ITV

Tag: social media

  • Allied Media appoints Shilpa Dhanu as head M3 project & strategy team

    MUMBAI: Allied Media Network, the media planning, buying and evaluation arm of Percept, has appointed Shilpa Dhanu as Head – M3 Project & Strategy Team.

    In her new role, Shilpa Dhanu will be responsible for the Centralised Data Analytics Cell. Based in Mumbai, she will be reporting to Allied Media CEO Shripad Kulkarni and with a core team of senior and junior analysts will take care of research & analytical needs for clients across India.

    Shilpa‘s mandate is to assist and steer the strategy team of the company to newer heights. She also will be responsible in creating newer avenues and strategising various offerings of the company for the clients.

    Allied Media last year had launched Centralised Data Analytical Cell, a specialised vertical that leverages various strategic initiatives across all media companies of the Percept Group for the clients. It will conduct research and collating data on key sectors and industries on a round the clock basis.

    This data will help in giving a tailor made report to the client and will help in effectively measuring all their communication campaigns including ATL, BTL, Social Media, Word of Mouth and other vehicles optimally.

    The tools will help as a guide for advertisers of different sectors to effectively bifurcate their communication spends in various vehicles as per consumer behaviour & media efficacy.

    Allied Media CEO Shripad Kulkarni commented, “We are extremely pleased to welcome Shilpa in our team. She has a grass root level experience in understanding consumer trends and purchasing behaviour and will add tremendous value in steering our Data Analytics vertical. I am confident that she will drive our unrelenting focus on building and adding constant value for our discerning clients.”

    Shilpa Dhanu has more than a decade‘s experience and has worked as senior manager-Consumer Insights – Star India. She also has had a successful stint in UTV, Carat Media Services Ogilvy & Mather, MTV India, Zenith Optimedia, Initiative Media, and CSRIdentity.com where she has been instrumental in handling Research & Strategy for them.

    Allied Media GM Strategy Shilpa Dhanu added, “I am really excited to join Allied Media and work on multinational brands and be an active part in their communication strategy. Allied Media has been in a forefront in charting out effective media mix for all their clients. This opportunity comes at an interesting juncture in my career.”

  • Flying Cursor wins Bisleri’s social media biz

    MUMBAI: Mumbai-based digital creative agency Flying Cursor has won the social media mandate of Bisleri.

    The incumbent agency on the account was Digital Beehive.

    The mandate is to use social media platforms to create personal connections with fans of Bisleri and also make existing connections stronger.

    There wasn‘t any formal pitch that took place.

    Flying Cursor founder Parag Gandhi said, “Bisleri was looking for a social media agency. So we met up and they liked how we were approaching the brand on social media, and the personality we wanted to give it. We realised we were on the same page in regard to creating` a connect with our digital audience.”

    “The brand is synonymous with water. And as we all know water is the most basic yet most powerful element in our lives, which is probably why it has moved poets, film makers, writers, photographers. This will help us own lots of content, as well as use Bisleri to create a platform for creativity, art, culture and travel,” he added.

    The agency has also worked for Pritish Nandy Communications, Zicom, CFSI, and has handled projects for clients like Future Brands, Matsya and Childrens Film Society of India.

  • Nike rolls out ‘Find Your Greatness’ campaign

    MUMBAI: Nike, publicly traded clothing, footwear, sportswear, and equipment supplier, has launched its new ad campaign titled ‘Find Your Greatness‘.

    Wieden + Kennedy, Portland is the creative agency that has worked on the TVC campaign.

    The company feels that it‘s not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on his own terms, to set and realise personal goals and achieve their own defining moment of greatness. The campaign intends to send a message to inspire anyone who wants to achieve their own moment of “greatness” in sport.

    The campaign broke through social media and digital channels, supported by a global YouTube homepage promotion. It is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The ad film went on air on television in 25 countries.

    People who engage in the missions will be encouraged to share their activity and achievements through social media and this will then be displayed on the Nike+ Fuelstream an online stream of imagery and consumer comments. They will also be elevated through Nike‘s own social channels which will encourage users with replies and motivation, and ultimately help stimulate and drive users to achieve their “greatness”.

    The hub for this is nike.com/gameonworld, an online destination to share progress and success through a series of tools and digital services designed to make every athlete better.

  • Gozoop bags Pepperfry.com’s social media biz

    MUMBAI: Pepperfry.com, the eCommerce portal, has handed over its social media mandate to Gozoop Online.

