategy Sunitha Natrajan.

    Without further ado, here it goes…

    Your mantra for life

    Embracing the philosophy of detached attachment. I believe in the idea of finding joy in the journey without clinging to outcomes. Letting go allows for genuine freedom and inner peace, navigating life with resilience and a light heart.

    A book you are currently reading/plan to read

    Haven’t yet started my reading list for the year, but one book that’s on my radar is “The ART of Influence: Persuading Others Begins with you” by Chris Widener.

    Your fitness mantra, especially during the pandemic

    I have been following Hara hachi bu – in Japanese, it means “eat until you are 80 per cent full. I have been an under-eater all my life and this mindful way of eating has ensured I balance my portions, veggie, and fruit intake and has had a direct impact on my health, immunity, and happy state of mind overall.

    Your comfort food

    Home-cooked sambhar, rice, and veggies with papadam.

    When the chips are down a quote/ philosophy that keeps you going

    Everything is ethereal before it becomes material.

    The fact that we can imagine it means that we get a shot at it. So, we have to hold the vision. And a vision is held not in thoughts but in action.

    Your guilty pleasure

    Watching documentaries of all kinds

    A Life lesson you learnt the hard way

    No amount of I don’t have the time to do this, or priority basis situation is a valid excuse or reason for something to not happen. Where there is a will there is always a way.

    What gets you excited about life?

    Balance. Even in the most chaotic moments, finding balance and the journey to it is always rewarding and makes me more than excited, and grateful for life.

    What’s on top of your bucket list?

    For 2024, traveling to places like Lakshwadeep via cruise is one on top and most realistically achievable 😀

    If you could give one piece of advice to your younger self, what would it be?

    Fail and fail fast, don’t let overthinking get the better of you. There is more to life if you pace it right with all kinds of experiences 🙂

    One thing you would most like to change about the world

    There are loads to change, but on a generic note I would love the world to embrace more empathy on an everyday level. We may not have solutions for everything, but empathy goes a long way.

    An activity that keeps you motivated/charged during tough times

    Weirdly it has been board game sessions with my friends and colleagues.

    What lifts your spirits when life gets you down?

    A lot of me time and self-reflection along with good music

    Your go-to stress buster

    Spending quality time with animals, pets, family, and friends.

  • India celebrates National Startup Day 2024

    India celebrates National Startup Day 2024

    Mumbai: In a world that is increasingly driven by innovation and technology, startups play a pivotal role in shaping the future. Recognizing the importance of fostering entrepreneurship and supporting the growth of innovative ventures, India celebrates National Startup Day in 2024. This annual event serves as a testament to the nation’s commitment to creating a thriving ecosystem for startups, providing them with the necessary resources and encouragement to flourish.

    The inception of National Startup Day took place on 16 January 2023, as declared by prime minister Narendra Modi. The inaugural celebration of National Startup Day occurred on the same date.

    Even back then, the Indian government has been actively involved in promoting the startup ecosystem through various initiatives and policies. The introduction of Startup India, a flagship initiative launched in 2016, has played a crucial role in providing a supportive framework for startups. The program offers financial incentives, tax benefits, and simplified regulatory processes, making it easier for entrepreneurs to kickstart their ventures.

    Brace yourselves as Indiantelevision reached out to as many industry leaders from across sectors who have expressed their opinions regarding this day. Let’s see what they all got to say!

    Edited excerpts

    Social Panga co-founder Himanshu Arora

    My biggest takeaway would be to focus on 2 P’s: People & Product.

    Exceptional individuals in your team lead to outstanding products.

    In the startup realm, the concept of compounding is profoundly significant. While progress may seem incremental daily, the real MAGIC unfolds over time – day by day, week by week, month by month, and year by year.

    Focus on the long term but execute on the short term.

    The synergy between a talented team, a stellar product, and a well-managed timeframe is the formula for sustainable success in the dynamic world of startups

    The recipe for disaster, if you are starting to become a Unicorn. While achieving unicorn status is often a byproduct of consumer approval, it should not be the sole focus. The concept of consumer-centricity is frequently discussed but proves challenging to execute.

    Admatazz founder & stragetist Yash Chandiramani

    My advice to entrepreneurs who are just kicking off will be:

    To focus on building a team first. From the onset of your journey, focus on building a work culture and place where the team feels welcomed. Business, growth, expansion, and revenue will all follow if you have a strong base – the core team. The culture of a company plays a pivotal role in the long run. Cultivate resilience and prepare for a challenging yet fulfilling journey.

    Do not forget your passion and mission. If you are someone in the creative field, strengthen your skills and crafts on a daily basis.

    Zoomcar CEO & co-founder Greg Moran

    Zoomcar, a homegrown success story that is currently listed on NASDAQ, is celebrating its journey with pride on this National Startup Day. A pioneer in the car-sharing industry, Zoomcar has revolutionized mobility solutions in emerging markets. Not only has our creative approach been a game-changer for travel, but it has also greatly aided in the expansion of the sharing economy. Being listed on NASDAQ underscores our unwavering dedication to quality and openness and demonstrates investors’ faith in our mission. Zoomcar reaffirms its commitment to influencing urban mobility in the future, encouraging entrepreneurship, and bringing about positive change in the global transport system as we commemorate this occasion.

    Tresa Motors CEO & founder Rohan Shravan

    India has demonstrated tremendous entrepreneurial talent, with startups at the forefront of transformative change across industries. National Startup Day celebrates this spirit of innovation that enables ideas to become reality. We at Tresa Motors applaud India’s vibrant culture of innovation and entrepreneurship. As pioneers in the EV sector, we are proud to be part of the startup ecosystem that is propelling our nation towards a $5 trillion economy.

    Our mission aligns with the promise of this day – to revolutionize and lead India’s medium and heavy commercial EV market while also setting global benchmarks for auto sector innovation. We firmly believe startups will steer India’s journey to becoming a cardinal leader on the world stage. We hope this day serves as an inspiration to turn promising visions into tangible ventures that elevate India. Together, we can unleash the power of startups and shape the future of our nation.

