GroupM’s This Year Next Year report 2016 has projected that Digital Ad Ex will grow by 47.5 per cent in 2016. It has also strongly hinted...
GroupM’s This Year Next Year report 2016 has projected that Digital Ad Ex will grow by 47.5 per cent in 2016. It has also strongly hinted...
MUMBAI: Since it launched the Fusion Proglide Flexball razor, Gillette India has been coming up with various promotional strategies, with one of the strategies being promoting...
MUMBAI: Since it launched the Fusion Proglide Flexball razor, Gillette India has been coming up with various promotional strategies, with one of the strategies being promoting...
MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad. Canvas was originally...
MUMBAI: Facebook has launched a new product called Canvas for advertisers, which allows them to combine video, photographs and copy in an ad. Canvas was originally...
MUMBAI: It’s been seven years since Facebook introduced us to the “Like” button on the social media platform and ever since then it has become an...
MUMBAI: It’s been seven years since Facebook introduced us to the “Like” button on the social media platform and ever since then it has become an...
BENGALURU: Twitter Inc reported 58.1 per cent increase in GAAP revenue for the year ended 31 December, 2015 (FY-2015, current year) at $2,218 million as compared...
BENGALURU: Twitter Inc reported 58.1 per cent increase in GAAP revenue for the year ended 31 December, 2015 (FY-2015, current year) at $2,218 million as compared...
NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said the innovative approach to crowdsource ideas from people provided government an opportunity to understand their perspective...
NEW DELHI: Information and Broadcasting Minister Arun Jaitley today said the innovative approach to crowdsource ideas from people provided government an opportunity to understand their perspective...
MUMBAI: One of the most visited and used social media websites – Twitter, has faced a technical issue yet again this week. Similar issues have been...
In an industry where people change jobs every few years in order to quickly climb the ranks, his association spanning more than two decades with Dr...
MUMBAI TO THE NEW Digital has been chosen as a Digital AOR by CARE India. TO THE NEW Digital will lead digital marketing initiatives for CARE...
NEW DELHI: Customer acquisition will be the primary focus for marketing activities to be carried out in 2016 for 58 per cent of Indian marketers, a...
NEW DELHI: Titan Raga and IWC Portofino Midsize watch launch received the ‘Best Integrated Marketing Campaign’ Award at the sixth edition of the annual Watch Awards this year. HUBLOT ICC...
NEW DELHI: In a break with tradition, four non-celebrities have been appointed as brand ambassadors to promote the Digital India programme. The brand ambassadors appointed...
MUMBAI: Rentrak has acquired SponsorHub, the Big Data platform for the sports and entertainment industry, offering proprietary social media measurement for sports, political and advertising brands....
NEW DELHI: Following protests by votaries of a free social media, the government today withdrew a draft of an encryption policy, thus exempting mass use encryption...
NEW DELHI: Information and Broadcasting Ministry Secretary Bimal Julka has said social media initiatives of the government had provided people a platform to communicate directly with...
MUMBAI: Social media is being used extensively to popularise shows these days and an example of this was the recently aired IIFA 2015. While #IIFA2015 trended...
MUMBAI: With the social media explosion, everyone has access to everyone today and freedom of speech has taken on a completely different meaning. Not so long...
MUMBAI: Traditional marketing comprised being heard on radio and television and being seen on print and Out of Home (OOH) as part of brand campaigns. However,...
MUMBAI: The social media platform Twitter has been more helpful than just generating social conversations. It has been useful in understanding drivers of various sports properties...
MUMBAI: The ICC Cricket World Cup has been the most talked about event on digital platforms recently, with most official broadcasters providing live online and mobile...
MUMBAI: Off late the ICC Cricket World Cup has been the most talked about event on digital platforms, with most official broadcasters providing live online and...
MUMBAI: In a landmark judgement the Indian Supreme Court today scrapped the ‘draconian’ Section 66A of the IT Act, which provides the power to arrest a...
NEW DELHI: Those who are in politics must learn to be tolerant even in the face of criticism, Communications and Information and Technology Minister Ravi Shankar...
MUMBAI: As the ICC Cricket World Cup 2015 now moves towards the knock-out stages, the global cricketing body today said that the action on the pitch...
MUMBAI: With 115.6 million television viewing homes in the US, watching a favorite program is nothing like it used to be. In the world of social...
MUMBAI: Social media platform Twitter has released the list of top advertisers who were successful in using the micro blogging platform to reach out to their respective...
MUMBAI: India’s stellar performance against South Africa during the Sunday match did not enthral fans at just the stadium and homes but also set social media...
MUMBAI: Reliance Communications has partnered with Twitter to provide customers with the most comprehensive platform to follow the excitement and global commentary as the world’s 14...
MUMBAI: While Australia and New Zealand are the epicentre of the ongoing ICC Cricket World Cup 2015, social media platforms like Twitter and Facebook too are...
MUMBAI: Twitter India has acquired the Indian marketing start up Zip Dial, in order to make the micro blogging site more accessible to people in India...
MUMBAI: The theatrics between the government and Central Board of Film Certification (CBFC) continues. After the resignation of CBFC chief Leela Samson and thirteen other board...
MUMBAI: Raghav Bahl, who recently launched his venture The Quint, is quite bullish about the booming digital ecosystem in India. In a self written note published...
MUMBAI: After its initial season, the Wave World Kabaddi League (WKL) attracted an aggregate reach of just over 101 million individuals as per TAM India in...
KOLKATA: Foiwe, an information technology (IT) and ITES organisation providing services in the areas of outsourcing, consulting, technology, content moderation and social media management, aims to...
2014 was an interesting year. It started with a great deal of promise but at the end there is a feeling of unfulfillment too. What started...
It is always exciting to be in Delhi, to catch up with the latest political news and see a city that changes every time you visit....
NEW DELHI: The Discovery Kids channel is going all out to popularise its new animation series ‘Kisna’ as it is an India-based series and is a...
NEW DELHI: MutualMind, a startup that provides social media sentiment analysis, has leveraged IBM cloud to upgrade its infrastructure and double the computing power of its...
MUMBAI: Twitter India has appointed Anupam Dixit as its first industry manager in the country. The official handle of Twitter India (@TwitterIndia) tweeted out the following...
MUMBAI: IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that they have been...
NEW DELHI: With people becoming active on social media, all kinds of websites or blog sites are being created – often by people who have nothing...
MUMBAI: Twitter, Facebook and television go hand in hand these days. The relationship between television and social media has been growing over the years. But does...
MUMBAI: The digital platform has become much more than just an end medium to market a product, today. Brands are conserving with the consumers directly through...
Get this straight, marketing team or agencies don’t make brands but your customers do. We live in a world driven by digital age and apparently breaking...
