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  • BollywoodLife.com to host its third edition of digital awards on 25 March

    BollywoodLife.com to host its third edition of digital awards on 25 March

    Mumbai: Entertainment news portal BollywoodLife.com has announced the third season of ‘BollywoodLife Awards 2022.’ The two-hour virtual gala session will have a live telecast on 25 March on BollywoodLife.com’s website and social media platforms.

    The digital-only awards will recognise, celebrate and felicitate actors, filmmakers, content creators, and properties in digital space which includes social media and OTT platforms in an unconventional manner. Some of the nomination categories for the awards are Most Popular Comedian, Best Musician on Youtube, Best Beauty Blogger for actors, celebrities, and influencers from the digital world. BollywoodLife.com Awards 2022 will use online voting by the audience and are adding a few more unique aspects to the ceremony this year. 

    Apart from online voting the awards night will also host celebrities such as “Gangubai Kathiawadi” actor Shantanu Maheshwari, actor and casting director Abhishek Banerjee, celebrated actor Dibyendu Bhattacharya, “Naagin 6” actress Urvashi Dholakia, TV actor Aashiesh Sharma and more as jury members. As a prelude to the award ceremony, the platform has organised multiple masterclasses from popular celebrities like “83” actor Tahir Raj Bhasin, “Aashram” star Bobby Deol, “Love Hostel” actress Sanya Malhotra, “Badhaai Do” actor Rajkummar Rao and more. With an aim to discuss the current scenario in entertainment and trends 2022, there are power-packed panel discussions with various creators, actors, esteemed members of the film, OTT, and television fraternity.

    “We are excited to make this digital-only awards a great success and look forward to hosting multiple stalwarts to share their views about the current scenario in the entertainment industry,” said Zee Digital head – digital sales  Shridhar Mishra. “We are grateful for the constant support from our audience, speakers, and the eminent jury to help make this event successful.”

    As part of the marketing initiative, the first phase of BollywoodLife Awards 2022 will be promoted on the brand’s social media handles and microsites such as BGR, Wion, India.com, etc. 

  • Cars24’s new campaign reveals MS Dhoni-proven formula to buy best cars

    Cars24’s new campaign reveals MS Dhoni-proven formula to buy best cars

    Mumbai: Cars24, the homegrown e-commerce platform for pre-owned vehicles has launched its latest campaign ‘MRL Pass Toh Gaadi First Class’ featuring Indian cricketer MS Dhoni. The campaign brings focus to Cars24’s recently launched Mega Refurbishment Labs (MRLs) in India and highlights the brand’s commitment and leadership to provide quality cars to its customers. 

    Based on the recently conducted Cars24-IPSOS study, quality is the most important factor in a buyer’s purchasing journey. In line, the campaign brings focus to the solutions by Cars24 that make the buying process seamless while ensuring top notch quality cars, said the statement. The campaign will go live on television and across all the social media handles of Cars24, it added.

    Conceptualised by Ogilvy (North), MS Dhoni alongwith the massive MRLs emerge as the heroes in the film. MS Dhoni is seen in this unique avatar of a rapper for the first time. Dhoni raps to explain the MRL throughout the film with visuals of various checks done on a car at the MRLs. Themed around ‘quality,’ the film is for the young buyers, with Dhoni making this point in a light hearted and fun manner. The rap-like treatment to the film and the continuous use of the word ‘check’ makes one want to play the film on loop- it has the potential to become an earworm. 

    “Through this campaign, we want to reinforce the messaging of our consistent efforts to bring a whole new world of quality cars to even more consumers,” said Cars24 India CMO Sudhir Shukla. “At Cars24 we have invested in India’s largest refurbishment facilities, the MRLs, which use the best-in-class systems, processes and technology to deliver quality cars that, together with our warranty and customer friendly return policies, will ensure an outstanding customer experience. And it was only fitting to use the best of cricket and a known car fanatic – MS Dhoni- to endorse the best in the pre-owned car industry; as he is definitely one of India’s most celebrated icons of performance, trust and dependability.” 

    “Since its early days, Cars24 has envisioned transforming the used-car industry. It has been a pioneer in shaping the industry while enabling customers to make the transition to buy cars online,” said MS Dhoni. “The company is revolutionising the category beyond Indian waters and has showcased its merit globally as they continue to expand further. I am delighted to be associated with a company that is here to make a difference with a consumer centric approach, ensuring they offer the best to their customers.” 

    Cars24 has recently launched seven company-owned MRLs in key metro markets of Delhi NCR, Mumbai, Bangalore, Ahmedabad, Chennai, Hyderabad, and Pune. These MRLs, India’s largest vehicle refurbishment facilities, have been set up across 35 acres of land with the aim of providing buyers with access to high quality used cars coupled with warranty through a trusted channel, said the brand.

    “When we first saw the new Cars24 facility The MRLs we knew that this had to be the centerpiece of our communication. We needed to show the rigour and the know-how that goes behind making each car top-notch. And who better than MS Dhoni to help us tell that story,” stated Ogilvy (North) chief creative officer Ritu Sharda. “We have presented MRL in all its glory and as a futuristic refurbishment facility synonymous with trust and quality.” 