    ZebPay CEO Rahul Pagidipati

    India has emerged as a global powerhouse in the startup ecosystem, showcasing phenomenal growth and fostering innovation across diverse sectors. The nation’s vibrant entrepreneurial spirit has led to a remarkable surge in the creation of startups, contributing significantly to broader economic growth.

    According to a recent report by Zinnov, India has the third-largest tech startup industry in the world with over 950 tech firms founded in 2023.  This trend highlights the nation’s dynamic and resilient entrepreneurial ecosystem, making it a focal point for innovation and investment on the global stage.

    As an entrepreneur and investor, I strongly believe in the game-changing potential of startups to innovate and reshape industries. I’m here to back and champion pioneers who dream big and disrupt, as they are the ones leading the charge toward the next big wave of change.

    The growth of the Web 3 industry in India has also been remarkable over the past few years. India is emerging as a strong force in the Web 3 space with more than 450+ start-ups. This reinforces the fact that the potential of Indian startups and talent pool continues to be strong and is only going to grow further in the years to come.

    Simpl founder and CEO Nitya Sharma

    In the era of Unbundling of E-commerce, startups play a vital role in creating a level playing field and bringing market access to millions for small businesses led by MSMEs and D2C merchants in the country. They also help in building customers’ trust on merchants online or offline, resulting in a significant acceleration in the trade of goods and services and contributing to India’s objective of achieving a $5 trillion economy by 2028. This National Startup Day should set the tone for the growth of this ecosystem over the next 10 years where governments, industry and the academia pool their knowledge and resources together to build a truly digital first nation, powering the world’s economy.

    Perfora co-founder Jatan Bawa

    Start ups are playing a very important role in driving growth for our country. Across different domains, there is a massive opportunity for start ups to address problems for people in India. Pre pandemic, there was a lot of focus on convenience enabled by technology however post pandemic, the focus has been primarily on improving health & wellness.Over the last 3 years, our government has been proactively encouraging startups and promoting entrepreneurship. Our experience has been good while building a start up as a lot of initiatives are in favor of young companies.

    The Government of India has played a crucial role in accelerating growth in our industry. Policies promoting ease of doing business, financial incentives, and initiatives like “Startup India” have provided the necessary support.

    Looking ahead, the future of our industry in India appears promising. With a continued focus on health and wellness, there are ample opportunities for startups to innovate and address evolving needs. The government’s sustained commitment to fostering entrepreneurship, coupled with emerging technologies, positions the Indian startup ecosystem for robust growth. As we move forward, collaboration between startups, industry players, and the government will be pivotal in realizing the full potential of this dynamic landscape.

    Perfora co-founder Tushar Khurana

    A decade earlier it would have been impossible to start and build a start up in a seamless way as we are doing it now. The government has been super supportive concerning its policies related to startups and I’m quite optimistic about the future as there are so many problems to solve. This is the decade of start ups.For India, this is the decade of entrepreneurship and I would strongly suggest people think about how they can add value to our country.

    In the course of our startup journey, the evolution of India’s startup ecosystem has been truly transformative. A mere decade ago, the seamless initiation and growth we now experience with Perfora would have been deemed implausible. The government’s support, underscored by startup-friendly policies, has been instrumental in this paradigm shift. This decade unequivocally marks a flourishing era for startups, fostering a culture of entrepreneurship that is reshaping the Indian business landscape.

    As we navigate myriad challenges, startups find themselves uniquely positioned to offer innovative solutions. The prevailing trend of fostering entrepreneurship aligns seamlessly with the vast potential for creative problem-solving. Moving forward, a continued partnership between the government and startups will be pivotal, cultivating an ecosystem where ideas can germinate and contribute substantially to the nation’s trajectory. Embracing setbacks, cherishing minor victories, and valuing the entrepreneurial journey will be the linchpin for shaping success in this dynamic era of Indian entrepreneurship.

    Athena Education co-founder Poshak Agrawal

    In 2014, my co-founder Rahul Subramaniam and I set out to make a meaningful impact within the Indian education landscape. Mentors at heart, we interacted with the children of acquaintances and reflected on the gaps in their academic experiences. We discovered that they lacked structured avenues for academic and extracurricular exploration. Beyond that, we learned that there were far more Indian applicants to foreign universities than there was guidance available to them. Thus, we started Athena, a holistic education consultancy modeled after the interdisciplinary, liberal arts ethos of our alma mater, Princeton University.

    Our approach was far from conventional for the Indian market at the time–we went straight to the heart of each student’s deep driving desire to understand what makes them truly unique. We believe that every child has the innate potential to attain excellence, yet they require strategic guidance to build an outstanding profile and mindset that will make them stand out in the highly competitive admissions process. We discarded the one-size-fits-all approach, embracing tailored strategies for individual students. We believe in not just shaping scholar profiles, but also nurturing holistic development. Our team of mentors’ hail from prestigious institutions like Princeton, Williams, Michigan, and the Bhabha Atomic Research Centre, and bring unparalleled expertise to the students’ personal transformation.

    Athena’s innovation is enabled by our 360-degree experiential Academies. Our in-house robotics lab, design atelier, and state-of-the-art recording studio empower scholars to learn by doing. The future is AI, and we’re at the forefront, producing top-tier projects and research papers and exposing our students to the best. Athena’s mission is to build the scholars of today into the leaders of tomorrow. Guided by our core values of integrity, growth, synthesis, and impact, we are confident that Athena scholars will usher in a better future for us all.

