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Tag: Social Panga

  • Social Panga appoints Ketki Karandikar as senior creative director

    Social Panga appoints Ketki Karandikar as senior creative director

    Mumbai:  Social Panga, the integrated creative and digital marketing agency, now part of LS Digital, has appointed Ketki Karandikar as senior creative director for its Mumbai office.

    Ketki joins them from Ogilvy Mumbai, where she was the senior creative director, brings over 15 years of experience in the creative & digital space. She holds a diverse and rich background in creative strategy, design and branding.

    In her journey of 15 years, Ketki has worked on brands like Colgate Palmolive, Pampers, Mondelez, Stayfree, Marico just to name a few. In her new role at Social Panga Ketki will be responsible for driving the creative vision, developing innovative campaigns and enhancing brand storytelling to deliver impactful results for clients. She will also play a vital role in mentoring and nurturing the agency’s creative talent.

    Social Panga, co-founder Gaurav Arora said, “Ketki brings a wealth of creative experience from her time in the mainline industry, seamlessly aligning with the ecosystem we are building. Her approach is a perfect blend of creativity and media-focused marketing, which fits right into our vision. With Ketki on board, our integrated marketing strategy will gain new momentum, and her expertise will further elevate the capabilities of our in-house production team.”

    Social Panga, senior creative director Ketki Karandikar said, “As the boundaries of online and offline advertising are fast blurring, Social Panga offered me a fresh perspective to explore. It is always exciting to work with likeminded people and I am looking forward to this new chapter in my career. At Social Panga the energy and enthusiasm are contagious and I cannot wait to use all my learnings and experience to lead the team towards greater success. Keep an eye on us as we are about to take some fun Pangas.”

  • Social Panga marks a decade of success

    Social Panga marks a decade of success

    Mumbai: Social Panga, an integrated creative and digital marketing agency now part of LS Digital, proudly celebrates its tenth anniversary, marking a decade in the industry. Founded in 2014 by Himanshu Arora and Gaurav Arora with a small team of three in Bangalore, the agency has grown into a robust team of over 400 across Bangalore, Mumbai, Delhi, and Dubai.

    Social Panga offers a wide range of services, including Creative and Digital Strategy, Media Planning and Buying, Branding and Marketing Communications, Influencer Marketing, Video Production, and technology-driven brand solutions. To commemorate #ADecadeofMafias, the agency has released a rap anthem reflecting their journey and unique vibe.

    Co-founder and chief mafia Himanshu Arora said, “It’s been a great ride, packed with lessons, laughs, and a few late-night ‘what are we doing?’ moments, all filled with just gratitude. I’m beyond stoked about the challenges we’ve crushed and the wins we’ve celebrated, but most of all, I’m grateful to everyone who’s been part of this 10-year Panga. As we gear up for the next chapter, we’re doubling down on our people (mafia)-first mantra, eyeing new global markets, and solution-first approach. Honestly, it feels like we’re just getting started, and I can’t wait to see where this crazy journey takes us next!”

    Co-founder and chief mafia Gaurav Arora added, “10 years! It’s amazing how fast the time has flown by! This #ADecadeofMafias at Social Panga has been an exhilarating journey, filled with new opportunities, meaningful experiences, and tremendous growth. Despite intense competition in the industry, we haven’t just held our ground—we’ve flourished. As we celebrate our 10th anniversary, it’s clear that our well-timed decisions and strategic moves have been pivotal to our success. We’re thrilled to embark on the next chapter of our journey and look forward to sharing it with all our well-wishers!”

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  • Himalaya BabyCare releases its latest film for ongoing breastfeeding week

    Himalaya BabyCare releases its latest film for ongoing breastfeeding week

    Mumbai: Himalaya BabyCare, a part of Himalaya Wellness Company, wellness brand has released yet another heartwarming film on the occasion of Breast Feeding Week. Himalaya BabyCare has been working towards raising awareness of challenges faced by new mothers, especially around breastfeeding.

    This film highlights the brand’s initiatives to support the mother in her new journey. Himalaya BabyCare has set up close to 265 feeding rooms at public places like airports and railway stations, enabling more than 30Lac new moms to breastfeed outdoors, without any hassle or judgement.

    Speaking on the latest film Social Panga director – digital strategy Sunitha Natarajan said, “As we commemorate Breastfeeding Week, it’s vital to acknowledge the power of collective support in empowering mothers to make informed decisions about their health and their baby’s well-being. Effective communication plays a pivotal role in raising awareness about the importance of breastfeeding and addressing the challenges mothers face. Through collaboration, we can foster a supportive environment that emboldens mothers to breastfeed with confidence. We are thrilled to have joined forces with the Himalaya BabyCare team to amplify awareness around Breastfeeding Week and promote a culture of support for nursing mothers.”

