ITV

Tag: social networks

  • At ‘Creator Day’ in Delhi, Meta highlights its commitment to the Indian creator economy

    At ‘Creator Day’ in Delhi, Meta highlights its commitment to the Indian creator economy

    Mumbai: Meta (formerly Facebook) highlighted its commitment to creators in Delhi and across the country by organising its first ‘Creator Day’ in Delhi-NCR.

    ‘Creator Day’ is Meta’s annual flagship event to celebrate creators and provides an opportunity for them to create, collaborate, and learn from each other. The 2022 version of the event is unique because it took place across five cities: Mumbai, Hyderabad, Kolkata, Chennai, and Delhi, which was the city for the event finale. It is also the first time, at ‘Creator Day’, that Meta provided the fans an opportunity to meet and interact with creators – an engagement aimed at strengthening their relationship.

    In the run-up to the event, creators Komal Pandey, Saloni Gaur, Vishnu Kaushal, Sushant Divgikr, RJ Abhinav, Avneet Kaur, Aksh Baghla, Game Guru, and Shlok were ambassadors for ‘Creator Day,’ with them featuring on outdoor ads that were visible in different parts of the city. Over 350 creators finally attended the event and had the opportunity to sit through sessions on collaborating with each other in the best possible manner, on brand partnerships, and on inspirational creator growth stories.

    Meta highlighted the way creators from the north of India like RJ Karishma, Shubham Gour, Amulya Rattan, and Naveen Singh aka @bihariladka are pushing culture through their content and building loyal communities all through their content on reels.

    Facebook India (Meta) director & head of partnerships Manish Chopra said, “Young people across India, and what some call Bharat, are expressing themselves on reels and being discovered by audiences across the country. They’re becoming the new generation of creators, with a national following, in the process shaping culture and influencing trends. For this reason, we believe a key pillar of India’s new economy is going to be built and fuelled by creators. And with reels, everyone has a stage to be a global icon of tomorrow.”

    Actor Varun Dhawan was a part of the opening keynote, as he shared the way he’s inspired by creators as well. He said, “It’s impressive the way young people are showcasing their talent on reels, and how they’re breaking through every day, every moment. Being authentic and keeping experimenting is the best advice I can give creators. From Student of the Year to the upcoming Bhediya, these are two principles I’ve lived by and maybe that’s something you could follow too. I wish you the best in finding your own path and being advocates for your collective success. I’m glad Meta’s providing you with opportunities like Creator Day, and I’m happy I got to be a part of it too.”

  • Decentralized social network for web3.0 creators Soclly launches in India

    Decentralized social network for web3.0 creators Soclly launches in India

    Mumbai: Soclly, a social network for web 3.0 influencers, educators, and artists, made its debut in India. The three co-founders of Soclly, Prayag Singh, Naresh Katta, and Charan Kumar Borra, have created a platform that allows web3 creators to interact with their audience. As of now, Soclly has around 15+ web3 creators from a range of streams.

    The concept of Soclly was first established in 2021. The co-founders got in touch with the creators and voiced their worries. It has become apparent that authors frequently receive spam and trolls in their direct messages, and since the majority of users submitted fillers in the DMs, which increased noise, there was no way to select users based on the quality of their queries.

    The creators were unable to establish a personal connection with their audience. After having a discussion with a creator, the audience hardly ever posts anything on social media about how much better the interaction was. This is a problem that Soclly has attempted to address through its platform.

    Singh said, “We built the MVP of the product and showcased it to the web3 creators after collecting their feedback. We launched our product for the masses after 1.5 years of rigorous development and testing in the hopes of educating everyone about the amazing world of web3.0 while also assisting creators in monetizing their skills and maintaining a relationship with their actual interested followers.”

    Booking 1:1 meetings with Web3 creators using stablecoins is one of Soclly’s primary benefits. Once the meeting is over, users can rate and share their experience, which is stored on the blockchain, also known as decentralised reputation.

    They have also built an option for creators to share their earnings for social good.

  • coto’s Publisher Partner Program enables users to create, distribute & monetize content

    coto’s Publisher Partner Program enables users to create, distribute & monetize content

    Mumbai: coto, a social community platform for women built on the web3 principles of trust, transparency, and participative ownership, has announced its Publisher Partner Programme. It brings together publishers, experts, and creators across genres and platforms to create and monetise their communities.

    coto explains that its Publisher Partner Programme aims to reshape the traditional content ecosystem of creation, distribution, and monetisation for publishers. Through the program, publishers can finally turn their current challenges of discovery, monetisation, and value-added services into the advantages of preferred partnerships, community engagement, and multi-monetisation models.

    It added that the internet has created a wealth of opportunities for publishers to extend their market reach and cater to a more focused audience. Competing in an era of free content, most publishers walk a tightrope in expanding their network, enhancing revenue generation models, attracting the attention of the right audience, and at the same time, owning the brand-audience relationship. As the world transitions to web3, there remains a need for a multi-network online platform that can provide creators and brands with a wider content ecosystem that offers universal content access and incremental revenue opportunities. This is the gap that coto is looking to fill.