    Locus CEO & founder Nishith Rastogi

    National Startup Day is a powerful testament to the boundless potential of entrepreneurship, which is instrumental in creating jobs, driving innovation, and fueling economic growth in India. As an entrepreneur, I am deeply thankful for the consistent support extended by the Government of India to our entrepreneurial landscape. The success story of the ONDC (Open Network for Digital Commerce) is particularly inspiring in the logistics field, demonstrating how innovative startups can transform entire industries. At Locus, we firmly believe that the government’s visionary initiatives, exemplified by programs like Digital India, act as ideal launch pads for Indian entrepreneurs. These initiatives encourage them to push boundaries, making a significant impact continually. We actively promote a culture that nurtures entrepreneurship and innovation for the greater good.

    Erekrut HR Automation Solution Pvt Ltd co-founder  Ravinder Goyal

    On this National Startup Day, amidst a funding winter, India’s HR tech landscape shines with resilience. Despite global headwinds, 2023 witnessed nearly 1,000 HR tech startups raising over $11 billion, underscoring the vast potential in transforming workplace operations. This success is attributed to a focus on fundamentals, with 60% of founders reporting increased revenues, validating the resilience fostered by timely innovations such as AI in recruiting and flexible work policies.

    However, challenges persist, including regulatory hurdles and the need for guidance in navigating market access and scaling funds. Addressing these could solidify India’s position as a global HR tech powerhouse. The future blueprint involves the nimble evaluation of emerging work models and addressing ecosystem-specific pain points. As work paradigms and employee expectations evolve, HR tech must drive disruption while enhancing organizational health.

    At such a crucial juncture, the key to innovation lies in understanding and responding quickly to the unique needs of India’s startups. By learning from the past year’s progress and strategically investing in problem-solving for tomorrow, we can reshape global workforces.

    Creduce founder & MD Shailendra Singh Rao

    National Startup Day is an unprecedented endeavor that will significantly contribute to the promotion of entrepreneurship-related consciousness and enthusiasm. Inspiring individuals and attracting a greater quantity of talent and ideas into the ecosystem, it will also draw attention to the realm of entrepreneurship. Entrepreneurs, investors, mentors, and other stakeholders will have additional opportunities to network and collaborate as a result. This can encourage the entrepreneurial spirit and resiliency of established startups while boosting morale. In summary, it is anticipated to have a beneficial effect on society. It is imperative to exercise caution in order to avoid reducing the effort to a spectacle and oversimplification through mere commendation and demonstration of achievement.

    The Hosteller founder & CEO Pranav Dangi

    The travel and hospitality industry is expected to experience a dramatic increase in Direct-to-Consumer (D2C) startups that use cutting-edge technology in 2024. These innovative startups are changing the way the industry looks by providing services that are immersive and offer unmatched value for money. As we commemorate National Startup Day, we must acknowledge the critical role that these innovative businesses have played in transforming the travel experience. These startups, with their AI-powered personalized itineraries and seamless booking platforms, are leading the way in revolutionising the traveler experience. Let’s celebrate the creativity that is causing this significant change in the tourism industry and look forward to an unprecedented year of expansion and connectivity in the true spirit of entrepreneurship.

    WazirX VP Rajagopal Menon

    National Startup Day, celebrated on 16 January, is a tribute to India’s entrepreneurial spirit. We in the crypto space believe that startups are playing a crucial role in shaping the future of Digital India. This day provides a reminder for all of us to acknowledge the importance of entrepreneurship. One entrepreneur provides jobs to at least 5 others besides generating jobs for an entire allied eco-sytem. PM Narendra Modi announced that January 16th will be celebrated as National Startup Day. He stated that startups will be the backbone of the new India and will have an important role to play as the country completes 100 years of independence. India become the third largest startup ecosystem in the world. The Indian government has actively fostered this environment, recognizing over 98,000 startups by April 2023, eligible for benefits under the Startup India scheme. Initiatives like the Fund of Funds for Startups, Startup India Seed Fund Scheme, and Credit Guarantee Scheme provide multifaceted support.

    Prime minister Narendra Modi envisions startups as the cornerstone of India’s progress, particularly as the nation approaches its centenary of independence. This aligns with India’s emergence as the third-largest startup ecosystem globally. To nurture this growth, the government has recognized over 98,000 startups by April 2023, extending benefits under the Startup India initiative. Supportive measures like the Fund of Funds for Startups, Startup India Seed Fund Scheme, and Credit Guarantee Scheme bolster these enterprises at various developmental stages.

    We live in a time when industry is rapidly evolving and startups are at the forefront of driving this change. As entrepreneurs, we must firmly resolve to contribute to make India a five trillion dollar economy and work towards making that dream a reality.

    Green Mantis director Saahil Garg

    Celebrating National Startup Day 2024, we proudly showcase the vibrant tapestry of vegetarian Pan-Asian cuisine. Fueled by an unwavering passion for vegetarianism, our culinary journey blends traditional Asian flavours with inventive plant-based alternatives. The fusion of ancient recipes and contemporary ethics, embodying a culinary revolution that transcends boundaries. Here’s to a future where innovation meets tradition on the plate, embodying the spirit of startups and the richness of a plant-powered lifestyle, one delicious bite at a time.

    Mandakini founder Anita Katti

    As we celebrate National Startup Day 2024, let us embrace the spirit of innovation and entrepreneurship that defines our journey. Like the intricate weave of a silk saree, each startup thread contributes to the vibrant fabric of our economy. Today, we honor the visionaries who dared to dream, the risk-takers who turned ideas into reality, and the resilience that fuels their success. May this day inspire aspiring entrepreneurs to embark on their own silk saree of possibilities, weaving together passion, perseverance, and progress. Here’s to a future where every startup thread adds richness to the tapestry of our collective success.

    Rosemoore director Ridhima Kansal

    India’s startup landscape has shown tremendous resilience despite external shocks. As we mark National Startup Day, policy efforts must continue nurturing innovation. Beyond metros, building incubation channels for rural youth with contextual solutions know-how can promote inclusive entrepreneurship. Optimizing registration and tax processes alongside compliance guidance can further level the playing field for early-stage ventures. With targeted support, startups can become the job creators fueling a self-reliant India.

