MUMBAI: Seven days to go for Social Media Week (SMW) which will make its debut in the maximum city on 23 September. The event will see...
NEW DELHI: Facebook has commenced testing an easier way to watch videos on Facebook. When the user sees a video in News Feed, it...
MUMBAI: About nine in ten (88 per cent) online consumers in India indicate that in the past month, they have shared some type of content on...
MUMBAI: One of India’s first social shopping platform LimeRoad.com claims to have over 26 million page views per month and 40,000 active daily engaged user base...
MUMBAI: Comedy Central is taking one of its showcases and streaming it free across multiple platforms. The “Roast of James Franco” will be accessible via CC.com,...
MUMBAI: Gozoop, which recently acquired Red Digital and won the social media mandate of the gourmet burger chain, Burgs, carried out a successful bloggers meet for...
When Harvard wizkid Mark Zuckerberg launched facebook in 2004, he never imagined it would ignite a revolution in terms of the way people communicate and share...
August 21, 2013, Mumbai: Hootsuite, the leading social media dashboard to manage and measure social networks, has included Anand Mahindra, Chairman, Mahindra Group, in its list...
NEW DELHI: A Pakistani website quotes Muslim clerics in India agreeing with their counterparts in Pakistan that posting pictures of girls on Facebook is un-Islamic. The...
NEW DELHI: Almost a year after guidelines were framed for the use of social media by government agencies and citizen engagement for e-governance projects, the proposal...
MUMBAI: CogMat, a digital media agency based in Mumbai, has been awarded the social media marketing duties for Plobal. Plobal is a fast-growing interactive mobile and...
MUMBAI: Trinetra Focus, the digital arm of Focus, has won the digital and social media duties for Samsonite and Lavie. Innovations form the core of the...
NEW DELHI: Omron has associated with Bhaag Milkha Bhaag as the technology partner and promote the partnership via TV commercials, social media platforms and online portals....
MUMBAI: Tips Music has become one of the largest entertainment brands on Facebook in India. The company‘s Facebook community crossed 2 million fans and has reported...
MUMBAI: Given the customer centric nature of banking, financial services and insurance (BFSI) business, it is evident that banks need to constantly engage with their customers....
Send in your tweets to @ColorsTV, be a part of a Facebook contest, stand a chance to win an iPad, tweet away your views with #Jhalak..#Madhubala....
MUMBAI: Digital media is the new buzz word. Every sector today is looking at ways to connect with its consumers through the new medium on the...
SINGAPORE: In this session at BroadcastAsia 2013, Ericsson, sr. director, innovation and business development, content and enabler Jon M Sonsteby focused on how best to monetise from...
NEW DELHI: The full digital tool-set is now in use in newsrooms and editorial offices around the world – with far-reaching implications for the public relations...
MUMBAI: Consumers‘ interaction with social media in relation to their television viewing in the US is relatively modest compared to other forms of communication and lags...
MUMBAI: The International Cricket Council (ICC) has unveiled a new range of digital and social media activations for the ongoing ICC Champions Trophy 2013 taking place...
(Hindi GEC Star Plus features in this the second of our series on what TV channels are doing in the digital and social media space) It’s...
NEW DELHI: The Advertising Standards Council of India (Asci) rejected six of the fourteen complaints relating to wrongful depiction of women in advertisements during 2012 and...
NEW DELHI: Exulting over the revamping of the prime time programming of Doordarshan’s national channel which had resulted in rich harvest, DD director general Tripurari Sharan...
MUMBAI: Financial company IG will tap in to AXN‘s local show ‘The Apprentice Asia‘ which kicks off on 24 May at 9 pm in India. IG‘s...
MUMBAI: 41.5 per cent spend around 1 per cent to 5 per cent of their marketing budget on social media, as per the Ernst & Young‘s...
MUMBAI: Four star luxury getaway The Resort located at Aksa beach in Mumbai has roped in digital marketing agency CogMat to handle its social media duties....
MUMBAI: CBC senior executive Kirstine Stewart is leaving. She will oversee social media Twitter‘s operations in Canada. She said, “I‘ve had some of the happiest moments...
NEW DELHI: As Mothers‘ Day approaches, online trading site OLX.in has initiated a social campaign called “Every Mother Counts” across the key markets of Delhi, Mumbai,...
MUMBAI: Lifestyle and fashion e-tailer fashionandyou.com launched its first advertising campaign on social media, featuring Nargis Fakhri who is also a brand ambassador of the website....
MUMBAI: Indian marketers are most optimistic about the expected outlook of their brands in 2013, with 85 per cent confident that their band will perform better...
MUMBAI: Pepsi‘s aggressive Rs 1.5 billion marketing pitch around the Indian Premier League (IPL) seems to be paying rich dividends. The food and beverage major is...
MUMBAI: Zee Khana Khazana is launching its new ad campaign aiming to reinforce its positioning through its tagline ‘Ab Khana Sawal Nahi, Lajawab Hai!’ Titled ‘Kal...
MUMBAI: Social media agency Social Wavelength has been appointed as the social media agency for SARE Homes following a multi agency pitch. SARE Homes executive director...
BENGALURU: A study by blueocean market intelligence (BMI) has found that Indian companies have a long way to go with respect to maximizing the benefits of...
NEW DELHI: OLX.in has launched a new TV campaign aimed at building and strengthening its ‘Bech De‘ proposition. OLX‘s new campaign communicates the core OLX message...
MUMBAI: GroupM‘s Mindshare leads the Media Abbys shortlist this year with 20 entries from India and one entry from Sri Lanka. IPG Mediabrands India‘s Lodestar UM...
MUMBAI: Pune Marriott Hotel and Convention Centre has appointed Tonic Media to handle its social media duties. The agency will assist Pune Marriott to take the...
MUMBAI: New-Age software and digital marketing company TechShastra has won the social media mandate for German car infotainment and sound maker and marketer Blaupunkt. The agency...
NEW DELHI: A study has shown that 79 per cent of smartphone owners in India have password protection on their devices and 86 per cent of...
NEW DELHI: Social media websites Google, Facebook and Twitter have declined to share information sought by the government about individual users in India or block their...
MUMBAI: Trinetra Focus, the digital arm of Focus, has bagged the digital and social media duties of Pune-based Institutes for Liberal and Management Education, Flame. Trinetra...
MUMBAI: Digital agency Red Digital has bagged the social media mandate of online sports celebrity-commerce company Collectabillia. Red Digital will maintain and manage the brand’s Facebook...
MUMBAI: Business news channel CNBC-TV18 has launched a new brand campaign titled ‘Hello Dreamers‘ that has been conceptualised and created by Contract Advertising. The 360 degree...
MUMBAI: Bangalore-based cross-platform interactive advertising company Lukup Media has signed an agreement with Mediabrands Indonesia, the media arm of the Interpublic Group to offer media mobile...
MUMBAI: GfK has established consistent standards for their global and integrated Social Media Analysis (SMA) offer, a move aimed at addressing the need of marketers. GfK‘s...
MUMBAI: Qyuki.com, the social media platform startup by Shekhar Kapur and AR Rehman, has appointed Sunny Side Up to manage its creative duties. The six-year-old agency...
NEW DELHI: Stung by the campaigns on the social media both in the Delhi gang rape case as well as on the India-Pakistan exchange of fire...
MUMBAI: Salman Khan beat Amitabh Bachchan and Shahrukh Khan to become the most admired star on the social media. Looks like with two back-to-back Rs 100...
MUMBAI: Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has appointed social media consulting firm Blogworks to handle its social and digital media...