    It will help collect the right mix of content, genres, and users on the platform that resonate with the brand’s ethos.

    coto co-founder Aparna Acharekar said, “coto’s Publisher Partner Program endeavours to create a responsible social platform where authentic, verified information is available from credible experts. As we transition to the new era of the internet, there is a clear need and potential to create an ecosystem that helps the audience navigate through the vast amount of content online and, at the same time, captures growth opportunities that disrupt the sector. By adopting a community-driven approach, the programme incentivizes engagement, thus creating an ever-evolving diverse model of monetization. It will offer members, brands, publishers, and creators a truly universal experience of accessing content.”

    Big FM COO Sunil Kumaran said, “Big FM stays committed to engaging its diverse audience with purpose-driven campaigns that entertain and inform with exceptional content, delivered in an impactful manner. Our thoughts align with coto, a women-only social community platform serving as a channel of change with content by women, for women. We are glad to associate with coto and are coming up with an exhaustive content line-up by our RJs covering multiple topics and industries. This convergence will create a new horizon of infotainment, exclusively on this trailblazing platform—coto.”

    Spooler founder & CEO Binoy Joseph shared, “The internet has become the primary source of content and, therefore, has created a need for different revenue generation models for creators and publishers. coto’s publisher partner programme is built on the principles of participation, ownership, and micropreneurship for all women. Its monetisation opportunities such as social, live, and service commerce, advertising revenue, and merchandising give creators and publishers a perfect platform to begin the monetization journey. We look forward to growing our audience with a very distinct and discerning women audience base.”

  • Taki introduces official app on Google Play Store to improve user experience

    Taki introduces official app on Google Play Store to improve user experience

    Mumbai: Global web3 social networking platform Taki has announced the launch of its Android app to further boost its expansion. This development comes at a time when Taki claims to have surpassed the milestone of having half a million users globally. Taki is aiming to further increase its audience by making its services more accessible and user-friendly. With the launch of its Android app, users can access their Taki account on Android smartphones. As part of this, Taki has released important features to improve the user experience. These features strengthen the platform’s security and make it simple to follow the movement of user coins, known as $UCOIN.

    Taki co-founder Sakina Arsiwala said, “Our constant endeavour to make our platform more user-friendly motivated us to introduce an Android app for Taki. We aim to provide our users with a platform that offers a streamlined user interface, a fast load time and the ability to customise the content.”

    Taki has introduced coin profile pages to track any user’s coin performance under multiple metrics such as the share of owners, annual percentage rate (APR), coins in circulation, the total number of supporters, etc. Another key addition is the new interface on Taki, which showcases a top coin leaderboard. It highlights the top 10 users who are holding the coins with the highest value against $TAKI over the previous seven days. Fellow community members and creators on the platform can now reward both a content creator’s post and the related comments with a gold Taki. Overall, it enhances the engagement level on the platform and provides additional motivation for community members to demonstrate appreciation for their favorite content creators’ posts.

    Taki is offering the opportunity for people to own their unique and desired $UCOIN (usercoin). They can now access Taki without delay to register before anyone else takes their desired name. A $USERCOIN will be created once a particular individual completes verification on the platform. The company claims over 4,68,541 unique user coins have been generated so far with an active user base of 5,59,705 active users.

    “Seeing such a positive response from the community has been rewarding. The user experience drives us to keep improving the product. We believe that Taki will be the first-of-its-kind in bridging the gap between the everyday internet user and Web3, especially with India’s ever-growing potential in the crypto ecosystem,” said SuperLayer Venture Partner Saad Rizvi.

  • TV related activity on Facebook five times more than on other social networks: Trendrr

    TV related activity on Facebook five times more than on other social networks: Trendrr

    NEW DELHI: A new study shows there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr.

     

    The study follows a new partnership between Trendrr and Facebook that gives Trendrr preliminary access to previously unanalysed Facebook user engagement data relating to television content.

     

    As part of that access, Trendrr CEO Mark Ghuneim has unveiled a new study that shows “there is a large amount of TV-related social activity on Facebook – in numbers approximately five times as large as that of all other social networks combined as measured by Trendrr”, The size of the activity for one week in May was particularly evident for the chatter on social media networks pertaining to broadcast TV. That activity was seven times as large as all other social media networks combined.

     

    But the TV-related activity was also enormous for cable programming, which was 4.5 times as large as the other social networks.

     

    The Trendrr analysis also showed particularly high levels among viewers of dramas and comedies and among Hispanics, which other studies have found to be particularly heavy users of digital and social media.

     

    “For example, Univision’s finale of Nuestra Belleza Latina had 12 times more activity on Facebook during the on-air window than all other social networks combined,” Trendrr reported.

     

    Trendrr also released data on the NBA Playoffs that showed the Knicks at Pacers on ESPN had three times the number of on-air interactions on Facebook as on all other social networks measured by Trendrr.

     

    In releasing the results, Trendrr blog noted that “this is the start of an exciting relationship between Facebook and Trendrr. The potential development of an open system for accurate measurement of the entire Facebook platform will provide our clients and the larger Social TV ecosystem with more insights and tools to make better decisions.”