    Social Panga co-founder Himanshu Arora said, “We are glad to be part of Himalaya BabyCare’s initiative for breastfeeding women. Himalaya BabyCare has always been the leader when it comes to mothers and babies and helping them create a larger digital presence has been exciting. Women still feel judged and uncomfortable when it comes to breastfeeding in public and with this film we want to showcase the support provided by Himalaya BabyCare on the 265 feeding pods planted across India.”

    This film has been launched across digital platforms and airports and will be promoted during the entire Breastfeeding Week.

  • Weekend Unwind with Social Panga’s Manan Malik

    Weekend Unwind with Social Panga’s Manan Malik

    Mumbai: With another weekend upon us, it is time to unwind with the latest Q&A edition of Indiantelevision.com’s Weekend Unwind—a series of informal chats that peek into the minds of business executives through a fun lens in an attempt to get to know the person behind the title a little better.

    In this week’s session, we have

    Social Panga’s director of strategy and growth Manan Malik.

    Without further ado here it goes…

    Your mantra for life
    I will summarise this with a quote, and I have an abstract tattoo for the same as well.
    “We all have our time machines, don’t we. Those that take us back are memories… And those that carry us forward, are dreams.” from the book ‘The Time Machine’ by H.G. Wells

    A book you are currently reading or plan to read
    I am currently reading ‘Landour Days’ by Ruskin Bond. It’s a book on a lot of Ruskin Bond’s personal stories and experiences of living in the hills. Both Ruskin Bond and Ladour have a special place and emotion in my heart. I am a slow reader, whenever this finishes, I am going to pick ‘Cat People’ by Devapriya Roy

    Your fitness mantra
    While I am still working on this front. In the end it boils down to the enough movement, portion control, setting boundaries and saying no. If these are in check, consistency and discipline will take you places! Secondly, learning the science behind things help me.

    Your comfort food
    Technically, I should be averse to this idea, but Giani’s Caramel Mocha Sundae wins this category. It definitely delivers comfort right to the soul! And who doesn’t like a plate of perfectly cooked rajma chawal and momos.

    A quote or philosophy that keeps you going when the chips are down
    “And Until Death Comes, All if Life.” – Lines by Ruskin Bond. It has been my email signature for years.

    Your guilty pleasure
    Making endless lists about things and organising data and every information. Also, documenting various aspects of my life which might be of no use or now are mere memory.

    The last time you tried something new
    I have recently started making Protein Pancakes, which is new dish. I hope that counts ?

    A life lesson you learned the hard way
    I should have prioritized health over anything else in my younger years and acknowledge the things I feel and want.

    What gets you excited about life?
    That there’s so much more to this world. So many places to travel, and so many things to experience – people, culture, food and all things life, and so many hobbies to follow and skills to learn.

    What’s on top of your bucket list?
    Having a simple house built as per what I have imagined in the quaint foot of the hills, with all things that makes a house a home! But that’s a long shot, so publishing my poetry-photography book which I would want to make it happen soon.

    If you could give one piece of advice to your younger self, what would it be?
    It’s so easier than it looks to manage my fears, and I should have managed them without wasting much time, whenever needed. Secondly, to always prioritize myself.

    One thing you would most like to change about the world
    The world could use more compassion and kindness and see beyond just work and deadlines. Things are not as hard, difficult and daunting as people make them because of their wiring.

    An activity that keeps you motivated and charged during tough times
    Hitting the gym, and very recently playing Table Tennis.

    What lifts your spirits when life gets you down?
    Talking my heart out to the wonderful, sensible bunch of friends that I am blessed to have.

    Your go-to stress buster
    The attention and space that my beautiful Calico-Indie cat, Arya demands by sitting with me or on my lap, does the job perfectly well.

  • Yatra Online launches its #SummerKaScene campaign

    Yatra Online launches its #SummerKaScene campaign

    Mumbai: Dreaming of your next summer getaway, but stuck in your daily grind? Harnessing the strong desire for adventure and exploration during the summer months, Yatra Online Ltd {BSE: 543992 & NSE: YATRA}, an online travel company, has launched its latest campaign, #SummerKaScene. Through this campaign, Yatra.com inspires travellers to break free from their daily routines and embark on summer adventures with exciting offers on flights, hotels, and holiday packages.

    The #SummerKaScene campaign revolves around a simple yet compelling idea – during the summer, people yearn to escape the monotony of everyday life. Whether it’s the desire to explore new destinations, relax on pristine beaches, or embark on a thrilling adventure, Yatra Online is here to make those dreams a reality. With a wide range of irresistible offers across flights, hotels, and holidays, Yatra empowers travellers to create their own unique summer experiences.