    Saraf Furniture founder Raghunandan Saraf

    Entrepreneurship is an ongoing evolution.National Startup Day celebrates the spirit of innovation, acknowledging the transformative power of entrepreneurship. It signifies the courage to dream big and take risks, creating opportunities for growth. While the journey is challenging, the initial vision must drive relentless hard work. Entrepreneurs, starting with a dream, navigate through difficulties, learning and evolving. The celebration emphasizes the importance of persistence, as success requires continuous dedication. Entrepreneurship is both rewarding and demanding, pushing individuals to surpass day one aspirations. In the face of obstacles, it is the unwavering commitment that propels startups forward. Starting a start-up reminds us that every challenge is an opportunity, and the pursuit of excellence is a journey worth celebrating.

    Tagglabs founder Hariom Seth

    On National Startup Day, let’s applaud the vibrant ecosystem of 112,718 startups, where visionary change-makers persevered against the odds. While the government’s initiatives have streamlined company registration, fundraising, and GST processes, there’s a call for a shift in policy mindset from regulation to fostering creative collaboration. Enhancing knowledge sharing through public-private mechanisms can empower startups to leverage technology and skills, paving the way for groundbreaking products.

    SpacеMantra founder Nidhi Aggarwal

    As India celebrates National Startup Day, we should applaud the entrepreneurs driving innovation even in turbulent times. From agritech pioneers building robust supply chains to fintech disruptors making digital finance accessible – startups sit at the epicenter of transformation. This ecosystem deserves nurturing. Beyond laurels, we must channel policy efforts into seed funding access, incubation hubs, and market connectivity to empower startups to improve more lives.

    NеtSеtGo co-founder Sundeep Rana

    Startup journeys demand grit but unlock immense reward. On National Startup Day, we salute the risk-takers striking out solo, bringing unconventional ideas to fruition. For hopeful founders, solutions-focused thinking, rapid prototyping and grasping real market needs are key. With entrepreneurship contagion sweeping India’s youth, robust mentorship programs, easier credit access and governmental process assistance will empower many more trailblazing startups to emerge.

    ILAMED & Dermalyn Aesthetics founder & director Dr. Ajay Rana

    Today, on National Startup Day 2024, we celebrate the spirit of innovation and perseverance that drives entrepreneurs in every field. In the realm of healthcare, Dermatologists, Surgeons, and Aesthetic Physicians embody this ethos, blending science with artistry to enhance lives. Their commitment to pushing boundaries and embracing new technologies mirrors the essence of startup culture. As we applaud the pioneers in dermatology and surgery, we recognize that each procedure is a testament to human skill and compassion. Today, let us not only commemorate the achievements of our medical trailblazers but also inspire the next generation to embark on their entrepreneurial journeys, forging a path toward a healthier and more beautiful world.

    Vervotech CEO & co-founder Sanjay Ghare

    From chai-powered startups in Pune to unicorns in Bengaluru, India is churning out 1,000 SaaS companies a year.

    And with an annual growth rate surpassing 30%, Indian SaaS startups have attracted over $6 billion in investments, becoming second largest ecosystem. This numerical surge reflects a paradigm shift, where innovation and entrepreneurship are pushing India to the forefront of the global SaaS revolution.

    EaseMyTrip co-founder Rikant Pittie

    The world of entrepreneurship is dynamic and can certainly be challenging. Pursuing your passion requires grit, determination, and courage. The recipe for success lies in your hard work and how determined you are to achieve your goals. The journey is about putting in consistent and persistent efforts, embracing challenges, making mistakes, and willingness to learn from failures.

    When you are building a business, being agile and flexible is necessary, as changing times will require an innovative, problem-solving approach and a progressive mindset. When my brothers and I decided to establish a business of our own, we did not have any external funding or a mentor who could guide us. We take pride in being a self-made, homegrown company, and have worked over the years to build a brand that is counted among the leading online travel agencies in the country today.  

    My advice to aspiring tech entrepreneurs would be to focus on their tech infrastructure, as it will form the robust foundation of your company and will be critical to your growth. Next, I would suggest working with a sustainable approach. Environmental consciousness is no longer a trend but has emerged as the need of the hour. Brands that can operate with this model are likely to gain customers’ trust and loyalty and have greater chances of attaining success. 

    VoloFin co-founder & CEO Roshan Shah

    India stands as a beacon of entrepreneurial prowess and innovation, fostering economic and societal progress both domestically and globally. As a startup ourselves, our approach is to embrace challenges as a learning tool, fostering a culture of innovation, initiative, and nurturing. We promoted cross-functional collaboration that harnessed diverse perspectives leading us to customer-centric design thinking becoming our focus and disrupting traditional product development. By challenging the traditional methods, startups demonstrated adaptability, unparalleled creativity, innovation, and foresight. This burgeoning startup culture in India not only fuels innovation but also emerges as a catalyst for sustainable and inclusive growth, positioning the nation at the forefront of global economic and technological advancements.

    Finvasia co-founder & MD Sarvjeet Virk

    Setting up a startup comes with a host of challenges. In our case, setting up a business in a supposed ‘small town’ like Chandigarh had people doubting us. We faced challenges with limited infrastructure, networking opportunities, and partnerships. However, by hiring and nurturing local talent, we turned these challenges into strengths over time. With proper guidance and opportunities, we found that the local talent was as skilled as their counterparts in bigger cities. After COVID, with more people working remotely, we had access to a broader talent pool. Stay focused on the problem statement, with new technology and innovation as the foundation for your growth.

  • The year that was: 2023, and what to expect in 2024

    The year that was: 2023, and what to expect in 2024

    Mumbai: As we bid adieu to 2023, a year that unfolded with its unique set of challenges and revelations, it’s fitting to take stock of the journey and set our gaze on the promising horizon of 2024. In the dynamic realm of advertising, where change is the only constant, the fusion of creativity and technology has been at the forefront of our evolution. This article encapsulates our reflections on the pivotal year that was 2023 and offers a glimpse into the exciting trajectory that lies ahead.