  • Viacom18 and Mondelez India come together to celebrate Valentine’s Day

    Viacom18 and Mondelez India come together to celebrate Valentine’s Day

    Mumbai: Viacom18 in association with Mondelez India is all set to release a light-hearted celebratory song ‘Single Single’ this Valentine’s Day. The song, created as a brand solution content for Cadbury 5 Star, will debut exclusively on Viacom18’s social media handles.

    ‘Single Single’ is a song that encapsulates Cadbury 5 Stars’ laissez-faire positioning to ‘Do Nothing.’ Written and sung by Nikita Gandhi, the song stars celebrity influencer Anushka Sen. As part of this brand collaboration, Viacom18 has also planned an extensive marketing blitz driving instream inventory and interstitial ads across its social media handles.

    This campaign was conceptualised by Mondelez India and Wavemaker India in partnership with Viacom18.

    Viacom18 branded content-head Vivek Mohan Sharma said, “We are delighted to collaborate with Cadburys 5 Star and celebrate the festival of love with the country. ‘Single Single’ is a jovial song intended to uplift the mood and normalize singlehood this Valentine’s Day. Through Nikhita Gandhi’s voice and Anushka’s grace, we have created a harmonious symphony that is sure to bring smiles.’

    Mondelez India spokesperson said that the association brings yet another rendition of our mantra to take a break and ‘Do Nothing’ even when the world pushes you to participate in the merriment of love this Valentine’s Day. “Being at the center of today’s youth culture, the song ‘Single Single’ aids in molding our brand message the way they’d like to express and communicate to the rest of the world aka celebrate singlehood. Our strategic collaboration with Viacom18 will ensure unmatched entertainment across social media handles and spread cheer in India,” stated the spokesperson.

  • Zee Business becomes viewers’ top choice for Budget Day 2022

    Zee Business becomes viewers’ top choice for Budget Day 2022

    Mumbai: For the biggest event of the year – the budget 2022 coverage, Zee Business had planned way ahead of the competition and was the first to decode the ‘Growth Booster’ tagline and this was adapted by other channels, websites and publications, said the business news channel. Zee Business had planned the programme keeping in view the expectation of the viewers and this helped the channel reach them on multiple platforms. 

    “It is not an ordinary achievement that a channel got ahead of a popular general news channel in the country and Zee Business has accomplished a historic feat and has become the top choice of viewers for union budget coverage and it was top watched channel on YouTube livestream in India ahead of Aaj Tak, CNBC Awaaz and other channels for the FM budget speech and peak concurrent. The highest number of viewers during the budget coverage livestream had crossed over 104K for Zee Business, a phenomenal achievement for any news channel,” said the channel in a statement.

    On Facebook, Zee Business was top business news channel in India in terms of both interactions and views on Budget Day. The hashtags #BudgetOnZee and #GrowthBoosterZee were trending on first and second spots briefly on Budget Day on Twitter that showed the support of its viewers on the channel.

    Everyone in Zee Business team had worked hard and has had their share of contribution in making this a special budget coverage for the channel. It was a very well-coordinated effort of the editorial team and marketing team to push the promos and content heavily on the channel and rope in support from the Zee Media Network in days ahead of budget. The exclusive lineup of guests on air leading to the Budget Day, on Budget Day and post-budget was crucial ensuring the viewers are glued to the channel. 

    The marketing team activated the Zee Media Network to push, like, comment the content published by Zee Business on various platforms ensuring that the hashtags were trending on Budget Day. Running a contest on the channel and regular announcements on air of the contest winners helped in getting the necessary chatter about the expectations from the union budget on various platforms and helping people aware of the mega event and trend on Twitter. Such events teach us that well-coordinated  and hard work pays off. In this case Zee Business has left an impression in the minds of the viewers that budget means Zee Business.

    Zee Business yet again proved to be India’s go to channel for profit and wealth as it offers ‘information’ and ‘insight’ and brings business and economy coverage. It has dynamic and innovative programming that is devised by understanding the pulse of the market and makes complex news simple.

  • Ad fraud a huge challenge for Indian marketers in 2022, reveals Integral Ad Science study

    Ad fraud a huge challenge for Indian marketers in 2022, reveals Integral Ad Science study

    Mumbai: Majority of Indian marketers surveyed consider ad fraud to be a great concern across mobile environments in 2022, according to the latest Industry Pulse Report released by Integral Ad Science.

    According to the report, as many as 78 per cent of respondents said that ad fraud will remain a great concern across mobile environments this year and at least 26 per cent said mobile web video environments will be among the most vulnerable in terms of brand risk. The respondents believed that contextual targeting solutions (74 per cent) and third-party verification (72 per cent) will be important to ensure brand safety in mobile environments.

