ITV

Tag: social media

  • Red Digital wins Collectabillia’s social media biz

    MUMBAI: Digital agency Red Digital has bagged the social media mandate of online sports celebrity-commerce company Collectabillia.

    Red Digital will maintain and manage the brand’s Facebook page and Twitter handle along with its YouTube channel and Pinterest account, to drive engagement and promote celebrity branded products amongst fans and enthusiasts encouraging them to collect and own sporting and movie memorabilia.

    Red Digital’s focus is to elevate the reach of Collectabillia by implementing their core expertise in enhancing the engagement levels of their Facebook fan base and increasing twitter followers. Through YouTube and Pinterest, Red Digital plans to ensure high amount of visibility for the brand.

    According to the agency, as Collectabillia’s digital partner, its priority is to build high engagement levels with fans and sports enthusiast alike. Red Digital will also educate the untapped market of the enthusiasts by presenting them with opportunities to collect and own personally autographed memorabilia.

    Collectabillia aims to extend the global market of memorabilia to India, allowing the ownership of personalised merchandise. Extending similar themes across social networks, Red Digital will integrate an effective social media plan through various contests, trivia, campaigns and applications. Red Digital also plans to develop social e-commerce through Facebook buying, gifting and rating options.

    Red Digital CEO Yashraj Vakil said, “Social Media has grown to be the epicenter of marketing and communication across all brands, especially e-commerce. Globally, brands have exploited the social media space successfully, to not only create fan base and reach, but also to fillip sales and create brand loyalists. Memorabilia and mementos is a premium and recognised industry in many developed countries and Indian companies need to take advantage of the ever-growing Indian population on Social Media platforms to explore, exploit and educate.”

  • Contract Advertising creates CNBC-TV8’s new campaign

    MUMBAI: Business news channel CNBC-TV18 has launched a new brand campaign titled ‘Hello Dreamers‘ that has been conceptualised and created by Contract Advertising.

    The 360 degree campaign will be launched in five markets – Mumbai, New Delhi, Bangalore, Kolkata and Ahmedabad, across television, print, OOH, digital, social media and radio.

    According to the channel, the objective of the campaign is two-fold. Firstly, to reiterate the channel‘s relevance with existing constituencies of viewers and secondly, to establish relevance with new audiences as a brand that assists them in realising their ambitions.

    Contract Advertising chairman and chief creative officer Ravi Deshpande said, “CNBC TV 18 has been the clear leader by far in the business news channel segment and has given a consistent leadership performance for the past 13 years. We needed to speak from this strong leadership position. We believe that the Hello Dreamers campaign delivers on this by engaging with a whole new generation of corporate leaders, businessmen and investors.”

    “‘Hello Dreamers‘ is a clarion call by CNBC-TV18. It aspires to be an inspiration to anyone with a business dream. It is an invitation to rise above the gloomy realities of the daily environment. It sees a world in which positive, proactive thinking can indeed make dreams come true,” Deshpande added.

    The TV ad vividly captures all the agony of having a dream and then the joy of making it happen. Meanwhile, the print ads and hoardings together position CNBC-TV18 as inspiration to anyone with a big dream.

  • Lukup Media partners with Mediabrands Indonesia

    MUMBAI: Bangalore-based cross-platform interactive advertising company Lukup Media has signed an agreement with Mediabrands Indonesia, the media arm of the Interpublic Group to offer media mobile advertising and consumer engagement solutions to advertisers, brands and content providers.

    According to the company, Lukup Media‘s ad platform is the mobile equivalent of a fan page on a social networking site. Instead of liking a page, a customer just needs to type in the brand‘s URL on to their mobile web browser. This subscribes them to the brand and the custodian of the brand can then push media notifications to them based on their location.

    Lukup Media director Kallol Borah said, “Our platform enables advertisers to deliver their ad to the right target audience at the right time; and empower the audience to directly and immediately start interacting with the brand. We are thrilled to work with Mediabrands who have proven expertise in the media industry.”

    Mediabrands Indonesia CEO Ram Subramaniam said, “We discovered that TV, social media and mobile are working in combination to empower a new group of consumers. We have called this new group the “top 10%”. This new group is having a profound influence on brand choice across categories and we can target such influencers using this platform.”

    The features of the Lukup Mobile platform are: advertisers can push rich media notification (not just text); campaigns can be targeted to a specific location; campaigns are fully interactive (higher brand engagement); all data on the campaign‘s delivery and usage is available to the brand/advertiser and the platform is compatible with all smartphone platforms (Android, Blackberry, iOS and Windows).

    Lukup and Mediabrands will also collaborate to create a qualified database of consumers to target rich media promotions that are delivered from the Lukup Mobile system.

  • GfK establishes integrated Social Media Analysis for marketers

    MUMBAI: GfK has established consistent standards for their global and integrated Social Media Analysis (SMA) offer, a move aimed at addressing the need of marketers.