    Every year, we learn something new, both as an ad agency and as individuals.

    This year, our biggest learning curve has been the role of AI in advertising. It has changed the way we operate and challenged us in unique ways. This year, the advertising industry as a whole rose to the challenge and grew along with AI.

    The rise & rise of AI in advertising

    Generative AI has redesigned the way we look at productivity as a digital marketing agency. While strategic decision-making has always had the spotlight at Social Panga, the consistent growth and integration of AI into our everyday lives has drawn more of our attention to it. We have been able to draw more precise conclusions from the consumer data we have and create campaigns more personalized and unique than ever before. AI has also allowed us to be more dynamic and fluid in our decision-making, from creative conceptualization to business decisions, and I for one, am very interested to see how we journey even further with this new tool.

    I always say that AI is not a competitor but a collaborator. By working with it, instead of against it, we can unlock levels of marketing that weren’t previously considered possible. At Social Panga, we have integrated AI into avenues like creative campaigns, ad spending strategy, and reports, making things way more streamlined and personalized for consumers.

    Social Panga’s 2023 milestones: Expanding horizons

    The year marked many different milestones for Social Panga. We expanded our Delhi office to strengthen our presence in the digital marketing landscape even further this year. With this expansion, we have over 350 mafias across our different locations in Bangalore, Mumbai, and Delhi. We take pride in our work for clients from different industries, and with this expansion, we are rearing to put our creativity to further tests!

    In other big news, we also partnered with LS Digital to build India’s first agency platform network for the world. With our combined creative expertise in media, UI/UX, data, and tech innovations for over a decade, we are confident that 2024 has big things in store.

    Along with The Yellow Shutter, which has now produced more than 100 advertisements for various brands, we have also expanded our creativity into the influencer marketing vertical. Our collaboration with The Viral Union has placed us globally on the map, with expanded operations to Dubai.

    And digital marketing startups:

    Market observations as a consumer and entrepreneur

    What I have noticed this year is a muted market scene in 2023. Overall, consumerism has plateaued a little. Because of this, ad spending has also followed suit and been stable throughout the year. It has been a year of observations and learning, especially because of the new curveballs that were thrown into the market. So, it has been a fairly quiet year for startups.

    One such instance would be the ad climate during the Men’s Cricket World Cup. We saw only major, older players dominating the ad scene. Smaller startups did not splurge in ad spending. Businesses lay low when there are new challenges in the market so that they can understand the changes and come up with the best plan of action. So, it has been a year of rationalized and muted decision-making.

    My projections for 2024:

    After the kind of year we have had, 2024 looks exciting. The potential seems endless, and as always, I want to work with a “The sky is the limit” mindset. 2024 will be a year of immense growth, led by startups that can go global while sticking to their social and cultural roots. It will be the year of calculated risk-taking, with more avenues to explore. Generative AI has changed the game, and it is only going to get more interesting from here on. That leads me to my three predictions for 2024.

    One, AI-driven technologies will be integrated more into our operations. AI is here to stay, so the best plan of action is to harness it for our growth. The deeper penetration of AI into our businesses will allow more accurate results in the realm of marketing. From understanding consumer preferences to tailoring campaigns that would best suit them and everything in between, AI is going to change the way startups operate in 2024.

    Two, the consistent growth of the “Content Creator Economy” shows immense potential for success. So, I believe that our new influencer marketing vertical, in association with The Viral Union, will flourish, show results, and go beyond our expectations. Meta’s focus on reels and video content is constantly expanding, which helps our video content creation via The Yelow Shutter. I look forward to 2024 being a year of income generation and inspiring campaign ideas.

    Three, startups will use AI better in 2024 and start making business decisions that will help them grow immensely. The quiet year the industry has had will provide a lot of key takeaways, like how to adapt to AI and how to better sell to consumers. Using the takeaways from 2023, startups will accelerate in 2024. I predict inevitable success.

    Here’s to a new year-a canvas for newer ideas, strategies, and results, where the only constant is the promise of evolution and success.

  • Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Social Panga and ZEISS collab for ZEISS Light 2 Progressive Lenses launch

    Mumbai: Recognised for its commitment to cutting-edge technology and optical excellence, ZEISS India has collaborated with Social Panga to release its latest campaign introducing its groundbreaking product ZEISS’ Light 2 Progressive lenses.

    The brand has released a dynamic video experience, which is the first of its kind video production, conceptualized and executed by Social Panga under their production house The Yellow Shutter. The ad is a display of creativity, for the launch of ZEISS Light 2 Progressive lenses in the Indian market.

    The ad film was approached with a desire to match the lenses’ premium, technologically advanced features with an equally high-quality visual representation. This resulted in the video not only showcasing the product but also captivating the viewer’s imagination. This collaboration is a testament to ZEISS commitment towards precision into a visual story that not only informs but also delights the audience.

    The ZEISS Light 2 Progressive lenses are more than just spectacle lenses; they are a testament to ZEISS’ dedication to enhancing people’s lives through exceptional vision solutions. With features like advanced design, optimised visual fields, and seamless transitions, ZEISS Light 2 Progressive lenses offer a breakthrough experience in vision correction. They are designed to adapt effortlessly to various viewing distances, making them a perfect fit for modern, digital, and active lifestyles.

    Addressing this exciting collaboration, Carl Zeiss Vision Care India head of marketing Ritesh Dwivedi stated, “We’re all about creating cutting-edge technology and delivering top-notch optical products. Hence, we forged a collaboration with the innovative team at Social Panga to introduce our groundbreaking product in a completely novel manner – through an engaging and dynamic video experience. Social Panga’s creative prowess truly shone as they conceptualized the launch film for ZEISS Light 2 Progressive lenses, marking a historic milestone as the first-of-its-kind video production in the Asia Pacific Region. It has been an incredible journey, and we are genuinely thrilled with how this collaboration has breathed life into our vision.”