    Based in Mumbai and Dubai, Gozoop is a digital marketing agency that has been helping brands with its online marketing services.

    The digital agency will spearhead the Facebook marketing strategy for Pepperfry and help them connect with their target. It will also ensure valuable inputs for key strategic decisions, in order to maintain sync between the online and offline activities.

    Gozoop.com CEO Rohan Bhansali said, “It‘s amazing to work with a team so young and energetic such as that of Pepperfry. We share a similar culture here at Gozoop. Since we specialize in online marketing solutions for eCommerce businesses, Pepperfry will get the very best of what we have to offer!”

    Pepperfry.com chief marketing officer Rajesh Iyer added, “The young team of Gozoop brings to the table lots of energy and cutting edge new ideas and we see a good cultural fitment in this association. Gozoop will help Pepperfry add excitement to its social media marketing initiatives.”

    Founded in 2011 by ex eBay employees Ambareesh Murty and Ashish Shah, Pepperfry.com is an Indian lifestyle e-commerce marketplace offering a diverse selection of products across multiple lifestyle categories.

  • AliveNow bags Cycle Pure Agarbathies’ social media biz

    MUMBAI: Cycle Pure Agarbathies, the flagship incense sticks brand of NR Group, has appointed AliveNow as its social media agency.

    The account will be serviced by the agency‘s Bangalore office.

    Cycle Pure Agarbathies has roped in the agency to reach out to the new generation and to continually adopt to embrace new branding and marketing platforms, the company said.

    Alive now CEO Adhvith Dhuddu said, “We have worked with many large and iconic brands, but this one takes the cake and is really special for us. To be able to work with one of India‘s most revered and strong brands is a fantastic feeling. We‘re thrilled and look forward to cementing the brand‘s social media presence. We expect this to be quite a challenge given what the brand stands for and the audience on social media. Talking about prayer, religion, spirituality and Indian culture to the younger audience is never easy but our team is up to the task and is looking forward to working with the Cycle Agarbathies team.”

    Cycle Pure Agarbathies MD Arjun Ranga added, “As a national brand, it is important for us to connect with our customers at all levels. It is critical to keep continuous dialogue and create a sense of community that can revolve around our products and brand. We hope to build stronger brand equity for Cycle Agarbathies by involving our target audience in the digital space. We look forward to a long lasting collaboration with AliveNow.”

  • Windchimes Communications wins Yes Bank’s social media biz

    MUMBAI: Windchimes Communications has won the social media mandate for Yes Bank.

    The agency’s mandate is to set up and sustain the bank’s presence across different social media platforms.

    The bank has forayed into social media with an aim of connecting with their audience on all matters financial and to provide any kind of banking assistance for the new age Indian.

    Yes Bank president and CMO Anindya Datta said, “Technology has always been a thrust area for Yes Bank. We understand the growing need for brands to tap into the online space to connect with the new internet savvy Indians and NRIs. With the rapid internet penetration, web is a must-have in every brand’s media mix. Yes Bank understands this new consumer trend in media consumption and we have now forayed into social media outreach with a certain commitment.”

    Windchimes Communications head maven Nimesh Shah said, “Having a good mix of clients in the agency, bagging another finance client gives us the opportunity to create a niche for ourselves. Every brand is unique in its own right and we, as brand custodians, shall channelise communication efforts in the online space for Yes Bank, thereby helping the bank to build its brand through the use of social media.”

  • Magnon adds Haier’s social media biz to its kitty

    MUMBAI: Digital media agency Magnon Solutions has won the digital media account for Haier Appliances. The agency will manage the social media duties for the brand, apart from retaining its present set of services to Haier.

    Magnon has been responsible for developing and maintaining Haeir‘s website since 2008.

    The agency‘s duties will include strategising the social media to strengthen the consumer interaction and creating a face for the brand.

    Haier India head of marketing Shanta Roy Sanjeev said, “The consumer durable market in India is extremely competitive. To retain our edge, we need to listen to our customers and increasingly connect with them by opening new customer touch-points. This becomes a business critical feature for a market as huge as ours. Magnon was a more obvious choice for us, not just because of the years of experience but also the full spectrum digital experience that it offers.”

    Magnon Solutions founder and CEO Vineet Bajpai said, “Haier is a global brand with a local focus for its marketing strategy. Hence, the objective will be to retain the global appeal of the brand while offering a local connect. Our efforts at Magnon will be to enhance the overall interaction between the brand and its customers.”

