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Tag: Social Nation

  • Kaunsal takes centre screen as NMH’s new marketing head

    Kaunsal takes centre screen as NMH’s new marketing head

    MUMBAI: From customer care cubicles to commanding campaigns Ajit Singh Kaunsal’s journey has come full stream. Kaunsal has been appointed as vice president & head of marketing at New Media Holding (NMH), a move he confirmed via a Linkedin post. In his new role, he will helm the marketing strategy for one of India’s most dynamic digital media ecosystems home to brands like One Digital Entertainment, Blush, Being Indian, Instant Bollywood, and Social Nation, among others.

    With over 20 years of experience in media, research, and digital growth, Kaunsal brings a toolkit honed across major media houses. Most recently, he spent five years at MX Player, navigating the platform through intense competition in the OTT space. Before that, he clocked nearly six years at Sony Pictures Networks India, where he shaped digital and analytics strategies for SonyLIV, helping steer its early digital transition.

    But it wasn’t all front row from the start. Kaunsal began his career in 2005 as a customer service agent at First Source Pvt. Ltd., before stints at Harapa International and TAM Media Research. That hands-on foundation spanning data, customer experience, and content makes him a uniquely well-rounded fit for a company as multifaceted as NMH.

    NMH, with its diverse play across content, creators, and commerce, is at the centre of India’s evolving media zeitgeist. Kaunsal’s appointment signals a sharper focus on marketing leadership as the company scales its brand ecosystem and influence in pop culture and the creator economy.

    In a digital-first world where attention is currency, Kaunsal’s brief is clear: keep NMH at the top of feed and mind.

  • Bhuvan Bam, Ashish Chanchlani, Prajakta Koli and other artists to perform at “Social Nation” festival

    Bhuvan Bam, Ashish Chanchlani, Prajakta Koli and other artists to perform at “Social Nation” festival

    MUMBAI: India’s first ever live event celebrating the emergence of the digital content creators and communities, “Social Nation” will witness performance by artists like Ashish Chanchlani, Be YouNick (Nikunj Lotia) , Bhuvan Bam, CarryMinati (Ajey Nagar), Dancefit Live, Harsh Beniwal, Jonita Gandhi, Mallika Dua , MJ5, Prajakta Koli(MostlySane), Ranveer Allahbadia(Beer Biceps) amongst many other artists which will be announced in various phases. An initiative by One Digital Entertainment and Event Capital, Social Nation will kick off with its debut edition on 19-20th October, 2019 at Jio Garden.

    A one-stop entertainment and interactive festival across two days, Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. It will also host multiple engaging hands-on workshops, panels, Experience Zones, meet & greets never seen before AR/ VR experience amongst other things.

    Mr. Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said, ”Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the much said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans”

    “Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc. Through this IP, we aim to create a close community of fans and creators where everybody feels home and significant”, shared Mr. Deepak Choudhary, Founder and Director of Event Capital.

  • One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community

    One Digital Entertainment and Event Capital announce “Social Nation”, India’s first ever festival celebrating the democracy and power of Digital content creators and the community

    MUMBAI: One Digital Entertainment is known for giving the Indian digital entertainment industry some key digital influencers and first of its kinds, digital IP’s. Now, the network is all set to bring the first ever live event in the form of  Social Nation by joining hands with the largest event IP curators and aggregators of the country – Event Capital, a Laqshya Media group company. Social Nation is a festival that will celebrate the independence and the colossal power of the Internet.

    Social Nation is a first of its kind festival that will celebrate the emergence of the Internet content creators and communities growing at a booming speed. Set to empower the digital content ecosystem, this festival will encourage the audience to interact and exchange ideas in real time and space with their social media timelines.  A one-stop entertainment and interactive festival across two days,  Social Nation will witness performances by more than 60 artists from different segments like music, comedy, dance, poetry, and others. While Stage 1 will see Stand – up acts, Slam poetry, Comedy debates, Dance and Indie performances, Stage 2 will have Inspirational talks, Open mics, Rap battles, Fireside chats etc. It will also host multiple engaging hands-on workshops and panel discussions by creators and industry experts from digital fields. While the final list of creators will be announced shortly however the biggest of the names – national as well as international are said to be roped in.

    Gurpreet Singh, COO and Co-Founder, One Digital Entertainment said , “As a company, One Digital Entertainment has always aimed at empowering creators and giving the audiences quality content to consume. Our core idea has always been to support independent content and creators and the Internet has made it possible year after year. To celebrate the very said democracy, we are bringing a multi-layered festival whose core lies in the creator-fan relationship and hence we have meticulously planned to create an exclusive arena for the creators to interact with their fans. Networking with the industry and directly connecting with the consumers on-ground, understanding them, their choices and their consumption patterns will be an added advantage”.

    Deepak Choudhary, Founder and Director, Event Capital said , “Social Nation is an extremely special addition to our current roster of event IPs. We have been curating various IPs in music, fashion, lifestyle, sports, kids etc and we have been very keen on curating an IP for the offline digital content space. India is witnessing a subculture of independent content and digital space has carved a niche for itself especially with the millennials. Through this IP we aim to create a close community of fans and creators where everybody feels home and significant.”

    Scheduled to take place on 19-20th October 2019 at Jio Garden,  Social Nation will also have Off – Stage Activities, Experience zones, never seen before VR experiences amongst many other things. Set to be a year-round IP, August onwards, Social Nation will travel to multiple Indian cities with Digital superstars/artists.