    Social Panga co-founder Himanshu Arora said, “ZEISS India and Social Panga’s partnership to introduce the ZEISS Light 2 Progressive Lenses through a captivating video experience was nothing short of exhilarating. To exemplify ZEISS India’s dedication to precision and innovation, we crafted a video that best represented the brand, and we are delighted to have played a pivotal role in its successful execution. We look forward to continuing our collaboration and creating more such visual stories.”

    Discover the world of ZEISS Light 2 Progressive lenses through this stunning video and experience the future of vision firsthand. The campaign is released across social media platforms and has received a positive response from users.

  • India’s Meta moment: Ad-free subscriptions coming soon?

    India’s Meta moment: Ad-free subscriptions coming soon?

    Mumbai: In the ever-evolving landscape of social media and tech giants, Mark Zuckerberg’s Meta, known for its flagship platforms Facebook, Instagram, and WhatsApp, is charting a new course. As the digital world seeks a balance between advertising revenue and user experience, Meta is considering a significant move that could reshape the way Indians interact with their beloved social networks. The company is exploring the possibility of introducing an ad-free subscription plan tailored for the Indian audience by 2024. This potential shift in strategy promises to offer users a new level of control over their online experience, while raising intriguing questions about the future of digital advertising and its impact on the social media landscape.

    Here’s what industry experts have to say about the same:

    5W1h co-founder and chief business officer Kunal Luhar

    Meta’s decision to launch an ad-free subscription model is a smart move that tackles the changing digital world. It provides a different revenue stream, appealing to users who are increasingly concerned about data privacy and the intrusiveness of digital advertising. However, the success of this venture is dependent on a well-thought-out price strategy that strikes a balance between drawing a large user base willing to pay for an ad-free experience and not reducing ad revenue. Meta might cater to diverse user preferences and finances through segmentation, in which different subscription levels are offered. It is critical to effectively communicate the value proposition, emphasising a better user experience, increased privacy, and even exclusive services. Meta should also be prepared to iterate and update the model in response to user feedback and performance indicators.

    Social Panga director – strategy & growth Manan Malik

    India, at large, has always been a price-sensitive market. The adoption of new products and services have always been a result of changing trends, total disposal income, social status or perception, and lifestyle conveniences. One such example is how Spotify entered and penetrated India with their freemium model.

    There’s no doubt that we are living in the age of information & content outburst, which impacts a user’s life at various stages and in various degrees, so there is definitely an opportunity for Meta in a mass market like India to test its ad-free subscription plan for its social media platforms. The user experience has been and will be of paramount importance to businesses, and there’s a good chance that Meta gains success with this new model, as decluttering one’s social space is the need of the hour.

    However, it is also important to note that it will take time to gain momentum as users are used to an entirely free experience ever since the inception of these platforms.

    Another important aspect to note is that how marketing strategy changes for advertisers on these platforms. In this regard, nothing much changes in the short-term and it also largely depends on platform to platform. For example, Facebook and Instagram have two very different sets of active user bases. But, in the long-run, advertisers would have to rethink their marketing strategies and make them razor-sharp in order to be present on the right channels for the right audiences.

    While Meta, and other tech companies are making shifts to comply with regulatory and privacy policies, starting with European Union’s Digital Service Act, which is a good change in this dynamic and sensitive world of aggressive AI evolution, it is also important that such business models make users comfortable with their pricing strategies.

    Thought Blurb Communications chief creative officer and managing director Vinod Kunj

    The issue needs to be seen from two aspects. The consumer’s perspective, and the advertiser’s to understand the combined effect it has on the business. The stated purpose, of course, is to improve security for customer data and to verify accounts for brands and celebrities. Other entities like YouTube and X (formerly Twitter) have also launched variations on the same theme. All are experimenting with degrees of closure, pricing and algorithms.

    For the consumer, it is quite simple. If you don’t like ads interrupting your viewing, by all means, buy a subscription. But as we have seen with the Internet before, that rarely works. When a dominant majority of consumers used to a free system are baited with a subscription, they rarely bite. Also, there is always a way to block ads that the consumer sees to train the algorithms into tighter and tighter nooses. I suspect the same will happen to Meta.

    On the marketing side, there are three positive aspects. To begin with, customer data and its security are now entirely Meta’s problem. In case of a data breach, they can easily point the finger at Meta. Of course, that also makes them beholden to Meta to access their customers.

    The second issue is verification. In the past, online troublemakers have been know to fake brand accounts and undermine the brand value and consumer confidence in a brand. I would highly recommend that a brand or celebrity invest in the blue tick mark to ensure their respectability. Also, it creates a legal framework in case of disinformation and other mischief that malcontents may attempt. This is doubly true for major celebrities who may want to protect themselves from identity theft and PR disasters.

    Finally, I see very few problems for marketing in this new regime. Subscriptions will be bought by a slim section of the user base. The largest section of customers will still be available to target. It’s entirely up to Meta to ensure that the interfaces are designed well enough not to irritate non-subscribers off their platforms.

    Pulp Strategy founder and MD Ambika Sharma

    Meta’s decision to introduce an ad-free subscription plan in India by 2024 is a positive move with the potential to create new revenue streams, attract fresh users, and enhance the overall user experience. The current success of Meta’s paid verification feature is notable, drawing in a substantial number of users, including businesses, celebrities, and influencers, thereby bolstering the authenticity and credibility of its platforms.

    The success of the upcoming subscription model hinges on factors such as pricing, offered features, and an effective marketing strategy. Meta must meticulously address these elements to craft a subscription plan that resonates with Indian users. The recently launched paid communities and channels could significantly contribute to the subscription model’s success by offering users a more personalised and engaging experience, while also aiding Meta in understanding user needs for future product development.

