KOLKATA: Snapchat India has roped in Poonam Nikam as communications lead. Prior to this, Nikam was associated with ByteDance as global communication manager. In her long...
KOLKATA: The union ministry of electronics and information technology (MeitY) has sought the withdrawal of the controversial new privacy policy sought to be introduced in India...
New Delhi: Social media word-of-mouth marketing platform, Brandie, has appointed Junaid Hakim as national director for India. He will be based in Bengaluru. Hakim joins from...
KOLKATA: Is Twitter gearing up to launch a subscription service? Yes, say reports. The microblogging site is considering the launch of Twitter Blue priced at $2.99...
New Delhi: Microblogging platform Twitter has launched new state-specific Covid-19 pages in the country that surface the latest tweets from people asking for SOS resources, as...
New Delhi: Facebook owned instant messaging platform WhatsApp has clarified that it will not delete Indian user accounts that do not accept its new privacy policy....
Mumbai: Two out of three news consumers consider fake news a major challenge facing the country’s news organisations, showed the latest report released by media consulting...
KOLKATA: Twitter’s Indian alternative Koo has rolled out the Talk to Type feature so anybody who wants to share their thoughts can now do so easily...
New Delhi: Social media platform Facebook said it is partnering with the government to roll out a vaccine finder tool on its mobile app this week...
KOLKATA: Microblogging site Twitter reported $1.04 billion revenue for the first quarter of 2021, up 28 per cent year-on-year. It also posted a profit of $68...
MUMBAI: Baby care brand Mother Sparsh, which is marking its presence in the unisex personal care segment, recently concluded the first leg of a unique campaign...
New Delhi: Facebook on Thursday reported stronger than expected financial results for the first quarter with soaring ad revenue during the pandemic. The social media giant...
New Delhi: Social media giant Facebook Inc said on Thursday that it will begin testing advertisements on Instagram Reels in India as it aims to expand...
New Delhi: The Delhi high court on Thursday dismissed the plea filed by Facebook and WhatsApp challenging the Competition Commission of India (CCI) order directing a...
KOLKATA: Microblogging site Twitter has added a couple of new features to create a more interactive experience for the platform’s users this cricket season for. Among...
KOLKATA: Mohalla Tech, the parent company of Moj and ShareChat, has become the latest entrant to the coveted unicorn club. The start-up has raised $502 million...
KOLKATA: Social media giant Facebook has become embroiled in yet another privacy breach controversy, as the personal data of around 53.3 crore users has been allegedly...
KOLKATA: As part of the latest phase of its marketing campaign – ‘More Together’, Facebook has launched a brand new TVC today. The latest ad film...
MUMBAI: Full services digital marketing agency, TheSmallBigIdea has won the social media duties for Balaji Telefilms' subscription based video-on-demand platform – ALTBalaji. As a part of the mandate,...
KOLKATA: Audio-chat app Clubhouse has raced ahead in the last few months, especially it has gained more momentum after its Elon Musk moment. The Tesla CEO’s...
NEW DELHI: Berger Paints has awarded its social media mandate for corporate communication to Mirum India. The account was won after a multi-agency pitch. Mirum has...
KOLKATA: Amid the babel over increased regulation of social media in the country, the government has revealed there is no proposal with the ministry of electronics...
KOLKATA: The Delhi high court on Tuesday issued notice to the central government in a plea challenging the new rules framed under Information Technology (guidelines for...
NEW DELHI: The board of directors of Tips Industries has in-principal agreed to consider the demerger of the film division of the company into a separate...
New Delhi: Rob Leathern, Facebook's chief of advertising integrity, who handled the company's ad products, stepped down earlier this week after serving the social media giant...
KOLKATA: This year brought a wave of surprises which united people across countries and made them realise the power of doing ‘More Together’ while practicing social...
NEW DELHI: Expressing concern over the future of journalism and the sanctity of news in the face of disruptive technological advances, vice president of India and...
KOLKATA: Zee5 has onboarded XroadMedia to ramp up its hyper-personalised Video on Demand offerings and social media services. Through this partnership, Zee5 will put to use...
NEW DELHI: Every festive season, as people prepare to splurge, brands leave no stone unturned to position themselves in the front line of their consumers’ view....
MUMBAI: On a long trip, the mode of travel may encompass an assortment including air, train, road, boat. Even within these legs, the experience could differ...
NEW DELHI: IPL buzz volume is on track to go two times from the last season, reaching more than 60 million, indicated the Wavemaker Mesh report,...
MUMBAI: The newsrooms of today are much evolved than what they were a decade ago. They are spending millions of dollars every year to make systems...
KOLKATA: ALTBalaji has acquired 17.5 per cent stake in the online celebrity digital engagement platform, Tring. With this investment, Tring’s valuation rose to about Rs 100...
NEW DELHI: Last week, #BabaKaDhaba went viral and showed the positive impact social media can have when used constructively. However, this week the internet was once...
NEW DELHI: It started, as many viral sensations these days do, with an Instagram post. Only this time, it wasn’t a celebrity’s staged photo-op or a...
KOLKATA: A few years ago, online gaming was regarded as a mere recreational activity in India. With the digital ecosystem reaching a new pinnacle, the gaming...
NEW DELHI: BharatMatrimony, a leading online matrimony player, is known for contextual content during IPL and often rides on topical news. The brand is again back...
KOLKATA: Chingari is a Hindi word which means spark. But Chingari is also a homegrown short format video and user-generated content app which Is firing ahead...
KOLKATA: Homegrown short video app MX TakaTak has clocked 15 mn+ video uploads and has set a new benchmark with its daily video views, growing from...
NEW DELHI: Social media has emerged as one of the most powerful tools in elections. All the political parties are making the utmost use of social...
KOLKATA: Social media platform ShareChat has announced its agreement with India’s largest music label, T-Series to license its music catalogue on the platforms. The collaboration would...
NEW DELHI: Festivals hold an importance for all. Last week, brands portrayed campaigns on the theme of Raksha Bandhan and this week they are celebrating lord...
KOLKATA: Contrary to popular belief that Indians don’t pay for content, Kantar’s ICUBE 2019 report has found that SVOD has seen a significant surge of 82...
MUMBAI: Even before the lockdown, Bollywood actors had started to make themselves prominent on social media. During this pandemic, Instagram, YouTube and TikTok gave TV stars...
MUMBAI: The Ministry of Information and Broadcasting (MIB) has come up with policy guidelines for empanelment of social media platforms with Bureau of Outreach and Communication...
MUMBAI: Despite increased engagement due to shelter-in-place directives in many countries, Facebook experienced a significant reduction in the demand for advertising. After the initial steep decrease...
MUMBAI: What has been hogging the limelight lately? The Rs-43,574-crore Facebook-Jio deal. When the entire country continues to be bogged down by the Covid2019 pandemic, when...
It’s no good really having an online business that doesn’t do well. You want your online business to flourish and to rake in sales and revenue...
MUMBAI: Streaming services, social media services and apps are emerging as the unwitting beneficiaries of an unprecedented situation which has forced people to stay at their...
MUMBAI: In advertising the Big Idea comes from a small insight. That was the inspiration behind former Reliance Big executive Harikrishnan Pillai and Ex-Times Network's Manish...