    “As the ongoing pandemic has driven consumers to embrace hybrid lifestyles and digital experiences, digital advertisers pivoted their strategies globally to emphasise mobile, social media, CTV, and digital audio. This scenario is similar in India. However, in India, brands are becoming more conscious of the importance of quality impressions and safe brand environments. As a result, the role of verification partners is gaining prominence in creating a safe and transparent setting for brands,” said IAS commercial lead Saurabh Khattar.

    The Indian edition of the report released recently found that improving mobile experiences, measuring quality for social media campaigns, and the emergence of digital video and audio are top considerations in the year ahead. The report also provides insights into the emerging trends and priorities that will drive change in digital advertising across India in 2022. The results are based on the responses of 151 Indian digital advertising professionals representing brands, agencies, publishers, and ad tech vendors in November 2021.

    According to the report, these key priorities will guide the year ahead:

    Marketers bet on mobile and social media

    India continues to be a mobile-first market, with 77 per cent of respondents making it a top priority in 2022. Mobile internet users in the country are expected to surpass 600 million this year. Mobile ad spend in India is set to grow 27 per cent to surpass $2 billion in 2022, representing nearly two-third of overall digital ad-spend in the country.

    71 per cent of media experts in India said they will prioritise social platforms. With over 450 million social media users in India, the medium is rife with opportunities for marketers. YouTube ranks as the top choice for 82 per cent of respondents, closely followed by Facebook (80 per cent), and Instagram (77 per cent).

    Increased focus on mobile video and ad fraud

    As consumers gain faster 5G mobile connections, nearly eight-in-ten (78 per cent) media experts bet on mobile video streaming being one of the biggest opportunities. However, with this growth, the threat of ad fraud looms large; 78 per cent of respondents agree that ad fraud will be a greater concern across mobile environments this year. 26% of respondents also agreed that mobile web video environments will be among the most vulnerable in terms of brand risk. As a result, respondents believe contextual targeting solutions (74 per cent) and third-party verification (72 per cent) will be important to ensure brand safety in mobile environments.

    Quality matters for social media campaigns

    Over 86 per cent of marketers are concerned about the vulnerability of social channels to ad fraud. Experts also pointed to insufficient transparency and eroding consumer trust, with 65 per cent and 62 per cent of respondents, respectively, citing these key factors as cause for adjusting their spending in 2022.

    Digital video and audio ready to take off

    The Indian audience continues to transition from linear TV and terrestrial radio to digital streaming channels such as CTV, OTT, and podcasts. As new consumer habits developed during the pandemic, 80 per cent of respondents anticipate an accelerating transition from linear TV consumption to digital video streaming this year, while over seven in 10 agreed that audio listeners will shift towards digital alternatives. However, 68 per cent of media experts anticipate higher brand risk with audio streaming content as more inventory becomes available. Ultimately, 68 per cent of respondents agreed that third-party verification will be important to ensure the quality of audio streaming inventory.

    Media quality takes a team effort: With ad budgets at stake, brands and verification tech providers play a pivotal role in mitigating ad fraud and brand risk. 45 per cent of respondents noted that verification tech providers are responsible for ad fraud mitigation, while 38 per cent say brands should lead these efforts.

  • Microsoft Teams makes ‘Walkie Talkie feature’ available to all users

    Microsoft Teams makes ‘Walkie Talkie feature’ available to all users

    Mumbai: Microsoft Teams has made its Walkie Talkie feature launched in 2020 for frontline workers available to all its users.

    The ‘push to talk’ feature was introduced in 2020 as a way for frontline workers to communicate easily on-field when the pandemic rate was at its peak. “As the frontline faces continuous constraints from labor shortages and supply chain disruptions, they want technology that saves them time, helps them communicate more seamlessly, and maximises their efficiency when completing repetitive tasks,” the company stated.

    Walkie Talkie is now also available on all iOS mobile devices such as iPhones and iPads, in addition to Android mobile devices. It is a push-to-talk (PTT) communication feature that allows users to connect with their group members through a respective channel. No one else can interact with the people inside the channel unless they are given permission to do so. The company teamed up with Zebra mobile devices to implement the digital Walkie Talkie functionality.

    According to Microsoft, the app replaces the need for carrying bulky radios and offers a secure line of communication through Wi-Fi or cellular internet connectivity. The three mobile devices: rugged TC-series, customer-facing EC-series, and the scanning device MC-series will now include the Microsoft Teams’ push-to-talk features. All of them come with a dedicated, built-in button on the side emulating a radio walkie-talkie, that one needs to hold onto while speaking. The voice gets recorded, and then sent to the recipient.

    “With this partnership, we’re excited to be able to provide frontline workers with the ability to use these devices to seamlessly communicate, collaborate, and stay productive in any conditions,” said Zebra Technologies CEO Anders Gustafsson in a blog post.

    Currently, the feature is not pre-installed. To enable WalkieTalkie for use in Teams, organisations will have to add it to the ‘App Setup Policy’ through the admin centre. Once turned on, the feature becomes available on the app within the next 48 hour.

    According to Microsoft, the pandemic drove a 400 percent increase in Microsoft Teams usage among frontline workers from March 2020 to November 2021.