    The impact of the ad-free subscription plan on Meta’s advertising model is contingent on its success. Given that Meta presently derives the majority of its revenue from advertising, a successful subscription uptake may prompt the need for new revenue generation avenues. This could involve charging advertisers higher fees for more targeted advertising or innovating new advertising formats.

    The acceptance of a paid, ad-free version by Indian users is uncertain, but several factors may contribute to its success. There is a growing demand for ad-free experiences, driven by concerns about data privacy and the proliferation of ads on social media platforms. Additionally, with the rising disposable incomes in India and Meta’s strong brand recognition, there is a likelihood that users may be willing to pay for a premium, ad-free experience.

    It’s important to note that Meta is not the first to venture into ad-free subscriptions; Twitter and Reddit have long offered such plans. However, the success of these plans remains to be fully assessed. As Meta’s ad-free subscription plan is still in the early stages, details regarding cost and features are awaited. With further information, a more accurate evaluation of its potential success in India will be possible. Nevertheless, considering the outlined factors, the subscription plan holds promise for success in the Indian market.

    ChtrSocial director Darshil Shah

    India as a country is very subscription averse. Hence, it’s very less likely to bring a massive impact on the overall usage of the platform. We don’t expect more than 1% of the users to shift to the paid offering similar to what we saw on its competitor platforms like YouTube Premium.

    That said, brands and businesses that depend highly on inorganic reach through Meta should definitely start thinking of the following to hedge their risk:

    1. Organic Content Strategy: Facebook, Instagram and WhatsApp offer an enormous opportunity to brands for reaching their customers and other masses through the power of content. With reels that can be viewed by millions organically, it’s imperative that brands start leveraging the power of organic social.

    2. Diversify their platform strategy: At the end of the day, social platforms are nothing but borrowed real estate for brands. One should always be cautious and not over-rely on any. It’s a wake-up call for such brands to diversify their online identity to more social platforms and some owned channels like email lists and private communities.

    3. Influencer marketing: With the platform becoming more and more favorable to creators, the need to capitalise and innovate on influencer marketing will only increase.

    Conclusion: At the end of the day India is a country that thrives on Jugaad. So whatever the result of Meta’s ad-free offering, it’ll be exciting to see how brands and marketers find innovative ways around it.

    TheSmallBigIdea lead- performance marketing Sharath Madhavan

    The introduction of an ad-free subscription plan by Meta for Facebook, Instagram, and WhatsApp in India could be a strategic move to cater to users who prefer an ad-free experience in exchange for a subscription fee. It may also be a response to user concerns about privacy and data usage, but the success of such a plan would depend on pricing, features, and how well it aligns with the preferences of Indian users. Diversifying revenue streams beyond advertising is a prudent move, and providing an ad-free experience allows the company to cater to users who prefer a cleaner interface without ads. Additionally, this move could address privacy concerns and monetize the preferences of users who value data privacy.

    The Starter Labs (Zoo Media) co-founder Rehan Dadachanji

    Meta’s contemplation of introducing an ad-free subscription plan for Facebook, Instagram, and WhatsApp in India by 2024 raises significant questions. While the concept of an ad-free experience has gained traction in Western markets, the dynamics in India are distinct. The market is witnessing a rapid surge in Meta’s ad revenues, and users in India have shown a higher tolerance for Meta’s ads compared to YouTube’s more intrusive advertising model.

    Learning from YouTube’s experience, it’s evident that the Indian audience may be less inclined to subscribe for an ad-free experience, especially given the abundance of free services in the market. This resistance to additional subscriptions poses a unique challenge for Meta.

    The move’s potential impact on advertisers is twofold. Advertisers might divert more spending towards other platforms, such as Google and emerging social networks.

    In a bold prediction, Meta may reconsider its plans for ad-free platforms in India for 2024, as the market’s dynamics and user expectations present a complex landscape to navigate.

  • “We always keep bouncing off ideas and exploring possibilities of innovation and creativity”: Social Panga’s Himanshu Arora

    “We always keep bouncing off ideas and exploring possibilities of innovation and creativity”: Social Panga’s Himanshu Arora

    Mumbai: Recently, Social Panga joined LS Digital (erstwhile Logicserve Digital) to form India’s biggest independent group for the global market. This move enables the group to further strengthen its solution-driven digital marketing transformation offerings, unlocking value for marketers looking for creativity and operational efficiencies in their growth path.

    The integrated creative agency became part of LS Digital’s six-pillar framework, which comprises media, UI/UX, creative & communication, CX (MarTech), data & insights, and tech innovations. It marks a significant step towards realising the goal of creating an end-to-end suite of services in India for the world.

    Social Panga has a presence in Bengaluru, Mumbai, and Delhi, with over 150 clientele and a team of over 350 ‘marketing mafias’ providing a solution-driven approach. It also has an in-house video production wing ‘The Yellow Shutter’ that has shot over 100 advertising films and onboarded over 65 brands in the last 12 months.

    Indiantelevision.com in an email chat with Social Panga co-founder Himanshu Arora conversed on the decision behind the merger, Social Panga’s long-term vision, and more…

    Edited Excerpts:

    On the driving force behind the decision to merge Social Panga with LS Digital and this merger benefiting both entities

    This independent group empowers us to be more than just a marketing agency; we are now a holistic solution provider in the dynamic landscape of marketing transformations. Our expertise now extends across diverse domains such as media, UI/UX, creative, data and insights, CX, Tech and Innovations.

    What makes this even more special is its global perspective. While our roots are firmly grounded in India, this marks the beginning of our journey from India to the world. We extend our heartfelt gratitude to each of our partners for their trust and support. Together, we are embarking on a ‘Made in India for the World’ revolution, and it’s all happening in the realm of digital and advertising.