    Building on the popular colloquial phrase “Scene Banao,” the campaign connects with the youth by leveraging the word ‘scene’ as a slang for various situations. In this context, it signifies the opportunity to travel and escape the mundane. Yatra Online aims to trigger the action of booking by tapping into the urge to travel that often surfaces amidst regular life situations. The message is clear – if you’ve been dreaming about traveling, it’s time to make those dreams come true.

    The campaign is brought to life through two engaging digital films. The first film highlights a father’s wanderlust ignited by his daughter’s geometry homework, encouraging families to embrace memorable travels with up to 60 per cent off* on various services. The second film inspires solo travel dreams, depicting a woman whose daily routine sparks a desire for a solo trip to Ladakh. With these films, Yatra aims to connect emotionally with viewers and motivate them to take action on their travel aspirations.

    As part of the #SummerKaScene campaign, Yatra Online is offering a plethora of exciting deals and discounts on flights, hotels, and holiday packages; with offers across leading banks and cards. Travelers can look forward to:

    1    Up to Rs. 2400 off on domestic flights

    2    Up to Rs. 10,000 off on international flights

    3    Up to 60 per cent off on domestic and international hotels

    4    Curated holiday packages tailored to your interests and preferences

    Commenting on the campaign, Yatra Online Ltd CEO & whole-time director Dhruv Shringi said, “At Yatra Online, we are driven by a vision to inspire and facilitate extraordinary travel experiences. With the #SummerKaScene campaign our aim is to make summer getaways more accessible and exciting for everyone. With unparalleled offers and meticulously curated packages, we are dedicated to turning our customers travel dreams into reality. This campaign underscores our commitment to helping travellers break free from the everyday and embrace the adventures that summer has to offer.”

    On the campaign articulation, Social Panga co-founder said, “Being the creative partner on the #SummerKaScene campaign has been an exhilarating experience. Our goal was to tap into the universal desire to escape the ordinary and inspire people to create their own summer adventures. By leveraging the concept of ‘Scene Banao,’ we aimed to connect with travelers on a personal level, encouraging them to turn their travel aspirations into reality. We’re proud to partner with Yatra Online in bringing this vibrant and exciting campaign to life, and we can’t wait to see the amazing journeys that people embark on this summer.”

  • Himalaya BabyCare releases heartwarming Mother’s Day film

    Himalaya BabyCare releases heartwarming Mother’s Day film

    Mumbai: Moms are the epitome of strength, and this Mother’s Day, Himalaya Wellness Company, India’s leading wellness brand, unveils a touching film. Titled #StrengthOfLove, this film is a heartfelt tribute to the incredible resilience of moms and intends to celebrate the natural strength and love that mothers embody, showcased through everyday tasks and challenges they handle while managing their little ones.

    Through this beautiful digital film, Himalaya highlights a mother’s subtle and understated yet profound and enduring strength, symbolized by her ability to nurture her little one with love, dedication, and resilience.

    The film captures the true sentiment behind Mother’s Day and takes viewers on a journey that explores the concept of multitasking through a series of fun challenges. Participants from various backgrounds are tasked with holding seemingly simple objects while engaging in their hobbies. However, the real test takes place when they’re asked to multitask – replicating the daily realities of motherhood.

    While others struggle to hold their objects while performing their usual activities, one participant, a mother, remains undeterred. We see her effortlessly organize a room while holding a flowerpot, showcasing the unmatched strength mothers possess. The emotional climax reveals the secret of her resilience – her 1.5-year-old child. As the camera pans out, the audience realizes the significance of a mother’s strength of love.

    Commenting on the film, Himalaya Wellness Company director – babycare Chakravarthi N V said, “At Himalaya Wellness Company, we are proud to support mothers on their incredible journey. Motherhood is not just a role, but a life-changing experience filled with love, sacrifice, and unparalleled strength. Beyond a tribute, our #StrengthOfLove campaign is a heartfelt acknowledgment to all the mothers who grace our lives with sheer dedication and boundless love for children. These women are the silent pillars of strength in our families and communities, embodying a spirit that uplifts and inspires us all.”

    Talking about #StrengthOfLove, Social Panga co-founder Himanshu Arora said, “For Mother’s Day, we wanted to honor it by showcasing the extraordinary resilience of motherhood. Our campaign celebrates the inner strength of a mother who prioritizes her child without fretting, complaining, and leaving anything unattended – a true symbol of her strength and love.”