    GfK‘s new offering leverages the company‘s global network to deliver flexible web content gathering and analyses in any language at market leading quality, the company said.

    It also said that the local specifics of the web landscape are taken into account, and the bigger picture is derived by integrating SMA insights with other essential context specific information available to GfK, such as survey data or knowledge on purchase behaviour.

    Dr. Ralph Wirth, a global innovation and digital specialist within GfK, said, “International marketing experts are often frustrated by the fact that there are hardly any truly global offerings in the field of social media analysis. This situation forces them to work with several different providers, which complicates the aggregation of results and the extraction of global insights.”

    GfK piloted their new SMA standards in a recent “status quo” study, run in the People‘s Republic of China, identifying, collecting and analyzing the online buzz for four leading smart phone brands. The success of the methodology has established GfK‘s global standard for SMA analysis; delivering a unique, language-agnostic and fully scalable solution.

    Wirth explains the idea behind conducting the study in China, “We chose China because it is the most challenging social media market available, combining strict regulations and a unique online landscape. Insights from our highly successful study have already been integrated into several ongoing projects in China. And we have proven that, by using human coders that are supported by automatic algorithms, we can deliver superior quality results and correct for nuances, such as irony and sarcasm – which is absolutely crucial for the way people talk online.”

    GfK‘s global SMA standards are the product of numerous projects run across their global network, including a broad range of commercial projects, as well as various “research on research” studies.

  • Sunny Side Up wins Qyuki.com’s creative biz

    MUMBAI: Qyuki.com, the social media platform startup by Shekhar Kapur and AR Rehman, has appointed Sunny Side Up to manage its creative duties.

    The six-year-old agency with offices in Hyderabad and Bangalore will be involved in supporting the platform with its online campaigns for promotion and building sustainable digital assets.

    Qyuki.com intends to look at the new paradigm in social media by helping people follow their creative interests. It will be supported by Sunny Side Up in finding newer ways of engaging with the platform‘s growing user base.

    Qyuki.com CMO Bidisha Nagaraj said, “The platform aims to unlock the creative potential of India by empowering people‘s self-expression and enable them to build their creative identity. At Qyuki, Indian youth come together to experience differentiated content created by Masters. In Sunny Side Up, we found a partner who understands the need of a unique platform like Qyuki to continuously stay relevant to its target”.

    The portal is targeted at Indian youth residing in Tier I, II and III markets, and Indian diaspora, aged 18 to 35 years.

  • Govt wakes up to the power of social media, begins monitoring

    Govt wakes up to the power of social media, begins monitoring

    NEW DELHI: Stung by the campaigns on the social media both in the Delhi gang rape case as well as on the India-Pakistan exchange of fire on the Line of Control, the Information and Broadcasting (I&B) Ministry has set up a group to monitor the various social media channels on the internet.

    While the anti-corruption campaign and gang rape messages on the social media showed how people could be mobilised to come onto the streets, the campaign relating to the killing of two Indian soldiers also exposed the fragility of this medium to creating tensions between nations.

    It is learnt that the group has been instructed to give a weekly report to I&B Minister Manish Tewari on what the social media is saying on crucial issues. The team is tracking all social media including Twitter, Facebook and blogs.

    The ministry has not just begun monitoring the social media channels, but also increased its own presence on the internet. Even as it had earlier launched a page on Facebook on digitisation, the ministry as well as All India Radio (AIR) and Doordarshan (DD) have created separate accounts on Twitter.

    The ministry also launched itself on YouTube late last year and publicised this at the International Film Festival of India (IFFI) in November. This can be downloaded on android phones and will soon be made available on other smart phones through a special download application.

    India has over 120 million Internet users – Twitter has about 16 million subscribers and Facebook over 60 million from India. The penetration of 3G will mean more exchange of data. Mobile sales may soon touch the 250 million mark in India.

  • Salman Khan is best admired star on social media

    Salman Khan is best admired star on social media

    MUMBAI: Salman Khan beat Amitabh Bachchan and Shahrukh Khan to become the most admired star on the social media.

    Looks like with two back-to-back Rs 100 crore hits last year in Ek Tha Tiger and Dabangg 2 and the unprecedented success of Bigg Boss 6, Khan has once again proved that he‘s the undisputed king of Bollywood, box office and the idiot box.

    The Dabangg actor also won an award for the best use of social media at this year‘s Zee Cine Awards. A research conducted by Asterii Analytics said, “We used sophisticated web analysis tools to scan millions of pages on Facebook, Twitter, Google+, YouTube, blogs and online forums to quantify the total volume of buzz and conversations on Bollywood stars.

    A shortlist of 30 possible candidates was developed in the first phase. We developed 25 parameters to rank the candidates on the total volume of buzz. Using this four-phased process, we came to a single score and the top three candidates were Salman, Shahrukh and Bachchan. And Salman Khan emerged as the winner with a consistently high margin.”

    Salman has 7,516,597 fans on Facebook and 3,266,882 followers on Twitter. Not just that, the actor has fan club pages on Facebook and Twitter with over 757,057 and 577,919 followers respectively.