    On collaborative projects or initiatives that can be expected to emerge as a result of this merger

    We firmly believe that specialisation is the key to providing you with unmatched services. With this partnership, we can now venture into more specialised areas such as AI, CX, UI/UX, and Media planning. These are the very elements that are shaping the future of marketing, and we are excited to bring them to a large pool of customers.

    You can expect to see a range of collaborative projects, innovations in new-age technology and initiatives that leverage the strengths of all entities in the near future.

    On the consistency of Social Panga’s long-term vision, and its evolution to align with LS Digital’s overarching goals following the merger

    The long-term aim and vision of Social Panga remain consistent. We continue to be a culture-driven, people-focused agency, the way we have been in the last nine years. Our thought process continues to remain the same – to work towards something which is big enough and has not been done by anyone in the industry yet.

    We will adapt focusing on scalability, efficiency, and integration into a larger global network. We will be prioritising strategies that leverage LS Digital’s resources and expertise to provide clients with more comprehensive and competitive digital marketing services.

    On maintaining and integrating Social Panga’s core values and culture within LS Digital and harnessing the specialised ‘marketing mafias’ team for driving innovation and excellence across the newly formed group

    We are all a part of a group. Along with Social Panga, there is Langoor Digital and F1 Studioz which have been present for some time. With this now there are four agencies bringing in different expertise aimed at global growth.

    Our “mafia’s” will continue to work in the same manner with a single goal & objective.

    It’s important to note that while this partnership opens new doors, our core values and working style remain unwavering & nothing changes, other than it opens up more opportunities. What changes is our ability to serve clients with even greater expertise, an expanded skill set, and a more empowered team.

    On maximising knowledge sharing and cross-pollination of ideas to drive continuous improvement with both companies joining forces

    We are all a passionate bunch of entrepreneurs who are coming together. So invariably, knowledge sharing is going to be the way of working for us. We always keep bouncing off ideas and exploring possibilities of innovation and creativity. In fact, we already initiated cross-competency training across organisations.

    We will now involve the team in this too and build structures or models which involve them. The team will get access to more information and knowledge across UI, UX tech, digital, global exposure etc. This will be a catalyst for an overall creative thinking rather than restricting to one single area.

    On maintaining a balance between serving the local market’s needs and catering to international clients as LS Digital expands its global reach through this merger

    Local markets are our cake right now and global clients are cherry. You may want to have cherry but the cake is the base for any birthday party. Similarly, we have got our cake covered anything from the global market is just a cherry on the top.

    As pioneers in what may be a groundbreaking collaboration within the Indian advertising industry, we acknowledge that there may not be a well-defined roadmap. We anticipate encountering fresh challenges and obstacles, which will necessitate the creation of novel solutions and approaches.

  • Reliance Trends releases a latest film for its winter collection

    Reliance Trends releases a latest film for its winter collection

    Mumbai: Fashion and apparel brand Reliance Trends has partnered with creative marketing and advertising agency Social Panga to release a unique campaign with the onset of winter.

    Conceptualised by Social Panga, the integrated campaign has been executed by production house The Yellow Shutter.

    This integrated campaign attempts to capture the essence of winter and high fashion in Delhi NCR. The film is targeted at bringing the best of everyday high fashion to the audience, turning the very lifeline of the city, the Metro, into a ramp.

    The campaign will be promoted across multiple platforms, including print, digital, and social media.

    “The metro is an intrinsic part of the city; we found this to be a perfect setup to be the runway for winter fashion. The idea was to change the drab perception of winter that people have, wherein they repeat jackets, and to showcase the Trends winter collection in all its glory,” said Social Panga co-founder Gaurav Arora.

    Reliance Trends COO Vipin Tyagi added, “Winters are an important part of every brand’s fashion calendar. But we wanted to do something that the city would remember. We wanted to show them that they could exercise high fashion even in their everyday life. And the campaign just fits the bill.”

    Commenting on the campaign and ideation, Social Panga creative director Archana Sudarsan said, “This was an exciting one for us because the concept was so unique. The location added the extra flair, and the campaign truly redefines winter fashion in the modern Indian’s life.”

  • Home Credit India appoints Social Panga as their partners for digital and offline activities

    Home Credit India appoints Social Panga as their partners for digital and offline activities

    Mumbai: The integrated creative and digital marketing agency, Social Panga, has won the integrated mandate (creative and digital) for Home Credit India. Social Panga will be coming up with innovative and effective brand communications and will look at elevating its presence across platforms.

    As per the mandate, Social Panga’s Gurugram team will be handling the account. The aim is to drive relevant brand and product conversations and take Home Credit’s presence amongst the target audience a notch above with its effective and relevant communication. The team is all pepped up to bring innovative solutions to Home Credit’s vast and diverse target audience.

    To achieve the same, the agency will be rolling out multi-level creative strategies and digital campaigns based on consumer insights, industry research, and product analysis. The end-to-end execution of all such strategies and communications will be the responsibility of Social Panga.

    On awarding the business to Social Panga, Home Credit India chief marketing officer Ashish Tiwari said, “In the post-Covid world, with business objectives being rewritten, for Home Credit India’s new approach, we found Social Panga, an emerging digital marketing agency, having made its presence felt to be the right fit for the brand. Social Panga has worked with established and emerging brands, including financial services, and as a young creative agency, is completely in-sync with the pulse of the new-age consumers cum digital citizens. We are delighted to have Social Panga as our marcomm partner and are sure that together we will be able to redefine the Home Credit brand and connect with relevant consumers in the endeavour to fulfil aspirations.”

    Speaking about the win, Social Panga co-founder Himanshu Arora said, “This is a huge win for us. To be given the opportunity to drive strategies and creative communication for Home Credit India, a part of the huge Home Credit Group with more than one crore customers, is a big accomplishment for us. The team is elated to get started and is already looking forward to embarking on this informative journey. Keeping in mind our reputation for striving in the digital space, we are all set to bring our innovative ideas and curate communication that brings home the goals and ambitions of the client.”