    Haier has been aggressively marketing its range of consumer durable products in India and has recently announced the launch of India‘s first six-door refrigerator series.

  • Mindshare integrates Socialmedia8 to expand global social media footprint

    MUMBAI: Global media network Mindshare has integrated Amsterdam based Socialmedia8 into its network as a step towards expanding its footprint globally. Furthermore, Socialmedia8 founder Igor Beuker has been appointed as Mindshare‘s first global chief social officer and social agency M80‘s managing director Mark Evans is now Mindshare North America social lead.

    SocialMedia8 specialises in acquiring, managing, and extracting value from social fans and followers will bring social commerce, social TV, social gaming, social search and social CRM capabilities to Mindshare‘s portfolio of social media services.
    Beuker will report to Mindshare Worldwide global digital leader Norm Johnson and will be joining the agency with immediate effect. Beuker has earlier served as chief marketing officer at Scoot, TeliaSonera and Telefonica O2. He also founded community agency LaComunidad and social video metrics firm ViralTracker before setting up SocialMedia8.

    Evans will take up the post of managing director, social team at Mindshare North America and will head up social media campaigns for the agency‘s North American-based clients. Evans has extensive digital and social media experience and has served as vice president, digital, at Catapult Marketing and digital brand director at Euro RSCG prior to joining M80.

    Mindshare Worldwide CEO Nick Emery said, “There is a lot of talk in this space and few experts, even fewer who can translate what they do into integrated business plans for progressive clients. We are putting our money where our mouth is when it comes to social media. Both Igor and his team and Mark bring with them a wealth of experience in actioning both effective and creative solutions.”

    Beuker said, “In this new role as c-level officer I look forward to helping drive the broad social agenda for Mindshare clients. I am very excited to oversee Mindshare‘s social media marketing strategy and services at both global and local levels.”

    Evans said, “”Incorporating social expertise within our scope of services allows us to deliver smarter, digital communication solutions. From insights to strategies, activation and analysis, this approach will allow us to deliver greater value for our clients. And, this will lead to better user experiences for their audiences.”

  • Intercontinental gets Cogmat to handle its social media duties

    MUMBAI: Digital agency Cogmat has been roped in by luxury hotel InterContinental Marine Drive to handle its social media mandate. This is a first for the Mumbai-based luxury hotel and the spends on social media are estimated to be 10 per cent of the total marketing budget for the digital medium.

    The core idea of the campaign will be to drive the brand message on the social media platform. No pitch was called for the account.

    Cogmat’s duties on the mandate include reviving the existent properties that Intercontinental Marine Drive on the social media platforms like Facebook and Twitter. It will also be involved in enhancing the brand’s online reputation using social media and industry relevant websites such as Tripadvisor, Zomato, Burrp and Lonely Planet by answering guest queries and calling for customer feedback.

    Earlier this month, Neemrana Hotels hired Internet Moguls for search engine optimsation.

    Cogmat is a digital media agency based in Mumbai and Hong Kong. It works with companies from industry verticals like education, luxury hospitality, financial services, FMCG and retail. Its clients include Oxemberg, Eurokids, Welingkar Group of Institutes and Mufti.

  • Tim Guillois is Digitas India SVP social media

    MUMBAI: Digital marketing agency Digitas India has appointed Tim Guillois as the senior vice president for social media. He will report to Digitas India president Kanika Mathur.

    Guillois comes with over 13 years of experience in building brands using social media. He moves from Blogbang, a France-based social media agency.

    Guillois said, “I am honoured and excited to be a part of the Digitas India team. The digital space in India is unique and we are looking forward to developing services and models which are unique to India and at the same time bring-in the best of Digitas‘ best practices.”

    Mathur added, “Digitas has seen tremendous growth in India over the last few years. As the digital space evolves in India, it gives us immense pleasure to have Tim on board leading Social media. I am confident that Tim‘s experience and passion for Social media will strengthen our business and lead it to new heights.”

    Guillois was among the first French marketers to launch a social network with a venture called pecheaubar.com. He followed it up by another website bateauxdepeche.com, leading him to launch an e-commerce website.

    Digitas India is an integrated digital agency that provides solutions in the digital sphere including strategic insights, analytics, creative, user experience, technology and production, digital media planning and buying, social media, e-commerce solutions and CRM.