    Himalaya BabyCare is dedicated to supporting moms/parents through their parenting journey towards ensuring the healthy growth of babies and a worry-free baby care experience for moms/parents. Carefully crafted keeping the specific needs of babies in mind and their safety at the forefront, Himalaya BabyCare products are clinically tested, gentle, effective, infused with the goodness of natural ingredients, and safe for babies.

    This film reinforces the company’s commitment to supporting mothers and understanding and celebrating their remarkable strength. Come, let’s unite in recognizing the #StrengthOfLove that makes every mother exceptional. 
     

  • LS Digital onboards Kaizzen as their PR and Communications partner

    LS Digital onboards Kaizzen as their PR and Communications partner

    Mumbai: LS Digital, a leading independent digital marketing transformation (DMT) company, has awarded their PR and communications mandate to Kaizzen, a leading integrated  communications agency, following a multi-agency pitch. Kaizzen’s mandate encompasses managing  LS Digital’s communication strategy, media relations, and corporate reputation. Through strategic  initiatives and targeted campaigns, Kaizzen will leverage its expertise to further strengthen LS Digital’s  presence in key markets and support the company’s ambitious growth plans.

    LS Digital is committed to revolutionizing the digital landscape by placing digital marketing  transformation (DMT) at the premise of its brand identity, with its specialised business units Langoor,  a CX & Web 3.0 company, f1studioz, a UI/UX company, and Social Panga, a digital-first creative  company. With a vision to drive innovation and redefine digital marketing standards to grow the  industry, LS Digital follows its guiding mantra #ChallengeTheNow to build industry best solutions  today that will reshape the future of global business.  

    Speaking on the partnership, SVP Strategic Partnerships & Marketing & PR  Anshuman Misra said, “LS Digital is a visionary company working with a single purpose of putting Digital Marketing  Transformation at the core of businesses. As India takes the centre stage in developing and delivering  tech-enabled, innovative services to the world, LS Digital is geared-up in spirit and strength to lead  this conversation, we are happy to welcome Kaizzen on board as our PR partner. We are confident  that this collaboration will further strengthen our position as a pioneering force in business  transformation.” On this collaboration, Anshuman further said, “In this new era of digital innovation  and transformation, joining forces with young and dynamic team of Kaizzen, will help us in our journey  of redefining industry standards, inspire change and shape the future by transforming businesses  digitally”.

    Kaizzen group president Nikhil Pavithran stated, “This partnership with LS Digital marks a  pivotal moment for Kaizzen, symbolizing our commitment to driving digital innovation and  transformation. LS Digital’s forward-thinking approach, coupled with their integration of digital-first  programmatic services to transform the way brands interact with their audience in the tech age,  resonates deeply with our vision. We firmly believe in the immense potential of this collaboration,  especially in alignment with the Honourable Prime Minister’s Digital India initiative, which sets the  stage for substantial market growth. This partnership signifies a synergy of expertise and gives us a  great opportunity to leverage our combined strengths to drive meaningful impact and foster  impactful dialogues.” 

  • OLX challenges gender roles with its latest Women’s Day campaign

    OLX challenges gender roles with its latest Women’s Day campaign

    Mumbai: Celebrating the indomitable spirit of women, OLX, a leading online marketplace, launched a thought-provoking campaign aimed at redefining gender roles.

    Titled “Products aur Profession ka koi gender nahi hota hai,” the campaign takes a bold stance against entrenched stereotypes by questioning conventional perceptions of women’s roles in society

    In a series of captivating reels shared on Instagram, OLX confronts viewers with a simple yet powerful message: gender should never dictate one’s identity as a driver, biker, or fitness enthusiast.

    The concept has been conceptualised by Social Panga, OLX’s creative and digital marketing agency partner.

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

     

     
     
     
     
     
     
     
     
     
     
     
     
     
     
     

    A post shared by OLX India (@olx_india)

     

    Reflecting on the campaign, OLX chief business officer Siddharth Agrawal said, “Diversity, Equity and Inclusion have always been at the heart of OLX’s ethos. We’ve fostered a culture that not only embraces individuality but also leverages diverse perspectives to drive innovation. This campaign is a testament to our commitment to challenging societal norms and promoting inclusivity. Social Panga helped us seamlessly execute this campaign and build a strong narrative to deliver this message.”

    Social Panga co-founder Himanshu Arora said, “We are delighted to be part of a campaign we truly believe in. We are grateful to OLX for giving us this opportunity and to our team, who did a fantastic job. We at Social Panga firmly believe in the power of women, and it is no surprise that the campaign has received a great response across our audiences.”

    Through this groundbreaking collaboration, OLX aspires to spark meaningful conversations and inspire positive societal change, one reel at a time.