  • Sennheiser India awards social media, digital biz to Blogworks

    MUMBAI: Sennheiser Electronics India, a subsidiary of German audio company Sennheiser GmbH, has appointed social media consulting firm Blogworks to handle its social and digital media marketing strategy and engagement.

    Sennheiser managing director Gunjan Srivastava said, “The digital medium will drive our communication and engagement strategy, and in Blogworks we have found a partner who understands the intricacies of this medium, consumer behaviour around the category to deliver our brand promise effectively.”

    Blogworks CEO Rajesh Lalwani said, “We will be using social media and the digital medium to bring alive the Sennheiser promise of ‘Better Sound = Better Emotions‘ through a surround-sound impact as generated by the coming together of all stakeholders, including consumers, experts, performers.”

  • Globus ropes in Social Wavelength

    MUMBAI: Globus, Rajan Raheja Group’s chain of retail stores, has brought on board Social Wavelength to handle the social media communication duties. The retailer zeroed in on the agency after a multi-agency pitch and evaluation.

    Globus plans to leverage the social media platform to enhance its brand while using social interactions to gain better insights into consumer behaviour. The retailer also plans to facilitate co-creation of products through a planned 360-degree communications perspective that involves building pages on social networks, mobile apps and other social utilities.

    Globus managing director Vinay Nadkarni said, “We are a pan India youth fashion brand with a very active customer base in the 16-24 age bracket. This audience is very active on social networking site and hence, we have identified social media as a key business driver for our brand.”

    Social Wavelength joint CEO Hareesh Tibrewala said, “We are delighted with our association with Globus, one of India’s leaders in fashion retail. We are sure social media will play a significant role in customer engagement for Globus.”

  • Esha Media to enter TAM territory

    MUMBAI: Mumbai-based media monitoring service provider Esha Media Research Limited (EMRL) is foraying into the television audience measurement space.

    Television audience measurement or television ratings service is currently monopolised by TAM Media Research, a joint-venture of Nielsen and Kantar Media.

    Without revealing its plans in detail, EMRL Managing Director R S Iyer said the company‘s television viewership measurement instruments are being tested digitally.

    “We are interested in the television ratings space however I won‘t be able to reveal much about it at this point,” Iyer tells Indiantelevision.

    EMRL has been formed from the merger of Esha News Monitoring (ENM) with Laser Dot, a Hyderabad-based company listed on the Bombay Stock Exchange (BSE). Iyer was one of the founding promoters of ENM.

    Laser Dot was renamed as Esha Media Research Limited (EMRL) after the reverse merger and has become the country‘s only media monitoring services firm listed on an exchange.

    ENM braved an economic slowdown of 2008 and a failed sale deal with Octant Interactive in 2009 amidst the economic slowdown. It survived to tell a tale.

    The immediate goal before ENM founders was to raise capital to fund their growth plans and they found a way out with the plan to merge with Laser Dot, which was into printing and publishing.

    EMRL has set a two-pronged strategy: to upgrade its existing technology and to raise capital to expand in new areas with a pan-India footprint.

    Apart from television audience measurement, EMRL is also looking to foray into other newer areas which include Online Business Monitoring Report, Television Monitoring Intelligence Report, Online Print Media Monitoring, and Social Media Monitoring.

    “Our desire is to position EMRL as a complete media monitoring company and also have a pan India presence. Therefore, we decided to merge ENM with a listed entity so that it can raise adequate resources,” Iyer states.

    ENRL has already raised Rs 50 million of equity from high networth individuals (HNIs) and is in the process of mobilising another Rs 80 million from HNIs for expansion, says Iyer.

    During fiscal 2012, ENM had earned a net profit of Rs 5.2 million on revenues of Rs 111.5 million.

    “Merging with a listed company gave ENM adequate avenues to raise capital so that it can venture into other areas,” Iyer adds.

    EMRL is slated to also introduce a special product designed to track political developments and events which the company claims will be a first for the Indian market.

    All services will be available online breaking all the delivery restrictions, Iyer asserts.

    Apart from Iyer, ENM‘s founding directors included Jyoti Babar, Chhaya Parab, and Shilpa Pawar. The other shareholders of ENM included Iyer‘s friends and relatives.

    The shareholders of ENM now own 67 per cent of EMRL.

    The four founding directors of ENM would be on the board of EMRL. “The entire management of the listed entity now vests with the new team,” informs Iyer.

    Asked about the deal with Octant Interactive in 2009, Iyer said the agreement could not be completed as the company backed off due to recessionary fears. The hunt for capital finally saw the founders forging a partnership with Laser Dot last year.

    “During the time of recession in 2008-09, the working capital cycle got elongated due to slow recovery from debtors. ENM did not enjoy any working capital facilities from any bank or financial institution. It was a turbulent time as the company was going through an uncertain phase,” Iyer said reminiscing those days.